lemlist vs Salesloft: Best Cold Outreach Tool 2024

lemlist Sequences allows users to build multi-channel campaigns that engage leads through email, LinkedIn, and other platforms. The visual campaign builder supports both automated and manual steps, enabling users to create personalized sequences tailored to their specific needs.

• Automated steps for multiple channels: Set up automated email sends, LinkedIn connection requests, and more.
• Personalization options: Customize campaigns with dynamic placeholders and personalized content.
• Conditional branching: Create complex workflows with conditional logic based on lead actions and data.
• AI-powered campaign creation: Use AI to generate multichannel campaigns and optimize performance.
• Campaign duplication: Easily replicate successful campaigns for different segments or purposes.

However, some users report difficulties with lemlist's interface and prefer alternative tools for ease of use:

👎 "Lemlist, in theory, is great. I have a whole list of reasons I stopped using it." - r/Emailmarketing

Salesloft provides a comprehensive platform for creating and managing sales campaigns, enabling teams to engage prospects through multiple channels. The intuitive interface allows users to build targeted sequences that incorporate emails, phone calls, and social interactions, all supported by a robust scheduling system.

Key features of Salesloft's campaign creation:

• Multichannel sequences: Combine emails, calls, and social touches in a single campaign
• Detailed scheduling: Set specific timelines and intervals for each step in the sequence
• Performance metrics: Monitor key campaign stats, such as number of members and activity history
• Upcoming activities: Easily view and manage upcoming tasks and meetings related to the campaign

Reddit users have expressed mixed sentiments about Salesloft's campaign creation capabilities:

👍 "Get Salesloft. I have all 3 and Hubspot is not even close on sales automation. Salesloft is... Much easier to use and adopt" - r/sales

👎 "Our reply rates on sequences are terrible" - r/sales

lemlist addresses deliverability challenges through its dedicated product, lemwarm, which requires a separate subscription. This tool helps users maintain high deliverability rates and avoid having their emails marked as spam.

• Custom Tracking Domain: lemwarm recommends setting up a Custom Tracking Domain to track open and click rates safely.
• Deliverability Score: The tool provides a deliverability score, giving users an overview of their email health and potential issues.
• Detailed Reports: lemwarm offers detailed reports on various aspects of email deliverability, helping users identify and address problems.
• Sending Limits: The platform enforces sending limits for each email address to maintain a good sender reputation and avoid being flagged as spam.

Reddit users discuss strategies to prevent emails sent through lemlist from being marked as spam:

😐 "Be sure that DMARK/SPF/DKIM are working. Disable 'open tracking' and 'link tracking'" - r/agency

While Salesloft does not offer a dedicated email warmup feature, it employs best practices to maintain high deliverability for its users' email campaigns:

• Reputable IP addresses: By sending emails from well-established IP addresses, Salesloft reduces the likelihood of messages being flagged as spam.
• Gradual volume increase: Salesloft helps users avoid sudden spikes in email volume that can trigger spam filters by gradually increasing the number of emails sent over time.
• AI-powered email optimization: The platform's AI assists in crafting effective, personalized email content that is less likely to be marked as spam.

Reddit users praise Salesloft for its ease of use and strong deliverability compared to alternatives like Hubspot and Outreach:

👍 "Salesloft is… Much easier to use and adopt" - r/sales

lemlist Sequences provides several options for personalizing emails to better engage leads. With custom variables and liquid syntax, users can create dynamic, tailored messages that stand out in a prospect's inbox.

• Custom variables: Easily insert personalized fields like first name, last name, and company name into email templates.
• Liquid syntax: Use advanced liquid syntax to add conditional logic, pull in dynamic data like the current date, and set fallback values if data is missing.
• Custom images and landing pages: Further customize the email experience with personalized images and landing pages for each recipient.

Salesloft offers powerful personalization options to tailor your outreach to each individual lead. By leveraging custom columns for each prospect, you can craft highly targeted emails that resonate with their specific interests and needs.

Key personalization features:

• Custom columns: Add custom fields to capture unique details about each lead, such as their industry, role, or pain points. This information can then be dynamically inserted into your email templates for a personalized touch.
• Behavioral personalization: Salesloft tracks each lead's behavior and engagement, allowing you to adapt your messaging based on their actions. For example, if a prospect opens an email but doesn't reply, you can follow up with a tailored message to re-engage them.
• AI-powered suggestions: Salesloft's AI analyzes your lead data and provides intelligent recommendations for personalizing your outreach. From suggesting the best time to send an email to recommending relevant content, the AI helps you optimize your efforts.

By combining custom data, behavioral insights, and AI assistance, Salesloft empowers you to create highly personalized sequences that build stronger connections with your leads and drive more conversions.

lemlist's Sequences feature provides AI assistance for creating entire campaigns, allowing users to generate content based on a few key inputs. This can save time and effort in the campaign creation process, especially for those new to cold outreach.

Key aspects of AI-powered campaign creation:

• Campaign-level AI: Users can generate complete campaigns by providing basic information about their target audience and goals.
• Conversational tone: The AI-generated content aims to strike a conversational and engaging tone to improve response rates.
• Limited customization: While the AI can generate campaigns quickly, there are limited options for customizing the content at an individual email or message level.

