Explore these 15 Demandbase alternatives for your ABM needs.
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Looking for a powerful alternative to Demandbase for your account-based marketing needs? We've curated a comprehensive list of the 14 best Demandbase alternatives to help you identify, engage, and convert your ideal customers. From AI-powered sales intelligence to data enrichment and qualification automation, these Demandbase alternatives offer a range of features to streamline your ABM efforts.
In this guide, we'll dive into the key capabilities, pros, cons, and customer reviews for each tool, empowering you to make an informed decision for your business. Whether you're a small startup or a large enterprise, you'll find a solution that fits your unique requirements and budget. Let's explore the top Demandbase alternatives and take your account-based marketing to the next level.
Bardeen is an AI-powered browser extension that automates repetitive tasks, making it a top choice for account-based marketing teams looking to replace Demandbase. With its ability to control any browser tab and run automations 24/7 in the cloud, Bardeen offers unmatched flexibility and efficiency in optimizing workflows. Why not sign up for free and experience the power of Bardeen for yourself?
Bardeen's features make it a strong contender for replacing Demandbase:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit as some other ABM tools, Bardeen has generally positive sentiment among users who have tried it for automation and web scraping. They appreciate its user-friendliness and extensive integration options.
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ZoomInfo Sales is a comprehensive B2B database and sales intelligence platform that provides accurate contact and company data to help businesses identify and engage with their ideal customers. It offers advanced features like buyer intent data, website visitor tracking, and conversation intelligence, making it a strong alternative to Demandbase for account-based marketing and sales.
ZoomInfo Sales offers powerful features to streamline your sales and marketing efforts:
On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Users praise its extensive database, helpful intent data, and ability to streamline prospecting.
Capterra reviewers give ZoomInfo an overall rating of 4.4, highlighting the quality of its contact data and time-saving features. Some users note occasional inaccuracies and a higher price point.
Discussions on Reddit suggest ZoomInfo is one of the best options for B2B data, particularly for larger companies. While not perfect, many consider it superior to alternatives like LinkedIn Sales Navigator.
RollWorks is an account-based marketing (ABM) lead generation platform designed for B2B companies in the information technology and service industries. It offers audience segmentation and campaign personalization tools, making it a viable alternative to Demandbase for businesses looking to improve their targeted outreach and lead quality.
RollWorks provides several features that make it effective for targeted ABM campaigns:
On G2, RollWorks has an average rating of 4.3 out of 5 stars from 473 reviews. Users praise its ability to align sales and marketing, surface timely account insights, and integrate with their existing tech stack.
Capterra reviewers give RollWorks mixed feedback. Positive reviews highlight the support team and easy campaign setup. However, some users felt the product didn't fully deliver what was promised during the sales process.
Reddit sentiment is generally positive, with users viewing RollWorks as an effective ABM tool for reaching target accounts across devices. They appreciate features like the lookalike AI and intent data. The main criticism is the lack of transparent pricing.
6sense Revenue AI is a comprehensive account-based marketing platform that stands out as a top alternative to Demandbase. With its AI-powered insights, 6sense enables B2B companies to accurately identify and engage high-value accounts, personalize campaigns across multiple channels, and drive revenue growth. 6sense's intent data and predictive analytics capabilities make it a strong contender for businesses looking to optimize their ABM efforts.
6sense offers a robust set of features that empower B2B revenue teams:
On G2, users praise 6sense's ease of use, custom reporting capabilities, and Salesforce integration. They rate it 4.3 out of 5 stars overall.
Capterra reviewers highlight the platform's valuable insights and time-saving automation. However, some note the learning curve and occasional data limitations. The average rating is 4.0.
Reddit sentiment suggests 6sense provides helpful intent data for prioritizing accounts, but the accuracy can be inconsistent. Users advise against mentioning specific intent signals to prospects.
Lusha is a top-rated sales intelligence platform that provides B2B contact and company data to help businesses find decision-makers using fresh, dynamic, and accurate information. It stands out as a Demandbase alternative by offering advanced features like intent data, job change alerts, and technology filters to reach prospects at the right time.
Lusha's key features focus on providing accurate contact data and insights to engage the right prospects:
On G2, Lusha has an average rating of 4.3 out of 5 stars from over 1,400 reviews. Many users praise its data accuracy, user experience, and ability to find decision-makers quickly.
Capterra reviewers give Lusha an overall rating of 4.5, highlighting the time-saving benefits of the tool and its seamless integration with CRMs like Hubspot. A few users note occasional data inaccuracies.
On Reddit, users discuss Lusha's data collection practices and compliance with GDPR. The general sentiment is that while Lusha obtains data from public sources, individuals should be diligent about opting out if they prefer not to be contacted.
