App Tutorial

Mass Messaging on LinkedIn Sales Navigator: A Guide (4 Steps)

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February 7, 2024

Sending mass messages on LinkedIn Sales Navigator requires alternative strategies and third-party tools, as direct bulk InMail is not supported.

  • LinkedIn Sales Navigator limits direct mass messaging to maintain professional integrity.
  • Users can message up to 50 connections at once or share posts with up to 10 recipients for broader engagement.
  • Third-party automation tools like Dripify enable personalized mass messaging and campaign management.
  • It's vital to balance automation with personalized outreach and adhere to LinkedIn's policies to avoid account issues.

Automate your LinkedIn sales activities and save time with Bardeen. Enhance your outreach with personalized emails and efficient lead management.

How to Send Mass Messages on LinkedIn Sales Navigator

Sending mass messages on LinkedIn Sales Navigator is a common query among users looking to leverage the platform for sales or networking purposes. However, it's important to note that LinkedIn Sales Navigator does not support the direct sending of bulk InMail messages to multiple leads. This limitation is designed to encourage personalized communication and maintain the platform's professional integrity. Despite this, there are alternative strategies and tools that can be utilized to reach a broader audience efficiently.

Understanding LinkedIn Sales Navigator Messaging Limits

LinkedIn Sales Navigator offers the InMail feature, allowing users to send messages to people they are not connected with. Each InMail has a character limit of 1900 for the message body and 200 for the subject line. Users are allocated a certain number of InMail credits based on their subscription level. It's crucial to use these credits wisely, as sending bulk messages directly through Sales Navigator is not possible. Additionally, LinkedIn monitors user activity to prevent spam, so sending a high volume of messages in a short period can flag your account for suspicious activity.

Alternative Methods to Reach Multiple Contacts

While direct mass messaging is not an option in Sales Navigator, users can still communicate with multiple contacts through other means:

  • Messaging LinkedIn Connections: Users can send messages to up to 50 connections at a time through LinkedIn's messaging feature. This method is suitable for reaching out to existing connections but requires a more manual approach for each message.
  • Sharing Posts with Connections: Another way to engage with multiple contacts simultaneously is by sharing relevant posts and including a personalized message. This can be done by clicking the 'Send' button below a post and selecting up to 10 recipients at a time.

Using Automation Tools for Mass Messaging

For users looking to send messages to a larger audience without manual effort, third-party LinkedIn automation tools like Dripify offer a solution. These tools allow for the automation of various LinkedIn activities, including sending personalized connection requests and messages. Automation tools can help users:

  • Automate connection requests and follow-ups.
  • Send personalized messages based on recipient profiles.
  • Target specific profiles and companies.
  • Manage and analyze campaign performance.

It's essential to choose a tool with robust safety features to avoid LinkedIn account restrictions. Automation tools operate in the background, enabling users to focus on other business aspects while maintaining active engagement on LinkedIn.


While LinkedIn Sales Navigator does not support the direct sending of mass messages, users can employ alternative strategies and third-party tools to efficiently reach a broader audience. It's crucial to balance the use of automation with personalized communication to maintain the effectiveness of your LinkedIn outreach efforts. Always ensure compliance with LinkedIn's policies to avoid potential account limitations or bans.

Boost LinkedIn Sales Efficiency with Bardeen Automations

While LinkedIn Sales Navigator is a powerful tool for sales professionals, manually sending mass messages can be time-consuming. Automating this process can significantly enhance efficiency, allowing for more personalized and targeted outreach efforts. Bardeen offers a suite of playbooks designed to streamline various aspects of LinkedIn sales activities, from creating personalized sales outreach emails to saving Sales Navigator leads directly into Google Sheets.

  1. Create a personalized sales outreach email in Microsoft Outlook from a LinkedIn post: This playbook automates the creation of personalized sales outreach emails by using data from a LinkedIn post, enhancing the relevance and effectiveness of your sales communication.
  2. Create personalized sales outreach emails from LinkedIn search and save to Google Sheets: Automate the process of creating draft sales emails from LinkedIn search results and saving the enriched profile information directly into Google Sheets, streamlining your lead management workflow.
  3. Create a sales outreach email draft in Microsoft Outlook for the currently opened LinkedIn profile: This playbook uses Bardeen's email writing assistant to draft a sales outreach email based on the currently viewed LinkedIn profile, saving time and ensuring a personalized touch.

By leveraging these automations, sales professionals can focus more on strategy and less on manual tasks, boosting productivity and sales outcomes. Get started by downloading the Bardeen app at

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