Workflow Template

Sync LinkedIn Social Activity to HubSpot Contact

Automates the process of updating HubSpot contact properties with LinkedIn social activities, enriching CRM data for sales and marketing.
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Scrape data on active tab
Scrape data on active tab
Create HubSpot Contact
Create HubSpot Contact

Workflow Overview

Automates the process of updating HubSpot contact properties with LinkedIn social activities, enriching CRM data for sales and marketing.
  • LinkedIn Profile URL of the contact
  • HubSpot Contact Property to be updated
  • Updated HubSpot Contact Property with LinkedIn Social Activity

This workflow enhances your CRM capabilities by updating a HubSpot contact property with the LinkedIn social activity of the contact. The automation is particularly useful for sales and marketing professionals looking to enrich contact profiles with social engagement data.

The process begins by scraping LinkedIn social activity from the active tab of the LinkedIn profile. Once the data is extracted, it automatically updates a specified property of a HubSpot contact with this information. The workflow can be customized to track specific types of activities, such as posts, comments, or likes.

Pro Tip: This workflow can be extended to monitor changes in social activity over time, providing valuable insights for personalized outreach or content marketing strategies.

By automating the enrichment of contact profiles with social activity data, users can create more targeted and effective engagement strategies. Start using this workflow with Bardeen for a seamless integration between LinkedIn and HubSpot.

Step 1: Install the Bardeen App

To start, download and install the Bardeen app.

Step 2: Navigate to the Magic Box

Open the Bardeen app and go to the Magic Box. Input the following prompt:

Update a specific property of a HubSpot contact based on their LinkedIn social activity

Step 3: Integrate the Workflow Integrations

Make sure to set up the necessary integrations for your workflow. This includes LinkedIn for scraping social activity and HubSpot for updating contact properties.

Step 4: Run the Workflow

To complete the process, execute the workflow. This workflow will:

  • Scrape LinkedIn social activity from the active tab.
  • Update the specified HubSpot contact property with the data collected from LinkedIn.
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How to Integrate LinkedIn Social Activities into HubSpot for Better CRM?

Connecting LinkedIn to HubSpot

Integrating LinkedIn with HubSpot is a pivotal step for businesses aiming to synchronize their social media activities with their CRM efforts. This integration not only facilitates the tracking of LinkedIn social activities directly within HubSpot but also enhances lead generation and nurturing processes.

Streamline your workflow and enhance your CRM capabilities by integrating LinkedIn with HubSpot. Start using this workflow with Bardeen for efficient integration.

The initial phase involves setting up the LinkedIn Sales Navigator integration within HubSpot. To activate this integration, you must possess a Sales Hub Professional or Enterprise seat in HubSpot and have an active LinkedIn Sales Navigator Advanced or Advanced Plus account. Navigate to the App Marketplace in your HubSpot account, search for the LinkedIn Sales Navigator integration, and click 'Install app.' This integration allows you to view LinkedIn insights on your HubSpot contact and company records, enabling direct InMail sending from HubSpot and facilitating a deeper understanding of your contacts and leads.

After installation, you can access LinkedIn data in your HubSpot account by navigating to your contacts or companies. Here, you can view LinkedIn job titles, company information, industry details, and other valuable insights. Moreover, this integration supports sending InMails directly from a HubSpot contact or company record, thereby streamlining communication with potential leads.

Updating HubSpot Property with LinkedIn Social Activity

Once LinkedIn is connected to HubSpot, the focus shifts to updating HubSpot properties with LinkedIn social activities. This process involves tracking and recording specific LinkedIn interactions within HubSpot to enrich contact profiles and facilitate targeted marketing and sales efforts.

To manually update a HubSpot property with LinkedIn social activity, you first need to identify the key LinkedIn interactions that are valuable for your business objectives. These could include post engagements, InMail responses, or any relevant social interactions. Within HubSpot, navigate to your CRM records and manually log these interactions as notes or activities against the respective contact or company records. This manual logging helps in keeping track of social engagements directly within the CRM.

For businesses seeking to automate this process, utilizing Bardeen's automation capabilities can significantly streamline the workflow. By creating custom automations, you can automatically capture specific LinkedIn activities and update corresponding HubSpot properties, ensuring real-time data synchronization and eliminating manual data entry.

Enhance your sales and marketing strategies by automating the update of HubSpot properties with LinkedIn social activities. Leverage Bardeen to create efficient automations for seamless data integration.

Overall, integrating LinkedIn with HubSpot and updating HubSpot properties with LinkedIn social activities offers businesses a comprehensive view of their contacts' social engagements. This integration not only enriches contact profiles for personalized outreach but also empowers sales and marketing teams with actionable insights for targeted campaigns.

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