TL;DR
Discover the best HubSpot prospecting tools to improve your sales process.
By the way, we're Bardeen, we build a free AI Agent for doing repetitive tasks.
If you're into prospecting, check out Bardeen's AI for sales. It automates lead qualification and email outreach, saving you time and boosting efficiency.
Finding the right HubSpot prospecting tools can be a game-changer for your sales process. That's why we've compiled this comprehensive guide featuring the 19 best options on the market. Our curated list includes a detailed breakdown of each tool's key features, pros, cons, and real user reviews to help you make an informed decision. Whether you're looking to automate enrichment and qualification, identify high-intent prospects, or streamline your outreach efforts, you'll find the perfect fit among these top-rated solutions. We've done the research so you can focus on what matters most: connecting with potential customers using AI and closing more deals. Let's dive in and explore the best HubSpot prospecting tools available today.
1. Bardeen
Looking for a versatile HubSpot prospecting solution? Bardeen is a powerful browser extension that automates repetitive tasks and integrates with over 100 apps, making it a strong contender. With its AI-powered features and ability to run 24/7 in the cloud, Bardeen offers unparalleled flexibility and efficiency. Why not give it a try and sign up for free today?
Bardeen's features make it a compelling HubSpot prospecting alternative:
- AI-powered sales prospecting and automation
- Integrates with 100+ apps, including HubSpot and Salesforce
- Automates lead enrichment and qualification
- Free AI web scraper for data extraction
Popular Use Cases
- Sales prospecting and automated lead generation
- Automating email outreach and follow-ups
- Integrating HubSpot with other apps for seamless AI-powered sales workflows
Pros
- Versatile automation capabilities beyond just HubSpot prospecting
- Runs 24/7 in the cloud, not limited to browser uptime
- AI-powered features for intelligent automation and data processing
Cons
- Steeper learning curve compared to HubSpot's native tools
- Higher pricing for premium features and credits
- Requires some technical know-how for advanced automations
Reviews
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
Pricing
- Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
- Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
- Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
- Enterprise plan: Custom pricing for larger teams with more specific needs
If you're looking for a powerful HubSpot prospecting alternative, consider starting a 14-day free trial of Bardeen's premium features. With its AI-powered automation and extensive integrations, Bardeen can help you take your prospecting to the next level.
2. PartnerTap
PartnerTap is a valuable addition to this list of HubSpot prospecting tools due to its unique focus on leveraging your partner ecosystem to uncover new opportunities. By connecting with your partners through PartnerTap, you can identify overlapping customers, prospects, and opportunities, expanding your potential customer base without additional costs.
Key Features
- Automate account mapping by syncing with your CRM and inviting partners to connect
- Gain real-time visibility into overlapping customers, prospects, and opportunities with each partner
- Upload partner spreadsheets to instantly map against your accounts and identify new targets
- Enrich account data by consolidating information from various sources
Popular Use Cases
- Identifying untapped opportunities within your partner network
- Aligning sales teams with partners to pursue mutual clients and prospects
- Enhancing account data with partner insights for better targeting and personalization
Pros
- Uncovers new revenue potential by leveraging existing partner relationships
- Provides a secure way to share data and collaborate with partners
- Offers an intuitive interface for quick adoption and results
Cons
- Initial setup may require time to onboard all relevant partners
- Dependent on partner participation and data quality for maximum effectiveness
Reviews
On G2, users praise PartnerTap for its ability to simplify account mapping and open up new opportunities. One reviewer noted, "It's opened up a new customer base for us to target and prospect. It's user-friendly and has been straightforward in receiving the leads."
Another highlighted the platform's efficiency, stating, "Well-organized and intuitive — time is gold in sales, and sales enablement tools need to provide quick returns with limited effort ... [I] have never used another sales tool that does this better."
Pricing
- PartnerTap offers a free version for partners to connect and share data
- Paid plans for the full feature set are available upon request
3. Apollo.io
Apollo.io is a powerful all-in-one sales intelligence and engagement platform that helps businesses find and convert more customers. With its extensive B2B database, advanced prospecting features, and seamless integrations, Apollo.io is an excellent choice for sales teams looking to streamline their sales processes and drive revenue growth.
