Google Sheets
Workflow Template

Automatically Create HubSpot Company from Airtable Row

This workflow automates CRM updates by creating a new company in HubSpot for every new row added in Airtable, streamlining sales and marketing efforts.
Bardeen automates your repetitive tasks without code.
Install the Chrome extension for free.
When row is added to Google Sheet
When row is added to Google Sheet
Create HubSpot Company
Create HubSpot Company

Workflow Overview

This workflow automates CRM updates by creating a new company in HubSpot for every new row added in Airtable, streamlining sales and marketing efforts.
  • Airtable base and table with new row triggers
  • Company Name and Domain in a new row
  • New company created in HubSpot

This automation seamlessly integrates Airtable with HubSpot, creating a new company in HubSpot each time a new row is added to an Airtable table. Ideal for sales and marketing teams looking to automate their CRM updates.

The process begins by monitoring an Airtable table for new rows. When a new row containing a company's name and domain is added, this automation triggers the creation of a new company within HubSpot using these details. This removes the need for manual data entry, ensuring your CRM is always up-to-date with the latest prospects or partners.

Note: This workflow can be adapted to work with other CRMs such as Salesforce or Pipedrive, and different data sources like Google Sheets, Notion, or Coda.

By automating repetitive tasks, teams can focus more on strategy and engagement rather than data management. This workflow is a must-have for efficient CRM management.

Step 1: Install the Bardeen App

To begin, ensure the Bardeen app is installed on your device.

Step 2: Navigate to the Magic Box

With Bardeen installed, proceed to the Magic Box and input the command:

when new row in airtable, create HubSpot company

Step 3: Integrate the Workflow Integrations

Integrate the necessary integrations for the workflow. This includes Airtable for monitoring new rows and HubSpot for creating new companies.

Step 4: Run the Workflow

Lastly, run the workflow. This workflow is configured to:

  • Trigger when a new row is added to an Airtable. It is crucial that the Airtable contains columns for Company Name and Domain.
  • Upon triggering, it will create a new company in HubSpot using the Company Name and Domain from the newly added row.
The #1 free AI Automation extension for Chrome

How Does Integrating Airtable with HubSpot Improve CRM Management?

Airtable HubSpot Integration

Integrating Airtable with HubSpot is a powerful way to streamline your workflow, especially when it comes to managing your CRM data. Whether you're looking to sync deals, contacts, or company information, understanding how to effectively bridge these two platforms can save you a significant amount of time and effort. Let's dive into how you can manually set up this integration and explore the benefits of automating the process with Bardeen.

Looking to automate your workflow? Try this powerful integration by using Bardeen to sync your Airtable data with HubSpot seamlessly.

According to Airtable Support, HubSpot offers tools like Workflows and Data Sync that connect with Airtable via API. Workflows automate processes based on conditions you set, while Data Sync allows for a two-way synchronization between the platforms. However, to integrate Airtable and HubSpot, you'll need an API key, which is noted to be deprecated soon with no current alternative for authentication via PATs.

For those looking to manually create companies in HubSpot, navigate to Contacts > Companies in your HubSpot account and click on Create company. You'll need to fill in the company's details, including name and domain, and associate it with relevant records. This manual process can be time-consuming, especially if you're dealing with a large volume of data.

Automating Company Creation from Contacts

HubSpot can automatically associate contacts with companies based on the domain in a contact's email address. This feature, when enabled, allows HubSpot to create a new company record and populate it with information from its database for each unique domain. This automatic association can significantly reduce manual data entry but comes with limitations. For instance, it won't override existing associations and doesn't work if multiple companies share the same domain.

To enable this, go to your HubSpot settings, navigate to Objects > Companies, and select the Create and associate companies with contacts checkbox. You can also exclude specific domains from automatic association to prevent unwanted company creations.

Maximize efficiency by automating your Airtable and HubSpot integration with Bardeen. Say goodbye to manual data entry and keep your CRM updated effortlessly.

While these manual methods provide a foundation for integrating Airtable and HubSpot, they can be labor-intensive and prone to human error. Automating these processes with Bardeen not only saves time but also ensures that your data is consistently synchronized between the two platforms, allowing you to focus on more strategic tasks.

The #1 free AI Automation extension for Chrome
Google Sheets
Google Sheets
how does bardeen work?

Your proactive teammate — doing the busywork to save you time

Integrate your apps and websites

Use data and events in one app to automate another. Bardeen supports an increasing library of powerful integrations.

Perform tasks & actions

Bardeen completes tasks in apps and websites you use for work, so you don't have to - filling forms, sending messages, or even crafting detailed reports.

Combine it all to create workflows

Workflows are a series of actions triggered by you or a change in a connected app. They automate repetitive tasks you normally perform manually - saving you time.

get bardeen

Don't just connect your apps, automate them.

200,000+ users and counting use Bardeen to eliminate repetitive tasks

Effortless setup
AI powered workflows
Free to use