As a small business owner or sales professional, you're always on the lookout for tools to streamline your sales process and close more deals. With countless options available, it can be overwhelming to find the right fit for your team. That's why we've compiled a curated list of the 19 best sales tools for small businesses, complete with key features, popular use cases, pros and cons, pricing, and real user reviews from trusted sources like G2, Capterra, and Reddit.
Whether you're looking to automate sales prospecting, improve lead management, or optimize your sales analytics, this comprehensive guide has you covered. Discover the tools that can take your small business sales to the next level and give you a competitive edge in today's fast-paced market.
Bardeen is a game-changing automation tool for small businesses, offering a powerful Chrome extension that automates repetitive tasks, speeds up workflows, and helps you work faster. With its ability to control any browser tab and run 24/7 in the cloud, Bardeen is the ultimate productivity booster. Download the Bardeen Chrome extension for free and see how it can transform your business.
Bardeen's key features make it a top choice for small business automation:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automations. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and affordability. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for automation and web scraping. They appreciate its user-friendliness and extensive integration options.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
Ready to automate your workflows and maximize sales productivity? Sign up to Bardeen's free plan and experience the power of AI sales automation firsthand.
HubSpot is an all-in-one CRM platform that offers a suite of powerful tools for marketing, sales, content management, and customer service. Its Marketing Hub is a comprehensive solution that helps businesses attract, engage, and delight customers through personalized marketing campaigns. HubSpot's user-friendly interface, robust features, and seamless integration capabilities make it a top choice for small businesses looking to streamline their marketing efforts and drive growth.
HubSpot Marketing Hub offers a wide array of features designed to support the entire customer journey:
G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars. They praise its comprehensive feature set, ease of use, and ability to unify marketing efforts. Some noted the learning curve for advanced features and pricing considerations for larger contact databases.
On Capterra, HubSpot Marketing Hub earns an overall rating of 4.5 out of 5. Reviewers highlight the platform's automation capabilities, reporting, and seamless integration with sales tools. A few mentioned the need for better analytics for social media and SEO.
Feedback on Reddit suggests HubSpot is a robust solution for businesses willing to invest time and resources into learning the platform. Users appreciate the all-in-one functionality but advise carefully evaluating pricing and specific feature needs before committing.
Zoho is a comprehensive suite of business software applications that includes a powerful CRM with AI-powered sales tools. Zoho's AI assistant, Zia, provides intelligent insights and automates tasks across various Zoho products, making it an excellent choice for small businesses looking for an all-in-one solution.
Zoho's AI-powered sales tools offer a range of features to help small businesses streamline their sales processes:
Capterra users give Zoho CRM an overall rating of 4.0, praising its customization options, ease of use, and affordable pricing. Some reviewers note that the advanced features have a learning curve.
On G2, Zoho CRM has an average rating of 4.1 out of 5 stars. Users highlight the platform's feature-rich offerings and seamless integration with other Zoho applications, while some mention the need for better customer support.
Reddit users appreciate Zoho One's cost-effectiveness and comprehensive suite of tools, noting that it may not be as specialized as some standalone solutions but offers great value for small businesses.
Salesforce is a comprehensive customer relationship management (CRM) platform that empowers sales teams to connect with customers, close more deals, and streamline sales processes. With its robust feature set, including lead and opportunity management, sales forecasting, and AI-powered insights, Salesforce is an essential tool for small businesses looking to optimize their sales efforts and drive growth.
On G2, Salesforce Platform has an average rating of 4.5 out of 5 stars from 1,980 reviews, with 76% of users giving it 5 stars. Users praise its comprehensive feature set, customization options, and scalability.
Capterra reviewers give Salesforce Sales Cloud an overall rating of 4.0, highlighting its lead and opportunity management, sales forecasting, and mobile accessibility. Some noted the platform's complexity and cost as potential drawbacks.
On Reddit, users discuss Salesforce's value in managing sales activities, ensuring data continuity, and supporting decision-making. They note that proper implementation and integration are key to realizing its full benefits, and suggest alternatives like Pipedrive and Freshsales for simpler, more cost-effective options.
Copper is a CRM platform built specifically for small businesses using Google Workspace. Its seamless integration with Google apps and focus on simplifying customer relationship management for small teams make it a popular choice in this category.
Copper offers several features that are valuable for sales analytics:
G2 users give Copper an average rating of 4.5 out of 5 stars. Many praise its ease of use and Google integrations, while some note minor UX issues.
On Capterra, Copper has an overall rating of 4.0. Reviewers highlight the time savings and helpful automation, though a few mention a learning curve.
Discussions on Reddit suggest Copper works well for small businesses needing a basic CRM with email sequencing and lead scoring. However, some feel the pricing and feature set may not fit all use cases compared to alternatives.
