19 Best Outreach Sales Tools: Features, Pros, Cons, and Reviews

Raz Popescu
Raz Popescu
LAST UPDATED
September 5, 2024
TL;DR

Looking for the best outreach sales tools to streamline your prospecting efforts and close more deals? With so many options available, it can be challenging to determine which platforms are worth investing in. That's why we've curated a comprehensive list of the 19 best outreach sales tools, complete with key features, pros, cons, and customer reviews.

In this article, you'll find a detailed breakdown of each tool, including popular use cases, pricing information, and real-world feedback from users. Whether you're a sales rep looking to automate your email outreach or a manager seeking to optimize your team's workflow, this guide has you covered.

From all-in-one CRM solutions like Salesforce and HubSpot to specialized prospecting tools like Apollo.io and Lemlist, we've evaluated a wide range of options to help you make an informed decision. By the end of this article, you'll have a clear understanding of which outreach sales tools are best suited to your needs and budget.

So, let's dive in and explore the top 19 outreach sales tools that can help you take your prospecting game to the next level and drive more revenue for your business.

1. Bardeen

Bardeen is a top choice for outreach sales automation due to its ability to control any browser tab and automate tasks 24/7 in the cloud. With Bardeen's AI-powered Magic Box, you can describe your desired automation in plain language and let Bardeen build it for you. Why not install the Bardeen Chrome extension and start your 14-day free trial of premium features today?

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Key Features

Bardeen offers several key features that make it well-suited for outreach sales:

Popular Use Cases

Pros

Cons

  • Steeper learning curve compared to simpler outreach tools
  • Higher pricing for premium features and credits
  • Requires some technical know-how for advanced automations

Reviews

Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use, practical automations, and no-code capabilities. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

On G2, Bardeen has a 4.9 out of 5-star rating, with users highlighting its time-saving benefits and powerful features. A reviewer shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

Reddit sentiment is generally positive, with users appreciating Bardeen's versatility and integration options for automating various tasks, including outreach sales.

Pricing

  • Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
  • Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
  • Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, team-wide automations, onboarding & training
  • Enterprise plan: Custom pricing for larger teams with more specific needs

If you're looking for a comprehensive outreach sales automation tool, give Bardeen a try. Sign up for free and start automating your workflows today.

2. Outreach

Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond, making it an excellent choice for outreach sales teams.

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Key Features

Outreach's key features make it a top choice for sales teams looking to automate their outreach efforts:

  • Automate personalized email sequences to engage prospects effectively
  • Reps can work directly in Gmail to schedule meetings, create tasks, and view prospect info
  • Gain insights into outreach performance with detailed analytics and reporting
  • Seamlessly integrate with popular CRMs to sync data

Popular Use Cases

  • Automating personalized outreach and follow-up messages to prospects
  • Managing leads and tracking outreach campaign performance
  • Integrating with CRMs for a unified view of prospect and customer data

Pros

  • Comprehensive suite of sales automation features
  • Intuitive interface and easy to set up campaigns
  • Robust analytics for tracking outreach effectiveness

Cons

  • Pricing lacks transparency for SMBs and startups
  • Learning curve for utilizing advanced functionality
  • Some UX issues like email composer window size

Pricing

  • Pricing is not publicly listed but estimated around $100/user/month
  • On par with other high-end sales engagement platforms

Reviews

On G2, Outreach has 4.3 out of 5 stars from over 3,400 reviews. Users praise its prospecting capabilities, ease of use, and ability to streamline sales processes. Some noted a learning curve and minor UX issues.

A Reddit user shared their experience switching from SalesLoft to Outreach, highlighting Outreach's superior UX, AI capabilities, and collaboration features compared to SalesLoft. They found Outreach a "breath of fresh air" despite some initial quirks.

3. HubSpot

HubSpot is an all-in-one inbound marketing, sales, and customer service platform that helps companies attract visitors, convert leads, and close customers. With its powerful suite of tools and integrations, HubSpot streamlines and automates many key tasks in the customer journey.