Key Features
- Comprehensive B2B database with over 275M contacts and 73M companies
- Advanced search filters and real-time data enrichment
- Sales engagement tools for personalized outreach at scale
- Seamless integrations with popular CRMs and sales tools
Popular Use Cases
- Prospecting and lead generation for B2B sales teams
- Enriching existing CRM data for more targeted outreach
- Automating personalized email sequences and follow-ups
Pros
- Extensive and accurate B2B database for effective prospecting
- All-in-one platform for sales intelligence and engagement
- AI-powered features for improved efficiency and personalization
Cons
- Higher pricing compared to some standalone prospecting tools
- Learning curve for new users due to the platform's extensive features
- Occasional issues with customer support responsiveness
Reviews
Apollo.io has an impressive 4.8 out of 5-star rating on G2, based on over 7,000 user reviews. Many users praise the platform's comprehensive database, ease of use, and effectiveness in generating high-quality leads.
On Capterra, reviewers appreciate Apollo.io's ability to streamline their sales processes and save time on prospecting. The platform has an overall rating of 4.0, with users citing its data accuracy and helpful automation features as key benefits.
Reddit users have also shared positive experiences with Apollo.io, noting its affordability compared to competitors like ZoomInfo and its ability to integrate with other sales tools. However, some users have reported issues with data quality and customer support.
Pricing
- Free plan available with limited features and credits
- Paid plans start at $39/user/month (billed annually)
- Professional plan at $79/user/month offers advanced features and higher credit limits
- Custom Enterprise pricing available for larger teams with specific requirements
4. Wiza
Wiza is a powerful tool for finding verified emails and phone numbers for B2B outreach. It's included in this list of top HubSpot prospecting tools because of its ability to turn LinkedIn searches into lists of prospects with accurate contact data, ready for outreach. Wiza's deep integration with LinkedIn Sales Navigator makes it a standout choice for streamlining the process of finding and connecting with potential leads.
Key Features
- Real-time email verification to ensure deliverability
- Bulk export of prospect lists directly from LinkedIn Sales Navigator
- Customizable email templates for personalized outreach
- Integrations with popular CRM systems like HubSpot and Salesforce
Popular Use Cases
- Building targeted prospect lists for cold outreach campaigns
- Enriching existing contact databases with up-to-date information
- Automating personalized LinkedIn outreach sequences
Pros
- Smooth automation for exporting verified leads from LinkedIn
- User-friendly Chrome extension for seamless prospecting
- Flexible pricing options to fit different needs and budgets
Cons
- No refund policy available
- Some may have concerns about data collection and privacy
Pricing
- Plans start at $25/month for the Micro tier (about 20 emails/month)
- $99/month Email plan includes 500 emails/month
- $199/month Email + Phone plan adds 500 phone numbers/month
- Custom and unlimited plans available for larger needs
- Free plan with 20 emails and 5 phone numbers per month
Reviews
On G2, Wiza has an average rating of 4.5 out of 5 stars from 267 reviews. Users praise its accuracy, reliability, and seamless workflow integration.
Capterra reviewers highlight Wiza's ease of use and ability to transfer data to CRMs with "one button integration." They give Wiza an overall rating of 4.0.
A Reddit user shared their positive experience, noting Wiza's simple interface and useful features for LinkedIn prospecting. They mentioned Wiza "changed the prospecting game" for their company and "paid for itself 100x over."
5. Crunchbase
If you're looking for a sales prospecting tool that provides detailed company profiles and financial data, Crunchbase is a great option. The platform offers a comprehensive database of companies, including key information like funding rounds, mergers and acquisitions, and executive profiles. This data can be invaluable for identifying high-potential prospects and understanding their buying power.
