What is HubSpot's Multi-Touch Revenue Report?

LAST UPDATED
September 4, 2024
Jason Gong
TL;DR

HubSpot's Multi-Touch Revenue Report tracks interactions that lead to sales.

By the way, we're Bardeen, we build a free AI Agent for doing repetitive tasks.

Since you're reading about HubSpot, you might love Bardeen's AI Agent for sales. It automates lead generation and email outreach, saving you time.

Multi-touch revenue attribution reports in HubSpot provide valuable insights into the customer journey, helping businesses understand which marketing and sales touchpoints contribute to closing deals. By analyzing data from various interactions, such as website visits, email campaigns, and sales calls, these reports enable marketers to identify the most effective channels and strategies for driving conversions. With a clear understanding of the impact of each touchpoint, businesses can optimize their marketing efforts, allocate resources more efficiently, and ultimately improve their bottom line.

Understanding Multi-Touch Attribution in HubSpot

Multi-touch attribution is a powerful tool that helps businesses understand the impact of various touchpoints throughout the buyer's journey. By analyzing how each interaction contributes to a customer's decision to make a purchase, marketers can optimize their strategies and allocate resources more effectively.

HubSpot offers several multi-touch attribution models, including:

  • Linear: Assigns equal credit to all touchpoints in the buyer's journey
  • Time-decay: Gives more credit to touchpoints closer to the conversion
  • U-shaped: Emphasizes the first and last touchpoints, with less credit given to middle interactions
  • W-shaped: Similar to U-shaped, but also assigns significant credit to the touchpoint that converts a lead into an opportunity

These models distribute credit across various touchpoints, such as website visits, email campaigns, social media interactions, and sales calls. By understanding how each touchpoint contributes to a conversion, marketers can identify the most effective channels and tactics for engaging prospects and driving revenue.

The Role of Attribution Reports in Strategic Decision-Making

Attribution reports are powerful tools that provide actionable insights to guide strategic marketing and sales decisions. By analyzing the data from these reports, businesses can identify high-performing channels and touchpoints that effectively drive conversions and revenue.

The process of analyzing attribution report data involves:

  1. Identifying the most effective marketing channels and assets
  2. Determining which touchpoints have the greatest impact on lead generation and customer acquisition
  3. Evaluating the ROI of various marketing initiatives
  4. Pinpointing areas for optimization and improvement

HubSpot's integration of sales and marketing data creates a unified view of the customer journey, enabling teams to make data-driven decisions. By understanding how each interaction contributes to the overall success of the business, marketers and sales professionals can allocate resources more effectively and optimize their strategies for lead enrichment and maximum impact.

Boost your marketing strategies with automated insights using Bardeen's prospect list building automation. Save time and focus on what matters.

Optimizing Marketing Efforts with HubSpot Reports

Setting up and customizing multi-touch attribution reports in HubSpot is a straightforward process. First, ensure that your marketing and sales data are properly integrated within the platform. Next, define your attribution model based on your business goals and customer journey. HubSpot offers a variety of pre-built models, such as linear, time-decay, U-shaped, and W-shaped, which can be customized to fit your specific needs.

Once your attribution model is set up, you can start analyzing the data to identify areas for optimization. For example, a B2B software company used HubSpot's attribution reports to discover that their webinars were the most effective touchpoint in driving conversions. By allocating more resources to webinar production and promotion, they were able to increase their conversion rate by 25% and generate more revenue.

The benefits of continuously monitoring and adjusting marketing tactics based on attribution report findings are clear:

  • Improved ROI by focusing on high-performing channels and touchpoints
  • Better alignment between marketing and sales efforts
  • Increased efficiency by eliminating underperforming tactics
  • Enhanced customer experience through targeted, relevant interactions

By leveraging HubSpot's attribution reports, businesses can make data-driven decisions that optimize their marketing efforts and automate sales prospecting.

Boost HubSpot Efficiency with Bardeen Automations

Understanding the purpose and functionality of a multi-touch revenue attribution report in HubSpot is crucial for marketers aiming to accurately measure the effectiveness of their marketing initiatives. Automating tasks within HubSpot can significantly enhance productivity and provide deeper insights into your data. Here are some powerful automations you can build with Bardeen:

  1. Create a HubSpot ticket, when an email is forwarded: This playbook seamlessly integrates your email with HubSpot to create support tickets, streamlining the process and improving response times.
  2. Create a HubSpot Ticket using OpenAI when a label is added to an email: Leverage OpenAI to examine email contents, generate summaries, and automatically create HubSpot tickets when specific labels are added, enhancing efficiency.
  3. Add a new row to Airtable, when HubSpot contact is created: This automation bridges the gap between HubSpot and Airtable, ensuring new contacts are instantly and accurately recorded for further action, laying the groundwork for a responsive sales prospecting system.
Contents

Automate sales with Bardeen's AI Agent

Bardeen's AI Agent automates sales tasks, helping you focus on closing deals.

Get Bardeen free
Schedule a demo

Related frequently asked questions

How to Qualify Sales Leads: 5 Steps and Best Frameworks

Learn how to qualify sales leads efficiently with our 5-step guide. Discover the best frameworks to identify high-potential prospects and boost conversion rates.

Read more
How Does DocuSign Work? Step-by-Step Guide 2024

Learn how DocuSign works with our comprehensive step-by-step guide. Discover key features, setup process, and benefits of using DocuSign.

Read more
Automate Birthday Cards for Leads: Easy Guide 2024

Learn to set up automated birthday card sending to leads using CRM tools for improved engagement and loyalty in 2024.

Read more
Guide to Adding Companies to HubSpot Lists in 5 Steps

Learn to efficiently add companies to HubSpot lists, either manually to static lists or automatically to active lists, to improve marketing and communication.

Read more
Create HubSpot Email Templates: A Step-by-Step Guide

Step-by-step guide to create, send, and manage HubSpot email templates for efficient email communication. Learn to make and use templates.

Read more
Boost LinkedIn Followers: Proven Strategies (2024)

Discover proven strategies to boost your LinkedIn followers in 2024, including page optimization, engaging content, and networking tactics.

Read more
how does bardeen work?

Your proactive teammate — doing the busywork to save you time

Integrate your apps and websites

Use data and events in one app to automate another. Bardeen supports an increasing library of powerful integrations.

Perform tasks & actions

Bardeen completes tasks in apps and websites you use for work, so you don't have to - filling forms, sending messages, or even crafting detailed reports.

Combine it all to create workflows

Workflows are a series of actions triggered by you or a change in a connected app. They automate repetitive tasks you normally perform manually - saving you time.

get bardeen

Don't just connect your apps, automate them.

200,000+ users and counting use Bardeen to eliminate repetitive tasks

Effortless setup
AI powered workflows
Free to use
Reading time
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking “Accept”, you agree to the storing of cookies. View our Privacy Policy for more information.