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Key Features

HubSpot's marketing automation tools enable you to:

  • Create personalized email campaigns and landing pages
  • Automate lead nurturing based on prospect behaviors
  • Manage social media posting and monitoring
  • Analyze campaign performance with built-in analytics

Popular Use Cases

  • Automating email marketing campaigns to nurture leads
  • Building landing pages to capture prospect information
  • Personalizing content and messaging based on contact data

Pros

  • Comprehensive all-in-one platform for marketing, sales, service
  • Extensive app marketplace for third-party integrations
  • Intuitive interface that is easy for teams to adopt

Cons

  • Higher priced than some other marketing automation tools
  • Customization and onboarding requires time investment upfront
  • Website building tools have a learning curve vs. WordPress

Pricing

  • Starter: starts at $45/month for 1,000 marketing contacts
  • Professional: starts at $800/month for 2,000 marketing contacts
  • Enterprise: starts at $3,600/month for 10,000 marketing contacts
  • Free tools are available with limited features

Reviews

On G2, HubSpot Marketing Hub has an average rating of 4.3 out of 5 stars from over 11,000 reviews. Users praise its automation capabilities, all-in-one functionality, and ease of use. Some noted the learning curve and pricing as potential drawbacks.

Capterra reviewers give HubSpot high marks, with many calling it a "game-changer" for aligning sales and marketing. Several mentioned the platform revolutionized their lead generation. A few critiqued the implementation time required.

Sentiment on Reddit is mostly positive. Users appreciate features like the CRM integration and find it valuable for small businesses despite the price tag. Setting up the platform is noted as an intensive process.

4. Lemlist

Lemlist is an advanced sales engagement platform that enables personalized outreach at scale. It stands out among outreach sales tools for its ability to find verified leads, generate personalized multi-channel campaigns using AI, and boost email deliverability to avoid the spam folder.

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Key Features

Lemlist offers powerful features to find ideal prospects and engage them through personalized outreach:

  • Access a database of 450M+ contacts with advanced filters to target your ideal buyer
  • Discover valid email addresses for LinkedIn leads directly within the platform
  • Generate personalized multi-channel campaigns using AI trained on 400M+ emails
  • Incorporate custom images, videos, landing pages to make outreach feel unique at scale

Popular Use Cases

  • Building targeted lead lists with verified contact information
  • Creating personalized cold email and LinkedIn outreach campaigns
  • Boosting email deliverability and avoiding spam filters

Pros

  • Extensive database for lead generation
  • Advanced personalization options to stand out
  • Robust email warm-up and deliverability features

Cons

  • Pricing can add up with multiple users and sending emails
  • Learning curve for utilizing all the personalization options effectively
  • Some limitations on managing contacts across different campaigns

Reviews

On G2, Lemlist has an average rating of 4.4 out of 5 stars from 244 reviews. Many praise its personalization capabilities, deliverability tools, and ease of connecting with a CRM. Some cons noted include pricing and contact management across campaigns.

Capterra reviews echo similar sentiments, with Lemlist earning an overall rating of 4.0. Users find value in the LinkedIn prospecting features and customization options. A few mention a learning curve and desire for more granular contact management.

Discussions on Reddit indicate mixed experiences. While some users find Lemlist powerful for personalized outreach, others note a steeper learning curve compared to alternatives. Reviews also highlight responsive customer support and strong LinkedIn integration.

Pricing

  • Email Starter: $39/month per user for 1 sending email
  • Email Pro: $69/month per user for 3 sending emails
  • Multichannel Expert: $99/month per user for 5 sending emails
  • Outreach Scale: $159/month per user for 15 sending emails
  • 14-day free trial, no credit card required
  • 20% discount for annual billing

5. Mailshake

Mailshake is an easy-to-use cold email outreach tool that offers advanced features designed to help salespeople and marketers improve their email campaigns. Its personalization, A/B testing, and automated follow-up capabilities make it a popular choice for those looking to scale their outreach efforts while maintaining a personal touch.

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Key Features

Mailshake's key features include email sequencing, personalization tokens, and A/B testing, which are essential for effective cold email outreach:

  • Automate personalized follow-up emails to nurture leads
  • Customize messages for each recipient using dynamic fields
  • Optimize email performance by testing different variations
  • Pause sequences when prospects reply to maintain professionalism

Popular Use Cases

  • Sending targeted cold email campaigns to generate leads
  • Automating personalized follow-ups to book more meetings
  • A/B testing subject lines and email copy to improve open and reply rates

Pros

  • Intuitive interface makes it easy to create and launch campaigns
  • Robust personalization and customization options
  • Integrates with CRMs to sync prospect engagement data

Cons

  • Limited ability to customize email designs and templates
  • Reporting can be confusing for users new to email metrics
  • Higher pricing compared to some competitor tools

Pricing

  • Sales Engagement plan starts at $59/user per month billed annually (about $83/month)
  • 14-day free trial available

Reviews

On G2, Mailshake has an average rating of 4.7 out of 5 stars from 263 reviews. Users praise its ease of use, email personalization, and time-saving automation.

