Discover the best sales software for small businesses in 2024.
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Are you tired of manually tracking leads and relying on clunky spreadsheets to manage your sales pipeline? As a small business owner, you need a powerful yet easy-to-use sales software that can help you close more deals and grow your revenue.
That's why we've curated a comprehensive list of the 19 best sales software for small businesses, complete with key features, pros, cons, and real user reviews. Whether you're looking for an all-in-one CRM, AI-powered automation for prospecting, or specialized tools for analytics, you'll find the perfect fit for your needs in this guide. Get ready to streamline your sales process and take your business to the next level with these top-rated solutions.
Bardeen is a standout sales software for small businesses, offering a powerful browser extension that automates repetitive tasks and integrates with over 100 apps. With its AI-powered features and ability to run 24/7 in the cloud, Bardeen helps sales teams work smarter, not harder. Why not give Bardeen a try for free and see how it can transform your sales process?
Bardeen's key features make it a top choice for small business sales teams:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit as some other sales tools, Bardeen has generally positive sentiment among users who have tried it for sales automation and web scraping. They appreciate its user-friendliness and extensive integration options.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
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HubSpot Sales Hub is an all-in-one CRM platform that offers a comprehensive suite of marketing, sales, content management, and customer service tools. Its Sales Software is a popular choice for small businesses looking to attract, engage, and delight customers. HubSpot's user-friendly interface, extensive feature set, and seamless integration capabilities make it stand out in the CRM software market.
From email marketing to lead management, HubSpot Sales Hub offers a wide range of features to fuel your entire marketing funnel:
G2 reviewers give HubSpot Sales Hub an average rating of 4.3 out of 5 stars, praising its ease of use, comprehensive feature set, and customer support. Many users appreciate the platform's ability to streamline and automate their marketing efforts.
On Capterra, HubSpot Sales Hub has an overall rating of 4.5 out of 5 based on 3,615 reviews. Users highlight the platform's intuitive interface, powerful automation capabilities, and extensive integration options as key benefits.
Reddit users generally have positive things to say about HubSpot, with many recommending it as a robust all-in-one solution for small businesses. However, some users caution that the pricing can be steep, especially as contact lists grow and more advanced features are needed.
Salesforce is a comprehensive customer relationship management (CRM) platform that offers a wide range of features to help small businesses manage their sales processes effectively. With its AI-powered tools like Sales Cloud Einstein, Salesforce enables sales teams to prioritize leads, predict outcomes, and make data-driven decisions.
Salesforce offers a robust set of features that make it an excellent choice for small businesses looking to streamline their sales processes:
On G2, Salesforce has an average rating of 4.5 out of 5 stars from 1,980 reviews. Users praise its comprehensive feature set, customization options, and powerful AI capabilities.
Capterra reviewers give Salesforce an overall rating of 4.0, highlighting its versatility, customization options, and reporting features. Some users note the learning curve and occasional performance issues.
Reddit sentiment is generally positive, with users appreciating Salesforce's ability to streamline sales processes and provide valuable insights. Some users mention the platform's complexity and the importance of proper implementation for optimal results.
Zendesk is a comprehensive customer service solution that helps businesses of all sizes deliver exceptional support experiences. With its robust feature set and user-friendly interface, Zendesk has become a go-to choice for small businesses looking to streamline their sales processes and improve customer satisfaction.
Zendesk offers a wide range of features that make it an excellent fit for small business sales teams:
On G2, Zendesk has an average rating of 4.2 out of 5 stars from 485 reviews for its Zendesk Sell product. Users praise its automation capabilities, customization options, and ease of use for streamlining sales processes.
Capterra reviewers give Zendesk an overall rating of 4.0, highlighting its user-friendly interface and helpful features for managing leads and deals. Some users note challenges with pricing and customer support.
Across Reddit, users generally find Zendesk to be a powerful tool for customer service and support. However, some question its suitability for pure sales use cases compared to more specialized CRM platforms. Reviewers recommend carefully evaluating features and pricing to ensure it aligns with specific business needs and budgets.
Pipedrive is a popular sales CRM and pipeline management software that helps small businesses streamline their sales processes. It offers an intuitive interface, customizable pipelines, and powerful automation features that make it easy to track deals, manage contacts, and close more sales.
Pipedrive's key features for small businesses include:
On Capterra, Pipedrive has an overall rating of 4.0 out of 5 based on 1,898 reviews. Users praise its efficiency, simplicity, and easy implementation. Some note minor limitations with reporting and bulk editing.