Apollo.io is an all-in-one sales intelligence and engagement platform that helps B2B companies prospect, engage, and drive more revenue. With a robust database of over 275M contacts and 73M companies, Apollo.io provides accurate data for sales teams to identify and connect with their ideal customers. Its comprehensive suite of tools makes it a strong alternative to Demandbase for businesses looking to scale their outbound sales efforts efficiently.
Apollo.io offers a range of features designed to streamline your sales process:
On G2, Apollo.io has an impressive average rating of 4.8 out of 5 stars from over 7,000 reviews. Users praise its comprehensive database, ease of use, and time-saving automation features.
Capterra reviewers give Apollo.io an overall rating of 4.5, highlighting its powerful prospecting capabilities and helpful customer support. Some users note minor data quality issues and a learning curve for advanced features.
Reddit sentiment is generally positive, with users appreciating Apollo.io's affordability compared to alternatives like ZoomInfo. However, some express concerns about email bounce rates and recommend using additional verification tools.
Dun & Bradstreet is a powerful lead generation tool that offers comprehensive business data and analytics to help companies identify high-quality prospects and make informed decisions. As a robust alternative to Demandbase, D&B Hoovers leverages an extensive database of company information, real-time notifications, and personalized buyer intent data to enable targeted outreach and meaningful conversations with potential leads.
D&B Hoovers offers several key features that make it an effective tool for B2B lead generation, similar to Demandbase:
On G2, Dun & Bradstreet (D&B Hoovers) has an average rating of 4.0 out of 5 stars based on 650 reviews. Users praise the tool's ability to find accurate contact information and its seamless integration with other platforms, while some mention occasional data inaccuracies and a higher price point as potential drawbacks.
Capterra reviewers give D&B Hoovers an overall rating of 4.0, highlighting the tool's ease of use, helpful customer support, and time-saving automation features. A few users note that the learning curve can be steep and pricing increases over time.
Feedback on Reddit suggests that D&B Hoovers is a trusted source for B2B lead generation, particularly for its comprehensive database and powerful prospecting capabilities. However, some users caution that the cost may be prohibitive for smaller businesses and startups.
Clay is a comprehensive data enrichment and personalized outreach platform that helps B2B companies scale their account-based marketing efforts. With its ability to aggregate data from over 50 sources and leverage AI for crafting personalized messages, Clay stands out as a strong alternative to Demandbase.
Clay offers a range of features that make it well-suited for B2B companies looking to improve their account-based marketing:
On G2, users praise Clay's ecosystem, APIs, and powerful search capabilities, giving it an average rating of 4.9 out of 5 stars. They appreciate how it streamlines list building and outreach personalization.
Capterra reviewers highlight Clay's ease of use and excellent customer support, with an overall rating of 4.0. Some note minor UX issues but find the tool solves key pain points.
Cognism is a top choice for B2B companies looking for a comprehensive sales intelligence solution. With its extensive database of accurate contact information, including phone-verified mobile numbers, Cognism enables sales teams to connect with decision-makers more effectively. By providing contextual data like intent signals and trigger events, Cognism helps prioritize outreach to buyers who are most likely to convert.
Cognism offers a range of powerful features to enhance your sales and marketing efforts:
On G2, Cognism boasts an impressive 4.6 out of 5-star rating based on 692 reviews. Users praise the platform's data accuracy, ease of use, and helpful customer support.
Capterra reviewers give Cognism an overall score of 4.5 out of 5, highlighting its user-friendly interface, comprehensive contact information, and ability to streamline prospecting efforts. Some users note minor data inconsistencies and limitations in certain regions.
Discussions on Reddit suggest that Cognism is a strong choice for B2B companies, particularly those targeting prospects in Europe. Users appreciate the platform's functionality and data quality, with some noting that it outperforms competitors like ZoomInfo and Lusha in terms of accuracy and coverage in the EU.
FullContact is a privacy-safe identity resolution platform that enables businesses to identify and understand their customers in real-time. As a Demandbase alternative, FullContact stands out by offering comprehensive data enrichment and identity resolution capabilities while prioritizing data privacy and security.
FullContact offers a range of features to help businesses better understand and engage with their target accounts:
On G2, FullContact has an average rating of 4.3 out of 5 stars from 100 reviews. 57% gave it 5 stars, praising its data enrichment capabilities and ease of integration.
A Capterra reviewer noted that while FullContact is helpful for enriching email lists, the pricing model can be complicated. They gave it an overall rating of 4 out of 5 stars.