Capterra reviews highlight Mailshake's strong customer support and intuitive campaign setup. Some users note minor UX issues and a learning curve with reporting.

Feedback on Reddit suggests Mailshake is an effective tool for cold email outreach when used responsibly. Positive comments mention its Gmail integration, AI-powered features, and overall value compared to alternatives like Lemlist.

6. JustReachOut

JustReachOut is an AI-powered PR software that helps you reach out to journalists, follow up automatically, and get new press coverage. It offers a range of features that make it a valuable tool for PR professionals looking to streamline their outreach efforts and secure media mentions.

Key Features

JustReachOut offers several key features that make it a useful PR tool:

  • Journalist outreach with AI-powered pitch creation
  • Automated follow-ups to maintain communication
  • Pitch request tool to find relevant journalist queries
  • Podcast outreach to expand media coverage
  • Broken link building and guest post outreach for SEO

Popular Use Cases

  • Finding and pitching relevant journalists for press coverage
  • Responding to journalist requests for expert quotes
  • Getting booked as a guest on top industry podcasts

Pros

  • Easy to use with helpful templates to get started
  • AI-powered features save time on pitch creation
  • Supports multiple types of media outreach

Cons

  • Journalist database is more robust for USA than EU
  • Some learning curve to fully utilize all the features

Pricing

  • Starter plan at $98/month billed annually (about $147/month billed monthly)
  • Advanced plan at $165/month billed annually ($247/month billed monthly)
  • Ultimate plan at $331/month billed annually ($497/month billed monthly)

Reviews

On G2, users praise JustReachOut for having a complete journalist database that is normally difficult to obtain. They find the platform leads to success when utilized properly. The main critique is that it can be challenging to find contacts for very niche topics.

Additional reviews highlight that JustReachOut is most effective for outreach in the USA and UK. While the concept is promising, results are more limited for media leads in mainland Europe according to some users. Overall, many find it a valuable tool for identifying podcast and journalist contacts when used for relevant markets.

7. BuzzStream

BuzzStream is an outreach CRM tool for PR and marketing professionals and link builders. It offers features like list building tools for outreach, email segmentation, templates, and outreach, a centralized inbox for team management, and detailed outreach reports, making it a good alternative for teams looking for an affordable outreach sales tool.

h3>Key Features

BuzzStream's key features focus on making outreach more efficient and personalized:

  • List building tools to create targeted contact lists for campaigns
  • Email segmentation and templates to tailor messages to different audiences
  • Centralized team inbox to collaborate on outreach
  • Detailed reports on campaign performance metrics

Popular Use Cases

  • Building lists of relevant contacts for PR outreach campaigns
  • Sending personalized pitches to journalists and influencers at scale
  • Managing link building outreach for SEO

Pros

  • Affordable pricing compared to many outreach tools
  • User-friendly interface is easy to learn
  • Customizable email templates help personalize outreach

Cons

  • Lacks a built-in media database which some PR tools offer
  • Reporting features are not as advanced as certain alternatives
  • Focused more on link building than PR/media relations use cases

Pricing

  • Starter plan at $24/month for 1 user, 1000 contacts
  • Growth plan at $124/month for 3 users, 25,000 contacts
  • Professional plan at $299/month for 6 users, 100,000 contacts
  • Custom plans start at $999/month for 15+ users, 300,000+ contacts

Reviews

On G2, BuzzStream has an average rating of 4.1 out of 5 stars from 163 reviews. Users praise its email scheduling, templates, and ability to send bulk campaigns. Some mention the UI could be more user-friendly.

Capterra reviewers give BuzzStream an overall rating of 4.0. They highlight the email sequences and analytics as pros, while the learning curve is noted as a potential con.

Reddit sentiment is generally positive, with users finding BuzzStream effective for link building outreach when used responsibly. They appreciate features like the Chrome extension and customizable sequences. The consensus is it provides good value for growing visibility.

8. GMass

GMass is a powerful email outreach tool that integrates seamlessly with Gmail, making it an excellent choice for sales teams looking to automate their email campaigns. With GMass, you can easily send personalized mass emails, track opens and clicks, and manage your email lists without ever leaving your Gmail inbox.