G2 reviewers give Pipedrive 4.3 out of 5 stars. Positive reviews highlight the intuitive interface, customization options, and helpful email features. A few users mention wanting more flexibility in automation logic.
Pipedrive has made me a salesperson with good habits. And without a doubt I am much more organized than before.
According to comments on Reddit, Pipedrive is seen as an affordable, effective choice for small sales teams. Users find it significantly improves organization and visibility into deals. The general consensus is that Pipedrive delivers good value for managing client relationships at its price point.
Insightly is included in this list of best sales software for small business because it offers lead qualification, task management, and marketing automation features that are well-suited for small teams. Insightly's customizable reports and mobile access make it easy to track key sales metrics on the go, while its integrations with Gmail and Google Workspaces streamline workflow.
These features are important for small businesses looking to efficiently manage their sales pipeline:
On G2, Insightly has an average rating of 4.2 out of 5 stars from 897 reviews. Many users praise its automation capabilities, Gmail integration, and customization options as major benefits.
Capterra reviewers give Insightly an overall rating of 4.0, highlighting its user-friendliness and helpful features for managing client relationships. Some noted a learning curve and minor UX frustrations.
Reddit users generally find Insightly to be an effective CRM when used with discipline. They appreciate features like email integration and custom pipelines. The consensus is that while it requires an initial time investment to set up, it provides good value for small businesses.
Kaspr is an all-in-one LinkedIn prospecting tool designed for individual contributors, SDRs, and recruiters looking to automate parts of their sales outreach on the platform. With its easy-to-use Chrome extension, Kaspr retrieves contact information from LinkedIn, Sales Navigator, and Recruiter Lite, making it an ideal choice for teams primarily focused on prospecting through LinkedIn.
While Kaspr excels at automating LinkedIn outreach and data extraction, it lacks a dedicated platform for building prospect lists, which may be a drawback for some users.
On G2, a verified user in International Trade and Development praised Kaspr's accuracy and convenience, stating, "The data that I can get from Kaspr are accurate, but the back end to track my progress and the tools available are very convenient and friendly to use." They also mentioned that Kaspr helps them "get sales lead contact and increase contact % and first meeting %."
Another G2 reviewer, Daria R., appreciated Kaspr's user-friendly experience and reliable data but noted some limitations in retrieving data for smaller companies and recent job changes. She also mentioned that LinkedIn flagged her activities as suspicious after activating the Kaspr plugin, raising concerns about its compatibility with LinkedIn's policies.
Lusha is a powerful B2B contact and company database that helps sales teams find accurate leads and reach decision-makers faster. With advanced search filters, data enrichment, and buyer intent data, Lusha enables sales reps to build highly targeted prospect lists and close more deals.
Lusha offers several standout features that make it an excellent choice for small business sales teams:
On G2, Lusha has an average rating of 4.3 out of 5 stars from over 1,400 reviews. Many praise its data accuracy, time-saving features, and how it enables reps to reach more decision-makers.
Capterra reviewers give Lusha an overall score of 4.0, highlighting the ability to quickly find key contacts. A few mention pricing as a potential drawback depending on use case.
Sentiment on Reddit is mixed. Some users appreciate Lusha's B2B data for prospecting but others critique its privacy practices around consent and data collection. The company has faced some GDPR complaints.
EngageBay is an all-in-one marketing, sales, and support CRM designed to help small businesses acquire, engage, nurture web visitors and convert them into happy customers. It offers a comprehensive suite of tools including contact management, deal tracking, sales automation, and appointment scheduling to build stronger customer relationships.
EngageBay's key features make it a strong contender among sales software for small business:
On Capterra, EngageBay has an overall rating of 4.0 out of 5. Users praise its value for money, range of features, and ease of use. Some noted a learning curve and occasional performance issues.
G2 reviewers give EngageBay 4.6 out of 5 stars. They highlight benefits like the simple UI, extensive capabilities, and responsive support. A few mentioned limitations with email threading and integrations.
EngageBay is frequently recommended on Reddit as an affordable alternative to HubSpot with a robust feature set. Users appreciate the all-in-one platform for sales and marketing needs, though some feel they may outgrow certain functions like support ticketing.
Apollo.io is an all-in-one sales intelligence and engagement platform that helps small businesses find and close more deals. With over 275M contacts and 73M companies in its B2B database, Apollo.io provides accurate and robust data for prospecting. Its engagement suite enables teams to scale outbound activity effectively, while the intelligence engine offers recommendations and analytics to help close deals.