Key Features
- Access to verified contact data for decision-makers within target companies
- AI-powered recommendations for accounts based on your unique activity and criteria
- Real-time alerts on funding news and other key company events
- Detailed company profiles with competitive landscape analysis
Popular Use Cases
- Identifying high-potential prospects based on funding data and financial health
- Researching key decision-makers and finding accurate contact information
- Tracking industry trends and competitor activity for strategic planning
Pros
- Comprehensive database with insightful company and financial data
- Intuitive interface and powerful search/filtering capabilities
- Integrates with popular CRMs and other sales tools
Cons
- Some advanced features and data points require a premium subscription
- Occasional gaps in data coverage, especially for smaller private companies
- User interface can take some time to fully learn and navigate
Pricing
- Limited free version available
- Pro plan starts at $49/month per user (about $41/month if billed annually)
- Enterprise plan with API access and premium data is available with custom pricing
Reviews
On G2, Crunchbase has an average rating of 4.5 out of 5 stars from 343 reviews. Users praise its depth of information for sales research and prospecting.
Capterra reviewers give Crunchbase high marks for being an "exceptional tool for prospecting VCs and identifying M&A opportunities quickly and easily." They note the unparalleled VC data is incredibly helpful for companies seeking funding. Some cons mentioned include the potential high cost for new users and occasional outdated information.
Reddit users recommend Crunchbase in combination with Pitchbook as an economical but powerful combo for researching prospects. They find Crunchbase data augments other sources well, especially for landscaping markets. The ability to pull Crunchbase data directly into a CRM is also highly valued.
6. CIENCE GO Data
CIENCE GO Data is a comprehensive sales intelligence platform that simplifies prospecting by providing access to a vast database of over 200 million regularly validated records. With its user-friendly interface and advanced search capabilities, CIENCE GO Data enables users to quickly build targeted prospect lists based on their ideal customer profiles. This makes it an excellent choice for businesses looking to streamline their prospecting efforts and connect with high-quality leads.
Key Features
- Advanced search filters for precise targeting
- Custom ICP and account list building
- Direct access to validated contact information
- Extensive network usage to minimize data decay
Popular Use Cases
- Building targeted prospect lists for outbound campaigns
- Enriching existing databases with accurate contact data
- Identifying key decision-makers within target accounts
Pros
- Comprehensive and validated database
- User-friendly interface for easy list building
- Regular updates to ensure data accuracy
Cons
- Pricing information not readily available
- May require regular updates to maintain data quality
Reviews
On Sourceforge, user Theresa Y. praises CIENCE GO Data, stating, "The power of the platform is limitless. With all the data – sales, prospects, contracts and account information side by side in one place it means we can target a campaign and know exactly where to go with it, saving time and money. I am so relieved now that we have this data. It's been a Godsend!"
Reddit users also recommend CIENCE for lead generation. In a thread discussing outsourced lead gen companies, user swndlr shares, "An old employer of mine used to use Cience and the lead quality was decent. At the time (2020), I was a martech AE being fed by in-house BDRs and the outsourced team. While I did prefer demos from our in-house team, the Cience team wasn't terrible."
Pricing
- Pricing information is available upon request
7. UserGems
UserGems is a sales intelligence platform that leverages existing customer data to drive sales and marketing efforts. It is included in this list of HubSpot prospecting tools because it helps companies prioritize outreach to warm, familiar leads by tracking job changes, rather than relying solely on cold outbound tactics. This approach aligns well with HubSpot's inbound methodology and can complement HubSpot's own prospecting capabilities.
Key Features
- Enriches customer databases with up-to-date contact information
- Uses predictive analytics to identify high-value prospects likely to convert
- Integrates with CRMs and marketing automation tools to streamline processes
Popular Use Cases
- Tracking job changes of past customers to re-engage them at new companies
- Identifying potential high-value accounts based on customer data analysis
Pros
- Enables focusing outreach on warm leads with prior brand experience
- Provides accurate, enriched data for more personalized messaging
- Automates monitoring and updating contact records in CRMs
Cons
- Some leads surfaced may not perfectly fit ideal customer profiles
Reviews
G2 users give UserGems an average rating of 4.7 out of 5 stars. Reviewers praise the high-quality pipeline it generates by alerting sales reps to job changes and the time savings from automated champion tracking.
On TrustRadius, UserGems has an average score of 9.4 out of 10 based on 4 reviews. Users highlight the value of reaching out to past customers at the right time and the seamless CRM integration.
