Find the best lead enrichment tools to enhance your sales.
By the way, we're Bardeen, we build a free AI Agent for doing repetitive tasks.
If you need lead enrichment, you might love Bardeen's AI Agent for sales. It automates data enrichment and saves you hours on manual tasks.
Looking for the best lead enrichment tools to supercharge your sales and marketing efforts? With so many options on the market, it can be challenging to know where to start. That's why we've done the research for you and compiled a curated list of the 14 top lead enrichment tools, complete with key features, pros, cons, pricing, and real user reviews.
In this comprehensive guide, you'll discover powerful tools like Bardeen, ZoomInfo, and Leadspace that can help you fill in missing lead data, identify high-value prospects, and personalize your outreach for maximum impact. Whether you're a small business owner or an enterprise sales leader, you'll find the perfect solution to fit your needs and budget.
We've sorted each tool by its standout features, strengths, weaknesses, and what actual customers have to say about their experiences. By the end of this article, you'll have all the information you need to make an informed decision and take your lead generation and conversion rates to the next level. Let's dive in!
Bardeen is a popular automation tool that enables users to automate repetitive tasks across various web apps without any coding. It offers a user-friendly interface and powerful features, making it an attractive choice for individuals and teams looking to streamline their workflows and boost productivity.
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On G2, Bardeen has an impressive average rating of 4.9 out of 5 stars from 32 reviews. 96% of users gave it a 5-star rating, praising its ease of use and time-saving capabilities.
Capterra reviewers give Bardeen an overall rating of 4.5, with high marks for ease of use (4.8), customer service (5.0), and value for money (5.0). Users appreciate its ability to automate repetitive tasks and integrate with multiple apps.
Reddit sentiment is generally positive, with users highlighting Bardeen's effectiveness for lead generation, data scraping, and Notion automations. Some express concerns about the pricing model for heavy usage of premium features, but overall recommend the tool for its powerful capabilities.
Clearbit is a popular lead enrichment tool that helps sales and marketing teams become more data-driven. By instantly filling in data gaps and keeping contacts fresh, Clearbit enables businesses to convert their best opportunities faster.
Clearbit offers several standout capabilities:
On G2, Clearbit has an average rating of 4.4 out of 5 stars from 623 reviews. 66% gave it 5 stars, praising the ease of use and time savings.
Capterra reviewers highlight Clearbit's ability to find accurate contact data at scale. They note the high hit rate saves significant time for sales teams.
Discussions on Reddit indicate Clearbit is an effective tool for lead enrichment when handling high volumes of inbound leads. Users compare it favorably to other options like ZoomInfo and DiscoverOrg.
Cognism is a popular lead enrichment tool trusted by over 1,000 revenue teams worldwide. It provides high-quality contact and company data, including verified business emails and phone-validated mobile numbers, to help businesses connect with their ideal prospects.
On G2, Cognism has an average rating of 4.6 out of 5 stars from 692 reviews. Many users praise the quality of contact data, especially for the EMEA region, and the ability to find decision-makers quickly.
Capterra reviewers highlight Cognism's user-friendly interface and helpful customer support. Some note minor data inaccuracies for specific countries or contact names with special characters.
Reddit users generally have positive experiences with Cognism, particularly for EU-based businesses. They find the data quality comparable to competitors like ZoomInfo and Lusha. Some recommend Lusha for even larger databases in Europe.
Lead411 is a popular lead enrichment tool that provides comprehensive and accurate contact and company data. With over 450 million contacts across 20 million companies worldwide, Lead411 helps businesses find and reach out to their ideal prospects more effectively.
On G2, Lead411 has an average rating of 4.5 out of 5 stars from 455 reviews. Users praise the browser extension, ease of use, and customer support, while some note occasional data inaccuracies.
Capterra reviewers highlight Lead411's affordability and constantly improving data quality. They appreciate features like revenue verification and SIC codes for understanding nonprofits.
Feedback on Reddit suggests Lead411 offers good value for the price compared to alternatives like ZoomInfo. Users find the Bombora intent data integration to be a game-changer for identifying in-market prospects.
