Bardeen is a top sales analytics tool that automates workflows.
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Looking for the best sales analytics tools to supercharge your sales process? With so many options available, it can be overwhelming to find the right fit for your business. That's why we've done the research for you and curated a comprehensive list of the top 11 sales analytics tools on the market.
In this article, you'll find a detailed breakdown of each tool, including key features, popular use cases, pros and cons, pricing, and real user reviews from trusted sources like G2 and Capterra. Whether you're a small startup or a large enterprise, there's a tool on this list that can help you gain valuable insights, optimize your sales strategies, and ultimately close more deals.
From AI-powered platforms like Clari and Outreach to all-in-one CRM solutions like Salesforce and HubSpot, we've covered a wide range of tools to suit various needs and budgets. We've also included highly-rated options like Bardeen and Pipeliner CRM, so you can explore all your options and find the perfect fit for your sales team.
By the end of this article, you'll have a clear understanding of the best sales analytics tools available and be equipped with the knowledge to make an informed decision for your business. Let's dive in and discover how these powerful tools can transform your sales process and drive revenue growth.
Looking for a sales analytics tool that goes beyond just tracking metrics? Bardeen is a browser extension that automates repetitive tasks and workflows across your favorite apps. With its ability to scrape data from websites, automate lead qualification and enrichment, and connect 100+ apps, Bardeen is a game-changer for sales teams looking to save time and increase productivity. Download the Bardeen Chrome extension and see how it can transform your sales process.
Bardeen offers a range of features that make it a valuable tool for sales analytics:
Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
On G2, Bardeen has an impressive 4.9 out of 5-star rating. Users highlight its time-saving benefits and powerful automation features, with one stating, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for web scraping and workflow automation. They appreciate its user-friendliness and extensive integration options.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
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Salesforce is a leading customer relationship management (CRM) platform that offers a comprehensive suite of AI-powered features for sales analytics. With its robust predictive analytics capabilities and the AI-driven Einstein 1 solution, Salesforce empowers sales teams to optimize their strategies and maximize revenue opportunities.
Salesforce's key features for sales analytics include:
On Capterra, Salesforce has an overall rating of 4.0 out of 5. Users praise its customization capabilities, reporting features, and scalability. However, some note the complexity and higher costs.
G2 reviews highlight Salesforce's customer support rating of 4.5 out of 5 and its ability to provide a holistic solution for CRM needs. Users appreciate the platform's extensive feature set and industry-specific solutions.
Reddit sentiment is generally positive, with users valuing Salesforce's ability to manage sales activities, generate insights, and integrate with other tools. Some criticisms include the learning curve and costs for smaller businesses.
HubSpot is an all-in-one CRM platform that offers a comprehensive suite of marketing, sales, and customer service tools. Its Marketing Hub, in particular, stands out as a powerful solution for businesses looking to attract, engage, and delight customers. With features like blogging, email marketing, social media management, and analytics, HubSpot Marketing Hub enables marketers to create and manage content across the entire customer journey.
These features make HubSpot Marketing Hub an ideal choice for businesses looking to streamline their marketing efforts and drive growth.
On G2, HubSpot Marketing Hub has an average rating of 4.3 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set, ease of use, and excellent customer support.
Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5 out of 5, highlighting its powerful automation capabilities, intuitive interface, and seamless integration with other tools.
Reddit users generally have a positive sentiment towards HubSpot, noting its robust functionality. However, some express concerns about the pricing, especially for small businesses, and the learning curve associated with its extensive features.
Zendesk is a comprehensive customer service solution that offers powerful sales analytics capabilities, making it a valuable tool for sales teams looking to gain deeper insights into their performance and customer interactions. With its robust reporting and analytics features, Zendesk enables businesses to make data-driven decisions and optimize their sales processes.
Zendesk's sales analytics tools provide businesses with:
On G2, Zendesk Sell has an average rating of 4.2 out of 5 stars from 485 reviews. Users praise its ability to centralize customer interactions and provide a comprehensive view of each prospect.
Capterra reviewers give Zendesk an overall rating of 4.3, highlighting its robust feature set and customization options. However, some note that the pricing structure can be challenging for smaller businesses.
Reddit users appreciate Zendesk's capabilities for customer support and ticketing but suggest that it may not be the best fit for pure sales use cases. They recommend considering Zendesk Sell, a dedicated sales CRM, for sales-specific needs.
Zoho is a comprehensive suite of business software that includes Zoho Zia, an AI-powered sales assistant. Zoho Zia stands out for its ability to predict sales outcomes and provide actionable insights by analyzing data trends and patterns across various Zoho applications like CRM, Analytics, Desk, and SalesIQ. This seamless integration ensures a cohesive user experience.
Zoho's AI capabilities make it a strong fit for sales analytics:
On Capterra, Zoho CRM has an overall rating of 4.0, with users praising its customization options and integration capabilities. Some noted the initial learning curve for advanced features.
G2 reviewers give Zoho CRM 4.1 out of 5 stars, highlighting its ease of use, support, and integration. Benefits cited include a 360-degree customer view and automation of repetitive tasks.
On Reddit, users appreciate Zoho's breadth of features at an affordable price compared to alternatives. The consensus is while not perfect, it provides excellent value for managing an entire business in one ecosystem.
Pipedrive is a popular sales CRM and pipeline management software that helps sales teams manage leads, track activities, and close more deals. Its AI-powered sales assistant provides insights and recommendations based on past performance to optimize the sales process. Pipedrive's visual pipeline view and customizable dashboards make it easy to stay on top of deals and spot opportunities.
