
Consider Bardeen for a powerful LeadSquared alternative.
By the way, we're Bardeen, we build a free AI Agent for doing repetitive tasks.
Since you're exploring alternatives, check out our AI for sales feature. It automates prospecting, lead generation, and email outreach, making your sales process more efficient.
Are you looking for a powerful LeadSquared alternative to streamline your sales and marketing efforts? We have compiled a curated list of the 18 best options on the market. Each tool is sorted by key features, pros, cons, and real user reviews to help you make an informed decision.
Whether you need advanced automation, robust analytics, or seamless CRM integration, this comprehensive guide has you covered.
Automating sales prospecting with AI-powered tools like Bardeen can help you build robust prospect lists efficiently. Bardeen integrates with LinkedIn and other platforms to enrich leads and streamline your outreach.
Discover the perfect LeadSquared alternative for your business needs and budget. Let's dive in and explore these top-rated tools!
Bardeen is a powerful alternative to LeadSquared that offers AI-powered automation for repetitive tasks across various apps and websites. With its Chrome extension, you can automate workflows, speed up processes, and get more done in less time. Why not sign up for free and see how Bardeen can help you work smarter?

Bardeen offers a range of features that make it a strong LeadSquared alternative:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and no-code automation capabilities. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit as some other LeadSquared alternatives, Bardeen has generally positive sentiment among users who have tried it for automation and web scraping. They appreciate its user-friendliness and extensive integration options.

Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
Ready to automate your workflows and maximize sales productivity? Sign up to Bardeen's free plan and experience the power of AI sales automation firsthand.
Salesforce is a leading CRM platform that offers a comprehensive suite of tools for sales teams. It provides an all-in-one solution with features like lead management, sales activity tracking, and mapping targets vs. achievements, making it a solid alternative to LeadSquared. Salesforce's AI-powered capabilities, such as predictive lead scoring and opportunity insights, further enhance its value for sales professionals.

Salesforce offers a robust set of features closely aligned with LeadSquared's capabilities:
On G2, Salesforce has an average rating of 4.5 out of 5 stars from 1,980 reviews. Users praise its automation capabilities, customization options, and scalability.
Capterra reviewers give Salesforce an overall rating of 4.0, highlighting its comprehensive feature set and ability to streamline sales processes. Some note the initial complexity and learning curve.
Reddit sentiment suggests Salesforce is highly beneficial when properly implemented, with users appreciating features like territory planning, forecasting, and integrations. However, some point out the high costs and complexity compared to alternatives like HubSpot or Pipedrive.
HubSpot Marketing Hub is a comprehensive marketing automation platform that helps businesses attract, engage, and delight customers at every stage of the buyer's journey. As a LeadSquared alternative, HubSpot offers a robust set of features that enable marketers to create personalized experiences, automate repetitive tasks, and measure the impact of their efforts.

HubSpot Marketing Hub offers a suite of tools that help marketers:
On G2, HubSpot Marketing Hub has an average rating of 4.3 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set, ease of use, and excellent customer support.
Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5 out of 5, highlighting its powerful automation capabilities, intuitive interface, and seamless integration with sales and service tools.
Reddit users appreciate HubSpot's all-in-one approach, noting that while it comes at a premium price, the platform offers significant value for businesses looking to scale their marketing efforts. They caution that setup and onboarding can be time-consuming but ultimately worthwhile.
Pipedrive is a powerful CRM and sales pipeline management tool that helps businesses streamline their sales processes. It offers a range of features designed to boost productivity, including lead and deal management, contact and company tracking, sales forecasting, and reporting. Pipedrive's intuitive interface and customizable pipelines make it easy for sales teams to stay organized and focused on closing deals.

