Looking for the best sales prospecting tools to supercharge your sales and marketing efforts? Look no further! In this comprehensive guide, we've curated a list of the 19 top-performing tools designed to streamline your processes, boost productivity, and drive revenue growth.
Each tool has been carefully selected based on its features, pros, cons, and real-world customer reviews, ensuring that you have all the information you need to make an informed decision. Whether you're a seasoned sales professional or a marketing maven, this resource has something for everyone.
From AI-powered sales prospecting and personalization to robust CRM integrations and data analytics, these tools cover the full spectrum of sales and marketing needs. We've done the research so you don't have to, providing you with a one-stop-shop for all your sales and marketing tool requirements.
So, let's dive in and explore the 19 best tools that will help you take your sales and marketing game to the next level!
Bardeen is a no-code automation platform that integrates with popular apps like LinkedIn, HubSpot, and Salesforce, making it a top choice for sales and marketing teams. With its AI-powered features and ability to automate repetitive tasks, Bardeen helps users save time and increase productivity.
Bardeen offers several key features that make it stand out:
On G2, Bardeen has an impressive 4.9 out of 5 stars rating, with users praising its time-saving capabilities and ease of use. One reviewer noted, "An excellent tool to automate workflows that previously used to take me hours, now take just a few minutes."
Capterra users give Bardeen an overall rating of 4.5 out of 5, highlighting its practical automations and no-code approach. A user shared, "Bardeen solves the problem of manually doing repetitive tasks which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for automation and web scraping, with many appreciating its user-friendliness and integration options.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
Ready to automate your workflows and maximize sales productivity? Sign up to Bardeen's free plan and experience the power of AI sales automation firsthand.
HubSpot Marketing Hub is an all-in-one inbound marketing software that helps businesses attract, engage, and delight customers. With tools for blogging, SEO, social media, email, landing pages, and analytics, HubSpot Marketing Hub enables marketers to execute personalized multichannel campaigns that drive growth.
HubSpot Marketing Hub's key features empower marketers to:
G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars. They praise its user-friendly interface, powerful automation capabilities, and positive impact on lead generation.
On Capterra, HubSpot Marketing Hub earns an overall rating of 4.5. Reviewers highlight the platform's ease of use, robust feature set, and excellent customer support. Some note the higher price as a potential drawback.
Salesforce is a leading customer relationship management (CRM) platform that offers a comprehensive suite of tools for sales and marketing teams. Its AI-powered features, such as predictive lead scoring, personalized engagement, and advanced analytics, make it an ideal choice for businesses looking to optimize their sales processes and drive revenue growth.
Salesforce's key features for sales and marketing include:
On Capterra, users praise Salesforce's customization options and trackability, with one reviewer stating, "Salesforce stands out as the top-notch choice for customization and trackability. We're able to configure fields and gather data as per specific workflows, and even automate tasks for smoother operations." The platform has an overall rating of 4.0 on Capterra.
G2 reviewers appreciate Salesforce's comprehensive feature set and scalability, with the platform earning a 4.5 out of 5-star rating. One user notes, "Salesforce is an one stop solution for all industry specific requirements. They could handle end to end customer 360 degree solutions for each and every single needs of an end customer."
On Reddit, users discuss the value of Salesforce for managing sales activities, follow-ups, and data continuity. While some mention the platform's complexity and cost, many agree that proper implementation and integration are key to realizing its full potential.
Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond.
On G2, Outreach has an average rating of 4.3 out of 5 stars from over 3,400 reviews. Users praise its ability to help reps stay organized and consistent with prospecting. Some noted the homepage can feel busy with many features to learn.
Capterra reviewers highlight Outreach as a "great prospecting tool with many features" that makes it "easy to target prospects on LinkedIn." However, some wish for more bulk email sending options and a larger compose window.
A Reddit user shared their experience switching from SalesLoft to Outreach, describing Outreach's UX as "a breath of fresh air" compared to SalesLoft feeling like it was only compatible with "Windows 2000." They recommend getting proper training to make the most of Outreach's advanced capabilities.
Demandbase is a comprehensive ABX platform that helps sales and marketing teams align their efforts and drive revenue growth. With its robust account identification, data enrichment, and engagement capabilities, Demandbase has become a go-to solution for B2B organizations looking to implement effective account-based strategies.
Demandbase's key features enable sales and marketing teams to focus on the right accounts, deliver targeted messaging, and track performance metrics that matter.
On G2, Demandbase has an average rating of 4.3 out of 5 stars from over 1,500 reviews. Users praise its comprehensive features, data accuracy, and customer support.
Capterra reviewers highlight Demandbase's ease of use, powerful account prioritization capabilities, and seamless integrations. The platform has an overall rating of 4.5 out of 5 on Capterra.
