Boost LinkedIn Followers: Proven Strategies (2024)

To increase your LinkedIn followers, consider these strategies:

Complete and Optimize Your LinkedIn Page

• Ensure your company's LinkedIn Page is complete with all necessary information, as complete pages get 30% more views.
• Optimize your LinkedIn Page for search engines to improve discoverability.
• Include a LinkedIn Follow button on your company website and in your email signature to drive traffic to your LinkedIn Page.

Content and Engagement

• Post consistently and regularly to maintain visibility in member feeds.

• Use eye-catching visuals and video content to stand out.
• Publish thought leadership content that is relevant and engaging.
• Respond to comments on your posts to encourage interaction and show active engagement.

Leverage Employee and Customer Networks

• Encourage employees to engage with your Page and share it with their networks.
• Ask customers and brand advocates to promote your LinkedIn Page.
• Engage with relevant thought leaders and @mention them in your updates to reach their followers.

Advanced Strategies

• Collaborate with influencers to co-create content and tap into their audiences.
• Run a Dynamic Ad campaign using the Follower Ad format to target relevant audiences.
• Encourage executives and prominent leaders to frequently mention and link to the company’s LinkedIn Page.
• Create Showcase Pages for specific sub-brands or initiatives to create multiple points of discovery.
• Analyze competitors' Pages to identify opportunities for differentiation.

Personal Account Engagement

• Post longer content from personal accounts, as they tend to outperform company accounts.
• Avoid including links in your posts; if necessary, add them in the comments.
• Use images and videos, especially of yourself, as they perform better than branded graphics.
• Use hashtags sparingly and include them at the end of your posts.

• Utilize polls as an additional content type for engagement.
• Engage with other people's content to attract views to your profile.
• Add new connections to grow your follower count.
• Share updates about starting new positions to leverage LinkedIn's notification system.

Growing your LinkedIn network is a strategic process, and while manual engagement is key, automation can help streamline repetitive tasks, allowing you to focus on genuine connections. Bardeen offers several playbooks to automate aspects of networking on LinkedIn, which can help increase your follower count efficiently.

1. Send mutual connections from a LinkedIn profile to Slack: Enhance team collaboration by automating the sharing of mutual connections from LinkedIn directly to a Slack channel or user. This playbook can help identify common contacts that could introduce you to new followers.
2. Connect with a list of LinkedIn contacts: Expand your network by automatically sending connection requests to a preselected list of LinkedIn profiles, and track your growing connections in a Google Sheet.
3. Get mutual connections from a LinkedIn profile: Discover mutual connections to approach for introductions or shared content opportunities, directly from a LinkedIn profile of interest.

Embrace the power of automation to enrich your LinkedIn networking strategy. Start by downloading the Bardeen app at Bardeen.ai/download.