Waalaxy vs Mailchimp: Best for Cold Outreach? (2024)

Last Updated on
June 7, 2024
Jason Gong
App automation expert

This article aims to compare Waalaxy and Mailchimp as tools for cold outreach, helping you decide which is best suited for your needs. We'll break down how each tool functions specifically for cold outreach, though both offer a broader range of features. Bardeen, a task copilot, is featured to show how automating certain tasks can save you significant time.

Campaign CreationOffers LinkedIn and email campaign templatesUser-friendly drag-and-drop email campaign tools
DeliverabilitySupports multiple inboxes, rate limiting, email warmingEnsures high deliverability with domain authentication, custom email domains
PersonalizationInsert custom variables into emails for personalizationUses merge tags for dynamic content based on audience data
AIAI-powered prospect finder and messaging optimizationAI-driven content generation for emails
Native EnrichmentIntegrated LinkedIn data for enriched lead insightsLacks native enrichment, relies on external integrations
Social AutomationLinkedIn lead generation and CRM synchronizationLimited social media integration for lead generation
PricingFlexible pricing tiers, additional features purchasableOffers four scalable plans based on features and contacts

Campaign Creation - Simplifying Multi-channel Outreach

Waalaxy stands out for its strong LinkedIn integration and multi-channel campaign capabilities, especially for users who prioritize LinkedIn as a primary outreach platform.

Waalaxy's interface showing LinkedIn and email sequence options.

Mailchimp, however, excels in email campaign creation with its user-friendly drag-and-drop tools and extensive template library, making it ideal for those focusing primarily on email marketing.

Mailchimp's vast selection of email templates.

For those looking to enhance their outreach strategy across multiple platforms including LinkedIn, Waalaxy’s features are more beneficial. Whereas, if your focus is on crafting detailed, visually appealing email campaigns, Mailchimp’s robust email capabilities make it the better choice. Enhance your campaign’s effectiveness by using Bardeen to automate and enrich lead data, ensuring your messages resonate better with your audience.


Waalaxy offers a variety of pre-built sequence templates for LinkedIn and email outreach.

Waalaxy's Sequences feature provides a range of pre-built templates for automating multi-channel outreach campaigns on LinkedIn and email. These templates are designed to help users quickly set up effective prospecting sequences without starting from scratch.

  • LinkedIn-focused templates: Many of the sequence templates are geared towards LinkedIn, with options for sending invitations, messages, and visits to prospects' profiles.
  • Email integration: Waalaxy also offers email-based sequences, although these appear to be more limited compared to the LinkedIn options. Users can set up email finders and send emails as part of a sequence.
  • Multi-channel campaigns: Sequences can be created that combine both LinkedIn and email touchpoints, enabling users to reach prospects through multiple channels for better engagement.
  • Personalization options: Templates can be customized with personalization tags to tailor messages to each prospect, improving the chances of a response.
👍 "Create your first outreach campaign. Choose a campaign type and define your target audience." - r/Waalaxy


Mailchimp offers a variety of pre-built email templates for different purposes and industries.

Mailchimp, originally designed as an email marketing tool, provides a user-friendly interface for creating and formatting emails using simple drag-and-drop tools. While it's primarily used for marketing emails, some users also leverage it for cold outreach.

Key features of Mailchimp's campaign creation:

  • Pre-built templates: Mailchimp offers a wide selection of pre-designed email templates categorized by purpose, industry, and style, making it easy to find a suitable starting point for your campaign.
  • Drag-and-drop editor: The intuitive drag-and-drop editor allows users to customize templates or build emails from scratch without requiring coding knowledge.
  • Branding options: Users can ensure consistency with their brand by saving custom templates and accessing a library of branded emails.
Bardeen Logo Icon
Pro Tip:

Deliverability - Avoiding Spam Filters and Improving Success Rates

Waalaxy seems to lead slightly when handling deliverability issues for broader email campaign needs due to its integrated features like email warming and rate limiting.

Waalaxy’s dashboard showing email credits and daily quotas

Mailchimp, known for its strong deliverability due to strict adherence to best email practices, lacks native email warming which makes it less ideal for cold outreach campaigns.

Mailchimp's email domain settings for deliverability

If your strategy includes a significant amount of cold emailing, Waalaxy’s features may provide better support. However, for warm outreach to existing subscribers, Mailchimp's robust system and reputation make it a reliable choice. Enhance your email strategy with automation tools from Bardeen to optimize your email campaigns further.


Waalaxy provides a credit system to manage email sending limits.