When crafting individual emails within a campaign, lemlist offers some basic AI-powered personalization options. Users can ask the AI to improve the text, fix grammar, or adjust the tone and formality of the message. However, these personalization options are not as extensive as the campaign-level AI generation.

Overall, lemlist's AI capabilities in Sequences are geared towards quickly generating complete campaigns with a conversational tone, rather than providing granular personalization options for each individual message. This approach can be helpful for users who want to create campaigns efficiently, but may not offer the level of customization some advanced users require.

Salesloft's AI capabilities help sales teams personalize their outreach at scale. With the AI Draft feature, reps can quickly generate tailored email content based on recipient information and relevant inputs.

• Personalized AI-generated drafts: By providing key details about the recipient and the context, Salesloft's AI can create customized email drafts that feel personal and relevant.
• Efficiency boost: The AI-powered draft generation saves time for reps, allowing them to focus on other high-value activities while still maintaining a personalized touch in their outreach.
• Improved response rates: Personalized emails tend to perform better, and Salesloft's AI helps ensure that each email is tailored to the individual recipient, increasing the likelihood of a positive response.

In addition to AI-powered email drafts, Salesloft uses AI and natural language processing (NLP) to prioritize actions for each lead based on custom signals. This helps reps focus their efforts on the opportunities that matter most, further improving their productivity and effectiveness.

Lemlist's native enrichment capabilities allow users to gather additional information about their leads directly within the platform. This feature aims to provide sales teams with buyer signals and data from other sources to help them better understand and engage with their prospects.

Key aspects of lemlist's lead enrichment:

• Basic lead information like job title, location, and social media profiles
• Limited company details compared to dedicated data providers
• Data may not be as up-to-date or comprehensive as specialized tools
• Convenient for quick reference, but may not suffice for in-depth research

While lemlist's built-in enrichment is a useful addition, it's important to note that the information provided is relatively basic compared to dedicated data enrichment tools. Users looking for more detailed and up-to-date insights may need to rely on other specialized platforms to supplement their lead research efforts.

Salesloft's Sequences feature does not offer native lead enrichment capabilities. However, it supports integrations with third-party services that can provide additional data and insights on your leads, helping you make more informed decisions in your sales outreach.

While built-in lead enrichment would be a convenient feature, Salesloft's approach allows users to choose their preferred data providers and integrate them seamlessly into their workflow. This flexibility enables sales teams to select the best-fit solutions for their specific needs and industries.

Key aspects of Salesloft's lead enrichment:

• Third-party integrations: Connect with your preferred data providers to access buyer signals and lead insights
• Customization: Tailor your lead enrichment process to your unique requirements by selecting the most relevant data points
• Flexibility: Adapt your enrichment strategy as your needs evolve, without being tied to a single built-in solution

Lemlist's Sequences feature includes LinkedIn automation capabilities, enabling users to incorporate social outreach into their sales engagement workflows. This functionality is powered by a browser extension that performs actions locally, ensuring a secure and reliable experience.

Key aspects of lemlist's LinkedIn automation:

• Message sending: Automatically send personalized LinkedIn messages to prospects as part of a sequence.
• Connection requests: Send connection requests to expand your network and initiate conversations.
• Post engagement: Automate interactions with LinkedIn posts to increase visibility and build relationships.
• Local execution: Actions are performed via a browser extension, ensuring a smooth and secure process.

Salesloft does not currently support sending LinkedIn messages as part of email sequences or campaigns. Social media automation, particularly with LinkedIn, is not a feature offered within the Salesloft platform.

While Salesloft provides robust tools for email campaigns, phone calls, and other sales engagement tasks, it does not have the capability to automate or include LinkedIn outreach within those sequences.

For users looking to incorporate LinkedIn messaging into their sales cadences, they would need to use a separate tool specifically designed for LinkedIn automation or perform that outreach manually outside of Salesloft.

lemlist offers a range of pricing plans to suit different user needs, from individual users to larger teams. All plans include a 14-day free trial with no credit card required.

Key aspects of lemlist pricing:

• Pricing model: Monthly subscription based on number of users, starting at $39/month for 1 user
• Plan tiers: Email Starter ($39/mo), Email Pro ($69/mo), Multichannel Expert ($99/mo), Outreach Scale ($159/mo)
• Enterprise pricing: Custom pricing available for teams with more than 10 users
• Usage limits: Unlimited email sending, but additional credits required for email verification
• Key features by tier: Higher tiers include advanced features like A/B testing, AI-powered personalization, CRM integrations, and dedicated account management

Salesloft provides a tiered pricing model with three packages: Essentials, Advanced, and Premier. The company does not offer a free trial, and pricing is not publicly available on their website. To get started with Salesloft, you need to contact their sales team for a personalized quote.

Key aspects of Salesloft's pricing:

• No free trial: Salesloft does not provide a free trial option for any of its plans.
• Contact sales for pricing: Pricing information is not listed on the website. Interested users must reach out to the Salesloft sales team for a custom quote based on their specific needs.
• Tiered feature sets: The Essentials plan includes basic features like pipeline generation and rep coaching. The Advanced tier adds more sophisticated capabilities such as full customer lifecycle workflows and conversation intelligence. The Premier plan provides the most comprehensive feature set, including revenue forecasting and AI-driven deal insights.