Create sales outreach emails using LinkedIn profile links in Airtable

This playbook will enrich contacts in a Airtable using Apollo.io and their LinkedIn profile links. It will then update the Airtable with personalized sales outreach emails and additional information obtained from Apollo.io
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Get values from Airtable table
Action
Get column from table
Action
Find all links in text
Action
Get a person's data from email address
Action
Generate customized email
Action
Update table records
Action
Steps:

Bardeen simplifies the process of personalizing sales outreach by enriching Airtable contacts with data from Apollo.io and generating targeted emails. In today's competitive market, personalized outreach can significantly increase engagement rates. Leveraging LinkedIn profiles for personalization can help create a connection with prospects, ultimately leading to better sales outcomes. This playbook automates the enrichment and email creation process, saving time and enhancing your sales strategy.

Here's how the workflow creates sales outreach emails using LinkedIn profile links in Airtable:

  • Step 1: Extract Airtable Data - This step retrieves all values from your specified Airtable base, which includes LinkedIn profile links of contacts.
  • Step 2: Get LinkedIn Profile Links - Bardeen extracts the column with LinkedIn profile links from the Airtable base for processing.
  • Step 3: Extract Links from Text - This action is used to find all LinkedIn profile links from the text field of the Airtable base.
  • Step 4: Get Contact Info with Apollo - Apollo.io is used to enrich the contact information using the LinkedIn URLs obtained. It fetches details like email addresses, job titles, and other relevant information.
  • Step 5: Generate Personalized Outreach Emails - Bardeen AI Actions craft customized outreach emails using the enriched data from Apollo.io. These emails are personalized to each contact for higher engagement.
  • Step 6: Update Airtable Records - Finally, the new information and personalized emails are updated back into your Airtable base, completing the automation loop and preparing you for outreach.

The new Bardeen – Find leads no one else does:

With our new Bardeen version, you can easily extract data from any website and discover new leads across the web. After extracting data from a website, use Bardeen’s powerful automation tools to validate and enrich your data, run additional scrapers on linked pages, or leverage AI to qualify leads and generate content automatically. Once your data is ready, you can easily export it to CSV, Google Sheets, Airtable, or Notion for further analysis and reporting.

How Bardeen integrates with your existing system:
With Bardeen, you can easily import and export data to spreadsheets or CSV files, then push it to your favorite CRM or outreach tool — like Salesforce, HubSpot, Pipedrive, Apollo.io, or any platform that supports CSV. Most tools offer built-in import options or third-party solutions, making integration seamless and keeping your workflow uninterrupted.
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