App Tutorial

Connect LinkedIn to HubSpot in 3 Easy Steps

Jason Gong
App automation expert
Apps used
April 15, 2024

To integrate LinkedIn with HubSpot, ensure you have Sales Hub Professional or Enterprise and LinkedIn Sales Navigator Advanced accounts. Install the LinkedIn Sales Navigator app from the HubSpot Marketplace and connect using your login credentials.

This integration enhances lead generation and sales strategies by incorporating LinkedIn insights into HubSpot's CRM.

Streamline your lead management and enhance CRM insights by automating your LinkedIn to HubSpot tasks with Bardeen.

LinkedIn and HubSpot Integration

Integrating LinkedIn with HubSpot allows businesses to leverage the strengths of both platforms, enhancing lead generation, sales strategies, and marketing efforts. This integration is particularly beneficial for users looking to incorporate LinkedIn Sales Navigator insights directly into HubSpot’s comprehensive CRM functionalities.

Automate your LinkedIn and HubSpot integration to enrich and speed up multi-channel outreach. Download the Bardeen app to get started.

Connect LinkedIn to HubSpot

To connect LinkedIn to HubSpot, you must have a Sales Hub Professional or Enterprise seat in HubSpot and a LinkedIn Sales Navigator Advanced or Advanced Plus account. The process involves installing the LinkedIn Sales Navigator app from the HubSpot Marketplace. Each user intending to use this integration must individually connect the LinkedIn Sales Navigator app to their HubSpot account using their unique login credentials.

  1. In your HubSpot account, click the marketplace icon in the main navigation bar, then select App Marketplace.
  2. Use the search bar to locate and select the LinkedIn Sales Navigator integration.
  3. In the upper right, click Install app.

Necessary disclosure: As part of any LinkedIn integration, HubSpot will store your account name and profile picture.

HubSpot LinkedIn Sales Navigator Integration

Once connected, this integration enables viewing LinkedIn insights directly on HubSpot contact and company records. It also allows sending LinkedIn InMails directly from HubSpot. However, it's currently not possible to import contacts from LinkedIn using this integration.

LinkedIn Sales Navigator Integration with HubSpot

The integration provides valuable features such as viewing LinkedIn job titles, company information, industry, and other LinkedIn data within HubSpot. Users can save contact information to a list in LinkedIn Sales Navigator, access a more detailed view, and send InMails to contacts directly from HubSpot.

Explore integrating HubSpot with LinkedIn further with Bardeen to enhance your CRM data seamlessly.

Utilizing LinkedIn Sales Navigator Integration with HubSpot

For contacts, the integration offers tabs for Icebreakers, getting introduced, and finding related leads. For companies, it provides tabs for recommended leads, connections, and company news. These features are designed to enhance sales and marketing strategies by providing deeper insights into leads and companies.

To send InMails from contact and company records: Navigate to your contacts or companies in HubSpot, click the name of a contact or company, locate the LinkedIn Sales Navigator card, and click Send InMail. Write your message in the LinkedIn InMail pop-up box, then click Send.

Additionally, if you have access to sequences, you can add task reminders to send InMails or connection requests. You can also manage LinkedIn Sales Navigator tasks on mobile through the HubSpot mobile app.

Unlock more potential by integrating HubSpot with Salesforce and syncing HubSpot and Slack for instant alerts alongside your LinkedIn strategies.

Automate Your HubSpot with Bardeen's LinkedIn Insights

Connecting LinkedIn to HubSpot enriches your CRM with valuable lead and contact insights directly from LinkedIn, enhancing your sales and marketing efforts. While the manual connection offers significant benefits, automating this process with Bardeen further streamlines your workflow, ensuring seamless data transfer and up-to-date contact information without manual intervention.

  1. Save LinkedIn profile & company to HubSpot as a new contact: This playbook automatically transfers LinkedIn profile and company information into HubSpot as new contacts, streamlining lead generation and ensuring your CRM is always up-to-date.
  2. Sync LinkedIn Social Activity to HubSpot Contact: Enrich your HubSpot contact profiles by automatically updating them with LinkedIn social activities, enhancing personalization and engagement strategies.
  3. Sync LinkedIn Emails with HubSpot CRM: Automatically enrich LinkedIn emails with additional information and sync them with HubSpot CRM, optimizing your lead management process.

Discover the power of automation by downloading the Bardeen app and explore how these playbooks can transform your LinkedIn and HubSpot integration efforts.

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