
Explore 18 alternatives to ZoomInfo for lead enrichment.
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Lead enrichment is a crucial process in B2B sales that involves adding detailed information to lead records, allowing sales teams to better understand and engage with their prospects.
By leveraging various data types, such as contact, account, intent, and social media data, sales professionals can create comprehensive profiles and automate sales prospecting to optimize their strategies and outcomes. AI-powered tools like Bardeen can streamline the lead enrichment process, saving time and improving the effectiveness of sales efforts.
Bardeen is a smart choice for those looking for a ZoomInfo alternative, thanks to its AI-powered automation capabilities and wide range of integrations. With Bardeen, you can automate repetitive tasks, speed up workflows, and get through time-consuming activities faster. Why not give it a try and sign up for Bardeen's 14-day free trial of premium features to see how it can help your business?

Bardeen offers several key features that make it stand out as a ZoomInfo alternative:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automation capabilities. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its affordability and time-saving benefits. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit as some other ZoomInfo alternatives, Bardeen has generally positive sentiment among users who have tried it for web scraping and workflow automation. They appreciate its user-friendliness and extensive integration options.

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Apollo.io is an all-in-one sales intelligence and engagement platform that provides a comprehensive B2B database, email verification, and automation capabilities. It stands out as a ZoomInfo alternative due to its robust data accuracy, affordability, and seamless integration of prospecting and outreach features.

Apollo.io offers essential features for sales teams looking to streamline their prospecting and outreach efforts:
On G2, Apollo.io has an impressive average rating of 4.8 out of 5 stars based on over 7,000 reviews. Users praise its ease of use, data quality, and comprehensive feature set.
Capterra reviewers give Apollo.io an overall rating of 4.5, highlighting its helpful lead generation capabilities and responsive customer support. Some users note minor UX improvements could be made.
Reddit sentiment is generally positive, with users appreciating Apollo.io's affordability and data reliability compared to ZoomInfo. However, some mention the need to verify emails through additional tools for optimal deliverability.
Cognism is a top choice for sales and marketing teams looking for a robust ZoomInfo alternative. With its extensive database of accurate B2B contact information, including phone-verified mobile numbers, Cognism enables users to connect with key decision-makers at scale. The platform's integration of intent data and sales trigger events helps prioritize outreach to prospects most likely to convert.

Cognism's key features focus on delivering high-quality contact data and actionable insights:
On G2, Cognism has an impressive overall rating of 4.6 out of 5 stars based on 692 reviews. Users praise the platform's data accuracy, ease of use, and responsive customer support.
Capterra reviewers echo these sentiments, highlighting Cognism's intuitive interface and the value of phone-verified mobile numbers for sales outreach. Some users note minor issues with data coverage in specific regions.
Clearbit is a highly regarded alternative to ZoomInfo, offering a comprehensive suite of data enrichment and lead generation tools. With its seamless integration capabilities and extensive database, Clearbit enables businesses to enhance their sales and marketing efforts by providing accurate and up-to-date information on companies and decision-makers.

Clearbit's key features make it a strong contender among ZoomInfo alternatives:
On G2, Clearbit has an average rating of 4.4 out of 5 stars from 623 reviews. Users praise its ease of use, high accuracy rate, and seamless integration with other tools.
Capterra reviewers highlight Clearbit's ability to streamline lead generation and data enrichment processes. They appreciate the platform's simplicity and customization options, although some note occasional inaccuracies in the data.
Lusha is a comprehensive B2B database and sales intelligence platform that provides accurate contact and company data to help businesses reach decision-makers faster. With its extensive database, advanced search filters, and data enrichment capabilities, Lusha is an excellent ZoomInfo alternative for sales teams looking to streamline their prospecting efforts and close more deals.

Lusha offers several features that make it a robust ZoomInfo alternative:
On G2, Lusha has an average rating of 4.3 out of 5 stars from 1,462 reviews. Many users praise its data accuracy, ease of use, and time-saving benefits for sales prospecting.
Capterra reviewers give Lusha an overall rating of 4.5 out of 5, highlighting its seamless integration with CRM systems and the ability to quickly find decision-makers' contact information.
Reddit sentiment about Lusha is mixed, with some users expressing concerns about data privacy and the company's responsiveness to opt-out requests. However, others acknowledge its effectiveness as a sales intelligence tool when used responsibly.
Seamless.ai is a powerful sales enablement and lead generation solution that provides real-time access to an extensive database of contact and company information. Its AI-powered capabilities make it a top choice for businesses looking to streamline their prospecting and outreach efforts, especially for those in need of a comprehensive ZoomInfo alternative.

