Discover the best HubSpot prospecting tools to improve your sales process.
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Finding the right HubSpot prospecting tools can be a game-changer for your sales process. That's why we've compiled this comprehensive guide featuring the 19 best options on the market. Our curated list includes a detailed breakdown of each tool's key features, pros, cons, and real user reviews to help you make an informed decision. Whether you're looking to automate enrichment and qualification, identify high-intent prospects, or streamline your outreach efforts, you'll find the perfect fit among these top-rated solutions. We've done the research so you can focus on what matters most: connecting with potential customers using AI and closing more deals. Let's dive in and explore the best HubSpot prospecting tools available today.
Looking for a versatile HubSpot prospecting solution? Bardeen is a powerful browser extension that automates repetitive tasks and integrates with over 100 apps, making it a strong contender. With its AI-powered features and ability to run 24/7 in the cloud, Bardeen offers unparalleled flexibility and efficiency. Why not give it a try and sign up for free today?
Bardeen's features make it a compelling HubSpot prospecting alternative:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
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PartnerTap is a valuable addition to this list of HubSpot prospecting tools due to its unique focus on leveraging your partner ecosystem to uncover new opportunities. By connecting with your partners through PartnerTap, you can identify overlapping customers, prospects, and opportunities, expanding your potential customer base without additional costs.
On G2, users praise PartnerTap for its ability to simplify account mapping and open up new opportunities. One reviewer noted, "It's opened up a new customer base for us to target and prospect. It's user-friendly and has been straightforward in receiving the leads."
Another highlighted the platform's efficiency, stating, "Well-organized and intuitive — time is gold in sales, and sales enablement tools need to provide quick returns with limited effort ... [I] have never used another sales tool that does this better."
Apollo.io is a powerful all-in-one sales intelligence and engagement platform that helps businesses find and convert more customers. With its extensive B2B database, advanced prospecting features, and seamless integrations, Apollo.io is an excellent choice for sales teams looking to streamline their sales processes and drive revenue growth.
Apollo.io has an impressive 4.8 out of 5-star rating on G2, based on over 7,000 user reviews. Many users praise the platform's comprehensive database, ease of use, and effectiveness in generating high-quality leads.
On Capterra, reviewers appreciate Apollo.io's ability to streamline their sales processes and save time on prospecting. The platform has an overall rating of 4.0, with users citing its data accuracy and helpful automation features as key benefits.
Reddit users have also shared positive experiences with Apollo.io, noting its affordability compared to competitors like ZoomInfo and its ability to integrate with other sales tools. However, some users have reported issues with data quality and customer support.
Wiza is a powerful tool for finding verified emails and phone numbers for B2B outreach. It's included in this list of top HubSpot prospecting tools because of its ability to turn LinkedIn searches into lists of prospects with accurate contact data, ready for outreach. Wiza's deep integration with LinkedIn Sales Navigator makes it a standout choice for streamlining the process of finding and connecting with potential leads.
On G2, Wiza has an average rating of 4.5 out of 5 stars from 267 reviews. Users praise its accuracy, reliability, and seamless workflow integration.
Capterra reviewers highlight Wiza's ease of use and ability to transfer data to CRMs with "one button integration." They give Wiza an overall rating of 4.0.
A Reddit user shared their positive experience, noting Wiza's simple interface and useful features for LinkedIn prospecting. They mentioned Wiza "changed the prospecting game" for their company and "paid for itself 100x over."
If you're looking for a sales prospecting tool that provides detailed company profiles and financial data, Crunchbase is a great option. The platform offers a comprehensive database of companies, including key information like funding rounds, mergers and acquisitions, and executive profiles. This data can be invaluable for identifying high-potential prospects and understanding their buying power.
On G2, Crunchbase has an average rating of 4.5 out of 5 stars from 343 reviews. Users praise its depth of information for sales research and prospecting.
Capterra reviewers give Crunchbase high marks for being an "exceptional tool for prospecting VCs and identifying M&A opportunities quickly and easily." They note the unparalleled VC data is incredibly helpful for companies seeking funding. Some cons mentioned include the potential high cost for new users and occasional outdated information.
