how to get more linkedin followers

TLDR

Complete and optimize your LinkedIn page to boost followers.

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To increase your LinkedIn followers, consider these strategies:

Complete and Optimize Your LinkedIn Page

  • Ensure your company's LinkedIn Page is complete with all necessary information, as complete pages get 30% more views.
  • Optimize your LinkedIn Page for search engines to improve discoverability.
  • Include a LinkedIn Follow button on your company website and in your email signature to drive traffic to your LinkedIn Page.

Content and Engagement

  • Post consistently and regularly to maintain visibility in member feeds.
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  • Use eye-catching visuals and video content to stand out.
  • Publish thought leadership content that is relevant and engaging.
  • Respond to comments on your posts to encourage interaction and show active engagement.

Leverage Employee and Customer Networks

  • Encourage employees to engage with your Page and share it with their networks.
  • Ask customers and brand advocates to promote your LinkedIn Page.
  • Engage with relevant thought leaders and @mention them in your updates to reach their followers.

Advanced Strategies

  • Collaborate with influencers to co-create content and tap into their audiences.
  • Run a Dynamic Ad campaign using the Follower Ad format to target relevant audiences.
  • Encourage executives and prominent leaders to frequently mention and link to the company’s LinkedIn Page.
  • Create Showcase Pages for specific sub-brands or initiatives to create multiple points of discovery.
  • Analyze competitors' Pages to identify opportunities for differentiation.

Personal Account Engagement

  • Post longer content from personal accounts, as they tend to outperform company accounts.
  • Avoid including links in your posts; if necessary, add them in the comments.
  • Use images and videos, especially of yourself, as they perform better than branded graphics.
  • Use hashtags sparingly and include them at the end of your posts.
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  • Utilize polls as an additional content type for engagement.
  • Engage with other people's content to attract views to your profile.
  • Add new connections to grow your follower count.
  • Share updates about starting new positions to leverage LinkedIn's notification system.

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