Pipedrive offers a range of features that make it well-suited for sales analytics:
On Capterra, Pipedrive has an overall rating of 4.0 out of 5 from 15 reviews. Users praise its efficiency, simplicity, and automation capabilities. Some noted minor UX issues and a learning curve.
G2 reviewers give Pipedrive 4.3 out of 5 stars based on 1,898 reviews. They highlight the platform's ease of use, customization options, and helpful customer support. A few mentioned the need for more advanced reporting.
Salesmate is a CRM offering automated workflows designed to help sales reps easily view and track their pipelines. Currently serving over 4,000 sales teams in 70 countries, Salesmate lets reps focus on high-value deals so they can hit quotas more consistently. The pipeline updates in real-time, so you can see which deals are cruising at the expected speed, and which ones may need a nudge.
Built-in tools for sales, marketing, and customer success teams to manage contacts, leads, and everyday activities.
On Capterra, Salesmate has an overall rating of 4.0 out of 5. Users praise the automation of drip campaigns as a "life saver" and appreciate the responsive support. Some note minor UX issues.
G2 reviews highlight Salesmate's customization capabilities for different deal pipelines. It earns 4.6 out of 5 stars with users calling it a "good option for new businesses."
On Reddit, users find Salesmate "legit" with sufficient Zapier support to integrate with other tools. Pricing is seen as affordable with good features for the cost compared to alternatives.
Freshworks is a top-rated sales CRM and customer service software suite that helps businesses manage their sales pipelines and customer relationships more efficiently. Its AI-powered insights and automation features make it a valuable addition to this list of best sales analytics tools.
These AI-driven features make Freshworks stand out for sales analytics:
On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. 76% of users gave it 5 stars, praising its reliability, flexibility, and feature set.
Capterra reviewers give Freshworks CRM an overall rating of 4.6 out of 5, highlighting its ease of use, value for money, and helpful automation. A few noted minor UX issues.
Reddit users generally recommend Freshworks as an affordable yet robust CRM with good AI capabilities. Some cautioned that customer support response times could be improved.
Pipeliner CRM is a visual sales pipeline management tool that helps sales teams automate their sales processes and workflows. It offers an intuitive interface and drag-and-drop functionality, making it easy for sales reps to manage their pipelines and track deals.
These key features make Pipeliner CRM a strong choice for sales teams looking to automate their sales processes:
On G2, Pipeliner CRM has an average rating of 4.6 out of 5 stars from 462 reviews. Many users praise its visual pipeline management, automation capabilities, and reporting features.
Capterra reviewers give Pipeliner CRM an overall rating of 4.0, with positive comments about its ease of use and customization options. A few noted issues with bugs and customer support.
Opinions on Reddit are mixed, with some users finding Pipeliner CRM to be a solid Salesforce alternative for its price point. However, others caution to carefully evaluate it during a trial period to avoid challenges around refunds and support if it doesn't meet expectations.
Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond, making it a top choice for sales analytics.
Outreach's sales engagement capabilities help sales teams improve prospecting effectiveness and lead follow-up efficiency. Some key features include:
On G2, Outreach has 4.3 out of 5 stars from over 3,400 reviews. Users praise its automation capabilities for prospecting and ability to streamline sales processes. Some noted the initial learning curve.
Capterra reviewers call Outreach a "great prospecting tool with many features" and appreciate how it helps reps stay organized. A few mentioned the homepage can feel cluttered at first.
Comments on Reddit show mixed sentiments. While some users find Outreach very helpful for outbound sales, others feel the UX and performance could be improved compared to alternatives like SalesLoft.
Clari is a powerful sales analytics and forecasting platform that leverages AI to provide revenue teams with actionable insights and predictive analytics. By analyzing data from various sources, Clari offers real-time visibility into sales pipelines, helping teams make informed decisions and drive revenue growth.
On G2, Clari has an average rating of 4.5 out of 5 stars from 1,802 reviews. Users praise its user-friendly features, visibility into the sales forecast, and quick support.
A verified user in Computer Software on G2 highlights Clari's intuitive interface and robust analytics. They appreciate the flexibility in viewing data but note some customization limitations and minor UX issues.
Reddit users discuss Clari as a solid product with helpful features and responsive customer support. They mention using it to accurately forecast and understand deal progress at any given point.
Choosing the best sales analytics tool for your organization depends on several factors, such as your team size, budget, specific needs, and the level of automation and AI capabilities you require. It's essential to evaluate each tool based on its features, ease of use, customization options, and integration capabilities with your existing tech stack.
Among the top sales analytics tools discussed in this article, Bardeen, Salesforce, and HubSpot stand out for their comprehensive features and AI-powered insights. Bardeen, in particular, offers a unique browser extension that automates repetitive tasks and workflows across multiple apps, making it an excellent choice for sales teams looking to save time and boost productivity.
To experience the power of AI-driven automation firsthand, we encourage you to download and install Bardeen's Chrome extension. You can sign up for free and start a 14-day free trial of premium features to explore how Bardeen can transform your sales process. With its ability to scrape data, automate lead qualification and enrichment, and connect with over 100 apps, Bardeen is a game-changer for sales teams of all sizes.
Ultimately, the best sales analytics tool is the one that aligns with your team's goals, streamlines your workflows, and provides actionable insights to drive revenue growth. By leveraging the power of AI and automation, you can take your sales performance to the next level and stay ahead of the competition.
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