Waalaxy implements several measures to maintain high deliverability rates and avoid spam issues when sending emails through their platform:

  • Multiple inboxes: Waalaxy supports connecting multiple inboxes, allowing users to distribute their email sending across different accounts.
  • Email warming: By gradually increasing the volume of emails sent from a new inbox, Waalaxy helps establish a positive sending reputation and improves deliverability.
  • Rate limiting: The platform enforces rate limits on email sending to prevent accounts from being flagged as spam by email providers.
  • Credit system: Waalaxy uses a credit system that replenishes monthly. This helps users stay within the platform's sending limits to maintain optimal deliverability.


Mailchimp offers domain authentication and custom email domains for improved deliverability.

Mailchimp is known for its strong reputation in email deliverability, thanks to its compliance with best email sending practices. The platform provides several features to help users maintain high deliverability rates and avoid spam filters:

  • Domain authentication: Users can verify and authenticate their custom email domains to improve email deliverability and establish trust with recipients.
  • Custom email domains: Mailchimp allows users to send emails from their own custom domains, further enhancing credibility and brand recognition.
  • Compliance with best practices: The platform adheres to strict email sending guidelines to maintain its reputation and ensure optimal deliverability for its users.

However, it's important to note that Mailchimp does not offer email warming services, which is a process of gradually increasing the volume of emails sent from a new IP address to establish a positive sending reputation. This highlights why Mailchimp is ideally suited for warm outreach to existing subscribers rather than cold outreach to new contacts.

Mailchimp's email dashboard showcases key performance metrics, including open and click rates.

The email dashboard in Mailchimp provides users with a clear overview of their email performance, displaying key metrics such as open rates, click rates, and unsubscribe rates. This data helps users gauge the effectiveness of their email campaigns and make informed decisions to optimize their strategies for better engagement and deliverability.

Bardeen Logo Icon
Pro Tip:

Personalization - Tailoring Emails to Each Lead

Waalaxy and Mailchimp both offer robust personalization features for email campaigns, but they differ in their approach and integration capabilities.

Waalaxy's interface for inserting custom variables into emails

Waalaxy utilizes custom variables to directly personalize emails, which can be straightforward and effective for users seeking quick customization without needing extensive setup.

Mailchimp's detailed custom fields and merge tags for personalization

Mailchimp, however, offers a more detailed system with merge tags that can be used to pull in data from various fields, allowing for more dynamic and complex personalizations based on comprehensive lead data.

For those who need deeper, data-driven personalization and have the infrastructure to support it, Mailchimp might be the better choice. Conversely, Waalaxy's simpler method could be more suitable for users who prefer ease of use and quick setup. Additionally, for more tailored email crafting and automation, Bardeen provides powerful tools to enhance email personalization by leveraging AI and data enrichment.


Waalaxy allows inserting custom variables to personalize emails.

Waalaxy provides features to personalize emails in sequences using custom variables. This allows emails to dynamically include recipient-specific information, making the outreach feel tailored to each lead.

  • Insert variables: Easily add custom variables like first name, last name, company name and more into email templates.
  • Wide selection: Choose from a variety of pre-defined variables or create your own custom ones to fit your needs.
  • Preview functionality: See how the email will look with the variables populated before sending to ensure it looks right.


Mailchimp's audience fields and merge tags for signup form personalization.

Mailchimp provides powerful personalization options for email campaigns through the use of audience fields and merge tags. This allows you to tailor your content to each individual lead based on the information collected in your signup forms.

Key features of Mailchimp's personalization:

  • Customizable audience fields: Define the specific data points you want to collect from your leads, such as name, email, phone number, and birthday.
  • Merge tags: Insert dynamic content into your emails using merge tags that automatically populate with the corresponding audience field data for each recipient.
  • Conditional content: Use merge tags to display different content based on a lead's specific interests or characteristics, making your emails more relevant and engaging.
  • Signup form integration: Collect personalization data directly from your signup forms, which can then be used in your email campaigns.
Bardeen Logo Icon
Pro Tip:

AI - Boosting Lead Generation and Messaging Optimization

Waalaxy's integration of AI outperforms Mailchimp by offering both AI-driven lead generation and optimized messaging strategies.

Waalaxy's AI Prospect Finder showcases extensive lead generation capabilities

While Waalaxy leverages AI to find and engage with leads effectively, Mailchimp focuses more on content creation, helping to craft better email texts but not extending much into the strategic or lead generation aspects.

For businesses looking to harness AI for broader sales and marketing strategies, particularly in lead discovery and targeted communications, Waalaxy provides a more comprehensive toolset. Consider using Bardeen to further enhance your lead management process with powerful AI insights.


AI-powered prospect finder in Waalaxy for lead generation.

Waalaxy's AI-powered prospect finder is a standout feature that automates lead generation and campaign optimization. By leveraging AI, Waalaxy helps users find contacts and leads more efficiently, saving time and effort in the sales process.