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Key Features

GMass offers several key features that make it an excellent tool for outreach sales:

  • Personalize mass emails using merge fields from Google Sheets
  • Schedule email campaigns and set up automated follow-ups
  • Track opens, clicks, and replies to measure campaign performance
  • Manage unsubscribes and bounces automatically

Popular Use Cases

  • Sending personalized cold outreach emails to prospects
  • Automating follow-up sequences to nurture leads
  • Managing email campaigns for product launches or promotions

Pros

  • Easy to use and integrates directly with Gmail
  • Powerful personalization and automation features
  • Detailed tracking and reporting on campaign performance

Cons

  • Limited design customization options compared to other email marketing tools
  • Pricing can be high for users with large contact lists
  • Steep learning curve for advanced features and integrations

Pricing

  • Standard: $19.95/month for unlimited emails
  • Premium: $29.95/month for additional features like sequences and API access
  • Team: starts at $125/month for 5 users with premium features
  • Enterprise: custom pricing for high-volume senders and large teams

Reviews

On G2, GMass has an average rating of 4.8 out of 5 stars from over 1,000 reviews. Users praise its ease of use, powerful automation features, and responsive customer support.

Capterra reviewers give GMass an overall rating of 4.6 out of 5, highlighting its seamless Gmail integration and ability to send bulk personalized emails. Some users note minor UX issues and a learning curve for more advanced functionality.

GMass users on Reddit appreciate its affordability compared to other email marketing tools, as well as its effectiveness for cold email outreach when used responsibly. However, some warn that it may not be suitable for marketers just starting out, as dedicated email marketing software provides more customization options.

9. Pipedrive

Pipedrive is a sales-focused CRM tool that helps teams of all sizes manage their customer relationships and sales pipelines. It offers a user-friendly interface, customizable pipelines, and powerful integrations to streamline sales processes. Pipedrive's AI-powered Sales Assistant provides personalized recommendations and insights to optimize performance and drive revenue growth.

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Key Features

  • Manage leads, deals, and contacts in one centralized platform
  • Automate repetitive tasks and communications
  • Gain insights from real-time visual data and reports
  • Customize pipelines to match your unique sales processes

Popular Use Cases

  • Organizing customer data and interactions in a simple CRM tool
  • Automating follow-ups to ensure timely responses
  • Tracking sales achievements and assessing team performance

Pros

  • Easy to set up and start using quickly
  • Integrates with 400+ third-party apps
  • Customizable pipelines with drag-and-drop functionality

Cons

  • No free forever plan available
  • Phone support limited to Power and Enterprise users

Pricing

  • Essential: $14 per user/month billed annually, $24 month-to-month
  • Advanced: $34 per user/month billed annually, $44 month-to-month
  • Professional: $49 per user/month billed annually, $64 month-to-month
  • Power: $64 per user/month billed annually, $79 month-to-month
  • Enterprise: $99 per user/month billed annually, $129 month-to-month
  • 14-day free trial

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 from 15 reviews. Users praise its efficiency, simplicity, and ease of use for managing sales. Some noted occasional issues with data imports and the browser-based interface.

G2 reviewers give Pipedrive an average 4.3 out of 5 stars across 1,898 reviews. Many highlight the intuitive interface, customization options, and breadth of features. A few mentioned wanting more bulk edit capabilities.

If you want to scale and manage your client base effectively you need a CRM, like Pipedrive, simple as that.

Reddit users discuss Pipedrive as a solid, affordable CRM option for small businesses. They find it user-friendly with helpful automation and reporting. The general sentiment is that Pipedrive provides good value for managing sales pipelines when used properly.

10. Mailchimp

Mailchimp is a versatile email automation solution that simplifies sales and marketing efforts for businesses of all sizes. With its user-friendly interface and comprehensive features, Mailchimp enables businesses to create and manage mailing lists, newsletters, automated campaigns, and more.

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Key Features

  • Email Marketing - Create, send, and track personalized email campaigns.
  • Marketing Automation - Schedule and deliver targeted messages automatically.
  • Landing Pages - Design custom landing pages to attract and convert customers.
  • Multichannel Marketing - Connect with your audience via email, social media, and other digital platforms.

Popular Use Cases

  • Designing lead forms and marketing templates for social media and email.
  • Building email lists and managing contacts for targeted campaigns.
  • Automating email sequences and segmenting lists for personalized messaging.

Pros

  • Easy-to-use interface with drag-and-drop functionality.
  • Wide range of customizable email and landing page templates.
  • Advanced segmentation and automation capabilities.

Cons

  • Limited customization options in the free plan.
  • Certain advanced features can be complex for new users.
  • Higher-tier plans with more features can be costly for small businesses.