Pricing
- Pricing is not publicly available
- Interested buyers need to contact UserGems sales for a custom quote
8. Leadfeeder
Leadfeeder is a powerful lead generation tool that identifies the companies visiting your website, even if they don't fill out a form or contact you directly. By integrating with your existing web analytics, like Google Analytics, Leadfeeder reveals valuable insights about your website visitors, helping you discover high-quality leads that may have otherwise gone unnoticed.
Key Features
- Identifies companies visiting your website anonymously
- Integrates with popular CRM and marketing automation tools
- Provides behavioral and firmographic data to qualify leads
- Includes a global database of contacts for lead enrichment
Popular Use Cases
- Generating high-quality B2B leads from existing website traffic
- Enabling sales teams with actionable insights for outreach
- Measuring marketing campaign effectiveness and ROI
Pros
- Automatically filters out low-quality traffic like ISPs and bots
- Allows custom filtering to focus on most relevant leads
- Offers a free plan with basic features for smaller businesses
Cons
- Pricing can become expensive for high-traffic websites
- Requires Google Analytics or similar web analytics to function
- May not identify all visitors if they use ad blockers or VPNs
Pricing
- Free plan available with limited features
- Paid plans start at $99/month for up to 50 identified companies
- Pricing scales based on number of companies identified monthly
- Annual billing offers 40% discount compared to monthly
Reviews
On G2, Leadfeeder has an impressive 4.3 out of 5 star rating from 799 reviews. 76% of users rated it 5 stars, praising its ease of use and valuable insights.
Capterra users echo the positive sentiment, with many calling Leadfeeder a "game-changer" for their lead generation efforts. They appreciate features like lead scoring and CRM integration. However, some users noted that the tool can be pricey for very high traffic sites.
Discussions on Reddit suggest that Leadfeeder provides significant value for B2B businesses when used strategically. Users advise focusing on engaged visitors and industries that align with your target customer profile. Most agree that saying "I saw you visited our website" is not the best outreach approach.
9. Meltwater
Meltwater is a powerful sales enablement tool that leverages media monitoring and analytics to enhance sales strategies. Its comprehensive features and positive reviews make it a strong addition to this list of HubSpot prospecting tools. Meltwater provides real-time insights into industry trends, competitor activities, and customer sentiment, equipping sales teams with valuable information to craft compelling pitches and strengthen client relationships.
Key Features
- Provides up-to-date information on industry trends, competitor activities, and customer sentiment
- Utilizes a comprehensive database to identify and target high-potential leads
- Seamlessly integrates with CRM systems to streamline workflow and sales pipeline management
- Equips sales teams with detailed analytics and reports for data-driven sales pitches
Popular Use Cases
- Staying informed on industry trends and customer sentiment to remain relevant
- Identifying and targeting high-potential leads to enhance sales effectiveness
- Streamlining sales pipeline management through CRM integration
Pros
- Provides real-time insights and detailed analytics to refine sales strategies
- Offers a wide range of features for media monitoring and sales enablement
- Integrates well with CRM systems for efficient workflow
Cons
- The cost may be a consideration for smaller teams or limited budgets
- Some users report a learning curve in fully leveraging all features
Reviews
On G2, Meltwater has an average rating of 4.0 out of 5 stars from 2,124 reviews. Many users praise its powerful platform and comprehensive coverage for brand tracking.
Capterra reviewers give Meltwater an overall rating of 4.0, highlighting the excellent customer support and user-friendly interface. Some noted the media database could be more robust.
Reddit users discuss Meltwater as a strong alternative to other media monitoring tools, appreciating features like the AI-powered insights and intuitive dashboard. The general sentiment is positive, with some concerns about pricing for smaller organizations.
Pricing
- Custom pricing based on specific needs and scale
- Contact for a personalized quote
- Free trial available
10. Mixmax
Mixmax is a versatile cold email automation tool that integrates seamlessly with Gmail, making it an excellent choice for sales teams looking to streamline their outreach efforts directly from their inbox. With its advanced personalization features, customizable email sequences, and robust scheduling capabilities, Mixmax simplifies the process of creating and managing effective cold email campaigns.