Key aspects of Waalaxy's AI capabilities:

  • Prospect finder: AI algorithms identify and suggest relevant prospects based on user-defined criteria.
  • Lead generation: Automates the process of finding and importing leads into the platform.
  • Messaging optimization: Utilizes AI to craft and optimize messaging for improved engagement and response rates.
  • Campaign strategy: Analyzes data and provides AI-driven insights to optimize overall campaign strategy.


AI-powered content generation for emails in Mailchimp.

Mailchimp's AI-powered content generation feature simplifies the process of writing engaging and effective email content. With just a few clicks, you can generate text tailored to your specific audience and campaign goals.

Key features of AI-powered content generation:

  • Customizable content type: Select from various content types, such as paragraphs or listicles, to match your email's purpose and style.
  • Tone adjustment: Adjust the tone of the generated content to align with your brand's voice and target audience.
  • Seamless integration: The generated content can be easily edited and incorporated into your email campaigns within the Mailchimp platform.
Bardeen Logo Icon
Pro Tip:

Native Enrichment - Gathering Valuable Lead Insights

Waalaxy provides a stronger, in-built functionality for user enrichment compared to Mailchimp, thanks to its integration of LinkedIn data directly into its platform.

Waalaxy's interface showing enriched lead data directly from LinkedIn.

Waalaxy’s native enrichment leverages LinkedIn to provide detailed insights such as company roles and interaction history, which are crucial for personalized outreach. This integration allows immediate access to enriched data without the need for additional tools or steps.

On the other hand, Mailchimp does not offer native lead enrichment within its platform. Users must integrate with external tools to gather additional data about leads, adding more steps to their workflow. While Mailchimp's broad integration capabilities allow for flexibility, it lacks the convenience of Waalaxy’s built-in functionality.

If lead enrichment is a priority for your marketing or sales strategies, Waalaxy’s direct, native integration is likely the better option. For those who prefer to customize their tools or use specific external services, Mailchimp’s flexible integration approach may still appeal.

Enhance your outreach strategies further by integrating advanced sales intelligence platforms with Bardeen, automating information gathering and ensuring you always have the most relevant data for your leads.


Waalaxy's Prospects list shows enriched lead data from LinkedIn Visit/Follow and messaging statuses.

Waalaxy's Sequences feature enables dynamic lead enrichment by integrating buyer signals and data directly from LinkedIn. This native enrichment provides valuable context about prospects, helping to inform and optimize outreach efforts.

  • LinkedIn activity data: Waalaxy captures prospect interactions on LinkedIn, such as profile visits, follows, and messaging, giving insight into engagement levels and interest.
  • Company and job details: The platform pulls in prospects' job titles, companies, and other relevant professional information from their LinkedIn profiles.
  • Centralized prospect view: Enriched data is displayed in a consolidated prospect list, making it easy to review key details and tailor outreach accordingly.


Mailchimp does not currently offer native lead enrichment capabilities within its platform. To gather additional data and insights about your leads, such as buyer signals or other relevant information, you will need to rely on integrations with external tools.

While this may add an extra step to your workflow, Mailchimp's extensive integration ecosystem allows you to connect with a wide variety of lead enrichment services to supplement your lead data. However, the lack of built-in lead enrichment functionality may be a drawback for some users who prefer a more streamlined, all-in-one solution.

Bardeen Logo Icon
Pro Tip:

Social Automation - Bridging Social Media and CRM

When comparing Waalaxy and Mailchimp for social automation capabilities, Waalaxy clearly has the edge due to its ability to not only connect with social platforms like LinkedIn for lead generation but also to synchronize this data directly with CRM systems.

Connect Waalaxy to various CRMs like HubSpot for seamless data transfer.

Mailchimp, while robust in managing email campaigns and advertisements across social platforms, does not support the direct use of these platforms for lead enrichment or integration into sales sequences. This limitation might restrict businesses looking to leverage social media interactions directly into their CRM workflows.

To enhance your social media strategies and CRM integrations, consider using Bardeen, which can automate the retrieval of information from social platforms for enrichment and lead generation. Bardeen's capabilities can complement tools like Waalaxy, especially in scenarios where advanced social automation is needed.

For businesses focusing on comprehensive social media integration and CRM synchronization, Waalaxy offers a more suitable solution compared to Mailchimp's current offerings.


Synchronizing Waalaxy with CRM systems to send prospect data.

Waalaxy's Sequences feature includes social automation capabilities that enable you to get leads from LinkedIn and sync them with your CRM system. This integration allows you to send information about your prospects directly to your connected CRM, streamlining your sales engagement process.

