How to connect HubSpot + YouTube

For the Sales & Prospecting persona, this combination of HubSpot and YouTube can be a powerful tool. Sales professionals can use YouTube to disseminate product demos, customer testimonials, or explainer videos, and track viewer engagement through HubSpot. For instance, using the Save LinkedIn profile & company to HubSpot as a new contact automation, sales teams can seamlessly import lead data from LinkedIn to HubSpot. They can then use this data to create personalized follow-up emails or calls, thereby increasing their chances of conversion.

For the Marketing persona, the integration of HubSpot and YouTube offers numerous possibilities for creating, sharing, and tracking the performance of video content. Marketers can use HubSpot's robust analytics tools to track video engagement metrics from YouTube, such as views, likes, shares, and comments. This data can help inform future content strategies and optimize marketing efforts. For example, the Get answers for a YouTube video and save to a Google Doc playbook can be particularly useful for marketers looking to gather audience feedback on their YouTube content.