Crafting LinkedIn Posts: A Step-by-Step Guide

Writing an effective LinkedIn post involves several key steps and best practices:

Understand the Difference Between Posts and Articles

• A LinkedIn post is a short update limited to 3000 characters, while an article can be up to 120,000 characters, similar to a blog.
• Posts are ideal for quick updates, polls, announcements, or brief statements, whereas articles are for in-depth content.

Creating Engaging Content

• Start with a clear message or "aha moment" that benefits your connections.
• Use emojis to highlight ideas and make content digestible, but don't overdo it.
• Craft a headline that grabs attention with statistics, quotes, questions, or humor.
• Open with a relatable story, including a problem, solution, and moral.
• Break up text into single-sentence paragraphs for skimmability.
• @Mention connections or influencers to expand your post's reach.
• Include specific calls-to-action, like asking for a "Like" or comment.
• End posts with a question to encourage engagement and conversation.
• Share intellectual property like checklists, guides, or templates.
• Add up to three industry-relevant hashtags at the end of your post.
• Avoid including links to external sites directly in your post to prevent reduced visibility.
• Schedule your post for consistent daily timing to maximize visibility.

LinkedIn Algorithm Considerations

• Ensure your post is longer than five lines to trigger the "see more" option, signaling interest to LinkedIn's algorithm.
• Make the first five lines compelling to encourage users to click "see more."
• Post content that resonates with your audience, focusing on your strengths and industry insights.
• Be conversational and authentic, using a first-person perspective to appear approachable.
• Post only when you have something valuable to say, aiming for quality over quantity.
• Research and use trending hashtags to increase your content's reach.

Remember to respond to comments to foster engagement and build relationships. Consistency and authenticity are key to growing your LinkedIn presence and attracting the right audience.

While crafting a LinkedIn post can be done manually, savvy professionals and businesses are leveraging automation to enhance their LinkedIn strategy. Bardeen, similar to tools like Zapier, provides a suite of powerful automations that can help you streamline your LinkedIn activities, from content creation to engagement analysis.

By automating repetitive tasks, you not only save time but also maintain consistency in your posting schedule, ensuring that your content reaches your audience when they are most active. Here are some examples of automations you can set up with Bardeen:

1. Create a personalized sales outreach email in Microsoft Outlook from a LinkedIn post: After writing a compelling LinkedIn post, use this playbook to directly create an outreach email draft in Outlook. It captures the post's essence and the author's details, crafting a personalized message that can be sent to your prospects.
2. Save LinkedIn post summaries from search to Coda: This playbook is ideal for content curators and marketers. It extracts LinkedIn posts, generates summaries with AI, and organizes them into a Coda table, making it easier to manage your content strategy and engagement.
3. Create a job application email draft in Microsoft Outlook from the currently opened LinkedIn job post: Job seekers can automate the application process by creating personalized job application emails from LinkedIn job listings, saving them as drafts in Outlook ready to be customized and sent.

Start automating your LinkedIn workflow and focus on creating meaningful connections and content. Download the Bardeen app at Bardeen.ai/download to begin.