The Future of GTM Automation: Why We’re Doubling Down on AI+Human

Published on Mar 11, 2025, last updated Mar 12, 2025

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AI is reshaping how we approach GTM, offering everything from rapid insights to powerful automation. Yet, even the smartest AI tools can’t solve every challenge alone, especially when your go-to-market motion is unique and demands complete trust. Some problems call for both advanced tech and human expertise to ensure that every workflow aligns perfectly with your business goals. 

That’s why we combine cutting-edge AI with our dedicated in-house specialists, giving you the confidence and ease to automate even the most complex processes. No guesswork, no “connect the dot” chaos; just the certainty that your GTM automations are built to fit your exact needs. Our vision is simple: leverage AI where it shines, but pair it with hands-on guidance so you can move faster, stay secure, and scale smarter.

When Go-To-Market (Automation) Feels Too Complex

Picture this: You’re a sales leader with an ambitious quota and a rapidly growing team. You open your laptop on a Monday morning and realize half your processes are still manual, your reps are juggling half a dozen platforms, and your precious data is siloed in ways that only an Excel wizard can untangle. If this sounds familiar, you’re not alone.

Over the past few years, many have turned to a wave of new, VC-backed AI solutions. These were touted as the next big thing, only to find these tools were not always business-friendly. From crafting the right prompts to configuring complex automations, setting up these tools can feel more like wrestling with a never-ending puzzle than simplifying your GTM motion. 

It’s not that AI or agencies are inherently flawed; it’s just that the entire landscape has grown too complex. Even the most cutting-edge tools can feel daunting without seasoned experts to guide the way. That’s why we decided to reimagine the partnership between advanced technology and human insight. We believe in an approach designed to handle complexity at scale, without making your life harder in the process.

Enter Bardeen’s AIgency 

Bardeen’s AIgency Accelerator isn’t just another onboarding service. It’s a fully AI-enabled platform designed to merge advanced automation technology with in-house expertise, all while reinventing the solutions engineering process. Think of it as a white-glove experience that adapts to your business in real-time. Our AI engine powers every workflow, interaction, and design, so you’re not stuck waiting on slow-moving external partners. By integrating technology and expert guidance under one roof, AIgency eliminates the usual learning curves and bottlenecks you’d expect from agencies, letting you fast-track automation success and focus on what truly moves the needle. 

Unlike the usual software sales motion, where you’re handed a generic demo and left to adapt on your own, we collaborate with you, crafting custom workflows from the moment you show interest. And here’s the real-gamechanger: our Bardeen AI Agent-enabled processes allow us to provide this level of personalization at scale, giving each new customer a tailored experience without burning through resources. 

But why bother mixing AI with human insight? Because AI alone can’t intuit all the nuances of your market positioning or your internal processes. And humans alone can’t scale to handle the billions of data points in real time. Blending the two is like fusing a sports car’s sleek engineering with a seasoned driver’s know-how. You get speed and precision, minus the crash-and-burn risks.

Over time, our AI agent will learn from human interaction, becoming smarter and more self-sufficient. Our ultimate goal is to enable a fully automated and self-serve experience for our customers at scale. We've already started implementing this vision in Bardeen with MagicBox—simply describe your process and the AI Agent builds the automation for you.

We offer two flexible plans to match your organization’s stage and needs:

  • Teams Plan: Perfect if you’re looking to get started. You’ll start with 2 custom AI Playbooks and AIgency consulting—enough to make a tangible impact without overhauling everything at once.
  • Enterprise Plan: For those who need a more expansive solution, we offer unlimited AI Playbooks plus a dedicated AIgency consultant. That means 24/7 attention to your evolving business needs, with deeper customization to match your security and compliance requirements.

Battling Dragons: Security, Speed & Skepticism

I get it. Data security is no joke. That’s why our sales engineers are full-time Bardeen team members. We are SOC 2 Type II certified, so you can have peace of mind, knowing your data is protected by the industry’s strictest security standards.

We know time is money, so our AI-enabled platform delivers high-impact AI Playbooks in days, not months. That means you can hit the ground running and see real results, like shorter sales cycles or more accurate forecasting, almost immediately. 

And yes, we know some folks are still a little hesitant around AI. But rest assured: we’ve designed this program to demystify the tech, guiding you through each step so you’re not left scratching your head. This is AI Agents, as it’s supposed to be.

A Vision for What Comes Next

We’re incredibly excited about our in-house, white-glove AIgency service, but we’re not stopping there. Soon, we’ll be partnering with external agencies that share our passion for revolutionizing GTM. Think of it like the Hubspot partner ecosystem powered by Bardeen’s AI engine. This expansion will allow agencies around the globe to build on our platform and deliver stronger, and even more specialized solutions to their clients. 

Why does this matter? Because, as Bill Gates famously put it: “A platform is when the economic value of everybody that uses it, exceeds the value of the company that creates it. Then it’s a platform.”

Your Next Move: Become the GTM Automation Hero

The future of GTM isn’t just about automating tasks; it’s about unlocking deeper, ongoing innovation. It is driven by the right mix of AI and real human insight. That’s exactly what Bardeen’s AIgency Accelerator delivers. Faster results, fewer headaches, and a platform that grows alongside your team’s ambitions.

Ready for a hands-on partner in building your GTM engine? Bardeen’s AIgency is available on all Teams and Enterprise plans through the end of June, so request a trial to take advantage now.

Pascal Weinberger

Pascal is the Co-founder and CEO of Bardeen.

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