Find the best sales communication software for your needs.
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Are you looking for the best sales communication software to streamline your processes and boost productivity? With so many options available, it can be challenging to know where to start. That's why we've curated a comprehensive list of the top 11 sales prospecting tools, complete with key features, pros, cons, and real user reviews.
In this article, you'll find a detailed breakdown of each software, including popular use cases, pricing information, and insights from verified users on platforms like G2 and Capterra. Whether you're a small business owner or an enterprise sales manager, this guide will help you make an informed decision and find the perfect tool to support your team's success.
From AI-powered automation to robust CRM integrations, these 11 sales communication software solutions offer a range of capabilities to suit various needs and budgets. We've done the research so you can focus on what matters most: closing deals and growing your business. Let's dive in and explore the best AI options for sales on the market today.
Bardeen is a top choice for sales communication software due to its AI-powered automation capabilities that help sales teams save time and improve productivity. With Bardeen, you can automate repetitive tasks like data entry, lead qualification, and personalized outreach, so why not sign up for free and experience the benefits yourself?
Bardeen offers several features that make it a valuable tool for sales teams:
On G2, Bardeen has an impressive rating of 4.9 out of 5 stars, with users praising its time-saving benefits and powerful automation features. One reviewer noted, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
Capterra users give Bardeen an overall rating of 4.5 out of 5, highlighting its ease of use and practical automation capabilities. A user shared, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
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Intercom is an AI customer service tool designed to automate and reduce the support volume of customer-facing teams. It provides an AI chatbot, help desk centralization, and proactive support tools, making it a valuable addition to this list of sales communication software.
On G2, Intercom has an average rating of 4.5 out of 5 stars from over 3,000 reviews. Users praise its comprehensive features and easy setup, though some note the pricing can be steep.
Capterra reviewers give Intercom an overall rating of 4.6, highlighting the effective dynamic chat support and personalized customer interactions. A few mention occasional chatbot assignment issues.
Feedback on Reddit suggests Intercom works well for certain use cases like SaaS, but pricing and some feature limitations are potential drawbacks compared to alternatives like HelpScout for support-focused needs.
Close is an all-in-one CRM designed specifically for small businesses looking to close more deals faster. With built-in communication tools like email, calling, and SMS, as well as powerful automation features, Close enables sales teams to manage their entire process without leaving the CRM.
These features make Close ideal for small sales teams looking to work faster and more efficiently without juggling multiple tools.
On G2, Close has an average rating of 4.7 out of 5 stars from over 1,150 reviews. Users praise its ease of use, time-saving automation, and attentive customer support.
Capterra reviewers give Close an overall rating of 4.0, highlighting the benefits of having communication tools and pipeline management in one place. Some noted minor UX issues.
Close customers on TrustRadius appreciate features like the power dialer and email sequences that help them connect with more leads faster. A few mentioned the learning curve of setting up more complex automations.
Conga CPQ is a valuable addition to this list of top sales communication software due to its ability to streamline the quoting process and improve sales efficiency. Conga CPQ allows users to easily configure complex product and service offerings, ensuring accurate and personalized quotes. This not only reduces errors but also saves time, enabling sales teams to close deals faster.
Conga CPQ offers several key features that make it a robust sales communication tool:
On G2, Conga CPQ has an average rating of 4.0 out of 5 stars. Users praise its flexibility for customizations and advanced pricing functionality, while noting the complexity and learning curve.
Capterra reviewers give Conga CPQ an overall rating of 4.0, highlighting its ability to improve sales productivity and streamline the quote-to-cash process. Some users mention occasional processing delays with external integrations.
Discussions on Reddit suggest that Conga CPQ is a valuable skill for Salesforce professionals to learn, as it is utilized by many large companies for documentation, invoicing, and more. However, demand for Conga-specific roles appears lower compared to general Salesforce positions.
Zendesk is a comprehensive customer service solution that offers a range of features to streamline communication and support. As a sales communication software, Zendesk stands out for its ability to centralize customer interactions, automate workflows, and provide a 360-degree view of the customer journey. Its omnichannel support capabilities and seamless integrations make it a popular choice for businesses looking to enhance their sales communication.
Zendesk offers a robust set of features that cater to sales communication needs:
On G2, Zendesk Sell has an average rating of 4.2 out of 5 stars based on 485 reviews. Users praise its ability to simplify customer support, automate routine tasks, and foster collaboration. However, some users note that adapting to the platform can take time, and advanced features are locked behind pricier plans.
Capterra reviewers give Zendesk an overall rating of 4.0, highlighting its omnichannel capabilities, automation features, and customization options. A few users mention that customer support can be tricky to reach at times.
Reddit sentiment suggests that while Zendesk is a powerful tool, it may be better suited for IT helpdesk environments rather than sales-focused use cases. Users appreciate its robustness but note that it can feel overly complex for simpler sales communication needs.
Sprout Social is an intuitive social media management platform that offers advanced analytics features for LinkedIn. Its comprehensive reporting capabilities and AI-powered workflows make it a popular choice among sales teams looking to streamline their communication and measure the impact of their LinkedIn efforts.
Sprout Social's LinkedIn analytics provide valuable insights to optimize your sales communication strategy:
On G2, users praise Sprout Social's ease of use for managing LinkedIn, with an average rating of 4.4 out of 5 stars. They appreciate features like the Smart Inbox and customization options.
