Explore top marketing tools for sales reps to boost productivity.
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If you're in sales, you might love Bardeen's AI Agent for sales. It helps with prospecting, lead generation, and email outreach, saving you time and effort.
As a sales rep, you know that having the right sales prospecting tools can make all the difference in hitting your targets and closing deals. But with so many options out there, it can be overwhelming to figure out which ones are worth your time and investment. That's why we've put together this comprehensive guide on the 19 best marketing tools for sales reps.
In this article, you'll find a curated list of top-performing tools, each evaluated based on key features, pros, cons, and real user reviews. Whether you're looking to streamline your prospecting efforts, automate sales prospecting, or gain actionable insights from customer data, there's a tool here that can help.
We've done the research so you don't have to. Our team has scoured the market, tested out popular platforms, and gathered feedback from sales professionals to bring you this definitive resource. With detailed breakdowns of pricing, popular use cases, and integration capabilities, you'll have all the information you need to make an informed decision.
So if you're ready to level up your sales game and crush your quotas, keep reading. This guide will equip you with the marketing tools and knowledge you need to succeed in today's competitive landscape.
If you're looking for a versatile marketing tool for sales reps, Bardeen should be at the top of your list. With its ability to automate repetitive tasks, speed up workflows, and integrate with over 100 apps, Bardeen is a game-changer for sales and marketing teams. Install the Bardeen Chrome extension today and see how it can transform your sales process.
Bardeen offers several features that make it an excellent choice for sales and marketing teams, including:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automations. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit as some other marketing tools, Bardeen has generally positive sentiment among users who have tried it for LinkedIn automation and web scraping.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
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HubSpot Marketing Hub is a comprehensive marketing automation software that helps businesses attract, engage, and delight customers. With its powerful features and intuitive interface, HubSpot Marketing Hub enables marketers to create and manage effective marketing campaigns across multiple channels, making it an essential tool for sales reps looking to drive leads and revenue.
HubSpot Marketing Hub offers a wide range of features designed to help sales reps generate and nurture leads:
On G2, HubSpot Marketing Hub has an average rating of 4.3 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set and seamless integration with sales and service tools, while noting the initial learning curve and higher price point as potential drawbacks.
Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5 out of 5, highlighting its ease of use, robust automation capabilities, and excellent customer support. Some users mention the steeper price and complexity for advanced use cases.
Crunchbase is a comprehensive company database that provides valuable insights on both private and public companies. Its extensive data on investors, funding rounds, and key executives makes it a powerful tool for sales reps looking to identify and engage with high-potential prospects.
These features make Crunchbase particularly relevant for sales prospecting:
On G2, Crunchbase has an average rating of 4.5 out of 5 stars from 343 reviews. Many users praise its ease of use for finding investor and financial data.
Capterra reviewers give Crunchbase an overall rating of 4.0, noting its helpfulness for market research and identifying M&A opportunities. Some mentioned the pricing can be high for new users.
Reddit users in sales and VC communities recommend Crunchbase as one of the best data sources, especially when combined with other tools like Pitchbook. They find it provides excellent coverage of startups and smaller companies.
Demandbase is a comprehensive account-based experience (ABX) platform that helps sales and marketing teams identify, reach, and convert their ideal accounts. With its robust data foundation and AI-powered insights, Demandbase enables users to prioritize accounts, engage with relevance, and measure the impact of their efforts.
Demandbase offers a range of features that make it a valuable tool for sales reps:
On G2, Demandbase has an average rating of 4.3 out of 5 stars from over 1,500 reviews. Users praise its comprehensive feature set, data accuracy, and customer support.
Capterra reviewers highlight Demandbase's ease of use, powerful account prioritization capabilities, and seamless integration with other systems. The platform has an overall rating of 4.0 on Capterra.
Discussions on Reddit suggest that Demandbase is a top choice for organizations looking for a robust ABM platform. Users appreciate its advanced features, such as predictive scoring and always-on display targeting, as well as the responsiveness of the Demandbase team.
Calendly is a popular scheduling automation platform that eliminates the back-and-forth emails typically needed to schedule meetings. It allows sales reps to easily book meetings with prospects by providing them with a customizable scheduling link. Calendly is an essential tool for sales reps as it helps them connect with more buyers in less time.
Calendly offers several key features that make it a valuable tool for sales reps:
On Capterra, Calendly has an overall rating of 4.7 out of 5 from over 2,200 reviews. Users praise its ease of use for both the meeting organizer and attendees, as well as its ability to save time spent scheduling.
G2 reviewers echo positive sentiments, with Calendly earning 4.7 out of 5 stars. Many highlight how it has improved their communication with customers and made scheduling meetings more convenient.
