Best automations and tools for sales prospecting

Last Updated on 
May 22, 2024
  by:
Bardeen
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In today’s fast-paced world, targeting customers based on their needs and goals is more important than ever. For this reason, using a sales prospecting tool is essential.

In this article, we’ll introduce you to fifteen sales prospecting tools. Since we believe that automation can help you boost your sales efforts, we’ll also guide you through how you can automate your sales workflow.

With Bardeen you can automate many sales task easier, here are some automations you can try:

Importance of using a sales prospecting tool

Before we dive into our list, let’s first take a moment to define why we want to use a sales prospecting tool. These tools can be useful for businesses and startups for many reasons.

Firstly, these tools enable you to identify and target potential customers or clients more efficiently, saving time and resources. By leveraging data analytics and automation, sales prospecting tools can help you generate qualified leads.

Additionally, these tools provide valuable insights into customer behavior and preferences, allowing you to tailor your sales strategies and messages accordingly.

To choose the right sales prospecting tool, it’s important to consider its features, ease of use, integration capabilities with existing systems, scalability, and customer support.

Of course, we’ve done the legwork for you in this article, making it much easier to land on the perfect sales prospecting tool! So, without further ado, let’s begin.

Top 15 best sales prospecting tools

Here’s a quick comparison table for all the tools in our list.

Tools Pros and Cons Summary
Hubspot Comprehensive tools with higher pricing; complexity may overwhelm SMBs. Lead generation, contact management, email marketing.
Bardeen Local computer work with limited current availability. AI-powered workflow automation extension.
LinkedIn Sales Navigator Extensive professional database with high post-trial pricing. Prospect engagement, detailed insights.
Klaviyo Popular platform integration; steeper learning curve for beginners. Email marketing, lead generation, automation workflows.
Crunchbase Extensive database; some regional data coverage concerns. Company, contact database for sales, research.
Leadfeeder Advanced website-based lead gen with manual lead nurturing effort. Website visitor tracking, lead identification.
Lemlist CRM integration, user-friendly; learning curve for effective use. Email templates, A/B testing, email authentication.
Tami Improved sales efficiency with limited customization. Contact enrichment, lead scoring, real-time alerts.
Clearbit Powerful lead gen capabilities; limited industry coverage. Data enrichment, lead scoring, segmentation.
Snov.io Email lead gen features with cost concerns for Managed Service. Email finder, verifier, sender features.
Hunter Email search and verification; focused on email prospecting. Integration, domain, email verification.
Cognism Reliable data quality with scalable solutions; pricing on request. Lead generation, enrichment.
LeadIQ CRM integration, user-friendly; higher cost compared to alternatives. Contact enrichment, list building, CRM integrations.
Seamless.AI AI-powered, CRM integration; potential steep learning curve. Lead generation, contact enrichment, list building.
Lead Forensics CRM integration, comprehensive analytics; customized pricing. Website visitor identification, detailed visitor information.

Now, let’s talk about each tool in more detail, like main features, user-friendliness, and pros and cons.

1. HubSpot

HubSpot offers a comprehensive suite of sales and marketing tools. Its sales prospecting features include lead generation, contact management, email tracking, and sales automation. You can get started for $20 per month.

Here are some HubSpot automations in Bardeen.

For more HubSpot automations.

Pros:

  • Comprehensive suite of sales and marketing tools
  • User-friendly interface and robust customer support
  • Extensive resources and community for learning and best practices

Cons:

  • Higher pricing compared to some other tools
  • Some users may find the interface overwhelming due to the abundance of options

Summary:

  • Features: Lead generation, contact management, email tracking, and sales automation
  • Support: Help center, live chat, email, and phone
  • Pricing: $20 to $1200 PM

2. Bardeen

Bardeen.ai is an AI-powered workflow automation extension in Chrome. Working locally on your computer, it comes with a web scraper and is integrated with over fifty apps, like Salesforce, Clearbit, Pipedrive, and LinkedIn. You can get started for free.

Scroll down to the next section to learn more about Bardeen and try some time-saving automations.

Pros:

  • Works locally from your computer
  • Integrated with 50+ apps
  • Hundreds of pre-built automations to choose from

Cons:

  • Only available as browser extension currently, needs installation

Summary:

  • Features: AI-powered workflow automation extension
  • Support: Community, tutorials, and email
  • Pricing: $10 to $5,440 PM

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a popular tool for B2B sales prospecting. It allows users to find and engage with prospects, provides lead recommendations, and offers advanced search filters. You can request a demo for the Advanced Plus plan.

Bardeen is also integrated with LinkedIn! Here are a few automations you can use to simplify your workflow.

Check this article to learn how to use Bardeen to scrape LinkedIn safely.

