If you're using HubSpot, you might love Bardeen's AI for sales. It automates tasks like prospecting and lead generation, saving you time and helping you focus on high-value leads.
Importing your contacts into HubSpot is a crucial step in streamlining your marketing and sales efforts. In this step-by-step guide, we'll walk you through the process of preparing your import files, navigating HubSpot's import interface, and ensuring your data is mapped correctly. By following these best practices, you can seamlessly integrate your contacts into HubSpot and start leveraging its powerful features to grow your business.
You will find the below video helpful as it discusses about multiple options to import Contacts to HubSpot.
Preparing Your Import Files for HubSpot
Properly formatting your CSV or Excel files is crucial for a smooth and successful import into HubSpot. To ensure compatibility, consider the following key points:
Your file should have a single sheet to avoid confusion and errors during the import process.
Ensure that your file is UTF-8 encoded, especially if it contains foreign language characters.
Adhere to HubSpot's specific property formatting requirements for each data type (e.g., dates, phone numbers, etc.).
By taking the time to correctly format your import files, you'll save yourself from potential headaches and ensure that your data is accurately transferred into HubSpot. For more tips on effective data import, check out our guide on building a prospect list.
Navigating HubSpot's Import Interface
To access HubSpot's import tool, start by navigating to your settings menu. From there, select 'Import & Export' to reach the import interface.
HubSpot offers several options for importing data:
Choose between CSV or Excel file types
Import a single file or multiple files simultaneously
Define the nature of your data, such as contacts, companies, deals, or custom objects
By familiarizing yourself with these options, you'll be well-equipped to efficiently import your data into HubSpot's CRM. For more tips, explore integrating Excel with Bardeen for a smoother workflow.
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Mapping Your Data Correctly in HubSpot
When importing data into HubSpot, it's crucial to map the columns from your import file to the corresponding properties in HubSpot. This process ensures that your data is accurately transferred and seamlessly integrated into your existing CRM structure.
To begin mapping, match each column in your import file to the appropriate HubSpot property. Pay special attention to unique identifiers like email addresses or record IDs for lead enrichment, as these are essential for avoiding duplicates and maintaining data integrity.
Here are some key considerations when mapping your data:
Ensure that required properties, such as email addresses for contacts, are properly mapped
Create custom properties in HubSpot if necessary to accommodate all your import data
Double-check your mappings before initiating the import to avoid errors
By taking the time to carefully map your data, you'll minimize the risk of data inconsistencies and ensure a smooth transition of your contacts into HubSpot's CRM.
Customization and Error Handling During Import
When importing data into HubSpot, you have the flexibility to create new custom properties during the import process. This is particularly useful when your import file contains columns that don't match any existing properties in HubSpot.
To create a new custom property:
During the import mapping step, select the option to "Create a new property" for the unmatched column
Choose the appropriate property type (e.g., single-line text, date, number)
Specify a unique internal name for the property
Optionally, add a description and group for better organization
It's important to handle import errors effectively to maintain data integrity. Common import errors include:
Invalid email addresses or domain names
Incorrect date or number formats
Values that don't match existing dropdown/select options
Exceeding character limits for certain properties
To identify and resolve import errors:
Review the error summary provided by HubSpot after the import
Download the error file for a detailed breakdown of each issue
Make necessary corrections in your import file (e.g., fix formatting, update values)
For errors related to field validation, consider adjusting property settings if appropriate
Re-import the corrected file to successfully add the remaining data
By carefully handling customization and errors during the import process, you can ensure a smooth data transition and maintain the accuracy of your HubSpot CRM. For more tips on managing your data, check out these sales prospecting tools.
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Reviewing and Managing Imported Contacts
After completing the import process, it's crucial to review the success of your import and ensure that your contacts are properly organized within HubSpot. To access your import history:
Navigate to the "Contacts" tab in your HubSpot account
Click on "Manage" and select "Import"
Review the "Import History" section to see a summary of your recent imports
Analyzing your import history allows you to identify any potential issues, such as failed imports or partial successes, and take necessary actions to resolve them. Learn more about managing cold and warm leads.
Once your contacts are successfully imported, it's time to manage and organize them effectively:
Create lists based on specific criteria (e.g., job title, industry, location) to segment your contacts for targeted marketing efforts
Use the "Create a view" feature to save frequently used filters and quickly access relevant contact subsets
Apply tags to contacts based on their import source, interests, or other relevant categories for easy identification and segmentation
By properly reviewing and managing your imported contacts, you can ensure that your HubSpot CRM remains organized, efficient, and ready to support your marketing and sales efforts.
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Frequently asked questions
What is Bardeen?
Bardeen is an automation and workflow platform designed to help GTM teams eliminate manual tasks and streamline processes. It connects and integrates with your favorite tools, enabling you to automate repetitive workflows, manage data across systems, and enhance collaboration.
What tools does Bardeen replace for me?
Bardeen acts as a bridge to enhance and automate workflows. It can reduce your reliance on tools focused on data entry and CRM updating, lead generation and outreach, reporting and analytics, and communication and follow-ups.
Who benefits the most from using Bardeen?
Bardeen is ideal for GTM teams across various roles including Sales (SDRs, AEs), Customer Success (CSMs), Revenue Operations, Sales Engineering, and Sales Leadership.
How does Bardeen integrate with existing tools and systems?
Bardeen integrates broadly with CRMs, communication platforms, lead generation tools, project and task management tools, and customer success tools. These integrations connect workflows and ensure data flows smoothly across systems.
What are common use cases I can accomplish with Bardeen?
Bardeen supports a wide variety of use cases across different teams, such as:
Sales: Automating lead discovery, enrichment and outreach sequences. Tracking account activity and nurturing target accounts.
Customer Success: Preparing for customer meetings, analyzing engagement metrics, and managing renewals.
Revenue Operations: Monitoring lead status, ensuring data accuracy, and generating detailed activity summaries.
Sales Leadership: Creating competitive analysis reports, monitoring pipeline health, and generating daily/weekly team performance summaries.