Feedback on Reddit also skews positive, with sales professionals appreciating Calendly's ability to streamline meeting booking. Some wish it had more customization options, but overall it's seen as an effective and reliable tool for sales teams.
Salesforce brings together all your data, from any source, so you can act on it with trusted AI and automation, all on one integrated CRM platform. It makes it easy to find more prospects, close more deals, and connect with customers in a whole new way. So it's little wonder Salesforce was named the world's #1 CRM for 11 years running.
Salesforce's key features for sales reps include:
On G2, Salesforce Platform has an average rating of 4.5 out of 5 stars from 1,980 reviews. 76% rated it 5 stars, praising its customization options and ability to provide holistic customer solutions.
Capterra reviewers highlight Salesforce Sales Cloud's "comprehensive lead and opportunity management", "robust sales forecasting and analytics", and "advanced automation and AI features". Some note the platform can be expensive and complex for new users.
Reddit users share positive experiences with Salesforce, noting it improves follow-up, automates workflows, and is invaluable for managing sales activities efficiently. However, some criticize the high costs and complexity. Alternative suggestions include Pipedrive and Freshsales for simpler, cost-effective options.
UserGems is a sales intelligence platform that helps businesses identify and leverage their existing customer data to drive sales and marketing efforts. UserGems is most famously known for helping companies track job changes to prioritize outreach efforts on warm, familiar leads rather than depleting sales resources on cold outbound.
UserGems offers several key features that make it a valuable tool for sales teams looking to maximize their outreach efforts:
On G2, UserGems has an average rating of 4.7 out of 5 stars from 111 reviews. 89 users gave it 5 stars, praising the platform's ability to surface timely sales opportunities and enrich data.
Capterra reviewers highlight UserGems' "incredible platform" for streamlining sales and marketing efforts. One user noted that the job change alerts, especially for champions, "saves me hours of prospecting and allows me to get quick wins."
On Reddit, users recommend UserGems for its unique approach of tracking job changes to generate pipeline from an existing customer base. One user shared that "the opportunities we've won and sourced through UserGems are closing at 10-15% higher than our average win rate."
Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond, making it a top choice for sales reps looking to streamline their processes and boost productivity.
These features are essential for sales reps looking to optimize their outreach efforts and connect with more qualified leads.
On G2, users praise Outreach for helping them "stay on track of prospecting" and enabling teams to easily share messaging. It has an average rating of 4.3 out of 5 stars from over 3,400 reviews.
Capterra reviewers highlight Outreach as an "essential tool for ABM efforts" and appreciate the platform's ease of use. Some note minor UX issues but overall find it extremely valuable.
A Reddit user shared their positive experience switching from SalesLoft to Outreach, noting superior UX and machine learning capabilities. However, they mention a learning curve and recommend training to fully utilize the tool.
Vainu is a highly-rated leader in the sales intelligence software space, providing B2B businesses with best-in-class company information. With over 75M+ company profiles enriched with firmographics, technographics, trigger events, and proprietary data points, Vainu helps sales teams easily find and focus on the best business opportunities.
Vainu's key features for sales reps include:
On G2, Vainu has an average rating of 4.6 out of 5 stars from over 200 reviews. 80% of users rated it 5 stars, praising its powerful prospecting capabilities and ease of use.
A sampling of reviews highlight how Vainu provides a "great platform for lead generation and prospecting" by offering a "company 360 degree view" that "saves a lot of time in the prospect research phase." Some noted the tool is best suited for sales to enterprise companies rather than small businesses.
Users on Reddit shared positive sentiment about Vainu being a "great prospecting database tool" that they "couldn't work without" for finding ideal B2B prospects, especially in Nordic markets. However, some felt the data quality could be improved for companies outside that region.
Leadfeeder is an effective lead generation tool that identifies the companies visiting your website, even if they don't fill out a form or contact you directly. By turning anonymous website traffic into actionable leads, Leadfeeder helps you focus your sales and marketing efforts on the prospects most likely to convert.
Leadfeeder offers several standout features that make it a valuable tool for B2B sales and marketing teams:
On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews. Many users praise the tool's ability to provide valuable lead intelligence and integrate with their existing workflows.
Capterra reviewers give Leadfeeder an overall rating of 4.5 out of 5, with high marks for ease of use, customer service, and feature set. However, some users note occasional data accuracy issues.
Discussions on Reddit suggest that while Leadfeeder can be a powerful prospecting tool, users should be thoughtful in their outreach to avoid coming across as intrusive. Focusing on providing relevant, valuable information rather than using overly sales-y tactics is recommended.
