Best Cold Outreach Tools 2024: Apollo vs Woodpecker

Last Updated on
June 7, 2024
Jason Gong
App automation expert

Apollo and Woodpecker are popular tools for cold outreach, but they offer more than just that. This article digs into how each tool handles cold outreach specifically. Our goal is to help you pick the best tool for your needs.

While both tools have broader applications, we're focusing on their cold outreach capabilities in this comparison. We'll look at how each one can help you contact potential clients or customers through email and other methods.

Bardeen is committed to helping you save time on repetitive tasks. Choosing the right tools is crucial for this, and that's why we're comparing these tools. Learn more about Bardeen, your task copilot.

Campaign CreationAutomated email, tasks, LinkedInStep-by-step campaign setup
DeliverabilitySupports multiple mailboxesEmail warm-up, monitoring
PersonalizationDynamic variables, conditional logicCustom fields, LinkedIn data
AICustomizable AI-generated emailsOpenAI integration for content
Native EnrichmentDetailed contact info, buyer signalsNo native enrichment
Social AutomationAutomate LinkedIn tasksNo social automation
PricingFlexible options, free plan availableSingle package, per-seat pricing

Campaign Creation - Comparing Apollo and Woodpecker's Features

Woodpecker provides a more robust solution for campaign creation compared to Apollo, especially for users seeking detailed customization and multichannel outreach capabilities.

Woodpecker's streamlined campaign creation flow with path, prospects, and summary steps.

Woodpecker's interface guides users through a step-by-step process, enabling the setup of complex sequences with email personalization, scheduling, and LinkedIn integration. In contrast, Apollo supports basic automated emails and tasks but lacks the advanced features like A/B testing and detailed path customization found in Woodpecker.

For sophisticated campaign strategies that involve multiple layers of interaction across various channels, Woodpecker's advanced tools are preferable. Enhance your sales workflow further by incorporating Bardeen to automate and personalize your outreach, making every contact count.


Apollo's Sequences feature supports automated emails, tasks, and LinkedIn outreach.

Apollo's Sequences feature enables users to create automated campaigns for sales engagement, focusing on email and LinkedIn outreach. While it supports basic email sequences and tasks, it has limited functionality for complex branching paths or conditional logic compared to other tools.

Key features of Apollo's Sequences:

  • Automated emails: Emails can be set up to send automatically as part of a sequence.
  • Manual email tasks: Users can create tasks to manually edit and send emails.
  • Phone call tasks: Sequences can include tasks to call prospects.
  • LinkedIn integration: LinkedIn connection requests and messages can be automated within a sequence.

Reddit users express mixed opinions about Apollo's Sequences feature:

😐 "Apollo has its own email sequence function and they've recently added email warm up too." - r/Emailmarketing
😐 "Set up sequence to automate the flow" - r/Emailmarketing


Woodpecker's streamlined campaign creation flow with path, prospects, and summary steps.

Woodpecker makes it easy to create and automate multichannel outreach campaigns. The campaign creation process follows a clear, step-by-step approach:

  • Path: Select the email account to send from and connect it to Woodpecker.
  • Prospects: Import or manually add prospects to target with the campaign.
  • Summary: Review campaign settings before launching.

Key features that help customize and automate campaigns include:

  • Email personalization with custom fields
  • Scheduling and follow-up sequences
  • LinkedIn task integration for multichannel outreach
  • A/B testing for optimizing email content and subject lines
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Deliverability - Boosting Email Success Rates

Woodpecker holds a significant advantage over Apollo when it comes to email deliverability thanks to its built-in email warm-up and monitoring features.

Woodpecker's Warm-up & Recovery feature provides automatic email warming

Apollo, while supporting multiple mailboxes, lacks an integrated solution for warming emails, potentially affecting the user's deliverability and requiring external tools for optimization.

To enhance your email campaigns further, consider using Bardeen to automate personalized email crafting, which can improve open and response rates significantly.