Reddit users recommend Crunchbase in combination with Pitchbook as an economical but powerful combo for researching prospects. They find Crunchbase data augments other sources well, especially for landscaping markets. The ability to pull Crunchbase data directly into a CRM is also highly valued.
CIENCE GO Data is a comprehensive sales intelligence platform that simplifies prospecting by providing access to a vast database of over 200 million regularly validated records. With its user-friendly interface and advanced search capabilities, CIENCE GO Data enables users to quickly build targeted prospect lists based on their ideal customer profiles. This makes it an excellent choice for businesses looking to streamline their prospecting efforts and connect with high-quality leads.
On Sourceforge, user Theresa Y. praises CIENCE GO Data, stating, "The power of the platform is limitless. With all the data – sales, prospects, contracts and account information side by side in one place it means we can target a campaign and know exactly where to go with it, saving time and money. I am so relieved now that we have this data. It's been a Godsend!"
Reddit users also recommend CIENCE for lead generation. In a thread discussing outsourced lead gen companies, user swndlr shares, "An old employer of mine used to use Cience and the lead quality was decent. At the time (2020), I was a martech AE being fed by in-house BDRs and the outsourced team. While I did prefer demos from our in-house team, the Cience team wasn't terrible."
UserGems is a sales intelligence platform that leverages existing customer data to drive sales and marketing efforts. It is included in this list of HubSpot prospecting tools because it helps companies prioritize outreach to warm, familiar leads by tracking job changes, rather than relying solely on cold outbound tactics. This approach aligns well with HubSpot's inbound methodology and can complement HubSpot's own prospecting capabilities.
G2 users give UserGems an average rating of 4.7 out of 5 stars. Reviewers praise the high-quality pipeline it generates by alerting sales reps to job changes and the time savings from automated champion tracking.
On TrustRadius, UserGems has an average score of 9.4 out of 10 based on 4 reviews. Users highlight the value of reaching out to past customers at the right time and the seamless CRM integration.
Leadfeeder is a powerful lead generation tool that identifies the companies visiting your website, even if they don't fill out a form or contact you directly. By integrating with your existing web analytics, like Google Analytics, Leadfeeder reveals valuable insights about your website visitors, helping you discover high-quality leads that may have otherwise gone unnoticed.
On G2, Leadfeeder has an impressive 4.3 out of 5 star rating from 799 reviews. 76% of users rated it 5 stars, praising its ease of use and valuable insights.
Capterra users echo the positive sentiment, with many calling Leadfeeder a "game-changer" for their lead generation efforts. They appreciate features like lead scoring and CRM integration. However, some users noted that the tool can be pricey for very high traffic sites.
Discussions on Reddit suggest that Leadfeeder provides significant value for B2B businesses when used strategically. Users advise focusing on engaged visitors and industries that align with your target customer profile. Most agree that saying "I saw you visited our website" is not the best outreach approach.
Meltwater is a powerful sales enablement tool that leverages media monitoring and analytics to enhance sales strategies. Its comprehensive features and positive reviews make it a strong addition to this list of HubSpot prospecting tools. Meltwater provides real-time insights into industry trends, competitor activities, and customer sentiment, equipping sales teams with valuable information to craft compelling pitches and strengthen client relationships.
On G2, Meltwater has an average rating of 4.0 out of 5 stars from 2,124 reviews. Many users praise its powerful platform and comprehensive coverage for brand tracking.
Capterra reviewers give Meltwater an overall rating of 4.0, highlighting the excellent customer support and user-friendly interface. Some noted the media database could be more robust.
Reddit users discuss Meltwater as a strong alternative to other media monitoring tools, appreciating features like the AI-powered insights and intuitive dashboard. The general sentiment is positive, with some concerns about pricing for smaller organizations.
