This article compares lemlist and Salesloft, focusing on their capabilities as cold outreach tools to help you decide which is best for your needs. While both tools offer broader features, here we strictly evaluate their performance in cold outreach. The comparison is designed to save you time by selecting the most efficient tool, including how Bardeen can automate your repetitive tasks.
lemlist provides a more visually engaging and flexible interface for campaign creation, particularly beneficial for setting up complex sequences with multiple branching conditions.
Salesloft, on the other hand, excels in providing a robust scheduling system that supports detailed management of multichannel sequences including emails, calls, and social interactions.
For teams needing high customization and visual tools for complex campaigns, lemlist might be the better choice. However, for those requiring strong schedule management and detailed tracking across multiple communication channels, Salesloft stands out as the more capable tool.
To further optimize your campaign creation process, consider using Bardeen to automate and enrich lead data, enhancing both lemlist and Salesloft's capabilities.
lemlist Sequences allows users to build multi-channel campaigns that engage leads through email, LinkedIn, and other platforms. The visual campaign builder supports both automated and manual steps, enabling users to create personalized sequences tailored to their specific needs.
However, some users report difficulties with lemlist's interface and prefer alternative tools for ease of use:
👎 "Lemlist, in theory, is great. I have a whole list of reasons I stopped using it." - r/Emailmarketing
Salesloft provides a comprehensive platform for creating and managing sales campaigns, enabling teams to engage prospects through multiple channels. The intuitive interface allows users to build targeted sequences that incorporate emails, phone calls, and social interactions, all supported by a robust scheduling system.
Key features of Salesloft's campaign creation:
Reddit users have expressed mixed sentiments about Salesloft's campaign creation capabilities:
👍 "Get Salesloft. I have all 3 and Hubspot is not even close on sales automation. Salesloft is... Much easier to use and adopt" - r/sales
👎 "Our reply rates on sequences are terrible" - r/sales
When comparing lemlist and Salesloft for email deliverability, lemlist has a notable edge due to its specialized tool, lemwarm, which directly enhances deliverability.
Although this feature requires an additional subscription, it is integrated within lemlist, making it more convenient for users who prioritize deliverability. Salesloft, on the other hand, does not provide a dedicated email warming service. However, it does implement good practices such as using reputable IP addresses and gradually increasing email volumes to maintain deliverability.
For users needing advanced deliverability support, particularly those in high-volume email campaigns, lemlist’s lemwarm could be more beneficial despite the extra cost. Additionally, to further enhance your email strategies, consider leveraging Bardeen’s AI capabilities to craft compelling emails that improve open and response rates.
lemlist addresses deliverability challenges through its dedicated product, lemwarm, which requires a separate subscription. This tool helps users maintain high deliverability rates and avoid having their emails marked as spam.
Reddit users discuss strategies to prevent emails sent through lemlist from being marked as spam:
😐 "Be sure that DMARK/SPF/DKIM are working. Disable 'open tracking' and 'link tracking'" - r/agency
While Salesloft does not offer a dedicated email warmup feature, it employs best practices to maintain high deliverability for its users' email campaigns:
Reddit users praise Salesloft for its ease of use and strong deliverability compared to alternatives like Hubspot and Outreach:
👍 "Salesloft is… Much easier to use and adopt" - r/sales
Salesloft offers more advanced personalization features compared to lemlist. While both platforms allow for basic personalization using custom variables and conditional logic, Salesloft takes it a step further by integrating behavioral data and AI-powered suggestions to enhance your email engagement strategy.
Lemlist provides the ability to use liquid syntax for dynamic content and fallbacks, a useful feature for ensuring all emails feel personalized even when specific data is missing.
However, Salesloft's usage of custom columns and AI suggestions allows for a more tailored approach based on lead behavior, making it more effective for companies focused on detailed lead tracking and engagement metrics. To further enhance your email personalization, consider using Bardeen's playbook to craft highly customized messages based on enriched lead data.
lemlist Sequences provides several options for personalizing emails to better engage leads. With custom variables and liquid syntax, users can create dynamic, tailored messages that stand out in a prospect's inbox.
Salesloft offers powerful personalization options to tailor your outreach to each individual lead. By leveraging custom columns for each prospect, you can craft highly targeted emails that resonate with their specific interests and needs.
Key personalization features:
By combining custom data, behavioral insights, and AI assistance, Salesloft empowers you to create highly personalized sequences that build stronger connections with your leads and drive more conversions.
Salesloft offers a more advanced AI integration compared to lemlist, especially in personalizing outreach and optimizing workflows based on AI-driven insights.
Salesloft's AI capabilities extend beyond email creation, using natural language processing to prioritize actions for each lead, enhancing efficiency and effectiveness in sales strategies.
While lemlist also provides AI features for creating campaign content, it lacks the depth in customization and real-time lead prioritization that Salesloft offers.
To leverage AI for more personalized and effective email campaigns, consider using Bardeen's AI capabilities to enhance your sales automation and outreach strategies.
lemlist's Sequences feature provides AI assistance for creating entire campaigns, allowing users to generate content based on a few key inputs. This can save time and effort in the campaign creation process, especially for those new to cold outreach.