Apollo.io is an all-in-one sales intelligence and engagement platform that helps sales reps prospect, engage, and drive more revenue. With a database of over 275 million contacts and 73 million companies, Apollo.io provides robust and accurate data for sales teams to leverage in their outreach efforts.
These features make Apollo.io a comprehensive solution for sales reps looking to improve their prospecting and outreach effectiveness.
On G2, Apollo.io has an average rating of 4.8 out of 5 stars from over 7,000 reviews. Users praise the platform's data accuracy, automation capabilities, and all-in-one functionality for streamlining sales workflows.
Capterra reviewers give Apollo.io an overall rating of 4.8, highlighting the depth of its B2B database and ability to automate personalized outreach across multiple channels. Some users note minor UX quirks and occasional data inconsistencies.
Feedback on Reddit is generally positive, with users finding Apollo.io's data reliable for the price point. However, some recommend verifying contact information with third-party tools to further improve deliverability. The platform's email automation and sequence capabilities receive mixed reviews compared to standalone sales engagement platforms.
Copper is a CRM platform built specifically for small businesses using Google Workspace. It offers a range of features that make it a strong choice for sales analytics, including pipeline management, interaction tracking, customizable reports, lead qualification, and predictive analysis. Copper's seamless integration with Google apps simplifies workflow for businesses already using Google Workspace, though its limited scalability for large enterprises could be a potential drawback.
These features are crucial for businesses looking to better understand their sales process, customer relationships, and growth opportunities.
On G2, Copper has an average rating of 4.5 out of 5 stars from over 1,100 reviews. Many users praise its automation capabilities, Google integrations, and customization options.
Capterra reviewers give Copper an overall rating of 4.0, highlighting its ease of use and helpful features for tracking customer relationships. A few noted the learning curve and occasional performance issues.
Feedback on Reddit suggests Copper works well for small agencies and teams using Google Workspace heavily. Users appreciate the visual pipelines and personalization. The consensus is that while not the cheapest, it provides good functionality for its target market.
DocuSign is a game-changer for sales teams, streamlining the document signing process and eliminating the need for physical paperwork. Its cloud-based electronic signature solution simplifies the management of contracts and agreements, making it a must-have tool for efficient sales operations.
With DocuSign, sales reps can send documents for e-signature, track the signing progress, and securely store completed agreements. This not only saves time but also enhances the customer experience by providing a convenient and efficient way to finalize deals.
On G2, DocuSign has earned an impressive average rating of 4.5 out of 5 stars from over 2,300 reviews. Users praise its efficiency in simplifying the document signing process and its seamless integrations with other business apps.
Capterra reviewers echo the positive sentiment, with many highlighting DocuSign's role in fully automating contract management processes. They appreciate the time savings and improved client satisfaction it enables. DocuSign has an overall rating of 4.0 on Capterra.
Across various platforms like Reddit, users consistently recommend DocuSign for its reliability and security when handling sensitive documents. While some mention the learning curve and cost considerations, the general consensus is that DocuSign is a valuable tool for streamlining agreement workflows.
Intercom is a comprehensive AI-powered customer service platform designed to enhance the customer experience, improve operational efficiency, and scale with growing businesses. Its AI-first approach, which includes an AI chatbot, help desk centralization, and proactive support tools, makes it a valuable addition to this list of top marketing tools for sales reps.
On G2, users praise Intercom's HIPAA compliance, useful AI features, and startup-friendly pricing, giving it high ratings for ease of setup and use. However, some note limitations with the startup discount and occasional app notification inconsistencies.
Capterra reviews highlight the effectiveness of the chatbot in resolving basic queries, the user-friendly interface, and helpful features like macros. Cons mentioned include the inability to chat on behalf of other team members and occasional chatbot assignment issues.
Reddit sentiment is mixed, with some users expressing frustration over paywall limitations and pricing, while others find it valuable for specific use cases when adopted as a key part of the support process. Alternative tools like HelpScout are often recommended for more straightforward pricing and features.
RollWorks is a robust account-based marketing (ABM) platform designed for B2B companies in the information technology and service industries. It offers advanced audience segmentation and campaign personalization tools, making it a great fit for sales reps looking to generate high-quality leads and align their efforts with marketing.
RollWorks' key features support effective ABM lead generation for sales reps:
On G2, users praise RollWorks' ability to help them "focus all efforts on our target market" and "track the impact of our efforts." They appreciate features like the awareness funnel and Slack integration. RollWorks has an average rating of 4.3 out of 5 stars on G2.
Capterra reviewers note that RollWorks is "at the forefront of our ABM strategy" and a "solve to your marketing and sales hurdles." However, some mention a learning curve and the need for a dedicated team member to own the solution. The overall rating on Capterra is 4.0 out of 5.
