Enrich contact information in a Google Sheet and create or update HubSpot contacts

Manually updating contact information across multiple platforms can be a real headache. This automation seamlessly enriches your contacts stored in Google Sheets, then effortlessly syncs them with HubSpot.

No more wasting time bouncing between spreadsheets and CRM platforms, trying to keep everything in order. With this automation in your toolkit, you can kiss goodbye to the pain points of manual data entry and outdated information.

Whether you're a sales whiz looking to supercharge your lead generation efforts or a marketing guru aiming to personalize your campaigns, this playbook has got you covered. Imagine the time and energy you'll save by automating these tasks.

So, let's simplify your workflow and elevate your productivity. Let our playbook handle the heavy lifting while you focus on building meaningful connections and growing your business.

Let’s set it up!

Step 1: Create or choose a database with names and email addresses

The first step is to create or specify a Google Sheet with contact information.

Bardeen will use the names and email addresses to obtain from Apollo.io. It will then enrich these contacts and update the Google Sheet with new information. Make note of the columns in your sheet. We will need this information during the playbook setup process.

Step 2: Install the extension and run the playbook

You will be redirected to install the browser extension when you run it for the first time. Bardeen will also prompt you to integrate Google Sheets, HubSpot and Apollo.

Activate Bardeen (or hit Option + B on Mac or ALT + B on PC on your keyboard) and click on the playbook card. The setup flow will start. 

You will be asked to specify the Google Sheet that contains your contact’s email. Bardeen will also ask you to enter the column names that contain your contacts’ names and email addresses. 

After you choose the database and columns, click on “Save Input” and checkmark Google Sheets and the column names. This will save you time from setup in the future.  You can edit Inputs later by hovering over the playbook. 

Step 3: Start saving!

To enrich your contacts, activate Bardeen (or hit Option + B on Mac or ALT + B on PC on your keyboard) and run this playbook. It will use Apollo.io to enrich the contacts and update the rows in your Google Sheet with new information like LinkedIn profile, headline, photo, Twitter link and much more.

And then it will then create contacts in HubSpot with the information or update existing contacts with new information.

You can also edit the playbook and add your next action to further customize the automation.

You can also find more about how to increase your personal productivity and automate your sales workflow.