Key Features
- Customize individual messages within email sequences for greater personalization
- Easily schedule calendar invites, meeting notifications, and reminders
- Embed polls, surveys, and track open rates, bounce rates, and click-through rates
Popular Use Cases
- Automating personalized cold outreach and follow-up messages
- Scheduling meetings and calls with prospects directly from email
- Tracking email engagement metrics to optimize campaigns
Pros
- Integrates seamlessly with Gmail for a streamlined workflow
- Offers advanced personalization options for cold emails
- Provides detailed email analytics and reporting
Cons
- Initial learning curve may be steep for some users
- Limited integrations with other sales and marketing tools
- Higher pricing compared to some alternatives
Reviews
On G2, Mixmax has an average rating of 4.6 out of 5 stars from over 1,350 reviews. Users praise its ease of use, powerful automation features, and seamless integration with Gmail.
Capterra reviewers highlight Mixmax's helpful email sequences and meeting scheduling capabilities, with some noting minor UX issues. Overall, it has an average rating of 4.5 out of 5 stars.
Reddit users appreciate Mixmax's ability to track email opens and automate follow-ups. They find it user-friendly and effective for cold outreach, although some mention occasional browser compatibility issues.
Pricing
- SMB plan starts at $29 per user/month for email campaigns and calendaring
- Growth plan at $49 per user/month includes sales automation features
- Enterprise plan with custom pricing for advanced controls and setup
- Free plan available for calendaring and basic email productivity for teams under 5
11. Bombora
Bombora is a valuable addition to this list of HubSpot prospecting tools due to its ability to identify target accounts that are actively researching products or services in your industry. By monitoring intent data across a wide range of B2B websites, Bombora can alert you when a target account shows increased interest, allowing you to engage with them early in the buying journey before your competitors.
Key Features
- Monitors online research activity of target accounts across 5,000+ B2B websites
- Identifies accounts that are actively researching topics relevant to your offerings
- Integrates intent data with HubSpot and other CRMs and marketing automation platforms
- Provides detailed analytics on account-level intent and engagement
Popular Use Cases
- Prioritizing sales outreach to accounts showing high purchase intent
- Personalizing marketing campaigns based on the topics an account is researching
- Identifying upsell and cross-sell opportunities with existing customers
Pros
- Helps identify and engage high-intent accounts earlier in the buying process
- Provides valuable insights for tailoring messaging and content
- Integrates seamlessly with popular sales and marketing tools
Cons
- Pricing can be high for smaller companies
- Requires some training and strategic planning to utilize intent data effectively
- Not all intent data may be relevant for every business
Reviews
On G2, Bombora has an average rating of 4.4 out of 5 stars based on 155 reviews. Many users praise the tool's ability to surface high-quality intent data and the breadth of its topic taxonomy.
Capterra reviewers give Bombora an overall rating of 4.0. One user noted, "The best part is its wide taxonomy of topics which coupled with proprietary algorithm gives us intent data which we can trust."
In a representative review on TrustRadius, a user wrote, "Bombora amplifies sales success with Intent data to prioritize your target accounts and determine which topics they're most interested in."
Pricing
- Pricing is customized based on the client's needs and data usage
- No public pricing is available, but a free trial is offered
- Customers report pricing can be on the higher end, especially for larger enterprises
12. UpLead
UpLead is an ideal HubSpot prospecting tool for businesses looking to scale their lead generation efforts. With over 95% data accuracy, real-time email verification, and 50+ search filters, UpLead enables sales teams to build targeted prospect lists quickly and efficiently.
