Step-by-Step Guide to Adding Custom Fields in HubSpot

LAST UPDATED
September 4, 2024
Jason Gong
apps
No items found.
TL;DR

Go to Settings, select Properties, and click Create Property to add custom fields in HubSpot.

By the way, we're Bardeen, we build a free AI Agent for doing repetitive tasks.

If you use HubSpot, you might love Bardeen's automation playbooks. They can help you automate tasks like data entry and prospecting, so you can focus on closing deals.

Custom fields in HubSpot CRM let you store and manage unique data for contacts, companies, and deals. Adding custom fields helps tailor HubSpot to fit your business needs, improving data organization and enabling targeted marketing and sales efforts. In this step-by-step guide, we'll walk you through creating custom fields in HubSpot CRM and share best practices for naming, organizing, and using them effectively.

Understanding Custom Fields in HubSpot

Custom fields in HubSpot CRM allow you to store and manage specific data points that are unique to your business. By adding custom fields, you can tailor your CRM to capture information that goes beyond the standard contact, company, and deal properties. This customization enables you to:

  • Collect data that aligns with your specific business needs and processes
  • Segment and target your contacts, companies, and deals more effectively
  • Personalize your marketing and sales efforts based on custom data points

Custom fields can be used to store various types of information, such as:

  • Demographic data (e.g., age, gender, industry)
  • Behavioral data (e.g., product preferences, communication preferences)
  • Transactional data (e.g., purchase history, subscription level)
  • Engagement data (e.g., event attendance, webinar participation)

By leveraging custom fields, you can gain deeper insights into your contacts, companies, and deals, enabling you to make data enrichment decisions and deliver more targeted, personalized experiences.

__wf_reserved_inherit

Creating Custom Fields in HubSpot

To create custom fields in HubSpot, follow these steps:

  1. Navigate to your HubSpot account settings by clicking the settings icon in the top navigation bar.
  2. In the left sidebar menu, click "Properties."
  3. Select the object type (contacts, companies, deals) for which you want to create the custom field using the "Select an object" dropdown menu.
  4. Click the "Create property" button in the upper right corner.
  5. In the right panel, enter the following basic information for your custom field:
    • Group: Choose the property group the field will belong to.
    • Label: Enter a unique, descriptive name for the field.
    • Description (optional): Add a brief description of the field's purpose.
  6. Click "Next" to proceed to the field type settings.
  7. Select the appropriate field type from the dropdown menu (e.g., text, number, date, dropdown).
  8. Depending on the field type, configure additional options such as formatting, visibility, or predefined values.
  9. Click "Next" to set any applicable rules for the custom field, such as requiring unique values or showing the field in forms and bots.
  10. Review your custom field settings and click "Create" to save the new field.
__wf_reserved_inherit
Select the object type (contacts, companies, deals) for which you want to create the custom field using the "Select an object" dropdown menu

Your newly created custom field will now be available for use within the selected object type in HubSpot CRM. For more tips on optimizing your sales process, check out our guide on sales prospecting tools.

Bardeen can automate your sales prospecting tasks in HubSpot. Use it to save time and focus on closing deals.

Best Practices for Naming and Organizing Custom Fields

When creating custom fields in HubSpot, it's essential to follow best practices for naming and organizing them to ensure clarity, consistency, and efficient data management. Here are some tips:

Naming Custom Fields

  • Use descriptive and concise names that clearly convey the purpose of the field.
  • Establish a consistent naming convention across your organization, such as using underscores or camel case.
  • Avoid using special characters or spaces in field names.
  • Consider including the field type in the name (e.g., "contact_email" or "company_revenue_number").

Organizing Custom Fields

  • Group related custom fields together into categories or sections for easier navigation and management.
  • Prioritize the most frequently used or important fields at the top of each category.
  • Use a logical hierarchy and naming structure for categories to ensure intuitive organization.
  • Regularly review and clean up unused or redundant custom fields to maintain a clutter-free CRM.

By following these best practices, you can create a well-structured and easily maintainable set of custom fields in HubSpot, ultimately streamlining your data management processes and improving reporting capabilities.

Utilizing Custom Fields in Marketing and Sales Automation

Custom fields play a crucial role in enhancing the effectiveness of marketing and sales automation within HubSpot. By leveraging custom fields, you can create more targeted and personalized experiences for your contacts. Here's how:

Segmenting Contacts

  • Use custom fields to segment your contacts based on specific criteria, such as industry, job title, or product interests.
  • Create dynamic lists in HubSpot that automatically update based on custom field values, ensuring your contact lists remain accurate and up-to-date.

Personalizing Content

  • Incorporate custom fields into your email marketing campaigns to deliver personalized content tailored to each contact's preferences or characteristics.
  • Use custom fields to dynamically populate landing pages, forms, and CTAs, creating a more engaging and relevant experience for visitors.

Triggering Automation Workflows

  • Set up automation workflows in HubSpot that trigger specific actions based on changes in custom field values.
__wf_reserved_inherit
HubSpot Automation
  • For example, if a contact's custom field "Product Interest" changes to "Product A," an automated email series introducing Product A can be triggered.

By utilizing custom fields in your marketing and sales automation efforts, you can deliver more targeted and personalized experiences, ultimately leading to higher engagement, conversion rates, and customer satisfaction. Additionally, AI sales automation tools can further streamline your processes.

Automate tasks with Bardeen's automation playbooks to save time on repetitive tasks and focus on what matters.

