How HubSpot automations can simplify your email marketing and outreach
HubSpot
Published on
April 20, 2023
October 21, 2025
Email marketing and outreach are critical components of any successful business strategy. Unfortunately, executing these tasks manually can be time-consuming and repetitive, especially with third-party platforms.
HubSpot automations by Bardeen and other tools can bridge the gap and consolidate your workflow. They can help you create personalized emails, automate replies to tickets, and manage your data across platforms.
With Hubspot Marketing automations you can set your marketing campaigns on autopilot with marketing automation software powered by CRM data.
In this article, we’ll look at how you can implement HubSpot automations in your system.
Let’s answer this article's primary question: "How can HubSpot automations simplify your email marketing and outreach?”
It’s simple: once you let automations handle the mundane and repetitive aspects of the sales process—sending follow-up emails, organizing contact information, and creating action items—you free up the sales team to focus their efforts on more beneficial endeavors.
A positive side-effect is that you reduce the risk of human error in data entry and other operations. Here’s an example: if you've automated email responses, it eliminates the chance of an employee forgetting to follow up with a lead. This can ensure that no lead falls through the cracks.
Now that you know the benefits of HubSpot automations, let’s show you how to implement this into your business process as effortlessly as possible.
Top HubSpot automations
Excited to automate HubSpot?! Before we go ahead and discuss some automations, you’ll need to get Bardeen to use them, a no-code workflow automation extension in Chrome.
It’s integrated with HubSpot and many other apps. Since it runs locally on your computer, it’s safe and easy to use. Here’s the best part: it’s free to get started.
Now, let’s dive in and discuss some time-saving HubSpot automations.
Generative AI
Since Bardeen is integrated with OpenAI, we offer many prebuilt HubSpot automations that use GPT3. Here are a few such automations.
Twitter is an excellent platform for users to provide feedback on your products and services. With this automation, you can create a HubSpot ticket from a tweet. It will include the issue’s title, summary, and a link to the tweet.
Did you receive an email about a bug or issue you’d like to pass on to a team for further examination? Use this automation to turn that email into a HubSpot ticket with OpenAI.
Responding manually to each HubSpot ticket you receive daily can be tedious. With this automation, OpenAI will analyze the ticket and draft a reply based on your prompt. This can speed up your response time and ensure your customers get quick and accurate information.
As technology advances, AI will change how you manage your business. These automations provide a starting point, but you can also use AI tools for lead management.
Lead management
Lead management is an integral part of any business. Since you might receive multiple leads daily, managing them can be a challenge. Here are some HubSpot automations in Bardeen that can streamline your lead management.
It's always a top priority to resolve issues brought up by your customers. When you receive a HubSpot ticket, use this automation rather than adding it manually. It analyzes the ticket and generates a summary for an issue. Once done, you can assign it to the relevant team member or department.
Just received an email from a potential customer and want to add them to HubSpot? This automation scans the email and fills in the lead’s name and email address.
In addition to automating repetitive tasks, you can use Bardeen to copy data from HubSpot (like products, deals, and tickets) to other platforms, skipping all the copy-pasting. Here are a few automations for that.
Bardeen also offers trigger-based automations, which are called “Autobooks.” With these running in your browser, you can automate an action when something happens. Here are a few Autobooks for HubSpot.
As the names imply, these automations create a new folder, row, or page when an action is performed in HubSpot. These can be useful to keep things under control when you’re working across different platforms. You can also create custom Autobooks using these triggers.
We hope you found some time-saving automations in the above list! Feel free to explore more Playbooks and Autobooks and discover ways to automate repetitive tasks in HubSpot.
Beyond marketing
Bardeen can help you automate tasks outside of marketing and email outreach as well. Here are a few AI-powered automations that can help you streamline your workflow to increase productivity.
When a support ticket is urgent, you want to start working on it without wasting time. Use this automation to generate a list of tasks from a HubSpot ticket and add them to ClickUp as new tasks so that you can get started immediately.
When you finish a meeting, you don’t want to break your workflow by taking time to add the action items manually. This automation generates a summary and action items from your meeting notes and saves them to ClickUp.
With this automation, you can say goodbye to fluff-filled articles and long Wikipedia pages. When looking for something online, use this automation to get a quick webpage summary. You can also save the summary to Notion.
If you see the need for an automation, creating new ones for yourself is easy with Magic Box! You only need to chat with Bardeen, which will generate the automation for you. Read this article for more details.
Create engaging copy for your social media posts in a flash with Hubspot's AI caption generator that does all the heavy lifting.
Endnotes
All in all, using HubSpot automations in Bardeen can streamline and consolidate your email marketing and outreach. It can bridge the gap between third-party platforms and allow you to get more things done without anything falling through the cracks.
Since you’ve got the hang of automations, HubSpot CRM integrations can be the next big step. We have an article on the best HubSpot CRM integrations for sales.
SOC 2 Type II, GDPR and CASA Tier 2 and 3 certified — so you can automate with confidence at any scale.
Frequently asked questions
What is Bardeen?
Bardeen is an automation and workflow platform designed to help GTM teams eliminate manual tasks and streamline processes. It connects and integrates with your favorite tools, enabling you to automate repetitive workflows, manage data across systems, and enhance collaboration.
What tools does Bardeen replace for me?
Bardeen acts as a bridge to enhance and automate workflows. It can reduce your reliance on tools focused on data entry and CRM updating, lead generation and outreach, reporting and analytics, and communication and follow-ups.
Who benefits the most from using Bardeen?
Bardeen is ideal for GTM teams across various roles including Sales (SDRs, AEs), Customer Success (CSMs), Revenue Operations, Sales Engineering, and Sales Leadership.
How does Bardeen integrate with existing tools and systems?
Bardeen integrates broadly with CRMs, communication platforms, lead generation tools, project and task management tools, and customer success tools. These integrations connect workflows and ensure data flows smoothly across systems.
What are common use cases I can accomplish with Bardeen?
Bardeen supports a wide variety of use cases across different teams, such as:
Sales: Automating lead discovery, enrichment and outreach sequences. Tracking account activity and nurturing target accounts.
Customer Success: Preparing for customer meetings, analyzing engagement metrics, and managing renewals.
Revenue Operations: Monitoring lead status, ensuring data accuracy, and generating detailed activity summaries.
Sales Leadership: Creating competitive analysis reports, monitoring pipeline health, and generating daily/weekly team performance summaries.