On Reddit, users discuss how FullContact sources its data, with some speculating they acquire user data from popular mobile apps. The general sentiment is that FullContact is an effective tool for lead enrichment and OSINT research.
Bombora is an effective account-based marketing (ABM) platform that helps businesses identify and target high-intent prospects early in the buying journey. By monitoring B2B intent signals across a vast cooperative of websites, Bombora provides valuable insights into which accounts are actively researching topics related to your products or services. This early identification of potential buyers allows sales and marketing teams to gain a competitive advantage and engage with prospects before their competitors do.
On G2, Bombora has an average rating of 4.4 out of 5 stars from 155 reviews. Users praise the platform's wide range of intent topics and high data accuracy.
Capterra reviewers give Bombora an overall rating of 4.0, highlighting its ability to identify account intent and time-saving benefits. Some noted the tool can be costly for smaller firms to implement.
A sampling of reviews on Reddit shows users find Bombora effective for account prioritization when used responsibly. The consensus is it provides valuable intent insights for B2B marketing and sales teams.
Clearbit is a powerful alternative to Demandbase for B2B companies looking to enhance their account-based marketing efforts. With its robust lead enrichment capabilities and seamless integration with popular marketing and sales tools, Clearbit enables businesses to gain deeper insights into their target accounts and personalize their outreach for better results.
Clearbit offers several key features that make it a strong Demandbase alternative:
On G2, Clearbit has an impressive 4.4 out of 5 star rating from over 600 reviews. Users praise its ease of use, high accuracy rate, and ability to streamline lead generation efforts.
Capterra reviewers also highlight Clearbit's simplicity and effectiveness, with one user noting, "The simplicity with which Clearbit is used is one of my favorite features. Even though I'm not the most tech-savvy person around, Clearbit allowed me to quickly start creating targeted lead lists and enhancing our existing data."
Seamless.ai is a sales enablement and lead generation solution that provides real-time access to contact data, business intelligence, and sales insights. It offers an extensive database of contact and company information to help you find leads' details like phone numbers, emails, direct dials, and job titles. Seamless.ai stands out as an excellent Demandbase alternative for its ability to generate high-quality B2B leads and contact information quickly and efficiently.
Seamless.ai's key features focus on finding and connecting with the right prospects:
On Capterra, users praise Seamless.ai's "ability to leverage AI for a quick & smart way of searching, finding & managing leads" and its buyer intent signals for "approaching someone with that kind of information, as you will be speaking to their specific needs." However, some note challenges finding contacts for certain regions.
G2 reviewers highlight Seamless.ai as an "essential tool for lead generation" that has been a "game-changer" for connecting with the right companies and contacts. The platform rates 4.3 out of 5 stars overall.
Feedback on Reddit is more mixed, with some criticism of data quality, sales tactics, and management. However, most still view Seamless.ai as an effective prospecting tool when used responsibly, with recommendations that it compares favorably to alternatives like ZoomInfo and Lusha.
Dealfront—formerly known as Leadfeeder—is a GDPR-compliant B2B sales prospecting and lead generation tool that helps sales and support teams fill their pipelines with qualified prospects. With over 100 unique filters, Dealfront enables users to pinpoint leads that align with their ideal customer profile, providing comprehensive data to support sales efforts while maintaining privacy compliance.
On G2, users praise Dealfront's ability to streamline workflows and provide valuable lead insights. It has an average rating of 4.6 out of 5 stars.
Capterra reviews highlight Dealfront's industry targeting capabilities and ability to reduce wasted leads. However, some users note occasional misidentification of visiting companies. The tool has an overall rating of 4.0.
Feedback on Reddit suggests Dealfront is an effective option for B2B prospecting when used compliantly. Users appreciate features like tracking inbound lead info to connect their services.
When choosing the best Demandbase alternative for your business, consider factors such as the size and needs of your sales and marketing teams, your budget, and the specific features that matter most to you. Look for a platform that offers accurate data, integrates well with your existing tools, and provides actionable insights to help you identify and engage high-value accounts.
Among the top Demandbase alternatives featured in this article, Bardeen, ZoomInfo Sales, and RollWorks stand out as popular choices. Bardeen, in particular, offers a versatile AI-powered automation solution that goes beyond basic account-based marketing. With its ability to control any browser tab and run automations 24/7 in the cloud, Bardeen can help you streamline workflows and boost productivity across your organization. To experience the power of Bardeen for yourself, install the Chrome extension and start a 14-day free trial of premium features.
Ultimately, the right Demandbase alternative for you will depend on your unique business requirements and goals. By carefully evaluating your options and taking advantage of free trials or demos, you can find a platform that empowers your team to identify, engage, and convert high-value accounts more effectively.
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