Pricing

  • Free plan - $0/month (up to 1,000 contacts)
  • Essentials plan - Starts at $13/month (500-50,000 contacts)
  • Standard plan - Starts at $20/month (500-100,000 contacts)
  • Premium plan - Starts at $350/month (10,000-200,000 contacts)

Reviews

On G2, Mailchimp has an average rating of 4.4 out of 5 stars from nearly 5,000 reviews. Users praise its ease of use, robust automation, and diverse template options.

Capterra reviewers give Mailchimp an overall rating of 4.5, highlighting its comprehensive features and straightforward setup. Some note occasional complexity with advanced tools.

A sampling of reviews on Reddit shows Mailchimp is widely used and appreciated for its reliability and feature set. However, some users find it can get expensive as their list grows. Alternatives like Constant Contact and ConvertKit are sometimes suggested for specific use cases.

11. Mixmax

Mixmax is a solid cold emailing software that offers automation and scheduling capabilities. It is designed to help account executives, SDRs, and customer success teams automate and schedule cold email campaigns directly from within their Gmail inbox.

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Key Features

Mixmax offers several key features that enhance cold emailing efforts, such as:

  • Customizing any email within a sequence with more individual messages, allowing for greater personalization
  • Easy scheduling capabilities to send calendar invites, meeting notifications, and reminders seamlessly
  • Embedding polls, surveys, and tracking metrics like open rates, bounce rates, and click-through rates

Popular Use Cases

  • Sending personalized cold email campaigns at scale
  • Automating follow-up sequences after meetings
  • Tracking engagement and optimizing outreach based on data insights

Pros

  • Intuitive interface that integrates directly with Gmail
  • Robust personalization and customization options
  • Detailed analytics and reporting features

Cons

  • Initial learning curve as users adjust to the platform
  • Limited CRM functionality compared to dedicated CRM tools
  • Higher pricing tiers required to access advanced features

Pricing

  • Free plan for basic email tracking and templates
  • SMB plan starts at $29/user/month for email campaigns
  • Growth plan at $49/user/month includes sales automation
  • Enterprise plan with custom pricing for larger teams

Reviews

On G2, Mixmax has an average rating of 4.6 out of 5 stars from over 1,300 reviews. Many users praise its email templates, scheduling, and sequences as standout features that save significant time.

However, some reviewers note that the high level of customization can be initially complex, requiring time to fully utilize the platform's capabilities. Overall though, most agree Mixmax is an effective tool for streamlining cold outreach and client communication when used within Gmail.

12. Salesforce

Salesforce is a leading customer relationship management (CRM) platform that offers AI-powered sales tools to enhance sales performance and drive revenue growth. Predictive analytics is at the core of Salesforce Sales AI, which uses machine learning algorithms to analyze historical data to identify patterns and trends.

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Key Features

Salesforce Sales AI offers a range of features that make it a top choice for businesses looking to optimize their sales processes:

  • Lead, account, contact, and opportunity management
  • Forecast management and predictive AI
  • Lead and opportunity scoring to prioritize high-potential deals
  • Einstein activity capture to automatically log sales activities

Popular Use Cases

  • Predictive lead scoring to identify the most promising prospects
  • Opportunity insights to guide sales reps through the sales process
  • AI-powered forecasting for accurate revenue predictions

Pros

  • Robust predictive analytics capabilities
  • Personalized engagement recommendations
  • Seamless integration with the Salesforce CRM platform

Cons

  • Web services API costs an additional $25 per user, per month for the professional plan
  • Can be pricey for smaller businesses
  • Steep learning curve for some users

Reviews

On G2, Salesforce Platform has an average rating of 4.5 out of 5 stars from 1,980 reviews. Users praise its customization options and ability to handle end-to-end customer solutions.

A Capterra reviewer noted that "Salesforce prioritizes their security and compliance which provides robust security features to encrypt the data to protect sensitive data and ensure regulatory compliance."

Reddit sentiment is generally positive, with users finding Salesforce valuable for managing sales activities, follow-ups, and data continuity. However, some note the high costs and complexity, suggesting alternatives like Pipedrive for simpler, more cost-effective solutions.

Pricing

  • Starter Suite: $25 per user, per month, billed annually
  • Professional: $80 per user, per month, billed annually
  • Enterprise: $165 per user, per month, billed annually
  • Unlimited: $330 per user, per month, billed annually
  • Einstein 1 Sales: $500 per user, per month, billed annually

13. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps sales teams prospect, engage, and drive more revenue. With its robust B2B database of over 275M contacts and 73M companies, Apollo.io enables users to discover more customers, connect with contacts, and establish a modern go-to-market strategy.