Pipedrive offers several key features that make it a strong LeadSquared alternative:
On Capterra, Pipedrive has an overall rating of 4.5 out of 5 based on 1,500+ reviews. Users praise its ease of use, customization options, and helpful integrations. Some note that reporting could be more robust.
G2 users give Pipedrive an average score of 4.3 out of 5 stars. Positive reviews highlight the visual pipeline interface, email sync, and mobile app. A few mention that onboarding takes time.
Pipedrive also has largely positive sentiment on Reddit, with users recommending it as an affordable, user-friendly CRM for small businesses. They appreciate features like two-way email sync and workflow automations.
Zoho is an excellent alternative to LeadSquared CRM due to its comprehensive suite of tools for sales, marketing, and customer service. With features like lead management, sales automation, and multichannel marketing campaigns, Zoho provides an all-in-one solution for businesses looking to streamline their sales processes and boost customer engagement.

These features make Zoho well-suited for businesses seeking an alternative to LeadSquared that offers similar capabilities for managing leads, automating sales tasks, and running targeted marketing campaigns across multiple channels.
On G2, Zoho CRM has an average rating of 4.1 out of 5 stars from over 2,600 reviews. Many users praise its ease of use, customization options, and feature set for the price.
Capterra reviewers give Zoho CRM an overall rating of 4.0, highlighting its user-friendly interface, integration capabilities, and responsive customer support. Some noted the initial learning curve and occasional slow performance.
Reddit users appreciate Zoho's extensive feature set and affordability compared to other CRM solutions. They find it suitable for small to midsize businesses looking for an all-in-one platform. However, some mention that mastering advanced features requires time and training.
Freshworks is a popular CRM and customer support platform that offers a range of AI-powered tools to help sales teams close deals faster and provide exceptional customer service. Its Freshsales CRM is an excellent alternative to LeadSquared, offering advanced features like AI-driven insights, automation, and customization options.

Freshworks' AI-powered features help sales teams automate repetitive tasks, score leads, and gain valuable insights to close deals faster:
On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. Many users praise its user-friendly interface, powerful automation, and flexibility.
Capterra reviewers give Freshdesk, the customer support tool, an overall rating of 4.5, noting its ease of use, helpful features, and time-saving benefits. A few mention the learning curve and wish for more affordable pricing.
Reddit users appreciate Freshworks CRM's ability to streamline sales processes but caution that the AI capabilities may not always be flawless. Some warn of inconsistent support and occasional bugs. Overall, many find it feature-rich and a strong contender among CRM solutions.
Sugar CRM is a robust and feature-rich platform that can help businesses of all sizes improve their customer relationships and streamline their operations. With its AI-powered predictive analytics, Sugar CRM delivers insights even with limited data, making it a valuable tool for understanding customer behavior and optimizing sales processes.

These features enable businesses to understand their customers better, improve sales and marketing efforts, and make data-driven decisions.
On Capterra, reviewers praise Sugar CRM's ease of use and range of features for customer relationship management. One user noted, "The application is easy to use and provides a range of great services and features for Customer Relationship Management." Another highlighted its robust capabilities, stating, "SugarCRM is a robust and feature-rich platform that can help businesses of all sizes improve their customer relationships and streamline their operations."
G2 reviews echo the sentiment, with one user sharing, "Sugar Market is an easy to use marketing automation platform with a huge potential. The email builder and nurture builder are having everything what you would expect and you can use them by drag and drop." Another praised its ability to handle high volumes of leads, saying, "Sugar Sell can handle hundreds of Lead enquiries per day across all our Homebuilding brands."
ActiveCampaign is an excellent choice for businesses seeking a comprehensive solution for multichannel marketing automation. It offers a blend of email marketing, marketing automation, and CRM functionality that helps sales teams nurture and convert leads effectively. ActiveCampaign's features, such as email segmentation, lead scoring, predictive sending, and behavioral analytics, make it well-suited as a LeadSquared alternative for businesses looking to personalize their customer interactions and deliver dynamic content across various channels.