Pros:

  • Extensive database and network of professionals
  • Advanced search filters for targeted prospecting
  • Integration with LinkedIn’s broader professional ecosystem

Cons:

  • High pricing once free trial is over

Summary:

  • Features: Find and engage with prospects, provides lead recommendations, and offers advanced search filters
  • Support: Help center and email
  • Pricing: $79.99 to $108 PM

4. Klaviyo

Klaviyo is primarily known for its email marketing capabilities but also offers robust lead generation and prospecting features. It integrates with various platforms and has AI features. You can get started for free and upgrade to Email ($45/PM) and Email and SMS ($60/PM) plans.

Pros:

  • Integration with popular platforms
  • Scalable for businesses of all sizes

Cons:

  • Steeper learning curve for beginners without prior email marketing experience

Summary:

  • Features: Email marketing, lead generation, and prospecting
  • Support: Help center, email, and live chat
  • Pricing: $45 to $60 PM

5. Crunchbase

Crunchbase is a valuable tool for startup prospecting. It offers comprehensive company and contact data, funding information, and industry insights. You can start using it for $29 per month.

Since Bardeen is also integrated with Crunchbase, here are some time-saving automations you can use.

For more Crunchbase automations.

Pros:

  • Extensive database of companies and funding information
  • Advanced search filters and customizable alerts
  • User-friendly interface and reliable data

Cons:

  • Some users may find the data coverage and accuracy inconsistent for certain industries or regions

Summary:

  • Features: Comprehensive company and contact data, funding information, and industry insights
  • Support: Knowledge center, email, and phone
  • Pricing: $29 to $49 PM

6. Leadfeeder

Leadfeeder focuses on website visitor tracking and lead identification. It integrates with popular CRM platforms like Salesforce, Pipedrive, and HubSpot. If you’re interested, you can sign up for the free plan (limited to data from the last seven days) or the paid plan, which costs €199 per month.

Pros:

  • Advanced solution for website-based lead generation
  • Integration with popular CRM platforms
  • User-friendly interface and straightforward setup process

Cons:

  • May require additional manual effort for lead qualification and nurturing

Summary:

  • Features: Website visitor tracking and lead identification
  • Support: Help center and email
  • Pricing: €199

7. Lemlist

Lemlist specializes in personalized email outreach and prospecting automation. It offers email templates, A/B testing, and email authentication features. It’s also integrated with popular tools like Airtable, Google Sheets, and Notion.

To send cold emails at scale, you can sign up for the Email outreach plan for $50/PM. For more features, the Sales Prospecting plan costs $83/PM.

Pros:

  • Integration with popular CRM systems like Salesforce and Pipedrive
  • Easy-to-use interface

Cons:

  • Some users might take time to learn how to use it effectively

Summary:

  • Features: Email templates, A/B testing, and email authentication features
  • Support: Help center and email
  • Pricing: $50 to $83 PM

8. Tami

Tami is a highly trusted market insights company that helps with lead generation and prospecting. It provides contact enrichment, lead scoring, and real-time alerts. It’s also integrated with popular CRMs and available as a Chrome plugin.

If you’re interested, you can fill out their form, and they’ll create a customized plan that suits your needs.

Pros:

  • Potential for improved efficiency and productivity in sales efforts
  • Integration with CRM systems for seamless data management

Cons:

  • Customization options limited compared to more established tools

Summary:

  • Features: Contact enrichment, lead scoring, and real-time alerts
  • Support: Email and phone
  • Pricing: Customized

9. Clearbit

Clearbit offers powerful data enrichment and lead generation capabilities. It provides firmographic and technographic data, lead scoring, and segmentation. You can create a free account and request a demo for the Business plan.

To make your Clearbit user experience smoother, you can also leverage Bardeen to automate your workflow. Here are a few automations you can try.

Read this article to learn more about how to use Clearbit for lead scoring and routing.

Pros:

  • Powerful data enrichment and lead generation capabilities
  • Integration with popular CRM platforms
  • Reliable data quality and accuracy

Cons:

  • Limited coverage and accuracy for certain industries or regions

Summary:

  • Features: Firmographic and technographic data, lead scoring, and segmentation
  • Support: Help center and email
  • Pricing: Request Demo

10. Snov.io

Snov.io is a versatile prospecting tool that offers email finder, verifier, and sender features. It also provides lead management and CRM integration. Beyond the free plan (limited to 150 credits), paid plans range from $30 to $75 per month. You can also opt for the Managed Service plan and let them handle email and LinkedIn outreach for you!

Similar to HubSpot and Clearbit, Bardeen is also integrated with Snov.io! Here are a few handy automations.

For more Snov.io automations, visit this page.