Apollo.io offers several key features that make it a strong sales software for small businesses:
On G2, Apollo.io has an average rating of 4.8 out of 5 stars from over 7,000 reviews. Many users praise its comprehensive feature set, affordability, and ease of use.
Capterra reviewers give Apollo.io an overall rating of 4.7 out of 5, highlighting its helpful prospecting data and time-saving automation. Some note minor UX issues and data inaccuracies.
On Reddit, users generally find Apollo.io to be a good value for the price. While data quality can be hit or miss, most say it's still better than many alternatives. Users recommend verifying Apollo.io data with other tools before sending.
Magical is a productivity app that automates repetitive tasks as you work, without requiring APIs or integrations. With just a browser extension and a simple keystroke, Magical helps automate mundane tasks like messaging, data entry, sourcing, and prospecting workflows. It's designed for non-technical users, offering no-build task automations that work across any app.
Magical has a few key features that make it stand out:
On G2, Magical has an average rating of 4.8 out of 5 stars from 68 reviews. Users praise its time-saving automation capabilities for scraping lead lists and autofilling data. Some noted minor UX issues like the plugin opening automatically at times.
On Capterra, reviewers give Magical an overall score of 4.0, highlighting how it speeds up customized email writing and data entry. The learning curve for advanced features was mentioned as a potential drawback.
Reddit users find Magical effective for prospecting when used responsibly to automate LinkedIn lead scraping and personalized messaging. The consensus is it provides good value as a free browser extension for sales teams.
Zapier is a versatile automation platform that integrates with over 3,000 apps, making it an essential tool for small businesses looking to streamline their sales processes. By connecting various apps and automating repetitive tasks, Zapier saves valuable time and ensures consistent communication with leads and customers.
Zapier's key features make it a valuable tool for sales automation in small businesses:
On G2, users praise Zapier's ability to streamline workflows and integrate seamlessly with essential applications. They highlight the tool's reliability and flexibility in creating comprehensive solutions. However, some users note that the pricing can become expensive as automation needs grow.
Capterra reviewers appreciate Zapier's ease of use and its role in increasing productivity by automating repetitive tasks. They mention the wide range of integrations as a key benefit. A few users point out that setting up complex workflows can require more effort and time.
Zapier users on Reddit discuss the platform's value in automating tasks and discovering early customers. They appreciate its ability to connect various tools and create efficient workflows. Some users compare Zapier to alternatives like Integromat and Automate.io in terms of pricing and features.
ActiveCampaign is a powerful all-in-one marketing automation and CRM platform that helps small businesses streamline their sales and marketing processes. With its AI-powered automation features, ActiveCampaign enables sales teams to nurture leads, personalize interactions, and drive conversions more effectively.
ActiveCampaign offers an impressive array of features that make it well-suited for small business sales teams:
On G2, ActiveCampaign has an impressive average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its automation capabilities, ease of use, and value for money.
Capterra users give ActiveCampaign an overall rating of 4.6 out of 5, highlighting its powerful features, customization options, and responsive customer support.
ActiveCampaign also garners positive sentiment on Reddit, with users appreciating its ability to streamline email marketing and lead nurturing. They find it user-friendly and effective for small business needs, though some note a learning curve when first getting started.
BIGContacts is an easy-to-use CRM solution that helps small businesses efficiently manage their customer relationships and drive sales growth. Its intuitive interface and robust features make it an ideal choice for companies looking to streamline their sales processes without the complexity of enterprise-level CRM systems.
BIGContacts offers several standout features that make it a top choice for small business sales teams:
On Capterra, BIGContacts has an overall rating of 4.0 out of 5 based on 15 reviews. Users praise its automation capabilities, customization options, and ability to provide a comprehensive view of customer data.
G2 reviews highlight BIGContacts' visual pipeline management and ability to enhance sales rep efficiency. It has an average rating of 4.5 out of 5 stars.
Discussions on Reddit suggest that BIGContacts is a reliable option for small businesses seeking an uncomplicated yet feature-rich CRM. Its contact tagging, note-taking, and automated follow-up functionalities are frequently mentioned as key benefits.
Copper is a CRM platform built for Google Workspaces, designed specifically for small businesses. It provides sales analytics tools to manage sales pipelines, track interactions, and generate customizable reports.
Copper's key features for sales analytics include:
On G2, Copper has an average rating of 4.5 out of 5 stars from over 1,100 reviews. 74% of users rated it 5 stars.
