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How to integrate HubSpot with Pipedrive?

We're Bardeen, we build an AI Agent that does your repetitive work tasks. Companies like Deel and Casafari, use Bardeen connect apps like HubSpot and Pipedrive together to save time and increase productivity.

Are you tired of manually entering data between HubSpot and Pipedrive? Integrating these two powerful tools can save you hours of work each week and help you close more deals. In fact, companies that integrate their marketing and sales platforms see a 12% increase in revenue.

This step-by-step guide will show you how to seamlessly connect HubSpot and Pipedrive, both manually and using AI automation tools like Bardeen. By the end, you'll have a unified view of your customer journey and be able to focus on what really matters: growing your business. Let's get started!


Integrating HubSpot and Pipedrive can help you sync data between your marketing and sales tools, enabling better collaboration and streamlined workflows. In this step-by-step guide, we'll show you how to set up the HubSpot Pipedrive integration quickly and easily.

By connecting HubSpot and Pipedrive, you can:

  • Automatically sync contacts and deals between the two platforms
  • Eliminate manual data entry and reduce errors
  • Gain a more comprehensive view of your customer interactions
  • Improve alignment between your marketing and sales teams

Let's dive in and explore how to integrate HubSpot with Pipedrive to take your business to the next level. For more advanced sales techniques, check out our guide on automating sales prospecting.

Why Integrate HubSpot and Pipedrive? Sync Data for Seamless Sales and Marketing Alignment

Integrating HubSpot and Pipedrive offers significant benefits for businesses looking to streamline their sales and marketing processes. By connecting these two powerful platforms, you can:

  • Sync customer data between your CRM and marketing automation tools
  • Gain a 360-degree view of your customers' interactions with your brand
  • Automate lead nurturing and follow-up tasks
  • Improve collaboration between sales and marketing teams

For example, when a lead fills out a form on your website (captured by HubSpot), their information can automatically be added to Pipedrive as a new contact. Your sales team can then follow up with the lead, armed with valuable context about their interests and behavior.

Similarly, when a deal is won in Pipedrive, that information can flow back into HubSpot, triggering targeted marketing campaigns to nurture the new customer relationship. This two-way sync eliminates manual data entry and ensures that both teams are working with accurate, up-to-date information.

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Integrating HubSpot and Pipedrive creates a seamless, closed-loop system that helps you convert more leads into customers and drive business growth. In the following sections, we'll dive deeper into the key benefits of this integration. For more on how to automate your sales processes, keep reading.

Align Marketing and Sales Efforts for Seamless Customer Experiences

Integrating HubSpot and Pipedrive enables marketing and sales teams to work together seamlessly, providing a unified customer experience from initial contact to closed deal. By connecting these two platforms, you can:

  • Share lead and customer data between marketing and sales, ensuring both teams have a complete view of each prospect's journey
  • Automatically pass qualified leads from marketing campaigns to sales for timely follow-up
  • Sync deal status and customer interactions back to marketing for targeted nurturing and upselling opportunities

For example, let's say your marketing team launches a new ebook and collects leads through a HubSpot landing page. By integrating HubSpot with Pipedrive, those leads can automatically flow into your CRM, triggering a notification for the assigned sales rep to reach out. As the rep moves the deal through the pipeline, their activities and notes are synced back to HubSpot, allowing marketing to see which content and campaigns are driving the most revenue.

This alignment between marketing and sales is crucial for delivering a consistent, personalized experience to your customers. It helps you avoid missed opportunities, duplicate outreach, and mixed messaging that can occur when teams are siloed. By integrating your systems and processes, you can create a well-oiled revenue machine that attracts, converts, and delights customers at every stage of their journey. For more on integrating sales tools, see connecting Excel with other platforms.

Say Goodbye to Tedious Data Entry with HubSpot Pipedrive Integration

Integrating HubSpot and Pipedrive eliminates the need for manual data entry, saving your team valuable time and reducing errors. When you connect these two platforms, information flows seamlessly between them, ensuring that your customer data is always up-to-date and accurate.

For example, when a lead fills out a form on your website, their contact information is automatically added to both HubSpot and Pipedrive. This means your sales team can follow up quickly without having to manually input the data into your CRM. Similarly, when a deal is won or lost in Pipedrive, that status is reflected in HubSpot, giving your marketing team visibility into the success of their campaigns.