Key Features
UpLead offers several standout features that make it a top choice for HubSpot users:
- Real-time email verification to ensure high deliverability rates
- Technographic data to target prospects based on their tech stack
- Intent data to prioritize leads actively seeking solutions like yours
- Seamless integration with HubSpot and other leading CRMs
Popular Use Cases
- Building targeted prospect lists for outbound sales campaigns
- Enriching existing contact data in HubSpot with fresh, accurate information
- Identifying key decision-makers at target accounts for ABM strategies
Pros
- High data accuracy with 95%+ verified emails and direct dials
- Affordable pricing compared to other leading sales intelligence platforms
- User-friendly interface and easy list building with 50+ search filters
Cons
- Some contact details may be outdated and require double-checking
- Could benefit from additional integrations with sales and marketing tools
Reviews
On G2, UpLead boasts an impressive 4.7 out of 5 stars from 775 reviews, with users praising its data accuracy, affordability, and excellent customer support.
Capterra reviewers echo these sentiments, highlighting UpLead's ease of use and reliable data quality. However, a few users noted issues with billing and account cancellation.
Reddit users appreciate UpLead's niche targeting capabilities and budget-friendly pricing, making it a solid choice for small businesses and startups.
Pricing
- Essentials plan: $99/month for 170 credits
- Plus plan: $199/month for 400 credits
- 7-day free trial with 5 credits
- Annual plans offer 20% discount
13. HG Insights
HG Insights is a powerful market intelligence platform that helps sales teams identify high-quality prospects likely to buy based on factors like their current tech stack and usage data. By monitoring the digital infrastructure of over 9 million companies, HG Insights provides actionable technographic data and contextual intent insights for effective prospecting.
Key Features
- Monitor markets to identify underserved opportunities
- Leverage intent data for prospect scoring and prioritization
- Access detailed technographic data on prospect companies
Popular Use Cases
- Identifying prospects using specific technologies
- Analyzing competitor market share and penetration
- Aligning sales and marketing based on account potential
Pros
- Provides unique technographic data for software companies
- Intuitive platform that's easy for sales to use
- Helps prioritize accounts with the highest revenue potential
Cons
- Some users report occasional inaccuracies in the data
- Pricing information is not publicly available
- Onboarding and setup can take some time
Pricing
- HG Insights's pricing starts at $9,300 per year (according to Growjo)
- Specific pricing details are available upon request
Reviews
On G2, HG Insights has an average rating of 4.3 out of 5 stars from 407 reviews. Users praise the platform's ability to provide deep market and customer behavior insights to inform data-driven decisions.
Capterra reviewers highlight how HG Insights helps sales teams know what systems prospects are using before pitching, allowing for more relevant product recommendations. Some note that experienced Salesforce admins are helpful for a smooth implementation.
Reddit and other online discussions suggest that while HG Insights is a "pretty neat" tool for finding prospect tech stack details with a click, it serves a specific niche and may have a learning curve. Overall, HG Insights is seen as a solid option for its target use case of technographic prospecting.
14. Cognism
Cognism is a top choice for B2B sales and marketing teams looking for a powerful lead enrichment tool. With its extensive database of accurate contact information, including phone-verified mobile numbers, Cognism enables teams to connect with key decision-makers and boost their outreach efforts. The platform's advanced filters and intent data help identify the most promising prospects, making it an excellent alternative to HubSpot for businesses seeking to enhance their prospecting capabilities.
Key Features
- Advanced search filters for targeted prospecting
- Phone-verified mobile numbers for higher connection rates
- Intent data integration to prioritize ready-to-buy prospects
- Seamless integration with popular CRM and sales engagement tools
Popular Use Cases
- Enriching lead lists with accurate contact information
- Identifying key decision-makers within target accounts
- Prioritizing outreach based on buyer intent signals
Pros
- High-quality, phone-verified mobile numbers for better connection rates
- Extensive global coverage, including EMEA, NAM, and APAC regions
- Compliance with GDPR and other data privacy regulations
Cons
- Adding contacts to lists without credits can be time-consuming
- Some inconsistencies with special characters in downloaded contact names
- Higher pricing compared to some alternatives
Reviews
On G2, Cognism has an impressive average rating of 4.6 out of 5 stars from 692 reviews. Users praise the platform's accurate data, user-friendly interface, and helpful support team.
Capterra reviewers appreciate Cognism's comprehensive database and intuitive search functionality, with many noting its effectiveness in finding the right points of contact. The platform has an overall rating of 4.0 on Capterra.
