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Bardeen simplifies the process of personalizing sales outreach by enriching Airtable contacts with data from Apollo.io and generating targeted emails. In today's competitive market, personalized outreach can significantly increase engagement rates. Leveraging LinkedIn profiles for personalization can help create a connection with prospects, ultimately leading to better sales outcomes. This playbook automates the enrichment and email creation process, saving time and enhancing your sales strategy.
Here's how the workflow creates sales outreach emails using LinkedIn profile links in Airtable:
Meet your contact enrichment maestro: a playbook seamlessly merging Airtable, Apollo.io, and LinkedIn profiles. Dive into the savvy world where your contacts get a makeover with personalized sales outreach emails and juicy details from Apollo.io. No more wrestling with stale data—this playbook refreshes your Airtable, making outreach a breeze.
Feel the pain of vanilla outreach emails? Wave it goodbye. This playbook crafts tailored messages, injecting a personal touch that resonates. Imagine the efficiency of skipping the detective work, swiftly accessing all the additional gems from Apollo.io. Data enrichment, no sweat.
Whether you're amplifying your sales game or nurturing client relationships, this playbook emerges as your go-to ally. Smooth, precise, and tailored—let the contact enrichment show begin.
Let’s set it up!
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The first step is to create an Airtable with the LinkedIn profiles that you want to save.
Bardeen will extract information from Airtable using the LinkedIn links and Apollo.io. It will then use the information to enrich the Airtable with contact information like social media links, location data, email addresses, phone numbers and more. Finally, it will create personalized sales outreach emails for each contact and update the Airtable with the information.
You will be redirected to install the browser extension when you run it for the first time. Bardeen will also prompt you to integrate Airtable. Click the “Pin it” button at the top of this page to get this automation saved to your Playbooks.
Activate Bardeen (or hit Option + B on Mac or ALT + B on PC on your keyboard) and click on the playbook card. The setup flow will start. Bardeen will ask you to choose or specify your email bot. You can choose an existing bot that you created in the past or customize a new one from the dropdown. For the purpose of this tutorial, let’s choose to customize an email bot.
BardeenAI will begin customizing your email bot by gathering information about you using tools like Apollo.io.
It will then display all the pre-filled information it has found about you.
Review this information and make edits if necessary. This information will be used when constructing your sales outreach emails. Bardeen will ask you some follow-up questions about your role in your organization.
After you have read, edited and approved all the information, your email bot is now ready. Bardeen will ask you to input an optional scheduling link to include in your emails.
Bardeen will also ask you for the column name that contains the LinkedIn profile links so that it can enrich your spreadsheet. For our example, this would be “LinkedIn URL”.
After you have set up your email bot, Bardeen will ask you to choose an Airtable to enter the enriched results and your personalized sales outreach emails.
Click on “Save Input” and checkmark your email bot, the scheduling link and your column name. This will save you time from setup in the future. You can edit Inputs later by hovering over the playbook.
To enrich and create sales outreach emails from LinkedIn profiles, activate Bardeen (or hit Option + B on Mac or ALT + B on PC on your keyboard) and run this playbook. It will use the LinkedIn links to get information about the contacts using Apollo.io. It will also use the information and your email bot to generate customized sales outreach emails for each contact. Finally, the playbook will update the Airtable with the new information.
Each email will be customized to the user with information that Bardeen finds on Apollo.io.
This automation is fantastic for lead generation harmony. Imagine you're on a mission to build a robust pipeline of potential clients. This playbook steps in, effortlessly tapping into Apollo.io and LinkedIn, enriching your Airtable with detailed contacts. No more manually scouring platforms; now you can focus on turning those leads into lasting relationships.
For a sales team juggling multiple tasks, personalization can be a time-consuming challenge. This playbook streamlines the process, updating your Airtable with meticulously crafted sales outreach emails and additional insights from Apollo.io. Elevate your outreach game and watch as your tailored approach converts leads into satisfied clients.
In addition, in a world where relationships are key, maintaining an organized contact list is crucial. This automation not only enhances your Airtable contacts with LinkedIn profiles but also ensures that your outreach is personalized and informed. Now, managing and nurturing professional relationships becomes a breeze, leaving you with more time for meaningful connections.
You can also edit the playbook and add your next action to further customize the automation.
Find more Airtable and LinkedIn integrations.
You can also find more about how to increase your personal productivity and automate your sales workflow.
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