By eliminating manual data entry, you not only save time but also reduce the risk of human error. Typos, missing fields, and duplicate entries can all lead to confusion and missed opportunities. With an integrated system, you can trust that your data is consistent and reliable across both platforms.

Plus, when your team isn't bogged down with data entry, they can focus on higher-value activities like building relationships with prospects and closing deals. They'll have more time for personalized outreach, strategic planning, and creative problem-solving – all the things that really move the needle for your business.

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See the Full Picture: How Integrating HubSpot and Pipedrive Provides a 360-Degree View of Your Customers

Integrating HubSpot and Pipedrive gives you a comprehensive view of your customers' journeys, from the first touchpoint to the final sale and beyond. By connecting these two platforms, you can see how your marketing efforts impact sales and how your sales activities influence customer loyalty.

Imagine you're running a campaign to promote a new product. With HubSpot, you can track how many people click on your ads, visit your website, and fill out a form to learn more. When those leads are synced to Pipedrive, your sales team can see which campaign they came from and tailor their outreach accordingly. Using tools to automate sales prospecting further enhances this process.

As your sales reps work their magic and move deals through the pipeline, that information flows back into HubSpot. You can see which types of leads are most likely to convert, how long it takes to close a deal, and which sales activities are most effective. Armed with this data, you can optimize your marketing campaigns and sales processes to drive better results.

But the insights don't stop there. Once a deal is won, you can continue tracking that customer's engagement in HubSpot. Did they attend a webinar? Open your latest newsletter? Submit a support ticket? By seeing the full picture, you can identify opportunities to cross-sell, upsell, and turn happy customers into brand advocates.

Automate outreach and integrate HubSpot and Pipedrive to connect the dots between marketing, sales, and customer success. You'll have the insights you need to make data-driven decisions, improve the customer experience, and grow your business.

Connect HubSpot and Pipedrive in Minutes: A Step-by-Step Integration Guide

Integrating HubSpot and Pipedrive is a simple process that can be completed in just a few steps. To get started, you'll need administrator access to both platforms. Once you have the necessary permissions, you can choose between using a native integration or a third-party tool like Bardeen to connect the two apps.

If you opt for the native integration, follow these steps:

  1. Log in to your HubSpot account and navigate to the Marketplace.
  2. Search for "Pipedrive" and click on the integration.
  3. Click "Install" and grant the necessary permissions.
  4. Map the fields you want to sync between HubSpot and Pipedrive.
  5. Set the sync frequency and any additional settings.
  6. Start the sync and watch your data flow between the two platforms.

Alternatively, you can use Bardeen's AI automation platform to integrate HubSpot and Pipedrive. With Bardeen, you can set up the integration in just a few clicks and take advantage of advanced features like custom field mapping and real-time syncing.

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Regardless of which method you choose, be sure to carefully review the field mappings and sync settings to ensure your data is being transferred accurately. Once the integration is set up, you'll be able to connect HubSpot and Pipedrive, eliminating manual data entry and gaining a more complete view of your customer lifecycle.

With your HubSpot Pipedrive integration up and running, you're ready to streamline your sales and marketing processes. Now, let's dive into some best practices for managing your integration and getting the most value from your connected apps.

Secure Administrator Access in HubSpot and Pipedrive

Before you can integrate HubSpot and Pipedrive, you must have administrator access to both platforms. This ensures you have the necessary permissions to set up the integration and configure the sync settings.

To obtain administrator access in HubSpot:

  1. Log in to your HubSpot account.
  2. Navigate to the Settings menu and click on "Users & Teams."
  3. Find your user profile and click "Edit."
  4. Under "Permissions," select "Administrator" from the dropdown menu.
  5. Save your changes.

To secure administrator access in Pipedrive:

  1. Log in to your Pipedrive account.
  2. Click on your profile icon in the top right corner and select "Company settings."
  3. Navigate to the "Users & Permissions" tab.
  4. Find your user profile and click "Edit."
  5. Under "Role," select "Admin" from the dropdown menu.
  6. Save your changes.

Once you have administrator access in both HubSpot and Pipedrive, you'll be able to seamlessly connect the two platforms and start syncing your data. This crucial step ensures a smooth integration process and allows you to take full advantage of the benefits of connecting HubSpot and Pipedrive.