Pipedrive is a top-rated sales CRM and pipeline management tool designed to help small businesses organize and streamline their sales processes. With features like contact and deal management, sales forecasting, and customizable pipelines, Pipedrive enables sales teams to focus on closing deals and driving revenue growth.
Pipedrive's key features are closely aligned with the needs of small business sales teams:
On Capterra, Pipedrive has an overall rating of 4.0 out of 5 based on 1,898 reviews. Users praise its ease of use, customization options, and helpful workflow automations. Some reviewers note occasional data sync issues and a desire for more robust reporting.
G2 users give Pipedrive 4.3 out of 5 stars. Positive reviews highlight the visual deal pipeline, email integration, and mobile app. A few less satisfied reviewers mention the learning curve and wish for more granular access controls.
In threads on Reddit's r/sales community, Pipedrive is frequently recommended as an affordable, user-friendly CRM for small business sales teams. Comments note its simple deal tracking, email sync, and ability to centralize customer data as key benefits.
Nutshell is an all-in-one CRM and email marketing platform designed specifically for B2B organizations. It stands out as a top sales tool for small businesses due to its robust analytics features, seamless email marketing integration, and user-friendly interface. Nutshell's analytics tools enable sales teams to track performance metrics, generate insightful reports, and make data-driven decisions to optimize their sales process.
Nutshell's key features cater to the needs of small businesses looking to streamline their sales process:
On Capterra, Nutshell has an overall rating of 4.0 out of 5 based on 15 reviews. Users praise its automation capabilities, user-friendly interface, and helpful customer support. Some reviewers note minor UX issues and a learning curve due to the feature-rich platform.
G2 reviewers give Nutshell an average rating of 4.3 out of 5 stars. Many users highlight the platform's ease of use, time-saving benefits, and seamless integrations. A few reviewers mention the need for more customization options and occasional performance hiccups.
Insightly is an analytical CRM platform that integrates natively with Gmail and Google Workspaces, making it a great fit for small businesses already using these tools. Its ability to automatically capture lead and customer data, coupled with customizable reporting, allows small businesses to gain valuable insights without complex setup or administration.
The key features of Insightly focus on streamlining sales analytics for small businesses:
On G2, Insightly has an average rating of 4.2 out of 5 stars from 897 reviews. Many users praise its automation capabilities and ease of use for streamlining sales processes.
Capterra reviewers give Insightly an overall rating of 4.0, noting its value for small businesses to manage customer relationships efficiently. Some mention a learning curve for maximizing its customization potential.
Reddit and TrustRadius feedback indicates Insightly works well for businesses wanting a straightforward CRM to centralize sales data without excess complexity. Users appreciate features like email integration and customizable pipelines for tailoring it to their sales workflow.
Nimble CRM is an excellent sales analytics tool for small businesses that unifies contacts from various sources into a single comprehensive database. It enables businesses to track and manage customer relationships effectively while providing valuable insights through predictive analysis, sales forecasting, and opportunity management features.
Nimble CRM offers several key features that make it well-suited for sales analytics in small businesses:
On G2, users praise Nimble CRM's ability to integrate with social media and boost sales. It has an average rating of 4.5 out of 5 stars.
Capterra reviewers give Nimble CRM an overall rating of 4.0, highlighting its ease of use and helpful automation features. Some noted the learning curve and pricing as potential drawbacks.
Feedback on Reddit suggests Nimble CRM is an effective tool for solo entrepreneurs and sales teams. Users appreciate the contact enrichment and follow-up reminders. The consensus is it provides good value for managing relationships, with some noting the pricing is on the higher end.
Freshworks is a comprehensive AI-powered sales CRM software that enables small businesses to efficiently manage their sales processes and close deals faster. With features like AI-driven insights, automated tasks, and customizable workflows, Freshworks is an excellent choice for growing businesses looking to streamline their sales operations.
Freshworks offers several key features that make it a valuable tool for small businesses:
On Capterra, Freshworks has an overall rating of 4.0 out of 5, with users praising its ease of use, helpful automation features, and time-saving benefits. Some reviewers noted minor UX issues and a learning curve.
G2 reviewers give Freshworks a 4.5 out of 5 stars, highlighting its intuitive interface, flexibility, and excellent customer support. A few users mentioned occasional bugs and limited customization options.
Reddit users generally have positive opinions about Freshworks, appreciating its comprehensive feature set and suitability for small businesses. However, some users have reported issues with customer support and occasional glitches.
Drift is a popular AI-powered sales tool that helps businesses engage website visitors and drive more conversations. By using intelligent chatbots and real-time messaging, Drift enables sales teams to connect with prospects at the right time, qualify leads, and book meetings faster.