Reddit users discuss Demandbase's effectiveness in driving ABM success, with many noting its superior data quality and ABM-specific features compared to other platforms like Clearbit and 6sense.
Dialpad Ai Sales Center is an AI-powered sales engagement platform designed to help sales teams with both internal and external communications. It offers a range of features that make it a valuable addition to any sales team's toolkit, including real-time coaching, objection handling, call analytics, and seamless integrations with popular CRMs like Salesforce and HubSpot.
These features enable sales managers to provide timely guidance to reps and help teams stay focused on closing deals.
On G2, Dialpad Ai Voice has an average rating of 4.4 out of 5 stars from 1,834 reviews. Users praise its automation capabilities, real-time transcription, and ease of use for remote teams.
Capterra reviewers give Dialpad mixed feedback, with some praising the product but expressing disappointment with customer service and support. Reviews mention issues with initial setup and billing.
Reddit sentiment is generally positive, with users appreciating Dialpad's API tools and flexibility for remote work. Some critiques include a desire for more granular admin controls and UI improvements. However, Dialpad is often recommended over competitors in Reddit discussions about business phone systems.
Intercom is an AI-powered customer service tool designed to automate and reduce the support volume of customer-facing teams. It centralizes the customer inbox, help center, and tickets into one workspace, streamlining support operations. Intercom's AI chatbot, Fin, provides conversational customer support, reducing the load on human agents.
These features make Intercom an effective tool for automating customer support and empowering agents.
On G2, Intercom has an average rating of 4.5 out of 5 stars from over 3,000 reviews. Users praise its useful AI features and HIPAA compliance.
Capterra reviews highlight Intercom's effectiveness for customer-centric industries, noting it is valuable for boosting engagement and support efficiency. Some wished certain features were available on lower-tier plans.
On Reddit, sentiment is mostly positive, with users finding Intercom useful for resolving basic customer queries. However, some noted glitches like chatbots failing to assign chats and UX issues. Overall, Intercom is seen as a solid choice for customer support automation when used within its limitations.
Apollo.io is an all-in-one sales intelligence and engagement platform that helps sales and marketing teams prospect, engage, and drive more revenue. With a robust B2B database of over 275M contacts and 73M companies, Apollo.io provides users with accurate data to find and connect with their ideal customers.
Apollo.io offers a comprehensive set of features to streamline your sales and marketing efforts:
On G2, Apollo.io has an impressive average rating of 4.8 out of 5 stars from over 7,000 reviews. Users praise its comprehensive feature set, ease of use, and time-saving benefits for sales prospecting and outreach.
Capterra reviewers give Apollo.io high marks for its lead generation capabilities and customer support, with some noting minor issues with email verification accuracy. Overall, users report significant improvements in sales productivity and pipeline growth using the platform.
Across various online forums like Reddit, users generally recommend Apollo.io as a reliable and cost-effective alternative to other leading sales intelligence tools, particularly for its data quality and all-in-one functionality.
DocuSign revolutionized how agreements and contracts are signed, making the process digital, secure, and efficient. It offers a cloud-based electronic signature solution that simplifies the signing and management of documents, eliminating the need for physical paperwork and manual processes.
These features make DocuSign a valuable tool for sales and marketing teams:
On G2, DocuSign has an average rating of 4.5 out of 5 stars from over 2,300 reviews. Users praise its efficiency, security, and versatility. However, some note the high cost, especially for small businesses.
Capterra reviewers give DocuSign an overall rating of 4.0. They highlight how it automates manual tasks and integrates well with other tools. A few mention the pricing and occasional mobile app issues as downsides.
Feedback on Reddit suggests that while DocuSign is feature-rich, many users find more affordable alternatives like Adobe Sign, HelloSign, and PandaDoc sufficient for their needs. The general consensus is that DocuSign is geared more toward larger enterprises.
Salesmate is a CRM offering automated workflows designed to help sales reps easily view and track their pipelines. Currently serving over 4,000 sales teams in 70 countries, Salesmate lets reps focus on high-value deals so they can hit quotas more consistently. The pipeline updates in real-time, so you can see which deals are cruising at the expected speed, and which ones may need a nudge.
These features help sales teams automate repetitive tasks and communication to close more deals efficiently.
On Capterra, users praise Salesmate's automation capabilities for improving productivity. One reviewer noted it "greatly benefits a sales team by streamlining sales processes and enhancing overall productivity." They highlighted the intuitive platform, range of tools, and "exceptional support team." The overall rating is 4.0 out of 5.