On Reddit, users discuss RollWorks as an alternative to other ABM platforms. They highlight its advanced targeting capabilities compared to traditional display advertising. However, some question the ROI of ABM display ads in general.
Marketo is a powerful marketing automation platform that helps sales reps manage client relationships, monitor sales pipelines, and automate various sales processes. As an alternative to Salesforce, Marketo offers robust features for dynamic customer segmentation, personalized communications, and real-time analytics, enabling sales reps to create highly engaging and effective campaigns.
These key features make Marketo an excellent choice for sales reps looking to automate and optimize their marketing efforts:
On G2, Marketo has an average rating of 4.1 out of 5 stars from over 2,500 reviews. Many users praise its automation capabilities and ability to integrate numerous tools into a single platform. However, some note the interface can be challenging for new users.
Capterra reviewers echo similar sentiments, with many long-time users finding Marketo an invaluable tool for streamlining marketing processes. A few reviewers express disappointment with onboarding and customer support.
On Reddit, users discuss Marketo's strengths in customization and scalability for larger teams. They also note its job creation benefits for Marketo specialists. Some criticize the dated interface and call it "clunky" and "baffling" compared to other tools.
ActiveCampaign is a powerful marketing automation tool that combines email marketing, marketing automation, and CRM functionality. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications across multiple channels like email, SMS, and social media. ActiveCampaign's advanced segmentation, predictive sending, and behavioral analytics enable sales reps to create targeted campaigns that drive engagement and conversions.
ActiveCampaign offers an impressive array of features that make it well-suited for sales teams looking to streamline their marketing efforts:
On G2, ActiveCampaign has an average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its automation capabilities, ease of use, and responsive customer support.
Capterra reviewers give ActiveCampaign an overall rating of 4.6 out of 5, highlighting the platform's robust feature set and ability to scale with their business. Some noted the learning curve and limited reporting as drawbacks.
Reddit users recommend ActiveCampaign as a top alternative to tools like Mailchimp and HubSpot, citing its superior automation and CRM functionality at a more affordable price point. However, some felt the complexity made it better suited for more advanced marketers.
Yesware is a standout marketing tool for sales reps due to its comprehensive suite of features designed to streamline and optimize outreach efforts. With personalized email campaigns, automated follow-ups, and robust data-driven analytics, Yesware empowers sales teams to engage prospects effectively and make informed decisions based on real-time insights.
Yesware's key features are tailored to address the specific needs of sales reps:
On G2, Yesware has an impressive average rating of 4.4 out of 5 stars from over 800 reviews. Users praise its email tracking capabilities, reporting features, and seamless integration with Gmail and Outlook.
Capterra reviews echo similar sentiments, with users highlighting Yesware's ability to eliminate the need for separate email marketing software and its effectiveness in generating more return than other platforms.
Reddit discussions about Yesware generally paint a positive picture, with users appreciating its time-saving automation features and ability to personalize outreach at scale. However, some users caution against overusing the tool to avoid potential spam flags or account suspensions.
Vidyard is a video messaging platform that helps sales teams incorporate personalized video into their outreach and communication strategies. Its ability to create one-on-one video messages and track viewer engagement makes it a valuable tool for building rapport and moving deals forward in a virtual selling environment.
Vidyard's key features focus on enabling sales reps to create personalized, engaging video content:
On G2, users praise Vidyard's ease of use and ability to humanize digital communication, giving it an average rating of 4.5 out of 5 stars. They appreciate features like view notifications and integration with sales engagement platforms.
On Capterra, reviewers highlight Vidyard's effectiveness for remote selling and responsive customer support. A user notes, "Vidyard enables me to promptly address customer inquiries in a personalized manner." The tool has an overall rating of 4.6 on the platform.
Discussions on Reddit suggest that while Vidyard is useful for targeted, one-off outreach, it may be less effective for high-volume cold prospecting. Users advise using it selectively for important contacts to maximize impact and ROI.
Choosing the best marketing tools for sales reps ultimately depends on your specific needs, budget, and the size of your team. Key factors to consider include the tool's ability to automate repetitive tasks, integrate with your existing tech stack, provide actionable insights, and scale with your business.
Among the top 19 marketing tools featured in this article, Bardeen, HubSpot Marketing Hub, and Crunchbase stand out as the most popular and versatile options.
If you're looking for a powerful tool to automate workflows, save time, and boost productivity, we highly recommend giving Bardeen a try. Download and install Bardeen's Chrome extension today to start streamlining your sales and marketing efforts. Plus, you can sign up for free and take advantage of a 14-day free trial of premium features to experience the full potential of this game-changing tool.
Don't miss out on the opportunity to revolutionize your sales process – try one of these top-rated marketing tools today and see the difference it can make for your business!
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