Seamless.ai offers a range of features designed to help sales teams connect with the right prospects:
On Capterra, users praise Seamless.ai's ability to find accurate contact data and the platform's intent signals feature for having more meaningful prospect conversations. G2 reviews highlight how Seamless.ai enhances sales with its AI-powered capabilities. A sampling of Reddit sentiment indicates that Seamless.ai is seen as an effective tool for LinkedIn prospecting when used responsibly, although some criticize the CEO's behavior on social media. Overall, Seamless.ai is viewed as a solid choice for B2B sales teams needing a robust contact database and lead generation solution.
Hunter is a great alternative to ZoomInfo for finding and verifying professional email addresses. It offers an extensive database of company and contact information, making it easy to identify decision-makers and key contacts at your target accounts. Hunter's email verification feature ensures high deliverability rates, saving you time and resources.

Hunter's key features closely align with ZoomInfo's core functionality, making it a strong contender:
On G2, Hunter has an average rating of 4.4 out of 5 stars from 547 reviews. Users praise its ease of use, accuracy, and time-saving benefits for sales and recruiting teams.
Capterra reviewers give Hunter an overall rating of 4.0, highlighting the tool's ability to find hard-to-reach contacts and seamlessly integrate with existing workflows. Some noted minor UX improvements could be made.
Feedback on Reddit indicates that Hunter is a popular choice for B2B professionals looking to enhance their prospecting efforts. While some users mention occasional verification challenges, the consensus is that Hunter provides reliable data at a reasonable price point compared to alternatives like ZoomInfo.
Lead411 is a comprehensive B2B database and lead enrichment platform that provides accurate contact and company data. It stands out as a ZoomInfo alternative due to its extensive database of over 450 million contacts and 20 million companies worldwide, along with advanced search filters and intent data to identify ideal prospects.

Lead411 offers several features that make it a compelling choice for sales and marketing teams:
On Capterra, Lead411 has an overall rating of 4.0 out of 5. Users praise the quality of data for lead generation campaigns and the ability to find accurate revenue figures and SIC codes.
G2 reviewers give Lead411 4.5 out of 5 stars, highlighting the Chrome extension's usefulness and the platform's ease of gathering prospect information. Some noted the tool's higher cost compared to alternatives.
Reddit users discuss Lead411 as a strong ZoomInfo competitor, with some preferring it over Seamless.AI and UpLead for Canadian data. They mention responsive customer support and the value of intent data as key benefits.
UpLead is a top-rated ZoomInfo alternative, offering accurate B2B contact and company data at a fraction of the cost. Its user-friendly interface, real-time email verification, and extensive filtering options make it an excellent choice for businesses looking to scale their lead generation efforts without compromising on data quality.

UpLead's key features focus on providing accurate, up-to-date data to help you connect with the right decision-makers:
On G2, UpLead has an average rating of 4.7 out of 5 stars from over 750 reviews. Users praise its ease of use, data accuracy, and excellent customer service.
Capterra reviewers give UpLead an overall rating of 4.5, highlighting its affordable pricing and reliable data. However, some users mention occasional issues with outdated information.
Demandbase is an AI-driven account-based experience (ABX) platform that helps B2B organizations identify and engage high-value accounts. It stands out as a ZoomInfo alternative due to its robust data foundation, flexible audience creation, and ability to orchestrate personalized experiences across multiple channels.

Demandbase offers a comprehensive set of features to support account-based strategies:
On G2, Demandbase has an average rating of 4.3 out of 5 stars based on over 1,500 reviews. Users praise its comprehensive ABX capabilities, data accuracy, and sales intelligence features.
Capterra reviewers give Demandbase an overall rating of 4.5, highlighting the platform's ease of use, customer support, and ability to align sales and marketing efforts. Some noted the learning curve and cost as potential drawbacks.
Sentiment on Reddit suggests Demandbase delivers strong ROI for B2B organizations with mature ABM programs. Users appreciate the intent data, account prioritization, and multichannel orchestration capabilities. However, some question the value for companies just starting with ABM.
SalesIntel is a comprehensive B2B contact data and sales intelligence platform that provides accurate and human-verified contact information, making it a solid ZoomInfo alternative. With a database of over 100 million contacts and 22 million companies, SalesIntel offers a wealth of data to help sales and marketing teams identify and engage with their ideal customers.