Key aspects of AI-powered campaign creation:
When crafting individual emails within a campaign, lemlist offers some basic AI-powered personalization options. Users can ask the AI to improve the text, fix grammar, or adjust the tone and formality of the message. However, these personalization options are not as extensive as the campaign-level AI generation.
Overall, lemlist's AI capabilities in Sequences are geared towards quickly generating complete campaigns with a conversational tone, rather than providing granular personalization options for each individual message. This approach can be helpful for users who want to create campaigns efficiently, but may not offer the level of customization some advanced users require.
Salesloft's AI capabilities help sales teams personalize their outreach at scale. With the AI Draft feature, reps can quickly generate tailored email content based on recipient information and relevant inputs.
In addition to AI-powered email drafts, Salesloft uses AI and natural language processing (NLP) to prioritize actions for each lead based on custom signals. This helps reps focus their efforts on the opportunities that matter most, further improving their productivity and effectiveness.
Salesloft's approach of supporting integrations for lead enrichment offers flexibility but may require additional setup and costs as opposed to lemlist's built-in but basic enrichment capabilities.
lemlist provides immediate, although limited, enrichment directly within its platform, which can be useful for quick insights without the need for external tools. This can be advantageous for users seeking simplicity and speed in lead management.
For teams requiring deeper and more detailed lead insights, Salesloft's method of integrating with powerful third-party enrichment services could be more beneficial. This allows users to tailor their data enrichment to specific needs using advanced tools.
For enhancing your lead data with minimal effort, consider using Bardeen to automate the enrichment process. This can significantly reduce manual tasks by integrating data directly into your existing workflows. Check out Bardeen's playbook for automating lead enrichment.
Lemlist's native enrichment capabilities allow users to gather additional information about their leads directly within the platform. This feature aims to provide sales teams with buyer signals and data from other sources to help them better understand and engage with their prospects.
Key aspects of lemlist's lead enrichment:
While lemlist's built-in enrichment is a useful addition, it's important to note that the information provided is relatively basic compared to dedicated data enrichment tools. Users looking for more detailed and up-to-date insights may need to rely on other specialized platforms to supplement their lead research efforts.
Salesloft's Sequences feature does not offer native lead enrichment capabilities. However, it supports integrations with third-party services that can provide additional data and insights on your leads, helping you make more informed decisions in your sales outreach.
While built-in lead enrichment would be a convenient feature, Salesloft's approach allows users to choose their preferred data providers and integrate them seamlessly into their workflow. This flexibility enables sales teams to select the best-fit solutions for their specific needs and industries.
Key aspects of Salesloft's lead enrichment:
For businesses focusing on integrating social media, particularly LinkedIn, with their sales sequences, lemlist offers a superior solution by supporting LinkedIn automation directly within its platform.
lemlist's social automation includes capabilities for connection requests, post engagement, and personalized messaging via a secure browser extension. Salesloft, however, does not currently support sending LinkedIn messages as part of its email campaigns or sequences, limiting its utility for social selling strategies.
To fill this gap in Salesloft's offerings, users might consider Bardeen to automate LinkedIn activities that enhance engagement and outreach efficiency.
Given the growing importance of LinkedIn in B2B marketing and sales, the ability to automate LinkedIn tasks within lemlist presents a clear advantage for users seeking comprehensive sales engagement solutions.
Lemlist's Sequences feature includes LinkedIn automation capabilities, enabling users to incorporate social outreach into their sales engagement workflows. This functionality is powered by a browser extension that performs actions locally, ensuring a secure and reliable experience.
Key aspects of lemlist's LinkedIn automation:
Salesloft does not currently support sending LinkedIn messages as part of email sequences or campaigns. Social media automation, particularly with LinkedIn, is not a feature offered within the Salesloft platform.
While Salesloft provides robust tools for email campaigns, phone calls, and other sales engagement tasks, it does not have the capability to automate or include LinkedIn outreach within those sequences.
For users looking to incorporate LinkedIn messaging into their sales cadences, they would need to use a separate tool specifically designed for LinkedIn automation or perform that outreach manually outside of Salesloft.
When comparing the pricing models of lemlist and Salesloft, lemlist provides a more transparent and accessible approach.
lemlist's plans range from $39 to $159 per month and include a 14-day free trial, making it easy for users to start without upfront costs. Each tier offers increasing features, such as CRM integrations and advanced personalization tools, catering to various business sizes and needs.
Conversely, Salesloft requires potential users to contact their sales team for pricing information, and it does not offer a free trial. This could be a barrier for small businesses or individuals looking to explore the platform without a commitment.
For those seeking flexibility and clear pricing without the need to engage with a sales team directly, lemlist holds the advantage. Additionally, users can enhance their sales efforts by automating outreach with Bardeen's sales outreach automation tools.
lemlist offers a range of pricing plans to suit different user needs, from individual users to larger teams. All plans include a 14-day free trial with no credit card required.
Key aspects of lemlist pricing:
Salesloft provides a tiered pricing model with three packages: Essentials, Advanced, and Premier. The company does not offer a free trial, and pricing is not publicly available on their website. To get started with Salesloft, you need to contact their sales team for a personalized quote.
Key aspects of Salesloft's pricing:
SOC 2 Type II, GDPR and CASA Tier 2 and 3 certified — so you can automate with confidence at any scale.