Key features of Waalaxy's social automation:

  • LinkedIn lead generation: Get leads from LinkedIn and add them to your sequences.
  • CRM integration: Connect Waalaxy to popular CRM systems like Hubspot, Pipedrive, Salesforce, and Zoho.
  • Automatic data sync: Send prospect data from Waalaxy to your CRM with just a few clicks.


Mailchimp is primarily an email marketing and automation platform, and its features for social media are focused on cross-posting and ads management rather than lead enrichment or social selling. While Mailchimp does offer some social media integrations, they are not as comprehensive as dedicated sales engagement tools that provide social automation for lead generation and outreach.

Key aspects of Mailchimp's social media features:

  • Cross-posting of email campaigns to social media channels
  • Social media advertising management
  • Limited social media integrations for lead enrichment

If you're looking for a tool that can help you leverage social media for lead generation and sales engagement, you may want to consider other options that specialize in these areas.

Bardeen Logo Icon
Pro Tip:

Pricing Plans - Customization and Budget Flexibility

Waalaxy and Mailchimp both offer pricing models that cater to different user needs, but Waalaxy's flexibility in terms of additional purchasable features provides a slight edge for users requiring more customization.

Waalaxy offers three customizable pricing tiers.

Waalaxy presents a free plan and two paid plans, all priced in Euros, with options to add features like an inbox and extra credits for email finding tools. This allows users to scale their tools as their business grows.

Mailchimp also offers a free plan and multiple tiered options, with its pricing primarily based on the number of contacts and features such as automation and optimization tools. However, unlike Waalaxy, Mailchimp's plans are more rigid with what is included at each level.

For users looking for a more tailored approach to pricing and features, Waalaxy might be the better option, especially for those operating within European markets. However, Mailchimp is a solid choice for users who prioritize a wide range of marketing tools and support options. Consider using Bardeen to enrich email contacts efficiently, enhancing your email marketing campaigns seamlessly.


Waalaxy offers three pricing tiers with varying features and credits.

Waalaxy provides a flexible pricing model to suit different needs and budgets. The tool offers a free plan and two paid plans (Advanced and Business), with prices displayed in Euros. Users can choose to be billed monthly or annually, with a discount for annual billing.

  • Free plan: Includes basic LinkedIn features and 80 invitations per month at no cost.
  • Advanced plan: Priced at €112/month, it includes additional features like a cloud-based solution, CRM synchronization, auto-imports of prospects, and 25 email finder credits.
  • Business plan: The highest tier at €160/month, offering 500 email finder credits, cold emailing automations, and live chat support with real humans.

Users can purchase add-ons like an inbox solution and extra email finder credits. The pricing page allows you to start a free trial without contacting a sales representative.


Mailchimp offers four pricing plans to suit various business needs and budgets.

Mailchimp provides a range of pricing options to accommodate businesses of all sizes, from those just starting out to established enterprises. The platform offers a free plan with basic features and three paid plans with increasing levels of functionality and support.

  • Free Plan: Ideal for businesses just getting started, the free plan includes all the basics for up to 1,000 contacts and a single user seat.
  • Essentials Plan ($13/month): Designed for businesses that need to send the right content at the right time, this plan includes testing and scheduling features for up to 5,000 contacts and 3 user seats.
  • Standard Plan ($20/month): Best suited for businesses looking to optimize their marketing efforts, the Standard plan offers personalization and automation tools for up to 6,000 contacts and 5 user seats.
  • Premium Plan ($350/month): Built for teams that need to scale quickly, the Premium plan provides unlimited contacts, users, and priority support, along with advanced features like multivariate testing and comparative reporting.

All paid plans are billed monthly and include a 30-day email support window for new customers. Mailchimp does not require users to speak with a sales representative to sign up for a plan, making the process simple and straightforward.

Bardeen Logo Icon
Pro Tip:



Bardeen Logo Icon
Pro Tip:



Bardeen Logo Icon
Pro Tip:



Bardeen Logo Icon
Pro Tip:

The Verdict: Which is Best for Cold Outreach?

Choosing between Waalaxy and Mailchimp for cold outreach campaigns depends on your primary communication channel. Waalaxy's strength lies in its LinkedIn integration and multi-channel capabilities, making it ideal for users who prioritize LinkedIn for outreach. The platform provides various templates and personalization options to effectively engage prospects on LinkedIn and through email.

Mailchimp, however, excels with its extensive email template library and user-friendly design. It's better suited for users focusing mainly on email marketing. The platform's ease of use and powerful customization tools make it a top choice for crafting detailed email campaigns.

If LinkedIn is your main outreach channel, Waalaxy is the way to go. For email-centric campaigns, Mailchimp offers the tools and flexibility needed to create impactful communications.

Table of contents
Automate repetitive browser tasks with AI

Bardeen is the most popular Chrome Extension to automate your apps. Trusted by over 200k users.

Get Bardeen free