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Key Features

Apollo.io offers a comprehensive set of features for outreach sales teams:

  • Extensive B2B database with accurate contact and company data
  • Advanced search filters and buying intent data to identify high-quality leads
  • Email and LinkedIn outreach automation with personalization at scale
  • Built-in dialer, call recording, and conversation intelligence

Popular Use Cases

  • Prospecting and lead generation for B2B sales teams
  • Automating personalized outbound email and LinkedIn campaigns
  • Enriching and cleansing CRM data for improved sales efficiency

Pros

  • Combines data, engagement, and intelligence in a single platform
  • Offers a free plan with generous credits for emails and data exports
  • Integrates with popular CRMs, email providers, and sales tools

Cons

  • Some users report occasional issues with email deliverability and data accuracy
  • LinkedIn automation features may require careful monitoring to avoid account restrictions
  • Higher-tier plans can be expensive for smaller teams or individual users

Reviews

On G2, Apollo.io has an impressive average rating of 4.8 out of 5 stars from over 7,000 reviews. Users praise its comprehensive feature set, ease of use, and time-saving benefits for sales prospecting and outreach.

Capterra reviewers give Apollo.io an overall rating of 4.6 out of 5, highlighting its powerful lead generation capabilities and helpful automation features. Some users note minor UX issues and occasional data inaccuracies.

Discussions on Reddit suggest that Apollo.io provides reliable data at an affordable price point compared to alternatives like ZoomInfo. Users appreciate the platform's all-in-one approach to sales intelligence and engagement.

Pricing

  • Free plan: $0/month with 10,000 email credits and limited features
  • Basic plan: $49/user/month with advanced filters and integrations
  • Professional plan: $99/user/month with dialer, call recording, and more
  • Organization plan: $99/user/month (minimum 5 users) with advanced reporting and security

14. Zopto

Zopto is an AI-powered omni-channel revenue generation platform that automates LinkedIn and email outreach. It's a robust tool for B2B companies looking to drive sales through intelligent automation and personalized campaigns.

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Key Features

Zopto's key features focus on automating and optimizing LinkedIn outreach:

  • AI-powered omni-channel campaigns that combine LinkedIn and email outreach
  • Advanced filtering to build highly targeted prospect lists
  • Automated LinkedIn actions like profile views, follows, endorsements, and post engagement
  • Integration with CRMs like Salesforce and HubSpot

Popular Use Cases

  • Generating hundreds of sales conversations with ideal target audiences
  • Creating targeted campaigns based on LinkedIn events, groups, and profile views
  • Automating personalized LinkedIn and email sequences at scale

Pros

  • Powerful AI features like end-to-end campaign building and auto-generated responses
  • Comprehensive real-time reporting across channels and campaigns
  • Unlimited customer support via live chat and 1:1 sessions

Cons

  • Pricing can be high for small teams and individual users
  • Some users report occasional glitches and slower performance
  • Steep learning curve to fully utilize all the AI-powered features

Reviews

On G2, Zopto has an average rating of 4.4 out of 5 stars from 65 reviews. Many praise its powerful automation capabilities, while some critique the high pricing and occasional performance issues.

Capterra users give Zopto an overall rating of 4.0, highlighting the customer service and LinkedIn automation. However, a few reviewers mention difficulties with canceling and UX quirks.

Across Reddit threads, users compare Zopto favorably to competitors like Dux-Soup and Phantombuster for its feature set. They appreciate the customization options but note the tool can be expensive.

Pricing

  • Basic: $157/month for 1 account
  • Pro: $237/month for 1 account
  • Agency Basic: Starting at $125/user/month (minimum 2 users)
  • Agency Pro: Starting at $190/user/month (minimum 2 users)
  • Save up to 20% with quarterly billing

15. Snov.io

Snov.io is an all-in-one platform for lead generation, email outreach, and sales management. It offers a comprehensive set of tools to automate and streamline your sales process, making it a popular choice for businesses looking to scale their outreach efforts.

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Key Features

  • Find and verify email addresses, enrich lead data, and build targeted prospect lists
  • Automate personalized email campaigns with triggers, follow-ups, and performance tracking
  • Warm up your email accounts to improve deliverability and avoid landing in spam folders
  • Manage leads, deals, and sales activities with the built-in CRM

These features make Snov.io a robust solution for businesses looking to generate leads, automate outreach, and close more deals.