On G2, ActiveCampaign has an average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its powerful automation capabilities, ease of use, and the ability to organize contacts effectively.
Capterra reviewers give ActiveCampaign an overall rating of 4.6 out of 5, highlighting its comprehensive feature set, excellent customer support, and the ability to streamline marketing efforts.
Reddit users generally have a positive sentiment towards ActiveCampaign, appreciating its robust automation, customization options, and reliability. However, some users mention occasional bugs and the need for an initial learning curve.
Constant Contact is an email marketing platform that helps businesses stay connected with leads through professional email newsletters and marketing automation. With a user-friendly drag-and-drop editor and a variety of customizable templates, Constant Contact makes it easy to create polished and engaging emails that drive results.

Constant Contact offers a range of powerful features to help businesses capture leads and nurture customer relationships:
On Capterra, Constant Contact has an overall rating of 4.0 out of 5. Users praise its ease of use, customer service, and range of features. One reviewer noted: "Constant Contact is my only connection with my prospect list, which has more than doubled since we started this Spring. I really can't see how I can do without my partners at Constant Contact."
G2 reviewers give Constant Contact an average of 4.0 out of 5 stars. Customers highlight the platform's user-friendly interface, reporting capabilities, and ability to save time through automation. A user shared: "Constant Contact helps us to send out mass messages in an easy way and to email lists that we have created. The ability to copy campaigns has helped us save much time in crafting our emails."
Creatio is a versatile CRM platform that provides robust sales analytics capabilities, making it a strong alternative to LeadSquared. Creatio's intelligent data features help identify gaps in customer information and automatically source the missing data to complete customer profiles. This ensures sales teams have a comprehensive view of their leads and customers, enabling more personalized and effective outreach.

Creatio's key features closely align with LeadSquared's offerings, making it a compelling alternative:
G2 users praise Creatio's customization capabilities and high level of customer support, giving it an average rating of 4.7 out of 5 stars. Many appreciate its user-friendly interface and the ability to automate complex sales processes.
On Capterra, reviewers highlight Creatio's effectiveness in handling CRM needs and its straightforward implementation. The platform has an overall rating of 4.0, with users commending its automation features and seamless integrations.
Oracle Eloqua is a comprehensive marketing automation platform designed to help B2B marketers and enterprises personalize and streamline their marketing efforts across multiple channels. As a LeadSquared alternative, Eloqua offers advanced features for lead generation, email marketing, campaign management, and analytics, making it a strong contender for businesses looking to scale their marketing operations.

Eloqua's key features make it a compelling LeadSquared alternative for B2B marketers:
On G2, Oracle Eloqua has an average rating of 4.1 out of 5 stars from 613 reviews. Many users praise its robust feature set and enterprise-level capabilities.
Capterra reviewers give Eloqua an overall rating of 4.2, highlighting its versatility for complex marketing campaigns. Some note the learning curve and higher cost.
In a sampling of reviews on TrustRadius, users appreciate Eloqua's integration options and ability to drive B2B marketing results at scale. However, some express frustrations with the level of support received.
Act-On's marketing automation software is designed for enterprise brands looking for an alternative to LeadSquared. It allows you to automate personalized and targeted customer interactions throughout the sales funnel with features such as email creation, lead scoring, automated workflows, CRM integration, and reporting. The tool helps connect your marketing and sales teams, as well as the breadcrumbs that leads drop across the web, making it an excellent choice for large and B2B companies following an account-based marketing strategy.

Act-On offers several key features that make it a strong LeadSquared alternative for marketing automation and lead management:
On G2, Act-On has an average rating of 4.1 out of 5 stars from over 1,000 reviews. Users praise its automation capabilities, ease of use, and exceptional customer support.
Capterra reviewers give Act-On an overall rating of 4.0, highlighting its effectiveness for email marketing and lead generation. Some noted minor UX quirks but no major issues.
Reddit users recommend Act-On as a solid mid-market alternative to more complex tools like Marketo. They appreciate its intuitive interface and ability to align sales and marketing efforts. The consensus is Act-On provides good value for growing marketing teams.
Salesmate is a CRM platform that offers a range of sales automation features, making it a solid alternative to LeadSquared. Its user-friendly interface, customization options, and built-in productivity tools help sales teams efficiently manage their pipeline and close more deals.