For users who prioritize high deliverability and effective cold emailing, Woodpecker's comprehensive features make it the better choice.


Apollo supports multiple mailboxes for email sequences, but lacks built-in email warming.

Apollo's Sequences feature allows users to connect multiple email aliases for sending campaigns, which can help manage email volume and maintain domain reputation. However, the platform does not provide built-in email warming services, leaving users to handle deliverability optimization on their own or with additional tools.

Key takeaways:

  • Multiple mailboxes supported: Users can link multiple email aliases to distribute campaign sending across inboxes.
  • No native email warming: Apollo does not offer email warming services within the platform to improve deliverability.
  • External tools may be needed: To ensure optimal deliverability, users may need to use additional tools for email warming and reputation management.

Reddit users report mixed experiences with Apollo's Sequences deliverability:

😐 "Allowing link tracking adds some inherent risk when sending emails" - r/Emailmarketing
😐 "beyond bugs and data quality" - r/sales

Success with Apollo's email sequences depends on factors like email volume, content, and proper email warming practices. Users should pay close attention to these aspects to maintain good deliverability.


Woodpecker provides email warm-up and monitoring features to protect deliverability.

Woodpecker offers several features to optimize deliverability rates and help users avoid spam filters when sending cold emails. The platform focuses on adopting best practices for outreach campaigns to ensure emails land in prospects' inboxes.

  • Email Warm-up: Woodpecker provides a built-in email warm-up feature that gradually increases the volume of emails sent from a new mailbox, establishing a positive sending reputation and reducing the risk of emails being flagged as spam.
  • Bounce Shield: The platform protects deliverability with its "Bounce Shield" feature, which detects and handles bounced emails, preventing them from negatively impacting the sender's reputation.
  • Monitoring: Users can monitor their deliverability rates and track key metrics like open rates, click-through rates, and replies directly within the Woodpecker dashboard.
  • Mailbox Integration: Woodpecker allows users to connect multiple mailboxes to their account, enabling them to rotate between inboxes and maintain high deliverability rates across their outreach campaigns.

Reddit users praise Woodpecker for its deliverability-focused features, recommending the platform for its ease of use and effectiveness in cold email campaigns.

👍 "Woodpecker...easy to create campaigns and then view stats all in one place. Highly recommend." - r/Emailmarketing
👍 "Woodpecker...built-in email verification, so you are safe when it comes to deliverability" - r/AutomateTheGrind
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Personalization - Tailoring Emails for Targeted Engagement

Apollo takes the lead in email personalization capabilities within its Sequences feature, offering a more robust and dynamic system compared to Woodpecker.

Apollo's extensive use of dynamic variables for email personalization

Apollo's system allows users to insert any variable from its expansive enrichment database directly into emails, using placeholders for seamless integration. This makes references in emails sound natural and highly tailored to each recipient. In contrast, Woodpecker also offers strong personalization features, including the ability to integrate with LinkedIn for tailored outreach, but lacks the same depth in dynamic variable integration.

Moreover, Apollo supports advanced conditions in email customization, such as conditional logic for displaying content, which Woodpecker does not clearly offer. This capability allows users to craft emails that can automatically adjust content based on specific data points about the lead, enhancing relevance and engagement.

If your goal is to maximize the personalization of your email campaigns, especially using a wide variety of data points, Apollo offers a superior solution. Consider enhancing your email strategies with personalized sales outreach emails using tools like Bardeen for an even more tailored approach.


Easily personalize emails in Apollo using an extensive list of dynamic variables.

Apollo offers a powerful set of tools for personalizing emails within its Sequences feature, allowing users to create highly targeted and relevant messages for their leads. By leveraging Apollo's extensive database of enrichment data, users can dynamically insert personalized fields directly into the body of their emails.

