How Apollo.io Sources Its Data: A Comprehensive Guide

Where Does Apollo.io Get Its Data?

Apollo.io, a sales intelligence and engagement platform, sources its data through a combination of proprietary algorithms, a vast network of data contributors, public data crawling, and partnerships with third-party data providers. This multifaceted approach ensures a comprehensive and up-to-date database that includes contact information, company details, and buying intent signals.

Automate your workflow and enhance productivity by leveraging Bardeen's integration with Apollo.io.

Apollo.io Data Breach

The Apollo data breach in 2018 exposed billions of data points, including 125 million email addresses and extensive company information. This incident highlighted the risks associated with aggregating and storing large amounts of data. Apollo took steps to secure its systems against future unauthorized access and improve its data protection measures.

Apollo.io Intent Data

Apollo.io collects intent data to help users identify and engage with prospects showing active interest in similar solutions. This data is sourced from partnerships with intent data providers like Bombora and LeadSift, capturing signals from online research activities across various platforms. Intent data in Apollo is refreshed weekly, ensuring relevance and accuracy.

How Did Apollo.io Get My Information?

Apollo.io acquires individual and company information through:

• Data contributor network: Users share business contacts while using Apollo services.
• Engagement suite: Tracks email interactions to verify contact data.
• Public data crawling: Uses algorithms to index public websites for people and company data.
• Third-party data providers: Partners with vetted providers to enrich its database.

Additionally, Apollo employs a multi-step verification process to maintain data accuracy and updates its database in real-time based on new data signals.

Explore how you can supercharge data enrichment using Apollo with Bardeen's powerful automations.

While Apollo.io excels in gathering comprehensive data through its advanced algorithms and vast network, automating tasks related to Apollo.io can streamline your workflow and enhance productivity. By leveraging Bardeen's integration with Apollo.io, you can automate the enrichment of company information from websites to various platforms like Coda, Google Sheets, Airtable, Notion, and even directly from LinkedIn profiles.

Here are examples of how Bardeen can automate the use of Apollo.io data:

1. Enrich company information from a website to Coda using Apollo.io: Automatically capture and store enriched company data from any website directly into a Coda table, streamlining your sales prospecting or market research.
2. Enrich company information from a website to Google Sheets using Apollo.io: Seamlessly transfer enriched company data from websites to a Google Sheets spreadsheet, making data organization and accessibility more efficient for your team.
3. Get enrichment information from a LinkedIn profile using Apollo.io: Enhance your lead generation by automatically extracting personal and company information from LinkedIn profiles using Apollo.io, and view the results instantly.

These automations not only save time but also ensure that your data is accurate and up-to-date, allowing you to focus on higher-value tasks. Start automating with Bardeen by downloading the app at Bardeen.ai/download.