Install LinkedIn Sales Navigator from HubSpot's App Marketplace.
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Integrating LinkedIn with HubSpot enhances your CRM capabilities, enabling a seamless flow of valuable LinkedIn insights directly into your HubSpot account. This integration is pivotal for sales and marketing professionals seeking to leverage LinkedIn's vast network for prospecting and engagement. Here's how to establish this powerful connection.
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The integration between LinkedIn and HubSpot involves connecting LinkedIn Sales Navigator with HubSpot, allowing users to access LinkedIn insights within HubSpot. This connection is designed to enrich contact and company records in HubSpot with valuable LinkedIn data, facilitating more informed sales and marketing strategies.
To initiate the integration, you must have a Sales Hub Professional or Enterprise seat in HubSpot and a LinkedIn Sales Navigator Advanced or Advanced Plus account. The integration process is user-specific, meaning each user intending to utilize this integration must individually connect the LinkedIn Sales Navigator app from the HubSpot Marketplace to their HubSpot account.
Here are the steps to integrate LinkedIn Sales Navigator with HubSpot:
It's important to note that this integration does not support importing contacts directly from LinkedIn into HubSpot.
Discover how to integrate HubSpot with LinkedIn to enrich and speed up multi-channel outreach.
Once integrated, LinkedIn data will be visible in the right panel of your contact and company records in HubSpot. This includes job titles, company details, industry information, and more, which HubSpot matches using email addresses, company names, and other relevant data. Additionally, you can save contact information to a list in LinkedIn Sales Navigator for future outreach.
Directly from a contact or company record in HubSpot, users can send LinkedIn InMails. Moreover, if you have LinkedIn Sales Navigator tasks, such as sending InMails or connection requests, these can be managed within the HubSpot mobile app, providing a streamlined workflow for sales activities.
Remember, conversations initiated via LinkedIn InMail within HubSpot will not automatically save to the contact's timeline in HubSpot. However, you can manually log these interactions if necessary.
Integrating LinkedIn Sales Navigator with HubSpot is a straightforward process that brings the power of LinkedIn's networking capabilities into your HubSpot CRM. By following the outlined steps, sales and marketing professionals can enhance their outreach strategies with enriched data and streamlined communication tools.
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