Capterra reviewers give Copper an overall rating of 4.0. Positive reviews highlight its ease of use and time-saving automation. A few noted minor UX issues.
Reddit and other review sites show users find Copper effective for small business sales pipelines when customized to their needs. The Google integration is a top selling point. Some feel the learning curve and pricing are drawbacks.
Nutshell is a CRM and email marketing platform designed for B2B organizations that combines sales and marketing features. It stands out as one of the best sales software for small business due to its focus on providing sales analytics tools, integrations with common business apps, and inclusion of both prospecting and forecasting capabilities.
Nutshell offers several features that make it valuable for sales analytics in small businesses:
On Capterra, Nutshell has an overall rating of 4.0 out of 5. Reviewers praise its automation capabilities, time-saving benefits, and ability to provide a centralized place to track opportunities. Some note minor UX issues and a learning curve.
G2 reviews show users find Nutshell an easy to use and helpful tool for organizing their sales process. They appreciate features like drip campaigns and the ability to communicate as a team. The consensus is it provides good value for small businesses looking to improve their sales and marketing.
Nimble CRM is a solid choice for small businesses looking for sales analytics software. It offers predictive analysis, sales forecasting, and opportunity management features that can help you gain insights into your sales data and make informed decisions.
Nimble CRM's sales analytics features include:
On Capterra, Nimble CRM has an overall rating of 4.0 out of 5. Users praise its ease of use, automation features, and ability to improve work performance. A few note that pricing could be more affordable.
G2 reviews give Nimble CRM 4.5 out of 5 stars. Reviewers highlight the platform's ability to boost sales through social media integration and personalized outreach. Some mention initial setup can take time.
Freshworks is a powerful sales CRM software that leverages AI to help small businesses close deals faster. It's included in this list for its intuitive interface, advanced automation capabilities, and AI-powered insights that make it an ideal choice for growing sales teams.
Freshworks' AI-powered features are designed to boost sales productivity:
On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. Users praise its reliability, flexibility, and feature-rich platform.
Capterra reviewers give Freshworks' Freshdesk an overall rating of 4.0, highlighting its user-friendly interface, automation, and time-saving benefits. A few note the learning curve and desire for more built-in features.
Reddit sentiment is mixed, with some users experiencing issues with the AI chatbot or finding the pricing high for the features. However, others recommend it over alternatives like Zoho for its cost-effectiveness and breadth of functionality for small businesses.
Zoho is a comprehensive cloud software suite that offers a wide range of business applications, including an AI-powered sales assistant called Zoho Zia. Zoho's suite of tools is designed to cater to the needs of businesses of all sizes, from small businesses to large enterprises. With its extensive feature set, affordability, and ease of use, Zoho has become a popular choice for sales teams looking to streamline their processes and boost productivity.
Zoho's AI-powered sales assistant, Zia, offers several key features that make it a valuable tool for sales teams:
On Capterra, users praise Zoho CRM's customization options, user-friendly interface, and seamless integration with other applications. One reviewer notes that "Zoho CRM offers a lot of customization options allowing business to tailor it based on needs." However, some users mention that advanced features can be challenging to implement without technical expertise.
G2 reviews highlight Zoho's ease of use, responsive customer support, and the benefits of having centralized customer information. A user shares that "Zoho CRM excels in usability, support, and integration, making it a powerful tool for managing customer relationships despite minor learning and mobile app issues."
Reddit users discuss Zoho One, the all-in-one suite that includes Zoho CRM. Many find it to be a cost-effective solution for small businesses, with one user stating, "For us it just became cost effective to get the whole suite instead of modules piecemeal as we wanted features beyond the crm where we started." While most users have positive experiences, some mention occasional glitches and the need for technical expertise for complex customizations.
When choosing the best sales software for your small business, it's important to consider factors like ease of use, automation capabilities, integration options, and pricing. Look for tools that streamline your sales processes, save time, and provide valuable insights to help you close more deals.
Among the top choices mentioned in this article, Bardeen, HubSpot, and Salesforce stand out as popular and effective solutions. Bardeen, in particular, offers a powerful browser extension that automates repetitive tasks and integrates with over 100 apps, making it an excellent choice for small businesses looking to work smarter.
To experience the benefits of AI-driven sales automation firsthand, why not download and install Bardeen's Chrome extension? You can sign up for free and even start a 14-day free trial of premium features to see how Bardeen can transform your sales process.
Don't wait to take your small business sales to the next level. Choose one of these top-rated sales software solutions and start streamlining your processes today!
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