SalesIntel offers several standout features that make it a top choice for B2B data:
On G2, SalesIntel has an average rating of 4.3 out of 5 stars from 335 reviews. Users praise the quality of the data, customer support, and research on demand capabilities.
Capterra reviewers give SalesIntel an overall rating of 4.0, highlighting the accuracy of the contact information and the helpfulness of the customer success team. Some noted minor UX issues with search and data exports.
6sense Revenue AI is a comprehensive account-based marketing (ABM) platform that leverages AI to identify and engage high-value accounts. It stands out as a ZoomInfo alternative due to its robust intent data, predictive analytics, and multi-channel campaign orchestration capabilities, enabling businesses to focus their efforts on the most promising prospects.

6sense Revenue AI offers a suite of features that make it a compelling ZoomInfo alternative:
On G2, 6sense Revenue AI for Marketing has an average rating of 4.3 out of 5 stars from 847 reviews. Users praise its intent data fidelity, AI-driven insights, and multi-channel campaign capabilities.
Capterra reviewers appreciate 6sense's ease of use, custom reporting, and insightful account analysis. However, some note limitations in data availability for European markets and room for improvement in reporting depth.
Reddit sentiment suggests that while 6sense can be valuable for prioritizing accounts and focusing sales efforts, the accuracy of its intent data can be inconsistent. Some users question the reliability of location-based information and the overall effectiveness of intent data for enterprise companies.
LeadFuze is a popular ZoomInfo alternative that provides accurate contact data for over 500 million professionals and 10 million companies globally. LeadFuze's ability to provide highly targeted leads and automate list building makes it an excellent choice for sales teams looking to scale their outreach efforts.

LeadFuze offers several key features that make it a strong ZoomInfo competitor:
On G2, LeadFuze has an average rating of 4.6 out of 5 stars from 119 reviews. Users praise its powerful prospecting capabilities and time-saving automation features.
Capterra reviewers give LeadFuze an overall rating of 4.6, highlighting the high quality of leads generated and responsive customer support. A few noted the higher pricing as a potential drawback.
Feedback on Reddit indicates LeadFuze is an effective tool for targeted B2B outreach when used as part of a comprehensive sales strategy. Users appreciate the ability to build custom lists and the direct integration with outreach tools.
Dun & Bradstreet is a valuable ZoomInfo alternative for B2B lead generation. Its comprehensive database provides access to millions of business profiles with detailed firmographic data. Real-time updates ensure information stays current. AI-powered insights help prioritize leads and identify opportunities.

These features make Dun & Bradstreet a strong ZoomInfo competitor for finding and engaging B2B leads:
On Capterra, Dun & Bradstreet Hoovers has an overall rating of 4.0. Reviewers praise its "powerful prospecting" capabilities and "easy to use" interface. Some note occasional outdated records.
G2 users give Dun & Bradstreet Hoovers 4.2 out of 5 stars. Positive comments highlight the internalization of data and smooth CRM integration. However, some want more advanced analytics.
Feedback on Reddit suggests Dun & Bradstreet is widely used and trusted for business credit reporting. However, some question the value of paid memberships versus free services. Sentiment is mixed on customer support and dispute resolution.
LeadGenius is a comprehensive B2B database and intelligence platform that provides custom-sourced data tailored to specific business needs. Unlike generic databases, LeadGenius offers precise insights on individuals and companies, enabling users to engage effectively with their target audience.

LeadGenius offers several standout features that make it an excellent ZoomInfo alternative for B2B data and sales intelligence:
On G2, LeadGenius has an average rating of 4.3 out of 5 stars. Users praise its ability to provide quality data for generating sales and reducing marketing efforts.
Capterra reviewers give LeadGenius an overall rating of 4.6, highlighting its professional lead generation templates and ease of use. Some users suggest improvements to the analytics dashboard.
Reddit sentiment is generally positive, with users appreciating LeadGenius' ability to automate prospecting and provide accurate data. They note its effectiveness in replacing manual research efforts.
Dealfront is a GDPR-compliant B2B sales prospecting and lead generation tool that helps sales and support teams fill their pipelines with qualified leads. With over 100 unique filters, Dealfront enables users to identify prospects that match their ideal customer profile and provides complete, contextual information to support sales efforts without compromising privacy.