Discussions on Reddit highlight Cognism's strong data coverage in Europe, with users recommending it for its quality contact information and user-friendly features compared to alternatives like Lusha and ZoomInfo.
Pricing
- Platinum Tier: $1,500 to $10,000 per year (approx. €1,400 to €9,300)
- Diamond Tier: $2,550 to $25,000 per year (approx. €2,400 to €23,200)
- Custom pricing available for larger organizations
- Free demo and consultation available
15 TechTarget's Priority Engine
TechTarget's Priority Engine is a powerful intent data platform that helps users engage with prospects actively researching solutions in their technology category. By identifying in-market prospects and providing insights into their buying journey, Priority Engine enables sales and marketing teams to optimize their outreach and improve response rates.
Key Features
- Identify in-market prospects and build targeted lists based on intent data
- Qualify and score prospects using behavioral data to understand buying readiness
- Optimize outreach and improve response rates with AI-powered insights
- Access triple-verified, high-quality leads showing significant interest in your solution
Popular Use Cases
- Prioritizing sales and marketing efforts on the most active, relevant accounts
- Personalizing outreach based on prospects' content consumption and research activity
- Aligning sales and marketing around a common view of target accounts and contacts
Pros
- Provides highly accurate, intent-driven prospect data for ABM and sales outreach
- Integrates with major CRMs and marketing automation platforms
- Offers a user-friendly interface to filter prospects by specific events and attributes
Cons
- Pricing information is not publicly available
- May require some training to fully leverage the platform's capabilities
- Focused primarily on technology markets, so may have limited data for other industries
Reviews
On G2, users praise Priority Engine's ability to provide "easy to filter" prospect data on "specific events like viewing our website/content, their interests, and other attributes." They highlight the "click-to-add feature" for seamlessly sending contacts to their CRM. Priority Engine has an average rating of 4.3 out of 5 stars on G2.
Pricing is available upon request from TechTarget.
16. Demandbase
Demandbase is a comprehensive platform that aligns sales and marketing teams. It offers account identification, targeting, engagement, and measurement capabilities to help businesses focus on the right accounts and deliver personalized experiences throughout the buyer journey.
Key Features
- Account identification to reveal anonymous website visitors
- Advertising to reach buying teams with relevant offers
- Personalization to create custom website experiences for target accounts
- Sales intelligence to identify opportunities and engage with relevance
Popular Use Cases
- Aligning sales and marketing teams for coordinated ABM campaigns
- Personalizing outreach and content based on account insights
- Measuring the impact of ABM efforts on pipeline and revenue
Pros
- Comprehensive platform for ABM across marketing and sales
- Rich account intelligence and intent data for targeting
- Orchestration capabilities to coordinate interactions across channels
Cons
- Higher cost compared to some other ABM tools
- Complexity requires time to learn and leverage all features
- Some limitations in reporting and analytics capabilities
Reviews
On G2, Demandbase has an average rating of 4.3 out of 5 stars from over 1,500 reviews. Users praise its account prioritization, intent data, and ability to align sales and marketing efforts.
Capterra reviewers give Demandbase an overall rating of 4.5, highlighting the platform's ease of use, reporting and analytics, and responsive customer support as key strengths.
In discussions on Reddit, B2B marketers note that Demandbase excels in areas like account identification, advertising, and ABM orchestration compared to other platforms. However, some mention the learning curve and higher price point as potential drawbacks.
Pricing
- Pricing is based on included features and ad spend
- Plans include Professional, Enterprise, and Elite tiers
- Custom pricing is available for larger enterprises
- No free trial is mentioned on the website
17. Vainu
Vainu is a highly-rated leader in the sales intelligence software space, providing B2B businesses with best-in-class company information. It has the best possible coverage of businesses in the Nordics and the most advanced company profiles on a global scale, making it an excellent alternative to HubSpot's prospecting tool for those targeting these regions.