Enricher is a powerful data enrichment tool that helps businesses unlock the full potential of their data by providing accurate and up-to-date information on over 2.5 billion unique individuals. With its advanced technology and comprehensive data attributes, Enricher enables companies to make data-driven decisions with confidence and create personalized marketing strategies that drive results.
While Enricher is not yet listed on popular review sites like G2 and Capterra, the company claims high ratings on other platforms. On Trustpilot, Glassdoor, and Capterra, Enricher boasts an impressive 4.9 out of 5-star rating.
FullContact is a popular lead enrichment tool that helps businesses identify and understand their website visitors in real-time. By revealing high-intent leads and providing professional contact information, FullContact enables companies to connect with qualified customers at the moment they are evaluating their product.
On G2, FullContact has an average rating of 4.3 out of 5 stars from 100 reviews. Many users praise the data enrichment capabilities and ease of API integration. However, some note the matching rate could be higher and pricing gets expensive.
A Capterra reviewer found FullContact's customer service lacking, giving it 1 star and advising others not to "waste your time." But another reviewer on G2 appreciated the increased lead matching from using webhooks, despite wanting a higher rate limit for bulk processing.
Pipl is a powerful identity management solution that helps fraud and investigation professionals in various industries locate individuals and collect personal and official information. By assembling online identity data from multiple sources, Pipl creates a comprehensive picture of a person's digital identity, making it a valuable tool for background checks and analyzing associations between people.
On Capterra, users praise Pipl's ability to provide information on hard-to-find individuals but note the high cost and difficulty in obtaining an account. It has an overall rating of 4.0 out of 5.
G2 reviewers appreciate Pipl's comprehensive search results and its usefulness for background checks and investigations. However, some mention inaccuracies in the data. Pipl has an average rating of 4.4 out of 5 stars on G2.
Reddit users in the OSINT community discuss Pipl's effectiveness for private investigators but question its value for small businesses due to its high price and search limitations. Opinions are mixed, with some finding it valuable while others consider it overpriced.
BeenVerified is a popular lead enrichment tool that helps businesses verify and gather additional information about their leads. With BeenVerified, you can quickly access public records, contact information, and social media profiles to gain a more comprehensive understanding of your prospects.
While G2 reviews were unavailable, BeenVerified has generally positive reviews on other platforms. Users praise the tool's ease of use and the breadth of information it provides. However, some reviewers note that the data may not always be up-to-date or accurate.
Demandbase is a comprehensive ABM platform that helps align sales and marketing efforts to engage target accounts across multiple channels. Its account identification and intent data features make it a popular choice for B2B companies looking to personalize their outreach and improve conversion rates.
On Capterra, Demandbase has an overall rating of 4.0, with users praising its customer service, reporting capabilities, and ability to personalize experiences. Some noted the learning curve and desire for more technical support.
G2 reviewers give Demandbase 4.3 out of 5 stars across 1,593 reviews. They highlight the platform's account prioritization, intent data, and multi-channel campaign tools. Users appreciate the depth of features for both sales and marketing.
Sentiment on Reddit is generally positive, with users finding Demandbase valuable for ABM programs when used at the right level of maturity and budget. Some question the reliability of intent data, but most agree it's one of the leading platforms for B2B.
Datanyze is a popular lead enrichment tool that helps sales and marketing professionals find and connect with B2B prospects. With its Google Chrome extension, Datanyze provides actionable contact information, including email addresses, direct dial, and mobile numbers, directly from LinkedIn profiles and company websites.
On G2, Datanyze has an average rating of 4.2 out of 5 stars from 444 reviews. Users praise the tool's ability to find direct phone numbers and its sales excellence. However, some reviewers express frustration with poor customer support.
Capterra reviews are mixed, with some users finding Datanyze easy to use and valuable for gleaning information. Others complain about being charged unexpectedly and having difficulty contacting support.
On Reddit, users discuss the challenge of removing personal information from Datanyze, as the company allegedly does not comply with opt-out requests. The consensus is that it may be nearly impossible to have data fully removed.
BuiltWith is a popular lead enrichment tool that provides detailed technology and ecommerce data for over 673 million websites. By identifying the web technologies used by potential leads, BuiltWith enables sales and marketing teams to personalize their outreach and improve conversion rates.
