Integrate LinkedIn with HubSpot: A Step-by-Step Guide

Integrating LinkedIn with HubSpot

Integrating LinkedIn with HubSpot enhances your CRM capabilities, enabling a seamless flow of valuable LinkedIn insights directly into your HubSpot account. This integration is pivotal for sales and marketing professionals seeking to leverage LinkedIn's vast network for prospecting and engagement. Here's how to establish this powerful connection.

Automate the integration process and streamline your workflow with Bardeen. Download the Bardeen app to get started.

LinkedIn and HubSpot Integration

The integration between LinkedIn and HubSpot involves connecting LinkedIn Sales Navigator with HubSpot, allowing users to access LinkedIn insights within HubSpot. This connection is designed to enrich contact and company records in HubSpot with valuable LinkedIn data, facilitating more informed sales and marketing strategies.

How to Integrate LinkedIn with HubSpot

To initiate the integration, you must have a Sales Hub Professional or Enterprise seat in HubSpot and a LinkedIn Sales Navigator Advanced or Advanced Plus account. The integration process is user-specific, meaning each user intending to utilize this integration must individually connect the LinkedIn Sales Navigator app from the HubSpot Marketplace to their HubSpot account.

Here are the steps to integrate LinkedIn Sales Navigator with HubSpot:

1. In your HubSpot account, navigate to the Marketplace icon in the top navigation bar and select App Marketplace.
2. Use the search bar to find the LinkedIn Sales Navigator integration.
3. Click "Install app" and follow the prompts to connect your LinkedIn Sales Navigator account to HubSpot.

It's important to note that this integration does not support importing contacts directly from LinkedIn into HubSpot.

Discover how to integrate HubSpot with LinkedIn to enrich and speed up multi-channel outreach.

Viewing LinkedIn Data in HubSpot

Once integrated, LinkedIn data will be visible in the right panel of your contact and company records in HubSpot. This includes job titles, company details, industry information, and more, which HubSpot matches using email addresses, company names, and other relevant data. Additionally, you can save contact information to a list in LinkedIn Sales Navigator for future outreach.

Sending InMails and Managing Tasks

Directly from a contact or company record in HubSpot, users can send LinkedIn InMails. Moreover, if you have LinkedIn Sales Navigator tasks, such as sending InMails or connection requests, these can be managed within the HubSpot mobile app, providing a streamlined workflow for sales activities.

Remember, conversations initiated via LinkedIn InMail within HubSpot will not automatically save to the contact's timeline in HubSpot. However, you can manually log these interactions if necessary.

Conclusion

Integrating LinkedIn Sales Navigator with HubSpot is a straightforward process that brings the power of LinkedIn's networking capabilities into your HubSpot CRM. By following the outlined steps, sales and marketing professionals can enhance their outreach strategies with enriched data and streamlined communication tools.

Enhance your CRM capabilities by automating the integration of HubSpot with platforms like Salesforce and Slack for instant alerts and improved efficiency.

While manually integrating LinkedIn with HubSpot can enhance your CRM capabilities, automating this process with Bardeen can significantly streamline your workflow, saving time and ensuring data accuracy. Automations can help in capturing LinkedIn interactions and insights directly into HubSpot, providing a more comprehensive view of your prospects and customers.

Here are some powerful automations you can set up with Bardeen:

1. Sync LinkedIn Emails with HubSpot CRM: Automatically enrich and update HubSpot contacts with details extracted from LinkedIn emails.
2. Sync LinkedIn Social Activity to HubSpot Contact: Keep your HubSpot contacts updated with the latest LinkedIn social activities of your connections.
3. Sync LinkedIn Messages to HubSpot Contact: Save LinkedIn messages to specific contacts in HubSpot, ensuring no conversation is lost and enhancing lead nurturing processes.

By leveraging these automations, you can ensure a seamless flow of information between LinkedIn and HubSpot, enabling more personalized and timely interactions with your network. Start automating today by downloading the Bardeen app