G2 reviews echo the sentiment, with users calling Salesmate a "Best CRM Platform" for its interface and ability to maintain day-to-day activities. One user said the "salesmate team helped us to understand and create email templates that we can use for running an email campaign to our prospects and also to track the emails." However, some noted occasional dashboard glitches. Salesmate has 4.6 out of 5 stars on G2.
A Reddit thread asking for opinions on Salesmate garnered positive responses. One user said "Salesmate looks legit" though had reservations about potential add-on costs. Another felt you "almost can't go wrong with any platform" that has core needed features, is user-friendly, and integrates well with other tools - boxes that Salesmate appears to check for many users.
Salesloft is a comprehensive revenue workflow platform that supports pipeline building, management, and forecasting. It enables sales teams to establish and identify pipelines based on detailed prospect and customer data, providing a clear view of sales opportunities.
G2 users give Salesloft an average rating of 4.5 out of 5 stars. They appreciate the automatic call recognition, customizable cadences, and Salesforce integration. However, some note that manually adding contacts from Salesforce to Salesloft can be time-consuming.
On Capterra, reviewers highlight Salesloft's ability to provide visibility into sales activities and trends. The tool receives an overall rating of 4.0, with ease of use, features, and customer service all scoring above 4.0. Value for money receives a slightly lower 3.8 rating.
Across Reddit threads, sales professionals discuss Salesloft as a top choice alongside Outreach, praising its user-friendly interface, reliability, and support. They recommend it for teams heavily focused on cold calling and multi-channel outreach. The general consensus is that while not perfect, Salesloft is a powerful tool that delivers strong results when used effectively.
Pipedrive is a comprehensive sales CRM and pipeline management software that helps sales teams streamline their processes, track deals, and boost revenue. With its AI-powered insights and automations, Pipedrive enables sales professionals to focus on selling while the tool handles repetitive tasks and provides data-driven recommendations.
Pipedrive's key features include lead and deal management, sales forecasting, data analytics, and reporting. These capabilities allow sales teams to:
On Capterra, Pipedrive has an overall rating of 4.0 out of 5. Users praise its efficiency improvements and ease of setup. One reviewer noted, "It is easy to set up, to create and start a campaign, to use on SalesNavigator, for example."
G2 users give Pipedrive an average 4.3 out of 5 star rating. Positive reviews highlight the intuitive interface, customization options, and responsive customer support. A user shared, "Implementation was easy to set up, Import2 is very responsive and even other questions that I had from support."
If you want to scale and manage your client base effectively you need a CRM, like Pipedrive, simple as that.
Eden BrownleeDirector and Senior Digital Strategy Consultant, Accentuate Web Design & Marketing
RollWorks is a robust account-based marketing (ABM) lead generation platform designed for B2B companies in the information technology and service industries. It offers audience segmentation and campaign personalization tools that make it a valuable addition to this list of top sales and marketing tools.
RollWorks provides several features that make it an effective ABM tool:
On G2, users praise RollWorks' ability to provide actionable account insights and the impact it's had on their ABM strategies. It has an average rating of 4.3 out of 5 stars.
Positive themes from reviews include the support during implementation, direct integrations with key tools, and the ability to track account engagement across the funnel. Some cons noted are around the reporting functionality and learning curve for teams.
Discussions on Reddit indicate RollWorks is differentiated by its multi-faceted approach to account targeting that goes beyond just IP-based tactics. However, some feel the pricing can be prohibitive for smaller teams.
Saleshandy is a popular sales and marketing automation tool that helps businesses streamline their outbound sales and marketing efforts. It offers a range of features including cold email automation, lead management, email tracking, and more, making it an ideal choice for businesses looking to optimize their sales and marketing processes.
These features allow businesses to engage with their prospects effectively, nurture leads, and close more deals faster.
On G2, Saleshandy has an average rating of 4.6 out of 5 stars based on over 500 reviews. Users praise its ease of use, personalization features, and email tracking capabilities.
Capterra reviewers give Saleshandy an average rating of 4.5 out of 5 stars based on more than 100 reviews, highlighting its effectiveness for cold email outreach and lead management.
Highspot is a leading sales enablement platform that provides a centralized hub for all sales content. It helps sales teams find, customize, and deliver engaging presentations and collateral. With Highspot, you can ensure that your sales representatives have access to the most up-to-date and relevant content at their fingertips.
Highspot offers sales content management, sales playbooks, content customization, content recommendations, and content sharing and presentation capabilities. These features enable sales teams to easily access, personalize, and deliver impactful content to prospects throughout the sales cycle.
On G2, Highspot has an average rating of 4.7 out of 5 stars from 1,021 reviews. Users praise its AI-driven content recommendations, ease of use, and seamless integrations.
Capterra reviewers give Highspot an overall rating of 4.6, highlighting its content management capabilities and the positive impact on sales productivity. Some note minor limitations in customization options.
