How to connect Google Calendar + Salesforce

Google Calendar and Salesforce are two powerful platforms that, when integrated, can streamline your workflow and enhance productivity. Google Calendar, a widely used scheduling tool, allows you to manage your time efficiently, while Salesforce, a leading CRM system, provides a centralized hub for managing and interacting with customers. The integration of these two platforms allows you to automate tasks such as creating a Salesforce lead or account directly from a Google Calendar event, saving time and reducing the risk of manual errors. For instance, you can use the Create a Salesforce lead from a Google Calendar event playbook to automate this task.

Moreover, this integration not only simplifies task management but also enhances the customer relationship management process. You can seamlessly transfer information between the two platforms, ensuring that all customer interactions are logged and easily accessible. For example, with the Sync Google Calendar events with Salesforce playbook, you can ensure that all your meetings and events are reflected in both platforms, keeping your schedule and customer interactions in sync.