Pros:

  • Email finder, verifier, and sender features for lead generation
  • User-friendly interface and straightforward setup process
  • Affordable pricing plans for small businesses

Cons:

  • The Managed Service plan is costly

Summary:

  • Features: Email finder, verifier, and sender
  • Support: Knowledgebase, email, and phone
  • Pricing: $30 to $75 PM

11. Hunter

Hunter specializes in email address search and verification. It offers an API for seamless integration and provides domain and email verification services. Beyond the free plan (limited to 25 monthly searches), plans range from $49 to $499. It’s also available as an add-on in Google Sheets!

Pros:

  • Email address search and verification capabilities
  • API for seamless integration with other systems
  • User-friendly interface

Cons:

  • Focused primarily on email-based prospecting

Summary:

  • Features: API for seamless integration and domain and email verification
  • Support: Help center and email
  • Pricing: $49 to $499 PM

12. Cognism

Cognism offers a data-driven approach to prospecting. It provides lead generation and enrichment features. Since Cognism customizes its packages based on your requirements, you must contact them for more info.

Pros:

  • Reliable data quality and accuracy
  • Scalable solution suitable for businesses of all sizes
  • Integration with popular platforms

Cons:

  • Pricing details only available upon request

Summary:

  • Features: Lead generation and enrichment
  • Support: Help center and email
  • Pricing: Customized

13. LeadIQ

LeadIQ focuses on lead generation and prospecting. It offers contact enrichment, list building, and CRM integrations. Beyond the free plan, you can opt for the Starter and Pro plans ranging from $75 to $130 per month.

Pros:

  • Integration with popular CRM systems like Salesloft and HubSpot
  • User-friendly interface

Cons:

  • Expensive compared to other options

Summary:

  • Features: Contact enrichment, list building, and CRM integrations
  • Support: Email
  • Pricing: $75 to $130 PM

14. Seamless.AI

Seamless.AI provides a comprehensive sales prospecting platform with features like lead generation, contact enrichment, and list building. You can try the Free and Basic plans, but you’ll have to contact sales for details about the Pro and Enterprise plans.

Pros:

  • AI-powered features
  • Integration with popular CRM systems like Salesforce and Microsoft Dynamics
  • Scalable solution suitable for businesses of all sizes

Cons:

  • Some users may find the learning curve steep

Summary:

  • Features: Lead generation, contact enrichment, and list building
  • Support: Knowledge base and email
  • Pricing: Contact Sales

15. Lead Forensics

Lead Forensics is geared toward identifying website visitors and turning them into leads. It provides detailed visitor information and integrates with CRM systems like Salesforce and HubSpot. You can talk to them for pricing details.

Pros:

  • Integration with popular CRM systems for streamlined lead management
  • Comprehensive reporting and analytics
  • User-friendly interface

Cons:

  • Need to get in touch with them for pricing details

Summary:

  • Features: Identifying website visitors, detailed visitor information, and integrations with CRM systems
  • Support: Email
  • Pricing: Customized

Automate your sales prospecting workflow using Bardeen

As noted, Bardeen is a workflow automation extension in Chrome. It’s integrated with many popular sales platforms and CRMs like Salesforce, HubSpot, Affinity, and over fifty more. It’s free to get started.

Now, let’s look at some sales-related tasks that you can automate using Bardeen.

1. Find verified emails and mobile numbers of your prospects

Whether by scanning a web page or finding mobile numbers from the current email thread, these automations can help you find the contact details of your prospects.

2. Enrich your company lists

Having the necessary data can go a long way toward success in sales, but not everyone has the time and resources to do it manually. Fortunately, you can skip hours of copy-pasting using the following automations.

3. Personalize your outreach

Personalizing your outreach can significantly increase engagement, but it’s not possible to always do it manually. With these automations, you can use AI to create personalized emails and make each lead feel valued and important.

4. Create lead magnets with AI

You can also leverage AI to generate content that can provide value to your target audience and act as lead magnets. Here are some automations to create essays, pictures, and videos using AI.

Essays

Images

Videos

If you want to use ChatGPT to create lead magnets or brainstorm ideas, we have an article that contains some excellent ChatGPT prompts.

To explore further and try more automations, visit our pages for sales prospecting, marking, and product development. In addition, you can also learn more about our new AI features and join our community to stay updated!

Endnotes

So, these were the best fifteen sales prospecting tools in 2023! Ultimately, the tool you choose should align with your business's specific needs and goals, empowering you to boost your sales effectiveness and drive growth.

In addition, by installing Bardeen and implementing Bardeen automations, you can streamline your list-building process and get better results.

Once you’ve gained plenty of leads, knowing how to manage them is the next step. Check out our articles to learn how to automate lead management and leverage AI tools to simplify the process.

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