Select the Right Integration Method for Connecting HubSpot and Pipedrive

When it comes to integrating HubSpot and Pipedrive, you have several options. The most common methods are:

  1. Native Integration: HubSpot offers a native integration with Pipedrive, which allows for a seamless connection between the two platforms. This option is ideal for users who want a quick and easy setup without the need for additional tools.
  2. Third-Party Integration Tools: Another option is to use a third-party integration tool like Bardeen's AI automation platform. These tools often provide more advanced features and customization options, making them suitable for businesses with complex integration requirements.
  3. Custom Integration: For organizations with unique needs, building a custom integration using APIs may be the best approach. This method requires technical expertise but offers the highest level of flexibility and control over the integration process.

Consider factors such as your team's technical skills, the complexity of your data sync needs, and your budget when choosing an integration method. For example, a small business with limited technical resources may opt for the native HubSpot-Pipedrive integration, while a larger enterprise with specific requirements might prefer a custom API integration.

No matter which method you choose, integrating HubSpot and Pipedrive will help you automate sales prospecting, eliminate manual data entry, and gain valuable insights across the customer lifecycle.

Bardeen's tool can automate enrichment and qualification of your leads, saving time and ensuring accuracy.

Map Fields and Configure Settings for a Seamless HubSpot Pipedrive Integration

After selecting your preferred integration method, the next crucial step is to map fields between HubSpot and Pipedrive. This process ensures that data is accurately transferred and synced between the two platforms. Here's how to do it:

  1. Identify the key fields in both HubSpot and Pipedrive that you want to sync, such as contact name, email, phone number, and deal stage.
  2. Using your chosen integration tool, create field mappings that link the corresponding fields in each platform. For example, map the "First Name" field in HubSpot to the "Name" field in Pipedrive.
  3. If necessary, create custom fields in either platform to accommodate unique data points that don't have a direct match.

Once your fields are mapped, configure the sync settings to determine how frequently data should be updated between the two systems. Many integration tools allow you to set up real-time syncing, ensuring that any changes made in one platform are immediately reflected in the other.

For instance, let's say your sales team updates a deal stage in Pipedrive. With real-time syncing, that change would automatically be pushed to HubSpot, keeping your marketing team informed of the deal's progress.

By carefully mapping your fields and configuring your sync settings, you'll create a seamless integration between HubSpot and Pipedrive, enabling your teams to work more efficiently and collaboratively.

Ensure a Smooth HubSpot Pipedrive Integration with These Best Practices

Congratulations on connecting HubSpot and Pipedrive! To make the most of your integration and avoid common pitfalls, follow these best practices:

  1. Regularly review sync settings: Periodically check your integration settings to ensure data is flowing correctly between the two platforms. Verify that fields are mapped accurately and sync frequency aligns with your team's needs.
  2. Clean up duplicate data: After the initial sync, search for and merge any duplicate contacts, companies, or deals in both HubSpot and Pipedrive. Establish a process for identifying and resolving duplicates on an ongoing basis to maintain data integrity.
  3. Train your team: Provide comprehensive training for your marketing and sales teams on how to use the integrated HubSpot Pipedrive system effectively. Cover topics such as data entry best practices, lead handoff processes, and reporting.

For example, if a salesperson updates a deal stage in Pipedrive, they should understand how that change will be reflected in HubSpot and impact marketing activities. By keeping your team informed and aligned, you'll automate sales prospecting and maximize the benefits of integrating HubSpot and Pipedrive.

Remember, a successful integration requires ongoing maintenance and communication. Stay proactive in managing your connected apps, and you'll be well on your way to achieving your sales and marketing goals.

Ensure Accurate Data Flow by Regularly Reviewing Your HubSpot Pipedrive Integration Settings

Once you've successfully set up your HubSpot Pipedrive integration, it's crucial to periodically review your sync settings to maintain data accuracy and consistency between the two platforms. Here are a few key points to keep in mind:

  1. Check field mappings: Verify that the fields in HubSpot and Pipedrive are correctly mapped to ensure data is being transferred to the appropriate locations. If any changes are made to fields in either platform, update the mappings accordingly.
  2. Verify sync frequency: Confirm that the sync frequency aligns with your team's needs. If real-time updates are essential, ensure the integration is set to sync data as frequently as necessary.
  3. Monitor data quality: Regularly spot-check the data in both HubSpot and Pipedrive to identify any discrepancies or errors. Address any issues promptly to maintain data integrity.