Managing Access and Permissions for Custom Fields

Protecting sensitive information and maintaining data integrity are crucial when working with custom fields in HubSpot. By managing access and permissions, you can control who can view and edit custom field data, ensuring that only authorized users have access to the information they need. Here's how to effectively manage access and permissions for custom fields in HubSpot:

Setting User Permissions

  • Navigate to the Settings menu in your HubSpot account and select Users & Teams.
  • Click on the user you want to manage permissions for and select Edit permissions.
  • Under the CRM tab, you can customize access to specific objects and activities, including custom fields.
  • Choose from options like View, Edit, or None to control the level of access for each user.

Utilizing Teams for Streamlined Permission Management

  • Create teams in HubSpot to group users with similar roles and access requirements.
  • Assign custom field permissions at the team level to efficiently manage access for multiple users at once.
  • Use the Objects their team owns and [Objects] they own permission settings to fine-tune access based on record ownership.

Regularly Auditing and Updating Permissions

As your organization evolves and team members change, it's essential to regularly review and update custom field permissions. Conduct periodic audits to ensure that users have the appropriate level of access and revoke permissions for those who no longer require them. This helps maintain the security and integrity of your data over time.

By carefully managing access and permissions for custom fields in HubSpot, you can protect sensitive information, maintain data integrity, and ensure that the right people have access to the data they need to perform their roles effectively. Learn more about lead enrichment to improve your data management.

Troubleshooting Common Issues with Custom Fields

While custom fields in HubSpot provide a powerful way to capture and organize data, users may encounter challenges when adding or using them. Here are some common issues and their solutions:

Incorrect Data Types

  • Ensure that the data being entered into custom fields matches the designated field type (e.g., text, number, date).
  • If data is imported incorrectly, consider exporting the data, correcting the formatting, and re-importing it.

Integration Errors

  • When using custom fields with third-party integrations, ensure that the field names and data types match between systems.
  • Double-check that the integration is set up correctly and that any necessary field mappings are in place.

Permissions Conflicts

  • If users are unable to view or edit custom fields, review their permission settings in HubSpot.
  • Ensure that the appropriate teams and users have the necessary access to the custom fields they need.

Webhook Issues

If webhooks are not triggering when custom fields are updated, consider the following:

  • Verify that the webhook subscription is set up correctly and includes the appropriate custom field names.
  • Check that the external system receiving the webhook is functioning properly and can handle the incoming data.
Save time with Bardeen automations. Automate data formatting, integrations, and more with a click.

By understanding these common issues and following the provided troubleshooting steps, users can effectively resolve challenges related to custom fields in HubSpot. If the issue persists, reaching out to HubSpot support or consulting the HubSpot Community can provide further guidance and solutions.

Automate Your HubSpot With Bardeen: A Seamless Workflow

While manually adding custom fields in HubSpot is straightforward, automating this process with Bardeen can greatly enhance efficiency and accuracy, especially when integrating with other platforms. Here are examples of how Bardeen can automate tasks related to HubSpot custom fields:

  1. Add a new row to Airtable, when a HubSpot company is created: Automatically syncs new HubSpot company details to Airtable, ensuring your data is always up-to-date across platforms.
  2. Add a new row to a Coda table, when HubSpot contact is created: Seamlessly update your Coda tables with new contact information from HubSpot, optimizing your workflow.
  3. Automatically Create HubSpot Contact from Gmail Email: Convert incoming Gmail emails into HubSpot contacts, streamlining lead capture and ensuring no potential contact slips through the cracks.

These automations not only save time but also create a seamless flow of information between your favorite platforms. Start automating by downloading the Bardeen app.

Contents

Automate HubSpot tasks effortlessly with Bardeen

Bardeen's AI Agent automates repetitive tasks in HubSpot, saving you time and effort.

Get Bardeen free
Schedule a demo

Related frequently asked questions

Seamless HubSpot-Salesforce Integration Guide in 8 Steps

Learn how to integrate HubSpot with Salesforce in 8 easy steps for seamless data sharing and workflow synchronization between marketing and sales teams.

Read more
Convert Date to Month Name in Google Sheets: 4 Easy Steps

Learn how to convert numeric dates to written months in Google Sheets using TEXT function, custom formatting, and more for enhanced data presentation.

Read more
What is Sales Coaching? Guide to Boost Performance

Learn what sales coaching is, its benefits, and effective strategies to improve performance. Discover key techniques and overcome challenges.

Read more
Solving Salesforce Row Level Formula Limitations - 6 Steps

Learn why you can't add a row level formula in Salesforce due to report type limitations and discover workarounds to enhance reporting capabilities.

Read more
What Does Automation Mean? Types, Benefits, and Real-World Applications

Discover the true meaning of automation, its various types, and real-world applications. Learn how automation can boost efficiency and productivity in different industries.

Read more
Convert Timestamp to Date in Google Sheets: Easy Guide

Learn to convert timestamps to dates in Google Sheets using DATEVALUE for standard timestamps or EPOCHTODATE for Unix timestamps, simplifying data analysis.

Read more
how does bardeen work?

Your proactive teammate — doing the busywork to save you time

Integrate your apps and websites

Use data and events in one app to automate another. Bardeen supports an increasing library of powerful integrations.

Perform tasks & actions

Bardeen completes tasks in apps and websites you use for work, so you don't have to - filling forms, sending messages, or even crafting detailed reports.

Combine it all to create workflows

Workflows are a series of actions triggered by you or a change in a connected app. They automate repetitive tasks you normally perform manually - saving you time.

get bardeen

Don't just connect your apps, automate them.

200,000+ users and counting use Bardeen to eliminate repetitive tasks

Effortless setup
AI powered workflows
Free to use
Reading time
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking “Accept”, you agree to the storing of cookies. View our Privacy Policy for more information.