Key features of email personalization in Apollo:

  • Dynamic variables: Easily insert any field from Apollo's enrichment database into emails using {{placeholders}}.
  • Extensive enrichment data: Access a wide range of normalized data points for natural-sounding personalization.
  • Preview and testing: Select an existing lead or send a test email to yourself to preview personalized fields.
  • Conditional logic: Use if/else statements to show different messages based on the presence or value of dynamic variables.
  • Additional elements: Personalize emails further by including meeting invites, Vidyard recordings, and images.

With Apollo's AI-powered writing assistance and the ability to generate personalized openers based on recipient data, users can efficiently create compelling and tailored email content at scale. This level of personalization helps to increase open rates, build stronger connections with leads, and ultimately drive more conversions.


Woodpecker's email personalization options, including first name, last name, company and more.

Woodpecker offers a range of personalization options to tailor email campaigns to each prospect. By integrating with LinkedIn, it can pull in specific characteristics to craft highly targeted outreach.

Key personalization features:

  • Prospect details: Personalize emails with fields like first name, last name, company, and more
  • Snippets: Create reusable text snippets to quickly add personalized content
  • LinkedIn integration: Pull in prospect data from LinkedIn to further customize outreach
  • Custom fields: Define your own custom fields for advanced personalization options
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AI - Customizing Email Content for Targeted Outreach

Apollo provides more versatile AI functionalities for email personalization compared to Woodpecker.

Apollo's AI assistant offers detailed customization for creating emails.

Apollo's AI assistant allows users to input specific details about their company, product, and target persona, which it uses to generate fully customizable emails or specific components like subject lines and openers. This provides a high degree of control over the content and personalization of the emails.

Woodpecker, while also utilizing AI through its integration with OpenAI, primarily focuses on generating personalized email content based on predefined data points.

Woodpecker integrates with OpenAI to automate personalized email creation.

Although both tools automate email personalization, Apollo's additional features, such as the ability to transcribe and analyze video calls, provide a more comprehensive solution for sales teams looking to leverage AI for a variety of tasks.

For those seeking a more in-depth AI-driven approach to email personalization and additional sales tools, Apollo might be the more suitable option. Enhance your sales team's efficiency with AI-driven automation tools from Bardeen.


Apollo AI assistant generates personalized emails based on custom inputs.

Apollo's AI-powered email generation takes personalization to the next level by allowing users to steer the content based on their specific needs. The AI assistant can generate entire emails or specific components like subject lines, openers, and one-liners, all tailored to the user's company, product, and target persona.

Key features of Apollo's AI email generation:

  • Customizable inputs: Provide details about your company, product, and target persona to guide the AI.
  • Granular control: Generate entire emails or specific components like subject lines and one-liners.
  • Personalization at scale: Leverage custom signals for each lead to create highly targeted emails.
  • Additional AI capabilities: Automatically record, transcribe, and analyze video call meetings for insights.

By harnessing the power of AI, Apollo enables users to create highly personalized email campaigns efficiently, saving time and effort while improving engagement rates.


Woodpecker's AI integration with OpenAI to personalize emails for each lead.

Woodpecker's AI capabilities, powered by an integration with OpenAI, allow users to generate personalized email content for each lead in their campaign. This feature leverages custom signals and data points unique to each prospect, enabling highly targeted and relevant outreach at scale.

Key aspects of Woodpecker's AI email personalization:

  • OpenAI integration: Woodpecker connects with OpenAI's language models to generate human-like email content.
  • Personalization at scale: Users can create unique, tailored messages for each lead without manual effort.
  • Custom signals: The AI considers custom data points and signals for each prospect to inform the email content.
  • Efficiency boost: Automating personalized email creation saves significant time while maintaining quality outreach.
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Native Enrichment - Amplifying Lead Data for Targeted Outreach

Apollo clearly has the upper hand when it comes to native lead enrichment capabilities, offering detailed buyer signals and data enrichment directly within its platform.

Apollo's detailed data enrichment dashboard

With Apollo, users can access a comprehensive set of information about their prospects, including job changes, email availability, and engagement levels. This allows for highly personalized and targeted outreach campaigns.