Salesmate offers several features that make it an excellent LeadSquared alternative:
On Capterra, Salesmate has an overall rating of 4.0 out of 5. Users praise its ease of use, automation capabilities, and responsive customer support. Some reviewers noted minor UX issues and a learning curve for certain features.
G2 reviews show an average rating of 4.6 out of 5 stars. Customers appreciate Salesmate's user-friendly interface, customization options, and how it improves sales team productivity. A few users mentioned occasional issues with reporting dashboards.
Reddit users recommend Salesmate as a flexible, cost-effective CRM with strong automation and integration capabilities. They suggest thoroughly evaluating features during the trial period to ensure it meets all requirements.
Ontraport is a no-code business software that empowers service businesses to systemize and scale. It manages and automates the entire buying cycle, resulting in faster growth while freeing up business owners and teams to deliver more customer value.

Ontraport offers several features that make it a strong LeadSquared alternative for small businesses:
On Capterra, Ontraport has an overall rating of 4.0 out of 5. Users praise its functionality and automation capabilities, while noting the learning curve and lack of some desired features.
G2 reviewers give Ontraport 4.5 out of 5 stars, highlighting the interconnected ecosystem and excellent customer support. Some mention challenges with the initial setup and price.
Feedback on Reddit suggests Ontraport delivers strong value for small businesses needing an all-in-one platform. Users appreciate features like the automation builder and CRM. The consensus is it's a powerful tool if you invest the time to learn it.
Brevo is an all-in-one marketing and sales platform that offers a range of tools for email campaigns, marketing automation, and customer relationship management. As a comprehensive solution, Brevo provides features like built-in email, SMS, and WhatsApp marketing, a zero-code automation designer, landing pages, and multi-channel remarketing connectors. These capabilities make Brevo a strong LeadSquared alternative for businesses looking to engage and nurture customers at every stage of their buying journey.

These features are particularly relevant for businesses looking for an all-in-one platform to handle their marketing and sales needs, similar to LeadSquared's offering.
On Capterra, Brevo has an overall rating of 4.0 out of 5, with users praising its ease of use, time-saving automation, and excellent value for money. Some noted minor UX issues and a learning curve for advanced features.
G2 reviewers give Brevo a 4.5 out of 5 stars, highlighting its cost-effectiveness, intuitive email editor, and centralized communication management. A few mentioned occasional website lag and limited customer support on lower-tier plans.
Reddit sentiment is generally positive, with users appreciating Brevo's affordability and comprehensive feature set as an alternative to pricier platforms. They note its effectiveness for email marketing when used responsibly, though some encountered deliverability issues when first switching providers.
Mailchimp is a versatile email automation solution that simplifies sales and marketing efforts for businesses of all sizes. It offers a user-friendly platform for creating and managing mailing lists, newsletters, automated campaigns, and more. Mailchimp stands out as a top LeadSquared alternative due to its comprehensive feature set, which includes tools for social media ads, landing pages, and CRM functionalities that align with LeadSquared's marketing automation capabilities.

Like LeadSquared, Mailchimp enables businesses to capture leads, nurture them through personalized email campaigns, and track engagement across multiple channels.
On G2, Mailchimp has an average rating of 4.4 out of 5 stars based on 4,990 reviews. Users praise its ease of use, diverse templates, and social media integration.
Capterra reviewers give Mailchimp an overall rating of 4.5 based on 16,338 reviews, highlighting its user-friendly interface, automation capabilities, and value for growing businesses.
Reddit users appreciate Mailchimp's free plan for startups and its effectiveness in designing and delivering email campaigns. However, some note limitations in customization and deliverability compared to more advanced alternatives.
Twilio SendGrid Marketing Campaigns is a powerful email marketing automation platform designed for midsized companies looking to deliver email campaigns at scale. It stands out as a LeadSquared alternative due to its ability to handle high-volume email campaigns, infrastructure scaling, ISP outreach, and real-time analytics.