For example, if you notice that a contact's phone number is not syncing correctly from Pipedrive to HubSpot, review the field mapping and make any necessary adjustments. By staying proactive and regularly reviewing your HubSpot Pipedrive integration settings, you can ensure that your marketing and sales teams have access to accurate, up-to-date information across both platforms. Tools like GPT in Spreadsheets can further enhance your data management.

Identify and Merge Duplicate Records to Maintain Data Integrity

When integrating HubSpot and Pipedrive, it's common to encounter duplicate records, especially if you've been using both platforms independently for some time. Duplicate data can lead to confusion, inefficiencies, and inaccurate reporting. To ensure your integrated system runs smoothly, it's essential to identify and merge duplicate records.

Start by defining clear criteria for identifying duplicates, such as matching email addresses, phone numbers, or company names. Use HubSpot's built-in duplicate management tools to automatically detect and merge duplicates based on your chosen criteria. For example, if you have two contacts with the same email address, HubSpot can merge them into a single record, preserving all relevant data from both records. Tools like Bardeen can also automate sales prospecting, which helps in managing duplicates efficiently.

In some cases, you may need to manually review and merge duplicates that aren't caught by automated tools. Regularly dedicate time to this task, as it will help maintain data integrity and ensure your team is working with accurate information across both HubSpot and Pipedrive.

By proactively identifying and merging duplicate records, you'll create a cleaner, more reliable database that supports better decision-making and more effective marketing and sales efforts. Additionally, consider using data enrichment to further enhance your data quality and reliability.

Empower Your Team to Maximize the Value of Your HubSpot Pipedrive Integration

Once you've successfully integrated HubSpot and Pipedrive, it's crucial to train your team on how to effectively use the integrated system. Without proper training, your team may struggle to adapt to the new workflow, leading to confusion and inefficiencies.

Start by identifying key team members who will be using the integrated system the most, such as sales reps, marketing managers, and customer service representatives. Schedule training sessions tailored to each role, focusing on the specific features and processes that are most relevant to their day-to-day tasks.

During the training, emphasize the benefits of the HubSpot Pipedrive integration, such as:

  • Streamlined data management
  • Improved collaboration between marketing and sales
  • Enhanced visibility into the customer journey

Provide hands-on exercises and real-world scenarios to help your team become comfortable with the new system. Encourage questions and feedback throughout the training process to ensure everyone is on the same page.

By investing time and resources into training your team on the HubSpot Pipedrive integration, you'll ensure a smooth transition and automate sales prospecting effectively.

Training your team is an essential step in successfully integrating HubSpot and Pipedrive.

Thanks for sticking with us through this guide – we promise it's worth the effort! 😄


In this comprehensive guide, we've covered the essential steps for integrating HubSpot and Pipedrive to align your marketing and sales efforts. By connecting these two powerful platforms, you can:

  • Streamline data management and eliminate manual entry
  • Gain a unified view of the customer journey
  • Improve communication and collaboration between teams

To successfully integrate HubSpot and Pipedrive, remember to:

  1. Obtain administrator access to both platforms
  2. Choose the right integration method for your needs
  3. Map fields and configure settings accurately

Once your integration is set up, follow best practices like regularly reviewing sync settings, cleaning up duplicate data, and training your team to maximize the benefits of the connected system.

By mastering the art of HubSpot Pipedrive integration, you'll be well-equipped to drive growth and achieve your business goals. Connect Google Sheets for more productivity. Happy integrating!

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What is the benefit of integrating HubSpot with Pipedrive using Bardeen?

Integrating HubSpot with Pipedrive allows you to automate data transfer between the two platforms. This helps you maintain consistent and updated information across your CRM systems, ensuring no lead or contact details are missed.

Can I export LinkedIn company data directly to HubSpot and Pipedrive?

Yes, with Bardeen, you can automate exporting LinkedIn company data directly to both HubSpot and Pipedrive. This saves time and keeps your data accurate across platforms.

Is it possible to save a HubSpot contact as a new Pipedrive contact?

Absolutely. Bardeen offers playbooks that allow you to save HubSpot contacts directly into Pipedrive. This ensures your contacts are synced and easily accessible.

How much does Bardeen cost for integrating HubSpot and Pipedrive?

Bardeen offers a free plan for non-premium automations. For premium features, including 24/7 cloud-based automations, the cost is $20/month. You can start with the free plan and upgrade as needed.