Popular Use Cases

  • Sales teams using Snov.io to find decision-makers, automate cold email outreach, and manage their pipeline
  • Recruiters leveraging the platform to discover top talent and streamline candidate outreach
  • Digital agencies utilizing Snov.io to generate leads for their clients and manage multiple campaigns

Pros

  • Extensive database for finding accurate lead information
  • Intuitive interface for setting up and managing email campaigns
  • Robust email warm-up feature to improve deliverability

Cons

  • Email enrichment process can be slow at times
  • Some users report occasional issues with email personalization variables
  • Higher-tier features come at a premium price point

Reviews

On G2, Snov.io has an average rating of 4.6 out of 5 stars from over 400 reviews. Users praise the platform's ease of use, responsive customer support, and effectiveness for prospecting and outreach.

Capterra reviewers give Snov.io an overall rating of 4.6, highlighting its comprehensive feature set and ability to streamline sales workflows. Some users note minor UX improvements could be made.

Feedback on Reddit suggests Snov.io is a solid choice for email finding and outreach, though some users report issues with email accuracy. Comparisons to alternatives like Lemlist and FindThatLead are common.

Pricing

  • Free plan available with limited credits and features
  • Paid plans start at $33/month for the Starter tier (annual billing)
  • Pro plan at $83/month offers more advanced features and higher limits
  • Custom Enterprise pricing available for larger teams and high-volume needs

16. Waalaxy

Waalaxy is an all-in-one lead generation tool that turns LinkedIn into your top acquisition channel. With Waalaxy, you can easily import prospects directly from LinkedIn and set up personalized prospecting campaigns with just a few clicks, without any technical skills required.

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Key Features

Waalaxy offers unique features that make LinkedIn outreach more effective:

  • Personalize automated messages to increase engagement
  • Integrate with multiple channels like email and Twitter
  • Use AI to identify and target the most relevant profiles
  • Get detailed analytics to track campaign performance

Popular Use Cases

  • Generating new, high-quality leads on LinkedIn and email
  • Automating personalized outreach and follow-up messages
  • Enriching prospect data and exporting to CRMs

Pros

  • Easy to set up campaigns with pre-built templates
  • Cloud-based so campaigns run 24/7
  • Native inbox for managing LinkedIn messages

Cons

  • Some users report the tool can be manipulative with fake posts
  • Needs more standalone cold email features
  • User interface could be improved

Reviews

On G2, Waalaxy has an average rating of 4.6 out of 5 stars from 520 reviews. Users praise its ease of use, customer support, and ability to save time.

Capterra reviewers give Waalaxy an overall rating of 4.5, highlighting the quality of support and variety of features. A few noted the learning curve and desire for more customization.

Reddit users discuss Waalaxy as an effective LinkedIn automation tool, especially for personalization and multi-channel campaigns. They recommend it for its unique features compared to alternatives like Dripify.

Pricing

  • Offers a limited free plan for 80 invites/month
  • Paid plans start at €56/month (about $62 USD)
  • Business plan for LinkedIn + email is €160/month (about $177 USD)
  • 7-day free trial available, no credit card required

17. Instantly

Instantly is a comprehensive email marketing tool and B2B lead finder that simplifies cold outreach and prospecting. It provides users with tools to build email sequences, personalize campaigns, and find new leads, making it an excellent choice for businesses looking to scale their lead generation efforts.

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Key Features

These features make Instantly a robust tool for lead generation and outreach:

  • AI-powered account warm-up to improve email deliverability
  • Advanced personalization and audience segmentation for targeted campaigns
  • Comprehensive reporting and analytics to track campaign performance
  • Lead prospecting tool to find fresh leads and grow email lists

Popular Use Cases

  • Automating personalized email outreach campaigns at scale
  • Warming up new email accounts to avoid spam filters
  • Finding and importing targeted leads for outreach

Pros

  • User-friendly interface makes setting up campaigns straightforward
  • Webhook and command queue implementations are responsive and scalable
  • Ideal for agencies and teams managing multiple accounts

Cons

  • Higher-tier plans may be expensive for smaller businesses
  • Learning all the advanced features takes time

Pricing

  • Starts at $30/month for the Growth plan (about $37 USD)
  • Hypergrowth plan is $77/month and Light Speed is $286/month
  • Custom enterprise pricing available
  • Separate pricing for Leads product, starting at $37/month

Reviews

On G2, users praise Instantly's intuitive UI and helpful learning resources, giving it an average rating of 4.5 out of 5 stars. They appreciate the platform's ease of use and frequent addition of new features based on customer feedback.

Another G2 reviewer highlights how Instantly has become an essential tool for their affiliate marketing business, citing the lead generation, email tracking, warming, and deliverability features. They rate it 5 stars for its robust functionality and customer support.