On G2, BuiltWith has an average rating of 4.3 out of 5 stars from 57 reviews. Users praise its accuracy, powerful filtering options, and ability to provide valuable insights for personalized outreach.
Capterra reviewers appreciate BuiltWith's ease of use and integration with other tools, though some note the pricing could be more competitive. One user switched from Leadpages, citing BuiltWith's superior customization and integration capabilities.
Reddit users discuss BuiltWith's solid market position, attributing it to the significant data crawling and processing required to offer such a comprehensive solution. While they mention a few alternatives like Datanyze and SimilarTech, the consensus is that BuiltWith remains a top choice for its unique features and extensive database.
Leadfeeder, now part of Deal Front, is a popular B2B lead generation tool that identifies companies visiting your website by leveraging Google Analytics data. It provides valuable insights into visitor behavior, helping sales and marketing teams focus their efforts on the most promising leads.
On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews. Many users praise its lead tracking, analytics, and team collaboration features, while some note issues with data accuracy and lack of certain integrations.
Capterra reviews are mixed, with some users highly satisfied with Leadfeeder's insights and efficiency gains, and others expressing concerns about data quality and pricing. The overall rating is 4.0, but recent reviews are more critical.
Discussions on Reddit suggest that while Leadfeeder can be valuable for identifying intent-driven leads, users should be thoughtful in their outreach approach to avoid appearing "creepy". Aligning with marketing and delivering relevant content is recommended over citing the tool itself.
Reverse Contact is a powerful lead enrichment tool that helps businesses gather comprehensive contact and company data from just an email address. With its real-time data gathering capabilities and seamless integration with popular CRM and automation tools, Reverse Contact has become a go-to solution for sales and marketing teams looking to optimize their lead generation and outreach efforts.
On G2, Reverse Contact has an impressive average rating of 4.6 out of 5 stars from 100 reviews. Users praise the tool's speed, accuracy, and ease of use, with many noting significant time savings and improved outreach results.
While not listed on Capterra, reviewers on G2 consistently highlight Reverse Contact's ability to enrich lead data, validate contact information, and provide valuable insights for prioritizing outreach efforts. Some users mention minor issues with personal email matching and pricing, but overall feedback is overwhelmingly positive.
SalesIntel is a go-to-market intelligence platform that provides B2B contact and company data to help sales and marketing teams improve pipeline efficiency. With a database of over 100 million human-verified contacts and 22 million company profiles, SalesIntel enables users to identify ideal customers, surface in-market accounts, and access accurate decision-maker contact information.
On G2, SalesIntel has an average rating of 4.3 out of 5 stars from 335 reviews. Users praise the high data accuracy, responsive research team, and helpful Chrome extension. Some noted that site navigation and data exports could be slow.
Capterra reviewers appreciate SalesIntel's customer support, easy CRM integrations, and ability to find accurate contact information. A few mentioned limitations around requesting data on already verified contacts.
Comments on Reddit suggest SalesIntel is viewed as a more affordable alternative to ZoomInfo, though opinions vary on data quality between the two platforms. Overall, SalesIntel appears to be a solid choice for teams needing human-verified B2B contact and company data.
In this article, we reviewed 14 of the best lead enrichment tools available in the market. When choosing the right tool for your business, consider factors such as data accuracy, integrations with your existing tools, pricing, and the specific features that align with your use cases.
Among the tools mentioned, Bardeen and Cognism stand out as the most popular choices. Bardeen offers a user-friendly automation platform with a generous free plan, making it an excellent starting point for businesses looking to streamline their lead enrichment processes. Sign up for Bardeen's free plan to experience its powerful features and time-saving capabilities.
Cognism is also highly-rated, providing accurate data enrichment and seamless integrations with popular CRMs and marketing platforms. Consider trying these tools to enhance your lead data and improve your sales and marketing efforts.
Ultimately, the best lead enrichment tool for your business will depend on your specific needs and budget. Take advantage of free trials and demos to evaluate each tool's performance and user experience before committing to a paid plan. By investing in the right lead enrichment solution, you can unlock valuable insights, personalize your outreach, and drive better results for your business.
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