These features make Dealfront a strong ZoomInfo alternative for B2B sales prospecting:
On G2, users praise Dealfront's comprehensive feature set for streamlining sales workflows. One reviewer noted it "provides a comprehensive solution that saves us time and keeps us organized." They gave Dealfront's lead tracking, analytics, and team collaboration capabilities high marks.
Capterra reviews highlight Dealfront's industry targeting and lead qualification strengths. A user stated it "helps us to target the right industry" and "Dealfront allows us to easily check inbound lead information, which is a good fit for our services."
FullContact is a comprehensive identity resolution platform that provides enriched data insights to help businesses build better customer relationships. As a top ZoomInfo alternative, FullContact offers a range of features that enable companies to identify website visitors, recognize customers across touchpoints, and increase conversions while prioritizing data privacy and security.

FullContact's key features make it a strong ZoomInfo competitor for businesses looking to enhance their customer data and insights:
On G2, FullContact has an average rating of 4.3 out of 5 stars from 100 reviews. 57% of users gave it 5 stars, praising its data enrichment capabilities and ease of integration.
However, some reviewers on Capterra express dissatisfaction with customer service and technical support, with one user describing their experience as "Don't Waste Your Time."
Reddit sentiment suggests FullContact sources data from popular phone apps that collect user information. Users also discuss leveraging GDPR requests to understand how FullContact processes and shares personal data.
Bombora is a sales automation software that monitors target accounts as soon as they show intent to make a purchase. It is included in this list of ZoomInfo alternatives because it identifies accounts researching competitors, enabling sales teams to engage prospects early and gain a competitive advantage.
Bombora offers several key features that make it a strong ZoomInfo alternative for sales teams:
On G2, Bombora has an average rating of 4.4 out of 5 stars from 155 reviews. Users praise the wide range of intent topics and data accuracy.
Capterra reviewers highlight Bombora's ability to save time analyzing customer needs and improve communication. A few note the software could better support contact data integration. But overall, reviews indicate Bombora is a comprehensive tool for B2B marketing and sales.
Reddit sentiment suggests Bombora is viewed positively as an intent data provider when discussed. One user shared it "has wide range of topics plus most of the intent comes from publisher network giving it high accuracy." Another noted while it may be costly for small firms, the intent data is valuable for knowing which accounts to prioritize.
Choosing the right ZoomInfo alternative depends on your specific business needs, such as the size of your sales team, target market, budget, and desired features. When evaluating options, consider factors like data accuracy, coverage, integrations, ease of use, and customer support.
Among the most popular ZoomInfo alternatives mentioned in this article are Bardeen, Apollo.io, and Cognism. Bardeen stands out for its AI-powered automation capabilities and wide range of integrations, making it a versatile choice for businesses looking to streamline their workflows. Install Bardeen's Chrome extension today and take advantage of their 14-day free trial of premium features to experience the benefits firsthand.
Apollo.io and Cognism are also strong contenders, offering robust data accuracy, affordability, and seamless integration of prospecting and outreach features. Ultimately, the best ZoomInfo alternative for your business will depend on your unique requirements and priorities.
To get started, we recommend signing up for a free account with Bardeen and exploring its AI-powered automation capabilities. By leveraging these powerful tools, you can enhance your sales and marketing efforts, save time, and drive better results for your business.



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Bardeen is an automation and workflow platform designed to help GTM teams eliminate manual tasks and streamline processes. It connects and integrates with your favorite tools, enabling you to automate repetitive workflows, manage data across systems, and enhance collaboration.
Bardeen acts as a bridge to enhance and automate workflows. It can reduce your reliance on tools focused on data entry and CRM updating, lead generation and outreach, reporting and analytics, and communication and follow-ups.
Bardeen is ideal for GTM teams across various roles including Sales (SDRs, AEs), Customer Success (CSMs), Revenue Operations, Sales Engineering, and Sales Leadership.
Bardeen integrates broadly with CRMs, communication platforms, lead generation tools, project and task management tools, and customer success tools. These integrations connect workflows and ensure data flows smoothly across systems.
Bardeen supports a wide variety of use cases across different teams, such as:
Sales: Automating lead discovery, enrichment and outreach sequences. Tracking account activity and nurturing target accounts.
Customer Success: Preparing for customer meetings, analyzing engagement metrics, and managing renewals.
Revenue Operations: Monitoring lead status, ensuring data accuracy, and generating detailed activity summaries.
Sales Leadership: Creating competitive analysis reports, monitoring pipeline health, and generating daily/weekly team performance summaries.