Sentiment on Reddit is mixed, with some users finding Instantly effective for cold outreach when used properly, while others critique the analytics, campaign management, and deliverability metrics. Most agree it provides good value for the price compared to alternatives like Lemlist and Snovio.

18. Dripify

Dripify is an advanced LinkedIn automation platform that enables sales teams to effectively prospect, generate leads, and grow their business. With Dripify, you can create fully automated sales funnels using a variety of LinkedIn actions, set smart triggers, and boost your lead generation efforts. The tool runs 24/7 in the cloud, making it a reliable choice for busy sales professionals.

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Key Features

Dripify offers a range of powerful features to help you automate and optimize your LinkedIn outreach:

  • Create multi-step drip campaigns with personalized messages and smart delays
  • Import leads from LinkedIn Sales Navigator and CSV files
  • Analyze campaign performance with detailed reports and metrics
  • Manage your team's LinkedIn activity and assign roles and permissions

Popular Use Cases

  • Automating personalized connection requests and follow-up messages to targeted leads
  • Nurturing prospects with multi-touch campaigns that include profile views, endorsements, and InMails
  • Collaborating with sales teams to scale LinkedIn outreach efforts and track collective performance

Pros

  • Intuitive visual campaign builder with a wide range of automation actions
  • Built-in safety features to mimic human behavior and avoid triggering LinkedIn's detection algorithms
  • Centralized inbox for managing LinkedIn conversations without leaving the platform

Cons

  • A/B testing options are limited and must be set up before launching a campaign
  • Automated actions may sometimes engage with irrelevant content, such as political posts
  • Higher pricing compared to some alternatives

Reviews

On G2, users praise Dripify's comprehensive feature set and ability to streamline LinkedIn prospecting. It has an average rating of 4.5 out of 5 stars from 233 reviews, with many citing the tool as a "game-changer" for their outreach efforts.

However, some reviewers note that the tool may occasionally like posts outside of the target audience, and customer support can be slow to respond to inquiries.

Pricing

  • Basic: $59/user/month
  • Pro: $79/user/month
  • Advanced: $99/user/month

19. Salesloft

Salesloft is a comprehensive revenue workflow platform that empowers sales teams to build and manage their pipelines, gain valuable insights from conversations, and accurately forecast sales outcomes. Its AI-powered capabilities, such as transcribing and summarizing user conversations, make it a standout tool for sales professionals looking to optimize their processes and drive better results.

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Key Features

Salesloft's key features focus on enhancing sales pipeline management and forecasting.

  • Establish and identify pipelines based on detailed prospect and customer data
  • AI-powered conversation transcription and summarization for valuable insights
  • Robust sales forecasting software for predicting future sales outcomes
  • Tools for managing and optimizing sales workflows

Popular Use Cases

  • Building and nurturing sales pipelines
  • Gaining insights from sales conversations to inform coaching and strategy
  • Accurately forecasting future sales outcomes

Pros

  • Comprehensive approach to sales pipeline management and forecasting
  • AI capabilities provide valuable insights from conversations
  • Integrates with various tools for seamless incorporation into sales tech stacks

Cons

  • Complexity involved in fully leveraging all features may require additional training
  • Pricing structure may be prohibitive for smaller businesses or startups
  • Setup process for CRM integrations can be challenging

Reviews

On G2, Salesloft has an average rating of 4.5 out of 5 stars from 3,971 reviews. Users praise its automation capabilities, analytics tools, and integration with CRM systems.

Capterra reviewers highlight Salesloft's ability to streamline sales processes, provide valuable insights, and enhance workflow efficiency. However, some users note that the interface can be complex for new users.

Conclusions

When choosing the best outreach sales tool for your needs, consider factors like automation capabilities, personalization options, deliverability features, and integrations with your existing sales tech stack. It's also important to evaluate the learning curve, pricing structure, and customer support offered by each platform.

Among the 19 outreach sales tools reviewed, Bardeen, Outreach, and HubSpot stand out as the most popular and comprehensive options. Bardeen's AI-powered automation, versatile integration options, and collaboration features make it ideal for teams looking to streamline their workflows. Outreach offers a robust suite of sales engagement tools, while HubSpot provides an all-in-one platform for marketing, sales, and customer service.

To get started with automating your outreach sales process, we recommend trying out Bardeen's Chrome extension. With its 14-day free trial of premium features, you can explore how Bardeen can help you prospect, engage, and close more deals efficiently. Don't wait - install Bardeen's Chrome extension today and experience the power of AI-driven sales automation firsthand.

Contents

AI for sales: prospecting, lead generation, email outreach

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