Mixmax is a versatile cold email automation tool that integrates seamlessly with Gmail, making it an excellent choice for sales teams looking to streamline their outreach efforts directly from their inbox. With its advanced personalization features, customizable email sequences, and robust scheduling capabilities, Mixmax simplifies the process of creating and managing effective cold email campaigns.
On G2, Mixmax has an average rating of 4.6 out of 5 stars from over 1,350 reviews. Users praise its ease of use, powerful automation features, and seamless integration with Gmail.
Capterra reviewers highlight Mixmax's helpful email sequences and meeting scheduling capabilities, with some noting minor UX issues. Overall, it has an average rating of 4.5 out of 5 stars.
Reddit users appreciate Mixmax's ability to track email opens and automate follow-ups. They find it user-friendly and effective for cold outreach, although some mention occasional browser compatibility issues.
Bombora is a valuable addition to this list of HubSpot prospecting tools due to its ability to identify target accounts that are actively researching products or services in your industry. By monitoring intent data across a wide range of B2B websites, Bombora can alert you when a target account shows increased interest, allowing you to engage with them early in the buying journey before your competitors.
On G2, Bombora has an average rating of 4.4 out of 5 stars based on 155 reviews. Many users praise the tool's ability to surface high-quality intent data and the breadth of its topic taxonomy.
Capterra reviewers give Bombora an overall rating of 4.0. One user noted, "The best part is its wide taxonomy of topics which coupled with proprietary algorithm gives us intent data which we can trust."
In a representative review on TrustRadius, a user wrote, "Bombora amplifies sales success with Intent data to prioritize your target accounts and determine which topics they're most interested in."
UpLead is an ideal HubSpot prospecting tool for businesses looking to scale their lead generation efforts. With over 95% data accuracy, real-time email verification, and 50+ search filters, UpLead enables sales teams to build targeted prospect lists quickly and efficiently.
UpLead offers several standout features that make it a top choice for HubSpot users:
On G2, UpLead boasts an impressive 4.7 out of 5 stars from 775 reviews, with users praising its data accuracy, affordability, and excellent customer support.
Capterra reviewers echo these sentiments, highlighting UpLead's ease of use and reliable data quality. However, a few users noted issues with billing and account cancellation.
Reddit users appreciate UpLead's niche targeting capabilities and budget-friendly pricing, making it a solid choice for small businesses and startups.
HG Insights is a powerful market intelligence platform that helps sales teams identify high-quality prospects likely to buy based on factors like their current tech stack and usage data. By monitoring the digital infrastructure of over 9 million companies, HG Insights provides actionable technographic data and contextual intent insights for effective prospecting.
On G2, HG Insights has an average rating of 4.3 out of 5 stars from 407 reviews. Users praise the platform's ability to provide deep market and customer behavior insights to inform data-driven decisions.
Capterra reviewers highlight how HG Insights helps sales teams know what systems prospects are using before pitching, allowing for more relevant product recommendations. Some note that experienced Salesforce admins are helpful for a smooth implementation.
Reddit and other online discussions suggest that while HG Insights is a "pretty neat" tool for finding prospect tech stack details with a click, it serves a specific niche and may have a learning curve. Overall, HG Insights is seen as a solid option for its target use case of technographic prospecting.
Cognism is a top choice for B2B sales and marketing teams looking for a powerful lead enrichment tool. With its extensive database of accurate contact information, including phone-verified mobile numbers, Cognism enables teams to connect with key decision-makers and boost their outreach efforts. The platform's advanced filters and intent data help identify the most promising prospects, making it an excellent alternative to HubSpot for businesses seeking to enhance their prospecting capabilities.
On G2, Cognism has an impressive average rating of 4.6 out of 5 stars from 692 reviews. Users praise the platform's accurate data, user-friendly interface, and helpful support team.
Capterra reviewers appreciate Cognism's comprehensive database and intuitive search functionality, with many noting its effectiveness in finding the right points of contact. The platform has an overall rating of 4.0 on Capterra.
Discussions on Reddit highlight Cognism's strong data coverage in Europe, with users recommending it for its quality contact information and user-friendly features compared to alternatives like Lusha and ZoomInfo.