Gong.io stands out as the leading revenue intelligence platform, transforming organizations by capturing and analyzing customer interactions across all channels. Gong's AI technology enhances visibility, decision-making, and revenue growth, ranking it #1 in multiple categories by G2. With seamless integration into various CRM systems, Gong enables real-time data insights and boosts team productivity through automated actions based on customer conversations.
Gong.io's key features closely align with the needs of sales and marketing teams, making it a valuable tool in their tech stack:
On G2, Gong.io has an impressive 4.7 out of 5 stars rating from over 5,750 reviews. Users praise its powerful insights, ease of use, and impact on sales performance.
Capterra reviewers highlight Gong's ability to enhance self-reflection and improvement through call analysis. The "Generate follow-up email" feature is noted as a significant time-saver.
On TrustRadius, users appreciate Gong's role in streamlining forecasting and enhancing business operations. The AI-generated call summaries and cross-functional collaboration features are highly valued.
EngageBay is an all-in-one marketing, sales, and support CRM that helps companies acquire, engage, nurture web visitors and convert them into happy customers. It offers a comprehensive suite of tools including contact management, deal tracking, sales automation, and appointment scheduling to streamline your sales processes.
EngageBay's key features for sales and marketing teams include:
On Capterra, EngageBay has an overall rating of 4.0 out of 5 from 15 reviews. Users praise the platform's ease of use, automation capabilities, and value for money. Some noted minor UX issues.
G2 reviewers give EngageBay 4.6 out of 5 stars. Customers highlight the benefits of having all their customer data and interactions on one platform. A few mentioned the learning curve for some features.
On Reddit, users recommend EngageBay as a more affordable alternative to HubSpot with robust features for small businesses. They like the all-in-one capabilities for marketing and sales.
Lemlist is an all-in-one sales engagement platform that helps businesses find buyer-ready prospects, create personalized multichannel campaigns, and boost email deliverability. With its advanced features like AI-powered personalization, LinkedIn prospecting, and customizable landing pages, Lemlist enables sales teams to generate more leads and close deals faster.
Lemlist offers several standout features that make it an excellent choice for sales and marketing teams:
On G2, Lemlist has an average rating of 4.4 out of 5 stars based on 244 reviews. Many users praise its personalization capabilities, multichannel campaigns, and deliverability features, while some mention the learning curve and pricing as potential drawbacks.
A Capterra reviewer highlighted Lemlist's ease of use and automation features but noted that managing contacts across campaigns could be challenging. Another user mentioned that the free trial might not be long enough to fully evaluate the software due to its many features.
Reddit sentiment is mixed, with some users finding Lemlist powerful but complex, while others prefer simpler alternatives. However, most agree that it offers advanced personalization and automation features for serious cold outreach.
ChatGPT is a powerful AI language model that has taken the world by storm with its ability to understand and generate human-like responses to a wide range of prompts. Its natural language processing capabilities make it an invaluable tool for sales and marketing professionals looking to streamline their workflows and improve customer engagement.
ChatGPT offers several features that make it a valuable tool for sales and marketing:
On G2, ChatGPT has an impressive average rating of 4.7 out of 5 stars based on 546 reviews. Users praise its ease of use, time-saving capabilities, and ability to understand complex queries.
Capterra reviewers echo these sentiments, with one user stating, "GPT-4o is so good it seems unreal." They appreciate ChatGPT's accuracy and support for multiple coding languages, though some note occasional latency issues.
Reddit users have also shared their experiences with ChatGPT, using it for tasks ranging from writing dispute letters to providing guidance during medical emergencies. The consensus is that ChatGPT is a powerful tool when used responsibly and in conjunction with human expertise.
Choosing the best sales and marketing tools depends on your specific business needs, team size, budget, and desired features. When evaluating tools, consider factors such as ease of use, integration capabilities, automation features, and customer support.
Among the top tools featured in this article, Bardeen, HubSpot Marketing Hub, and Salesforce stand out as popular choices for their comprehensive features and proven track records.
If you're looking for a powerful no-code automation platform, give Bardeen a try. With its AI-powered features and seamless integrations, Bardeen can help you streamline your workflows and boost productivity. Download and install Bardeen's Chrome extension to start automating your tasks today. You can sign up for free and even start a 14-day free trial of premium features to explore all that Bardeen has to offer.
Ultimately, the best tool for your business will depend on your unique requirements and goals. Take the time to research and compare your options, and don't hesitate to take advantage of free trials or demos to get a hands-on feel for each platform before making a decision.
By investing in the right sales and marketing tools, you can empower your team to work more efficiently, engage prospects effectively, and drive revenue growth for your business.
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