App Tutorial

LinkedIn InMail vs Message: Key Differences Explained

Apps used
LinkedIn
LAST UPDATED
February 10, 2024
TL;DR

LinkedIn InMail allows messaging to non-connections with a Premium subscription, while regular messages are for 1st-degree connections. InMail is ideal for outreach, and regular messages for maintaining relationships. Message ads, a paid advertising option, offer broader reach for marketing campaigns.

  • Regular messages are free for 1st-degree connections.
  • InMail requires a Premium subscription to reach non-connections.
  • Message ads are paid and labeled as 'Sponsored' for marketing outreach.
  • Choosing between InMail and message ads depends on your goals.

Automate your LinkedIn outreach with Bardeen to enhance efficiency and personalization. Learn more at Bardeen.ai/download.

LinkedIn InMail vs Message

Understanding the difference between LinkedIn InMail and regular messages is crucial for effective communication on the platform. Regular messages allow you to communicate with your 1st-degree connections for free. In contrast, InMail, a premium feature, enables you to send messages to LinkedIn members you're not connected with, including 2nd and 3rd-degree connections. This distinction is vital for networking, job hunting, or lead generation.

LinkedIn Message vs InMail

While the functionality of InMail and regular messages might seem similar, their use cases differ significantly. Regular messages are ideal for maintaining relationships within your network. InMail, given its ability to reach beyond your immediate connections, is better suited for outreach efforts, such as job applications or sales prospecting. However, it's important to note that InMail requires a LinkedIn Premium subscription, which allocates a certain number of InMail credits per month based on the subscription level.

LinkedIn Message Ads vs InMail

When considering LinkedIn for marketing, it's essential to differentiate between message ads and InMail. Message ads, previously known as Sponsored InMail, appear directly in your target audience's LinkedIn inbox but are labeled as "Sponsored". These ads are only delivered when the target is active on LinkedIn, optimizing open rates. Unlike InMail, message ads are part of LinkedIn's advertising offerings and are charged on a cost-per-send basis. They can be an effective follow-up tool if a prospect doesn't respond to regular InMail, combining the direct approach of InMail with the broader reach of advertising.

Choosing between InMail and message ads depends on your marketing strategy and goals. Testing both formats to compare performance is recommended. For personal outreach, such as job hunting or networking, InMail provides a direct line to individuals outside your network. For broader marketing campaigns, message ads can extend your reach within LinkedIn's active user base.

Automate Your LinkedIn Outreach with Bardeen Playbooks

While the manual approach to sending LinkedIn InMail or messages is straightforward, leveraging automation can significantly enhance your outreach and engagement strategy. Bardeen offers powerful automation playbooks that can transform how you interact with LinkedIn profiles, making your outreach efforts more efficient and personalized.

Here are some examples of how Bardeen can automate your LinkedIn outreach:

  1. Create an AI-generated outreach email for the currently opened LinkedIn profile: This playbook utilizes AI to craft personalized outreach messages based on the information from a LinkedIn profile. It's invaluable for sales prospecting, recruitment, and networking, ensuring your messages are tailored and relevant.
  2. Create a personalized outreach email from a LinkedIn post: Automate the creation of outreach emails that are personalized based on the content of LinkedIn posts. This playbook is perfect for engaging with content creators and thought leaders in your industry.
  3. Send an email to the currently opened LinkedIn user: Directly engage with LinkedIn users by sending personalized emails based on their profile information. This playbook streamlines the process of connecting with potential leads or partners.

Enhance your LinkedIn strategy by automating your outreach with Bardeen. Start by downloading the Bardeen app at Bardeen.ai/download.

Other answers for LinkedIn

How to Get Phone Numbers from LinkedIn

Learn to find LinkedIn phone numbers via manual checks, Chrome extensions, and automation tools for efficient networking and outreach.

Read more
How to Import LinkedIn Contacts to HubSpot

Learn how to import LinkedIn contacts to HubSpot using methods like Hublead's Chrome extension, CSV exports, manual entry, scraping tools, and Hubris.

Read more
How to Export Emails from LinkedIn

Guide on exporting emails from LinkedIn connections, Sales Navigator, and using third-party tools for networking and marketing in 2024.

Read more
How to Find Influencers on LinkedIn

Learn how to find and engage with influencers on LinkedIn in 5 steps. Discover tools and strategies to connect with industry leaders effectively.

Read more
How to Get SEO Clients on LinkedIn

Learn how to secure SEO clients on LinkedIn in 5 steps: profile optimization, targeted outreach, content marketing, and platform features.

Read more
How to Add "LinkedIn Helped Me Get This Job" Badge to Your Profile

Learn how to add a LinkedIn badge to your profile in 4 steps to showcase how LinkedIn helped secure your job. Exclusive for new job entries.

Read more
how does bardeen work?

Your proactive teammate — doing the busywork to save you time

Integrate your apps and websites

Use data and events in one app to automate another. Bardeen supports an increasing library of powerful integrations.

Perform tasks & actions

Bardeen completes tasks in apps and websites you use for work, so you don't have to - filling forms, sending messages, or even crafting detailed reports.

Combine it all to create workflows

Workflows are a series of actions triggered by you or a change in a connected app. They automate repetitive tasks you normally perform manually - saving you time.

get bardeen

Don't just connect your apps, automate them.

200,000+ users and counting use Bardeen to eliminate repetitive tasks

Effortless setup
AI powered workflows
Free to use
Reading time
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking “Accept”, you agree to the storing of cookies. View our Privacy Policy for more information.