Drift offers several key features that make it an effective tool for sales teams:
On G2, Drift has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Many users praise its effectiveness at engaging prospects and generating pipeline. One reviewer noted "Drift's ability to mimic human behavior borders on scary good."
Capterra reviewers give Drift an overall rating of 4.5, highlighting the time savings and lead gen benefits. A common theme is that Drift modernizes the B2B website experience. Some cons mentioned are the learning curve and wish for more customization options.
Across Reddit, users discuss Drift's value for real-time prospect interactions. Some felt it generated too many unqualified leads, while others had success after optimizing messaging. Overall the sentiment is positive for companies with the bandwidth to manage chat conversations.
Saleshandy is a powerful sales automation tool designed specifically for small businesses. It offers a comprehensive suite of features to streamline and automate various aspects of the sales process, making it an ideal choice for businesses looking to boost their sales efficiency and productivity.
Saleshandy offers several key features that make it stand out as a top sales tool for small businesses:
Saleshandy has received positive reviews from users on various platforms. On Capterra, it has an overall rating of 4.5 out of 5 based on 100+ reviews. Users praise its ease of use, personalization features, and email deliverability optimization.
On G2, Saleshandy has an average rating of 4.6 out of 5 from 500+ reviews. Customers appreciate its effective cold email automation, intuitive interface, and helpful customer support.
Reddit users have also shared positive experiences with Saleshandy, highlighting its ability to streamline outbound sales processes and improve lead generation efforts for small businesses.
Calendly is a popular meeting scheduling tool that simplifies the process of booking sales meetings. It allows sales reps to easily schedule appointments with prospects by providing a customizable scheduling link, eliminating the back-and-forth emails typically involved in scheduling.
Calendly offers several key features that make it an essential tool for scheduling sales meetings:
On Capterra, Calendly has an overall rating of 4.0 out of 5. Users praise its ease of use, time-saving automation, and seamless integration with their workflows. Some note minor UX issues and a learning curve for advanced features.
G2 reviewers give Calendly 4.7 out of 5 stars. Positive reviews highlight the improved communication and efficiency for scheduling. Suggestions include more customization for automated emails and smoother flows for linked events.
Across Reddit, users find Calendly extremely helpful for streamlining scheduling and eliminating tedious back-and-forth. Most recommend it enthusiastically, with caveats around clarifying available times upfront. The consensus is it provides a professional and efficient scheduling experience.
Kaspr is an all-in-one LinkedIn prospecting tool designed for individual contributors, SDRs, and recruiters looking to automate parts of their sales outreach on the platform. Its Chrome extension retrieves contact info from LinkedIn, Sales Navigator, and Recruiter Lite, making it a top choice for sales teams primarily prospecting on LinkedIn.
These LinkedIn-focused features make Kaspr a strong choice for small businesses:
On G2, a user praises Kaspr's "nice LinkedIn extension" and "accurate data," rating the tool's user-friendliness, LinkedIn integration, and data accuracy. However, they note limitations in retrieving data for smaller companies and recent job changes.
Another G2 reviewer is "satisfied" with Kaspr, finding the data accurate and the tools convenient. They mention Kaspr is helping increase their sales conversions and visibility at work.
Reddit users recommend Kaspr as one of the tools to consider for LinkedIn lead generation, alongside others like Lusha and Phantombuster.
Lusha is a powerful sales intelligence platform that helps businesses find and connect with the right decision-makers using accurate B2B contact and company data. With Lusha, sales teams can access direct phone numbers, verified email addresses, and other crucial information to fuel their outreach strategies and close more deals.
Lusha offers several standout features that make it an excellent choice for small businesses looking to level up their sales prospecting:
On G2, Lusha has an average rating of 4.3 out of 5 stars based on over 1,400 reviews. Many users praise its data accuracy, time-saving benefits, and seamless CRM integration.
Capterra reviewers give Lusha an overall score of 4.0, highlighting the platform's ease of use and ability to quickly find decision-maker contact information. However, some mention the high cost and occasional outdated data as drawbacks.
Sentiment on Reddit is mixed, with some users expressing frustration about receiving unsolicited sales calls and emails sourced from Lusha. The consensus seems to be that while Lusha is an effective prospecting tool, individuals should be able to easily opt out of the database.
EngageBay is an all-in-one marketing, sales, and support CRM that helps small businesses streamline their customer interactions across the entire lifecycle. Its robust feature set, affordable pricing, and positive user reviews make it an excellent choice for small teams looking to automate and scale their sales efforts.
These features enable you to attract web visitors, capture leads, nurture them through the sales process, and provide excellent support to retain customers for the long term.
On Capterra, EngageBay has an overall rating of 4.0 from 15 reviews. Users praise its value for money, ease of use, and helpful automation. Some note minor UX issues and a learning curve.
