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Top 9 generative AI tools to redefine your content creation

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Thanks to its versatile nature, Artificial Intelligence (AI) wears many hats: personal assistant, data analyst, financial advisor, and, now, content creator! AI can now even perform creative processes, like composing music, writing articles, and editing videos.

In 2023, generative AI tools are going to disrupt how we create and share content. If utilized properly, they’ll allow you to create fun content quickly and at a low price. In this article, let’s talk about nine exciting companies that are redefining content creation as we know it.

1. Synthesia

Whether for creating product explainers, training videos, or how-tos, having a professional spokesperson helps a lot in spreading your message. Traditionally, you’d need to hire an actor, get a camera, and ensure proper lighting. Synthesia and Movio.la make all that a thing of the past. Here’s how it works.

First, you need to select an AI avatar. There is a diverse range to choose from, all based on real actors. Next, type in the text that you want your AI avatar to speak. Over 65 languages are supported, including many narration styles and accents!

You can use the editor to add design elements: text, logos, images, and a soundtrack. Feel free to upload your own content or choose from the media library. There’s even a built-in screen recorder! When you’re done, click Generate video. This is what the final result will look like.

Synthesia starts at $30/month. If you’d like to test out this technology before committing to it, Movio.la and Hourone.ai are viable alternatives and offer free trials. To learn more about Synthesia, check out their website or follow them on Twitter!

2. Bardeen

Bardeen is an AI automation tool built to enhance your productivity and save time. And this year, 2023, Bardeen introduced OpenAI automations for empowering your creativity as well! It can suggest and write content for your Twitter feed or polish up an email when you’re feeling a bit of a writer’s block. It can also create personalized outreach messages with a click based on the information on the currently opened tab and summarise long articles.

Use this automation if you’re not feeling creative and have OpenAI write up your next tweet for you:

Or create a draft reply to the currently opened email:

 

Don’t have time to look for a visual on the web? Just type what you envision in your mind and watch the magic happen!

3. Copy.ai

Finishing that first draft is never easy, especially when you have so much else on your plate. With Copy.ai, you can leverage the power of AI to write great content!

First, you need to specify what kind of content piece you want. You can choose from articles, emails, social media posts, and more. After that, give the AI some sentences about the topic for context.

That’s it! You can now go through the text and polish it further. It’s always easier (and more fun) to improve a first draft than it is to start from scratch. You can also take the help of the AI editor to rewrite sections of the piece.

Once you’re happy, click the Export button to print it or download it in .docx format. The free plan is limited to 2000 words, but you get unlimited words with the $49/month plan. If this pricked your ears, be sure to check out Copy.ai’s website and Twitter page!

4. Rephrase.ai

If you like tools like Synthesia and Movio.la but need something more far-reaching, Rephrase.ai might interest you. It is capable of producing personalized videos of digital avatars based on real people—at scale! Here’s an example.

In a nutshell, Rephrase.ai is meant for personalized video campaigns. Imagine signing up for an email list and getting a video in your inbox where an AI avatar mentions your name!

Once you get in touch with them, they’ll help you come up with ideas and do a video shoot where a digital avatar will be created. Beyond that, they can also assist with the publication and analysis of results. If you’re interested, you can pay a visit to their website or Twitter page.

5. Descript

When you’re shooting audio and video content, there is bound to be a lot of editing involved. You want your content to be crisp and concise, but trimming out any extra parts can be tedious. What if you had AI to lighten the load?

Descript is a cloud-based video and audio editing platform created to capitalize on AI for collaboration and efficiency. It also supports screen recording, podcasting, and transcription. It offers many templates to create videos and repurpose content. All in all, it’s any editor’s dream!

If you want a quick demo of the capabilities of Descript, take a look at this video.

There’s a plethora of cool AI-powered features to make your life as a content creator easier, like studio sound, filler word removal, AI green screen, and overdub. The free plan is limited to one watermark-free video a month, and paid plans start at $12/month. If you’re an editor who can use an AI helping hand, check out their website and Twitter page.

6. Type Studio

Similar to Descript, if you need an AI-powered content creation platform, Type Studio has everything you might need. From social media posts to podcasts to how-to videos, Type Studio has it all covered.

They offer many templates to save time and boost creativity. You can produce fresh content or repurpose existing content for other platforms, with AI doing most of the heavy work!

You need a Streamlabs ID to sign up, and the free plan only provides 1GB of cloud storage space. To increase it, paid plans range from $12 to $36 per month. There’s a lot more to Type Studio than we’re able to cover here, so check out their website and Twitter page for more info!

7. Murf.ai

A studio-quality voiceover always gets your messages across to the viewer much more effectively (who doesn’t remember those old movie trailers?!). Unfortunately, professional voiceovers are costly to produce. Using AI, Murf.ai offers a jaw-dropping 120 life-like voices in more than 20 languages!

Similar to how we edit images and text to add punctuation and tone, Murf.ai lets you do the same with voice! You can adjust pitch, speed, and add breaks. Avoid a cut-and-dry robotic sound and create a more life-like voice to carry your message.

Coming with a built-in editor, you can use the timeline to arrange your voiceover the way you want, import scripts, and add media. To fine-tune the voiceover for your target demographic, you can use their accent generator.

With a free account, you get 10 minutes of voice generation, and there are paid plans starting from $13/month. If you need a life-like AI voiceover for product explainers or presentations, visit Murf.ai’s website and Twitter page!

8. Designs.ai

For those who need an all-in-one AI design tool that can take care of many aspects of content creation, Designs.ai is worth a shot. Their mission is to “empower imagination through artificial intelligence.” Whether it’s logos, videos, social media posts, and voiceovers, it can get everything done.

They also offer AI-powered assistive tools to help you in your creative journey, like a font pairer and color matcher. The built-in editor offers all the effects, transitions, and animations you might need. There’s also a media library and cloud storage.

After your 30-day free trial ends, you can opt for paid plans starting from $29/month. If you’re interested in an agency-as-a-service platform for all your design needs, visit their website and follow them on Twitter.

9. Soundraw

Background music is like salt: its presence isn’t always noticed, but your content can seem tasteless without it. Due to strict rules these days, you need to be extra careful when adding music to your videos to avoid copyright strikes. Soundraw makes this process much simpler and worry-free.

As their website puts it: “Stop searching for the song you need. Create it.” Just choose what mood you want, the preferred genre, and the length. Based on these parameters, Soundraw will generate royalty-free music for you.

You can test the waters with the free plan, and then upgrade to a $16.99/month ‘Personal’ plan to access more features. Check out their website and Twitter page.

Honorable mentions

We hope you found some useful gems in the above list! There are many more exciting generative AI tools out there that didn’t make the list. Here are some honorable mentions which are worth checking out.

Since this technology is developing at a rapid pace, many such tools are bound to pop up in the years to come. If you want to keep yourself up-to-date with new AI tools and industry-related news, be sure to bookmark Futurepedia, AI Tools Directory,  and AI Magazine!

Endnotes

It almost seems too good to be true, doesn’t it? Any amount of content you need, instantly, and for a low price (if not free!). But, it’s true. AI can provide a helping hand every step of the way: content planning, creation, and marketing.

Getting your foot in the door now will allow you to take full advantage of this technology as it keeps moving forward. Are there more companies you’d like to add to this list? Let us know on Twitter!

For now, be sure to sign up for one of the above tools and start exploring the possibilities of AI!

About the author:
Chang Chen
GTM
GTM at Bardeen
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