Twilio SendGrid offers several key features that make it well-suited for large-scale email marketing:
On G2, Twilio SendGrid has mixed reviews, with some praising its ease of use and others citing account issues. It has an average rating of 4.0 out of 5 stars.
Capterra users give SendGrid an overall rating of 4.5, highlighting the ability to send single newsletters or automations and the user-friendly interface. Some noted slow customer support and occasional bugs.
Reddit sentiment is mixed, with users liking the API access but some reporting unreliable product performance and unhelpful customer service for troubleshooting issues with large email campaigns.
Agile CRM is a comprehensive CRM solution that caters to businesses with a strong emphasis on customer service. As an alternative to LeadSquared, Agile CRM offers call center management capabilities, performance metrics tracking, and pipeline management features that make it well-suited for sales teams looking to optimize their processes and drive efficiency.

Agile CRM offers several key features that make it a strong LeadSquared alternative for sales teams:
On G2, users praise Agile CRM's automation capabilities and user-friendly interface, giving it an average rating of 4.5 out of 5 stars. They appreciate how it combines sales, marketing, and service automation into a single platform.
Capterra reviewers give Agile CRM an overall rating of 4.0, highlighting its powerful yet affordable all-in-one solution. However, some users note that the learning curve can be steep initially.
On TrustRadius, Agile CRM has a score of 8.1 out of 10 based on 37 reviews. Users value the tool's ability to streamline sales management and boost revenue through automated reminders and centralized customer data.
Choosing the best LeadSquared alternative depends on your specific business needs, budget, and desired features. Consider factors such as the size of your team, the complexity of your sales processes, and the level of automation and customization you require.
Among the most popular LeadSquared alternatives are Bardeen, Salesforce, and HubSpot Marketing Hub. Bardeen stands out for its AI-powered automation capabilities, extensive integrations, and user-friendly interface. It's a powerful tool for streamlining repetitive tasks and boosting productivity. Install Bardeen's Chrome extension and sign up for free to experience its benefits firsthand. You can also start a 14-day free trial of premium features to explore its advanced capabilities.
Salesforce and HubSpot Marketing Hub are also strong contenders, offering robust CRM and marketing automation features. Salesforce is known for its customizability and scalability, while HubSpot excels in its all-in-one approach and intuitive interface.
Ultimately, the best LeadSquared alternative for your business will depend on your unique requirements and goals. Take advantage of free trials and demos to test out different platforms and find the one that aligns best with your needs. Don't hesitate to explore Bardeen and other top alternatives to streamline your sales and marketing efforts and drive growth for your business.



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Bardeen is an automation and workflow platform designed to help GTM teams eliminate manual tasks and streamline processes. It connects and integrates with your favorite tools, enabling you to automate repetitive workflows, manage data across systems, and enhance collaboration.
Bardeen acts as a bridge to enhance and automate workflows. It can reduce your reliance on tools focused on data entry and CRM updating, lead generation and outreach, reporting and analytics, and communication and follow-ups.
Bardeen is ideal for GTM teams across various roles including Sales (SDRs, AEs), Customer Success (CSMs), Revenue Operations, Sales Engineering, and Sales Leadership.
Bardeen integrates broadly with CRMs, communication platforms, lead generation tools, project and task management tools, and customer success tools. These integrations connect workflows and ensure data flows smoothly across systems.
Bardeen supports a wide variety of use cases across different teams, such as:
Sales: Automating lead discovery, enrichment and outreach sequences. Tracking account activity and nurturing target accounts.
Customer Success: Preparing for customer meetings, analyzing engagement metrics, and managing renewals.
Revenue Operations: Monitoring lead status, ensuring data accuracy, and generating detailed activity summaries.
Sales Leadership: Creating competitive analysis reports, monitoring pipeline health, and generating daily/weekly team performance summaries.