App Tutorial

LinkedIn Ad Costs Breakdown in 2024

Apps used
February 1, 2024

LinkedIn advertising costs vary based on ad type, bidding strategy, and campaign objectives, with average costs ranging from $2.00 to $8.00 per action.

  • Select a campaign objective to determine ad formats and bidding strategies.
  • Ads are auctioned; bid competitively based on target audience desirability.
  • Costs are objective-based, with minimum bids and daily spends required.
  • Use Campaign Manager to monitor and optimize ad performance.

Automate your LinkedIn advertising with Bardeen. Learn More

Understanding LinkedIn advertising costs involves several factors, including the type of ad, bidding strategy, and campaign objectives. Here's how to navigate LinkedIn advertising costs:

  1. Start by selecting a campaign objective in LinkedIn's Campaign Manager, which will determine the ad formats and bidding strategies available to you.
  2. LinkedIn ads are sold through an ad auction. Place a bid when launching your campaign, which will compete with other advertisers targeting the same audience.
  3. The cost to win the auction depends on your bid and the desirability of your target audience.
  4. LinkedIn uses objective-based pricing, meaning you're charged based on the campaign objective you choose, such as clicks for a Website Visit Objective.
  5. LinkedIn advertising costs on average are $2.00 - $3.00 per click, $5.01 - $8.00 per 1000 impressions, and $0.26 - $0.50 per send for Sponsored InMail campaigns, with minimum bids and daily spends required.
  6. Control your ad spend by setting a lifetime budget, a daily budget, or by setting bids for clicks, impressions, or sends.
  7. Monitor and test your ad performance through the Campaign Manager to optimize your budget and improve campaign results.

Keep in mind that factors influencing costs include the target audience's demand, your bid amount, and your ad's relevance score. Choose a bidding option that aligns with your campaign goals, such as CPC for driving traffic and leads, CPM for brand awareness, or CPS for direct InMail campaigns.

Streamline LinkedIn Advertising with Bardeen Automations

Understanding LinkedIn advertising costs is vital for budgeting and campaign planning. While you can manually set up and manage your ads, automating LinkedIn advertising processes can significantly improve efficiency and accuracy. Bardeen offers a suite of prebuilt automations to streamline your LinkedIn campaigns, ensuring you get the most out of your ad spend.

Here are a few examples of how you can leverage Bardeen's playbooks for LinkedIn advertising:

  1. Save LinkedIn posts from search to Google Sheets: Automatically collect data on LinkedIn posts relevant to your industry or campaign, including engagement metrics, which can inform your advertising strategy and content creation.
  2. Get data from a LinkedIn profile search: Gather insights about your target audience by automating profile searches and organizing the data for your advertising needs.
  3. Enrich a list of companies with LinkedIn company and employee info in Google Sheets: Enhance your prospecting lists with detailed company and employee information from LinkedIn, allowing for tailored and effective ad targeting.

Discover the power of automating your LinkedIn advertising by downloading Bardeen at

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