Key Features
- Access detailed company profiles with over 300 attributes
- User-friendly platform with advanced filtering capabilities
- Data enrichment and updates for existing CRM records
- Workflow triggers for automated prospecting based on buying signals
Popular Use Cases
- Identifying ideal target accounts based on specific criteria
- Enriching and updating company data in CRM systems
- Monitoring key accounts for significant changes and buying signals
Pros
- Comprehensive global database with unique data points
- Seamless integrations with major CRMs
- Saves significant time on manual prospecting and data management
Cons
- Nordic database is Vainu's strongest asset compared to global data
- Pricing may be high for smaller teams and startups
Reviews
On G2, Vainu has an average rating of 4.6 out of 5 stars from over 200 reviews. Users praise the platform's ease of use, unique data points, and time-saving benefits for prospecting.
Capterra reviewers give Vainu an overall rating of 4.0, highlighting the company profiles and prospecting features as top advantages. Some noted the tool is a better fit for enterprise sales to larger companies.
A Reddit user shared: "Vainu is something I couldn't work without! It's a great prospecting database tool!" Sentiment on Reddit and review sites shows Vainu is highly regarded for its functionality and data quality for B2B sales teams.
Pricing
- Vainu for Prospecting starts at €3500 per year (about $3740 USD)
- Vainu for CRM starts at €4200 per year (~$4490) plus a €750 (~$800) onboarding fee
- Custom enterprise pricing is available for API access and data services
18. Tami
If you're looking for a robust solution to find accurate contact details for decision-makers, Tami is a great choice. Tami's extensive database allows users to build highly targeted prospect lists using multiple filtering conditions like geographical area, company size, industry, and even the prospect's bank. You can then access verified email addresses for key contacts and set up alerts to stay updated if they change jobs.
Key Features
- Extensive database filterable by location, company size, industry, and more
- Access verified email addresses for decision-makers
- Set up job change alerts to stay updated on contacts
- Integrates with major CRMs for seamless data syncing
Popular Use Cases
- Building highly targeted prospect lists for outreach campaigns
- Finding accurate direct contact details for key decision-makers
- Keeping contact data fresh with real-time job change alerts
Pros
- Saves significant time by providing direct contacts and avoiding gatekeepers
- Highly filterable database allows for precision targeting of ideal prospects
- Real-time data refreshing keeps contact information up-to-date
Cons
- Pricing information is not transparent and requires a consultation
- Company names in exported lists can be too long for personalized outreach
- Occasional irrelevant results can appear in filtered lists
Reviews
On Capterra, Tami has an overall rating of 4.0 out of 5. Users praise the detailed filtering options, customer service, and time savings from accessing direct contacts. Some note the company names can be too long for mailings.
G2 reviews give Tami an average 4.3 out of 5 stars. Reviewers highlight the extensive, dynamic database and new features being regularly added. The main cons cited are bugs from frequent updates and a lack of features compared to competitors about a year ago.
A sampling of Reddit sentiment shows users find Tami provides an effective way to find new leads in specific verticals that are difficult to identify elsewhere. The focused database is valuable for uncovering opportunities.
Pricing
- Pricing is not publicly available and depends on included features
- Tami offers a Professional plan and a 360 plan with different capabilities
- Key feature differences between plans include CRM integration, lead enrichment, industry mapping, and ecommerce/website technology data
- Demo and pricing consultation is required for specific costs
Conclusions
With so many powerful HubSpot prospecting alternatives available, it's important to choose the best tool for your specific needs. Consider factors like your target audience, required features, budget, and ease of integration when making your decision.
Among the most popular options are Bardeen, HubSpot Marketing Hub, and PartnerTap. Bardeen stands out for its versatile automation capabilities, AI-powered features, and ability to integrate with 100+ apps. It's a top choice if you're looking for a tool that goes beyond just prospecting. Why not give Bardeen's Chrome extension a try? You can sign up for free and explore its powerful features with a 14-day trial of the premium tier.
HubSpot Marketing Hub is ideal if you want an all-in-one platform that seamlessly integrates with HubSpot's CRM. PartnerTap is a great choice for leveraging your existing partner network to uncover new opportunities.
Ultimately, the right tool depends on your unique goals and requirements. But with options like Bardeen offering free trials and affordable pricing, there's no reason not to start enhancing your prospecting efforts today.