Capterra reviewers give Sprout Social an overall score of 4.0, highlighting its intuitive interface and powerful automation. Some note the learning curve and wish for more granular controls.
Feedback on Reddit suggests Sprout Social effectively streamlines LinkedIn management and reporting. However, some users mention its premium pricing compared to alternatives. Positive sentiment centers on its user-friendliness and support.
Freshworks' Freshsales is an AI-powered sales CRM software best suited for running smart sales campaigns and planning sales processes through Kanban views. Track your sales campaigns using Freddy AI to capture the best leads.
Freshworks' AI-powered features help sales teams automate tasks and gain valuable insights:
On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. 76% of users rated it 5 stars, praising its automation, customization options, and user-friendly interface.
Capterra reviewers give Freshdesk, Freshworks' customer support product, an overall rating of 4.0. They highlight its ticket management, time-saving automation, and helpful knowledge base. Some noted minor UX issues and the desire for more built-in features.
Reddit users find Freshworks products like Freshdesk and Freshsales valuable for streamlining customer support and sales processes when used properly. However, some express frustrations with customer service responsiveness and the chatbot's limitations.
Loom is a video communication platform that enables sales teams to collaborate with prospects and colleagues asynchronously. Its simplicity allows users to record, share, and interact with videos effortlessly, making it an excellent tool for personalizing sales outreach and streamlining communication.
These features are particularly relevant for sales teams looking to create engaging, personalized video content for prospects and customers while saving time on manual tasks like transcription and organization.
On G2, Loom has an average rating of 4.7 out of 5 stars from over 2,000 reviews. Users praise its ease of use, reliability, and ability to replace meetings. Some noted occasional upload issues.
Capterra reviewers give Loom an overall rating of 4.7, with high marks for ease of use (4.7), features (4.1), and customer service (4.4). Many highlight the benefits of async video for sales and remote collaboration.
HubSpot Marketing Hub is a comprehensive marketing platform that integrates seamlessly with HubSpot's CRM, making it an excellent choice for businesses looking to align their marketing and sales efforts. With its user-friendly interface and robust feature set, HubSpot Marketing Hub enables teams to attract, engage, and delight customers at scale.
HubSpot Marketing Hub offers a wide array of features to fuel your marketing efforts across the entire customer journey:
G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars, praising its user-friendly interface, powerful automation capabilities, and seamless integration with other HubSpot tools.
On Capterra, HubSpot Marketing Hub has an overall rating of 4.5 out of 5, with users highlighting the platform's ease of use, robust feature set, and excellent customer support. Some reviewers note that the pricing can be steep for small businesses.
Salesloft is a comprehensive sales engagement platform that supports pipeline building, management, and forecasting. It uses AI to establish and identify pipelines based on detailed prospect and customer data, providing sales teams with a clear view of opportunities. Salesloft's conversational intelligence capabilities also transcribe and summarize user conversations, offering valuable insights for sales reps to optimize their approach. With robust sales forecasting tools, teams can predict future sales outcomes more accurately and make data-driven decisions.
On G2, Salesloft has an average rating of 4.5 out of 5 stars from nearly 4,000 reviews. 74% rated it 5 stars, praising its automation, analytics, and forecasting capabilities.
Capterra users highlight Salesloft's intuitive UI, comprehensive feature set, and strong customer support as pros. Some noted minor UX issues and a learning curve as potential cons, but overall sentiment is very positive.
Reddit feedback indicates Salesloft is generally preferred over competitors like Outreach for its user-friendliness, support, and stability. Users appreciate features like the mobile app and find it a powerful tool for sales teams doing phone outreach. Some noted it can be laggy on Chrome.
Leadfeeder is a powerful lead generation tool that helps B2B businesses identify and track the companies visiting their website. By integrating with Google Analytics, Leadfeeder reveals valuable insights about anonymous website visitors, allowing sales and marketing teams to focus their efforts on the most promising leads.
Leadfeeder offers a range of features to help businesses generate more leads from their website traffic:
On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews, with users praising its ease of use, quality lead data, and time-saving benefits.
Capterra reviewers give Leadfeeder an overall rating of 4.5 out of 5, highlighting its effectiveness in identifying potential customers and integrating with other tools. However, some users note concerns about data accuracy and pricing.
Discussions on Reddit suggest that while Leadfeeder can be a valuable tool for B2B lead generation, users should be mindful of how they approach leads to avoid appearing intrusive. Focusing on providing relevant content and value is recommended over directly mentioning website visits.
Choosing the best sales communication software for your business depends on factors like team size, specific needs, budget, and desired features. It's important to consider tools that offer automation, AI-powered insights, and seamless integrations to streamline your sales process and boost productivity.
Among the top options mentioned in this article, Bardeen, Intercom, and Close stand out for their comprehensive features and user-friendly interfaces. Bardeen's AI-powered automation capabilities can save your team significant time by automating repetitive tasks like data entry, lead qualification, and personalized outreach. With its extensive integrations and collaboration features, it's an ideal choice for sales teams looking to work smarter.
To experience the benefits of Bardeen firsthand, consider downloading and installing the Chrome extension, signing up for free, or starting a 14-day free trial of the premium features. By leveraging the power of AI and automation, you can take your sales communication to the next level and close more deals faster.
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