G2 reviewers give EngageBay 4.6 out of 5 stars. They highlight benefits like keeping all customer data in one place, time savings from automation, and responsive support. A few mention the lack of email threading as a downside.
EngageBay is frequently recommended on Reddit as a more affordable alternative to HubSpot with a robust feature set. Users appreciate the simple pricing structure and ability to scale usage as their business grows.
Zendesk is a comprehensive customer service solution that helps businesses of all sizes deliver exceptional support experiences. While primarily known for its customer service capabilities, Zendesk also offers powerful tools for sales teams, making it a valuable addition to this list of top sales tools for small businesses.
Zendesk's sales features focus on enabling teams to build stronger customer relationships and close more deals:
On G2, Zendesk Sell has an average rating of 4.2 out of 5 stars from 485 reviews. Users praise its lead and deal management capabilities, automation features, and seamless integration with Zendesk's customer service platform.
Capterra reviewers echo similar sentiments, with Zendesk Sell earning an overall rating of 4.4. Customers appreciate the tool's ease of use and ability to streamline sales processes. Some note that the pricing can be a bit high and customer support isn't always the most responsive.
Across Reddit, users find Zendesk Sell to be a solid choice for sales teams, particularly those already using Zendesk for customer service. However, many suggest that Zendesk's strengths lie more in support than sales, and that dedicated CRM platforms may be a better fit for sales-focused businesses.
Apollo.io is an all-in-one sales intelligence and engagement platform that helps small businesses prospect, engage, and drive more revenue. With a robust B2B database of over 275M contacts and 73M companies, Apollo.io provides accurate data for sales teams to discover and connect with potential customers.
Apollo.io offers several features that make it an excellent choice for small businesses looking to scale their sales efforts:
On G2, Apollo.io has an average rating of 4.8 out of 5 stars from over 7,000 reviews. Many users praise its lead generation and sales engagement capabilities.
Capterra reviewers give Apollo.io an overall rating of 4.0, with many citing the benefits of its vast database and outbound automation features. Some noted minor data quality issues.
Discussions on Reddit indicate Apollo.io provides good value for the price compared to alternatives. Users appreciate the all-in-one platform, though some encountered a percentage of bounced emails. The general consensus is it's an effective tool with some room for improvement in data accuracy.
Magical is a productivity app that speeds up repetitive tasks as you work, without requiring any APIs or integrations. With just a browser extension and a simple keystroke, Magical automates mundane tasks like messaging, data entry, sourcing, and prospecting workflows.
Magical is designed for non-technical users, offering no-build task automations that work across any app. Use Magical to quickly personalize and expand messages as you type, move data from app to app to keep databases up to date, or move data into spreadsheets instantly. You can even use AI to write new messages for you using quick replies or custom prompts, wherever you work.
Magical goes beyond the top 5,000 apps, connecting popular apps and even internal and homegrown sites. It learns from how you work and suggests automations, or you can simply describe what you want automated and Magical will build it for you, putting the power of automation in the hands of those doing the work.
On G2, Magical has an average rating of 4.8 out of 5 stars. Users praise its ability to save time by automating repetitive tasks like prospecting on LinkedIn.
On Capterra, reviewers give Magical an overall rating of 4.0, highlighting the automation of drip campaigns and follow-ups as a major time saver. Some noted the browser can freeze up due to high processing usage.
Reddit users find Magical helpful for scraping lead lists from LinkedIn Sales Navigator to Google Sheets. The general consensus is that it provides good value for growing a LinkedIn presence when used responsibly, although there is a learning curve to set up.
Choosing the best sales tools for your small business depends on your specific needs, budget, and the size of your sales team. Key factors to consider include ease of use, automation capabilities, integration with existing tools, and scalability as your business grows.
Based on our review of the top sales tools, the three most popular options for small businesses are Bardeen, HubSpot, and Zoho. Bardeen stands out for its AI-powered automation, ability to control any browser tab, and seamless integration with over 100 apps. Installing Bardeen's Chrome extension is a quick and easy way to start automating your sales workflows and saving time on repetitive tasks.
HubSpot and Zoho are also excellent choices, offering comprehensive CRM platforms with robust features for marketing, sales, and customer service. However, they may require more setup and have a steeper learning curve compared to Bardeen.
To get started with automating your sales process, we recommend downloading Bardeen's Chrome extension for free and exploring its AI-powered automation capabilities. You can also sign up for a 14-day free trial of Bardeen's premium features to see how it can help you save time and grow your business.
By implementing the right sales tools and automating repetitive tasks, you can focus on what matters most - building relationships with your customers and closing more deals.
SOC 2 Type II, GDPR and CASA Tier 2 and 3 certified — so you can automate with confidence at any scale.
