App Tutorial

Access HubSpot Website & Traffic Analytics in 3 Steps

Jason Gong
App automation expert
Apps used
April 15, 2024

Access your website and traffic analytics reports in HubSpot through the Traffic Analytics tool, available in Marketing Hub Professional and Enterprise, as well as CMS Hub Professional and Enterprise.

  • Navigate to Reporting > Reports > My reports and select Traffic.
  • Customize and filter your reports for specific insights.
  • Export or save reports for further analysis or sharing.

Automate your analytics workflow with Bardeen to enhance efficiency and insights. Learn more at

Where Can You Find Your Website and Traffic Analytics Reports in HubSpot?

Finding your website and traffic analytics in HubSpot is straightforward once you know where to look. HubSpot's Traffic Analytics tool is your go-to resource for viewing detailed data about your website's traffic, including traffic by source, topic cluster, device type, country, and more. This tool is available with various HubSpot subscriptions, including Marketing Hub Professional and Enterprise, as well as CMS Hub Professional and Enterprise.

To access the Traffic Analytics tool:

  1. In your HubSpot account, navigate to Reporting > Reports > My reports.
  2. Select Traffic to open the Traffic Analytics tool.

By default, you'll land on the Sources tab, which provides a comprehensive view of where your website's visitors are coming from.

Automate your analytics workflow with Bardeen's HubSpot integration and spend less time on manual data entry. Download Bardeen now!

Customizing and Filtering Your Traffic Analytics Reports

Within the Traffic Analytics tool, you have the flexibility to customize and filter your reports to meet your specific needs. Here's how:

  • To change the report's date range and frequency, use the Date range and Frequency dropdown menus. These filters apply across all tabs of the Traffic Analytics tool.
  • If you want to filter the data to show traffic for a specific analytics view, click the Analytics view dropdown menu, select an analytics view, or click Manage views to customize your analytics views.
  • To customize the metrics displayed in the table below a chart, click Edit columns in the upper right of the table, select the metrics you want to display, and click Save.

Exporting or Saving a Report

You can also export or save your traffic analytics reports for further analysis or sharing:

  • To export a report, click Export above the chart, choose your file format, and click Export. The file will be sent to your email address and can be downloaded from your notification center.
  • To save a report to a dashboard or your report library, click Save report, enter the report name, and choose whether to add it to an existing dashboard or create a new custom dashboard. Then, click Save & add.

Understanding and analyzing your website's traffic is crucial for making informed marketing decisions. HubSpot's Traffic Analytics tool provides a comprehensive platform for tracking and analyzing your site's performance, helping you to optimize your marketing strategies effectively.

Discover AI automations you can add to HubSpot to supercharge the app and get ahead with your marketing strategies.

Automate HubSpot Analytics with Bardeen Playbooks

Accessing your website and traffic analytics reports in HubSpot provides a wealth of data essential for refining your marketing strategies. While HubSpot itself offers comprehensive tools for analytics, automating the tracking and analysis process can significantly enhance your efficiency and insights. Bardeen's playbooks tailored for HubSpot integration allow you to automate various tasks related to analytics, ensuring you have the most up-to-date information at your fingertips without manual data entry.

Here are examples of how you can automate your analytics workflow with Bardeen:

  1. Save Crunchbase company to HubSpot: This playbook enables seamless transfer of company data from Crunchbase to HubSpot, enriching your CRM with vital information for sales prospecting.
  2. Get social profiles and information of all participants of a meeting and save to HubSpot: Enhance your networking by automatically saving detailed social profiles and company information of meeting attendees to HubSpot.
  3. Get social profiles of a HubSpot contact: This playbook fetches and logs the social media profiles of your HubSpot contacts, enriching your CRM data for deeper engagement and personalized outreach.

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