TechTarget's Priority Engine is a powerful intent data platform that helps users engage with prospects actively researching solutions in their technology category. By identifying in-market prospects and providing insights into their buying journey, Priority Engine enables sales and marketing teams to optimize their outreach and improve response rates.
On G2, users praise Priority Engine's ability to provide "easy to filter" prospect data on "specific events like viewing our website/content, their interests, and other attributes." They highlight the "click-to-add feature" for seamlessly sending contacts to their CRM. Priority Engine has an average rating of 4.3 out of 5 stars on G2.
Pricing is available upon request from TechTarget.
Demandbase is a comprehensive platform that aligns sales and marketing teams. It offers account identification, targeting, engagement, and measurement capabilities to help businesses focus on the right accounts and deliver personalized experiences throughout the buyer journey.
On G2, Demandbase has an average rating of 4.3 out of 5 stars from over 1,500 reviews. Users praise its account prioritization, intent data, and ability to align sales and marketing efforts.
Capterra reviewers give Demandbase an overall rating of 4.5, highlighting the platform's ease of use, reporting and analytics, and responsive customer support as key strengths.
In discussions on Reddit, B2B marketers note that Demandbase excels in areas like account identification, advertising, and ABM orchestration compared to other platforms. However, some mention the learning curve and higher price point as potential drawbacks.
Vainu is a highly-rated leader in the sales intelligence software space, providing B2B businesses with best-in-class company information. It has the best possible coverage of businesses in the Nordics and the most advanced company profiles on a global scale, making it an excellent alternative to HubSpot's prospecting tool for those targeting these regions.
On G2, Vainu has an average rating of 4.6 out of 5 stars from over 200 reviews. Users praise the platform's ease of use, unique data points, and time-saving benefits for prospecting.
Capterra reviewers give Vainu an overall rating of 4.0, highlighting the company profiles and prospecting features as top advantages. Some noted the tool is a better fit for enterprise sales to larger companies.
A Reddit user shared: "Vainu is something I couldn't work without! It's a great prospecting database tool!" Sentiment on Reddit and review sites shows Vainu is highly regarded for its functionality and data quality for B2B sales teams.
If you're looking for a robust solution to find accurate contact details for decision-makers, Tami is a great choice. Tami's extensive database allows users to build highly targeted prospect lists using multiple filtering conditions like geographical area, company size, industry, and even the prospect's bank. You can then access verified email addresses for key contacts and set up alerts to stay updated if they change jobs.
On Capterra, Tami has an overall rating of 4.0 out of 5. Users praise the detailed filtering options, customer service, and time savings from accessing direct contacts. Some note the company names can be too long for mailings.
G2 reviews give Tami an average 4.3 out of 5 stars. Reviewers highlight the extensive, dynamic database and new features being regularly added. The main cons cited are bugs from frequent updates and a lack of features compared to competitors about a year ago.
A sampling of Reddit sentiment shows users find Tami provides an effective way to find new leads in specific verticals that are difficult to identify elsewhere. The focused database is valuable for uncovering opportunities.
With so many powerful HubSpot prospecting alternatives available, it's important to choose the best tool for your specific needs. Consider factors like your target audience, required features, budget, and ease of integration when making your decision.
Among the most popular options are Bardeen, HubSpot Marketing Hub, and PartnerTap. Bardeen stands out for its versatile automation capabilities, AI-powered features, and ability to integrate with 100+ apps. It's a top choice if you're looking for a tool that goes beyond just prospecting. Why not give Bardeen's Chrome extension a try? You can sign up for free and explore its powerful features with a 14-day trial of the premium tier.
HubSpot Marketing Hub is ideal if you want an all-in-one platform that seamlessly integrates with HubSpot's CRM. PartnerTap is a great choice for leveraging your existing partner network to uncover new opportunities.
Ultimately, the right tool depends on your unique goals and requirements. But with options like Bardeen offering free trials and affordable pricing, there's no reason not to start enhancing your prospecting efforts today.
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