Enrich contact information from emails in Airtable using Apollo.io

This playbook will enrich contacts in an Airtable using Apollo.io and the contacts' email addresses. It will then update the Airtable with additional information obtained from Apollo.io
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Get values from Airtable table
Action
Get column from table
Action
Convert Text to email addresses
Action
Get contact info
Action
Convert to text
Action
Update table records
Action
Steps:

Bardeen's playbook leverages Airtable and Apollo.io to enhance your contact management process with enriched data. In the age where data is king for sales prospecting and personal productivity, having detailed insights on your contacts is crucial. This automation fetches email addresses from Airtable, enriches them with Apollo.io, then updates the records with new information, saving time and providing valuable context for your outreach efforts.

Here's how this workflow enriches contact details in Airtable using Apollo.io:

  • Step 1: Retrieve Airtable Values - Bardeen retrieves all values from a specified Airtable, which serves as the initial point of contact information.
  • Step 2: Extract Email Column - From the retrieved data, a specific column containing email addresses is isolated for further processing.
  • Step 3: Convert Text to Emails - The text from the selected column is then converted into individual email addresses, prepping them for enrichment.
  • Step 4: Enrich with Apollo.io - Using Apollo.io, Bardeen enriches the contact information associated with each email address, adding valuable data points for your contacts.
  • Step 5: Prepare Enriched Data for Airtable - The enriched data is converted into a string format that is compatible with Airtable's fields.
  • Step 6: Update Airtable Records - Finally, the enriched contact information is used to update the existing records in Airtable, ensuring your database is up-to-date with the latest insights.

The new Bardeen – Find leads no one else does:

With our new Bardeen version, you can easily extract data from any website and discover new leads across the web. After extracting data from a website, use Bardeen’s powerful automation tools to validate and enrich your data, run additional scrapers on linked pages, or leverage AI to qualify leads and generate content automatically. Once your data is ready, you can easily export it to CSV, Google Sheets, Airtable, or Notion for further analysis and reporting.

How Bardeen integrates with your existing system:
With Bardeen, you can easily import and export data to spreadsheets or CSV files, then push it to your favorite CRM or outreach tool — like Salesforce, HubSpot, Pipedrive, Apollo.io, or any platform that supports CSV. Most tools offer built-in import options or third-party solutions, making integration seamless and keeping your workflow uninterrupted.
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