Woodpecker, on the other hand, lacks native enrichment features, which means users must rely on manual data input or integrate with third-party services to obtain similar information. This could result in a slower setup and potentially less accurate data.

If enriching lead data is crucial for your sales strategy, Apollo's built-in features make it a more effective choice. For additional automation in your sales process, consider integrating Bardeen's capabilities to streamline your workflow further.


Apollo provides detailed contact information and signals to personalize outreach.

Apollo's data enrichment capabilities enable users to access a wealth of information about their prospects, empowering them to craft highly targeted and personalized outreach. By providing key details such as job title, work history, location, and contact information, Apollo equips sales teams with the insights they need to connect with their ideal buyers effectively.

  • Comprehensive contact profiles: Apollo offers detailed contact information, including email addresses, phone numbers, and social media profiles, ensuring that sales reps have multiple channels to reach out to their prospects.
  • Buyer signals and insights: The platform provides valuable insights into a prospect's engagement level, such as email opens and clicks, helping sales teams prioritize their outreach efforts and focus on the most promising leads.
  • Seamless integration with sequences: Apollo's enrichment data can be easily incorporated into email sequences, allowing for dynamic personalization based on a prospect's job title, company size, industry, and more.

With Apollo's powerful data enrichment features, sales teams can take their outreach to the next level, creating highly relevant and engaging campaigns that resonate with their target audience.


Woodpecker does not currently offer native lead enrichment capabilities within its platform. This means that users cannot automatically pull in additional data points or buyer signals from external sources to supplement their existing lead information.

While this may be a limitation for some users who rely heavily on enriched lead data, Woodpecker still provides a robust set of features for creating and managing email sequences, personalizing outreach, and tracking engagement metrics.

To work around the lack of native enrichment, users can:

  • Manually enrich their lead data using third-party tools before importing into Woodpecker
  • Integrate with external CRMs or databases that contain enriched lead information
  • Focus on crafting highly targeted and personalized email content based on the available lead data within Woodpecker

While native lead enrichment can be a valuable feature for some sales teams, its absence in Woodpecker does not necessarily hinder the platform's overall effectiveness for running successful email outreach campaigns.

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Social Automation - Automating LinkedIn tasks for effective outreach

Apollo clearly has the advantage when it comes to social automation within its Sequences feature, providing comprehensive tools for LinkedIn engagement directly from the platform.

Apollo's social automation features for LinkedIn engagement tasks.

Apollo allows users to automate tasks such as sending connection requests, direct messages, interacting with posts, and viewing profiles. This functionality saves significant time and effort, enhancing productivity in social selling and prospecting efforts.

In contrast, Woodpecker lacks the capability to automate social media tasks within its Sequences tool. Users cannot enrich leads from social platforms or automate social media messaging, which means manual intervention is required for these actions.

For businesses focusing on leveraging social platforms like LinkedIn for lead generation and relationship building, Apollo’s integrated features provide a clear benefit. Additionally, Bardeen's automation capabilities can further enhance this process by integrating with Apollo to automate and enrich social media tasks, boosting overall outreach efficiency.


Apollo's social automation features for LinkedIn engagement tasks.

Apollo's Sequences feature includes robust social automation capabilities, allowing users to automate LinkedIn tasks directly within the platform. This eliminates the need to manually perform these actions, saving time and effort in social selling and prospecting efforts.

  • LinkedIn tasks: Apollo supports a range of LinkedIn engagement tasks, including sending connection requests, direct messages, viewing profiles, and interacting with posts. These tasks can be automated as part of a sequence.
  • Personalization: Automated LinkedIn tasks can be personalized using contact data, ensuring that messages and connection requests are tailored to each prospect for better response rates.
  • Insights: The "View profile" task enables users to gather key information about a contact before engagement, leading to more effective outreach.
  • Boosting visibility: Interacting with a contact's recent posts helps foster engagement and boosts the user's visibility on the prospect's LinkedIn feed.


