App Tutorial

Prevent HubSpot Emails From Spam: Key Steps

Jason Gong
App automation expert
Apps used
April 15, 2024

Your HubSpot emails may be going to spam due to issues with domain authentication, low engagement rates, and certain content triggers. Here's how to improve deliverability:

  • Authenticate your email domain with SPF and DMARC records.
  • Enhance engagement by cleaning your email list and avoiding spam triggers.
  • Personalize emails and include an unsubscribe link.
  • Regularly monitor email performance and adjust strategies.

Automate your HubSpot email strategy and improve deliverability with Bardeen.

Why Are My HubSpot Emails Going to Spam?

If you're noticing that your HubSpot emails are consistently landing in spam folders, it's crucial to understand why this is happening and how you can improve your email deliverability. Several factors can influence whether your emails are marked as spam, including domain authentication, engagement rates, and the content of your emails. Below, we'll explore some of the most common reasons HubSpot emails go to spam and provide actionable solutions to help ensure your emails reach their intended inboxes.

Automate your email strategy and improve deliverability with Bardeen. Enhance your HubSpot processes now.

Domain Authentication

One of the first steps to prevent your emails from going to spam is to authenticate your email sending domain. This process involves setting up SPF (Sender Policy Framework) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) records. These authentication methods help verify that you are the rightful sender of the emails, making it less likely for email service providers to flag your emails as spam.

To authenticate your domain:

  1. Connect your email sending domain to HubSpot by following the instructions provided in the HubSpot Knowledge Base.
  2. Set up SPF and DMARC records according to HubSpot's guidelines to further authenticate your emails.

Improving Email Engagement

Email engagement plays a significant role in deliverability. High bounce rates and low engagement can signal to email service providers that recipients are not interested in your emails, leading to a higher chance of being marked as spam.

To improve engagement:

  1. Only email contacts who have a legal basis to receive communications from you.
  2. Regularly clean your email list to remove unengaged contacts and reduce bounce rates.
  3. Avoid using spam trigger words in your email content.
  4. Use tools like Mail Tester to check the "spammyness" of your emails before sending them.

Content and Personalization

The content of your emails can also affect whether they end up in spam folders. Personalizing your emails and including a clear unsubscribe option can improve engagement and reduce spam complaints.

To optimize your email content:

  1. Personalize your emails to make them more relevant to your recipients.
  2. Include an unsubscribe link in every email to comply with email marketing laws and reduce spam complaints.
Discover how HubSpot CRM integrations are critical for salespeople to streamline their workflows.

Monitoring and Adjusting

Even after taking these steps, it's important to continuously monitor your email performance and adjust your strategies as needed. Keep an eye on your email open rates, click-through rates, and spam complaint rates to identify areas for improvement.

Remember, email deliverability is an ongoing process that requires attention to detail and a willingness to adapt to changing email landscape. By following these guidelines, you can improve the chances of your HubSpot emails reaching their intended recipients and avoid the spam folder.

Boost HubSpot Efficiency with Bardeen Automation

One common issue with email marketing is ending up in spam folders, significantly affecting your engagement rates and overall marketing success. HubSpot users, in particular, may find this challenging but can leverage automation to improve email deliverability and engagement. Through automation with Bardeen, users can not only enhance their email strategies but also streamline processes such as ticket creation, contact management, and deal tracking directly within HubSpot.

  1. Create a HubSpot ticket, when an email is forwarded: This playbook automatically creates a HubSpot ticket from a forwarded email, making it a vital tool for support teams aiming for quick response times.
  2. Create a HubSpot contact from an email: Quickly turn email interactions into HubSpot contacts, simplifying lead management and helping sales teams to act fast on potential opportunities.
  3. Create a new HubSpot deal using OpenAI when a label is added to an email: Automate the deal creation process in HubSpot when an email is labeled, ensuring sales teams never miss out on potential deals.

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