Woodpecker does not currently offer social automation features within their Sequences tool. While Woodpecker provides a robust email automation solution, it lacks the ability to enrich leads from social platforms or automate social media messaging as part of a sequence.

This means that users cannot:

  • Pull in additional lead data from social networks
  • Automatically send messages or connection requests via social platforms
  • Incorporate social touches as steps within a sequence

For users looking to integrate social media outreach into their sales engagement workflows, they would need to rely on separate tools or manually perform these tasks outside of Woodpecker.

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Pricing Flexibility - Apollo vs Woodpecker

Apollo provides more flexibility in pricing and features compared to Woodpecker, making it the better choice for diverse user needs.

Apollo offers a tiered pricing structure that includes a free plan, multiple paid options, and a 14-day trial that allows businesses to test more advanced features before committing. This setup supports a wide range of business sizes and needs, from individuals to large organizations.

On the other hand, Woodpecker offers a simpler, single-package pricing which may appeal to users who prefer straightforward options without the complexity of multiple tiers. However, this can be limiting for businesses looking to scale or needing more tailored features.

To enhance your workflow while managing pricing data or prospect details, consider using Bardeen's automation tools to streamline these processes efficiently.


Apollo offers a range of plans to fit different needs and budgets.

Apollo provides flexible pricing options to accommodate various user requirements, from individual sales reps to large organizations. The platform offers a free plan, paid memberships with a 14-day trial, and enterprise-level solutions.

  • Billing model: Users can choose between annual or monthly billing, with discounts for annual commitments.
  • Free plan: Apollo's free tier includes basic features and 100 email credits per month for accounts without a verified corporate domain.
  • Paid plans: Basic, Professional, and Organization plans are priced per user, per month, with increasing credit allocations and features at each tier.
  • Usage-based pricing: Plans include a set number of credits for mobile and export actions, with the option to purchase additional credits as needed.
  • Enterprise features: The Organization plan offers advanced features such as API access, custom configurations, and dedicated support.
  • Free trial: Basic and Professional plans include a 14-day trial, limited to 50 lead credits per user.

Apollo's pricing structure provides flexibility for users to select a plan that aligns with their needs and budget, while offering room for growth as their requirements evolve.


Woodpecker offers a single pricing package for agencies with per-seat pricing.

Woodpecker's pricing model is straightforward, with a single package designed for agencies. The tool uses a per-seat pricing structure, with each seat costing $56 per month when billed monthly or $49 per month when billed annually, providing a slight discount for annual commitments.

Key aspects of Woodpecker's pricing:

  • Free trial: Woodpecker offers a free trial that lasts for either 7 days or until you reach 50 contacted prospects, whichever comes first.
  • Billing options: You can choose between monthly and annual billing, with annual billing offering a small discount.
  • Included features: All core features are included in the single pricing tier, such as unlimited email accounts, team members, A/B tests, and more.
  • No enterprise tier: Woodpecker does not have a separate enterprise tier or mention the need to contact sales for larger deployments.

Overall, Woodpecker's pricing is designed to be simple and accessible for agencies of various sizes, with a single package that includes all key features and a straightforward per-seat cost.

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The Verdict, Which is Best for Automated Campaigns?

Comparing Apollo and Woodpecker reveals key differences. Apollo excels in basic email tasks and LinkedIn automation, making it suitable for straightforward, multichannel campaigns. Woodpecker, however, stands out for its sophisticated campaign customization, A/B testing, and detailed monitoring of deliverability rates.

If you need a simple, effective tool for basic campaigns, Apollo is a good pick. It's user-friendly and integrates well with LinkedIn. For more complex, finely tuned campaigns where deliverability and customization are critical, Woodpecker is the better choice. Its advanced features support a high level of campaign refinement.

Both tools offer value, but your choice should align with the complexity and goals of your outreach campaigns.

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