19 Best Sales Software for Small Business in 2024

Are you tired of manually tracking leads and relying on clunky spreadsheets to manage your sales pipeline? As a small business owner, you need a powerful yet easy-to-use sales software that can help you close more deals and grow your revenue.

That's why we've curated a comprehensive list of the 19 best sales software for small businesses, complete with key features, pros, cons, and real user reviews. Whether you're looking for an all-in-one CRM, AI-powered automation for prospecting, or specialized tools for analytics, you'll find the perfect fit for your needs in this guide. Get ready to streamline your sales process and take your business to the next level with these top-rated solutions.

1. Bardeen

Bardeen is a standout sales software for small businesses, offering a powerful browser extension that automates repetitive tasks and integrates with over 100 apps. With its AI-powered features and ability to run 24/7 in the cloud, Bardeen helps sales teams work smarter, not harder. Why not give Bardeen a try for free and see how it can transform your sales process?

Key Features

Bardeen's key features make it a top choice for small business sales teams:

• AI-powered sales automation for prospecting, outreach, and more
• Integrations with 100+ apps for a seamless workflow
• LinkedIn data scraper for quick lead generation
• No-code workflow builder and AI-powered Magic Box for easy automation

Popular Use Cases

• Automating sales prospecting and using AI for lead generation
• Automating lead enrichment and qualification
• Personalizing outreach and automating follow-ups

Pros

• Ideal for small business teams looking to scale their sales efforts
• Improves personal productivity by automating repetitive tasks
• AI-powered features for intelligent automation and data processing

Cons

• Steeper learning curve compared to simpler sales tools
• Higher pricing for premium features and credits
• Requires some technical know-how for advanced automations

Reviews

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit as some other sales tools, Bardeen has generally positive sentiment among users who have tried it for sales automation and web scraping. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

Ready to see how Bardeen can help your small business sales team work smarter? Start a 14-day free trial of Bardeen's premium features and experience the power of AI-driven sales automation firsthand.

2. HubSpot

HubSpot is an all-in-one CRM platform that offers a comprehensive suite of marketing, sales, content management, and customer service tools. Its Marketing Hub is a popular choice for small businesses looking to attract, engage, and delight customers. HubSpot's user-friendly interface, extensive feature set, and seamless integration capabilities make it stand out in the CRM software market.

Key Features

From email marketing to lead management, HubSpot Marketing Hub offers a wide range of features to fuel your entire marketing funnel:

• Create stunning email templates and personalize content for each recipient
• Build landing pages optimized for conversion with forms and dynamic content
• Automate your marketing campaigns based on customer behavior and preferences
• Gain actionable insights with built-in analytics and revenue attribution reporting

Popular Use Cases

• Generating and nurturing leads through personalized email campaigns and workflows
• Building and optimizing landing pages to convert visitors into leads and customers
• Automating marketing processes to scale efforts while maintaining a personal touch

Pros

• Intuitive, user-friendly interface suitable for marketers of all skill levels
• Robust feature set covering all aspects of inbound marketing
• Seamless integration with HubSpot's CRM and other popular third-party tools

Cons

• Initial setup and onboarding process can be time-consuming
• Higher pricing compared to some other marketing automation tools
• Certain advanced features may have a steeper learning curve

Pricing

• Starter: Starts at $45/month, includes 1,000 marketing contacts
• Professional: Starts at $800/month, includes 2,000 marketing contacts
• Enterprise: Custom pricing, includes 10,000 marketing contacts
• Free tools available with limited features and HubSpot branding

Reviews

G2 reviewers give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars, praising its ease of use, comprehensive feature set, and customer support. Many users appreciate the platform's ability to streamline and automate their marketing efforts.

On Capterra, HubSpot Marketing Hub has an overall rating of 4.5 out of 5 based on 3,615 reviews. Users highlight the platform's intuitive interface, powerful automation capabilities, and extensive integration options as key benefits.

Reddit users generally have positive things to say about HubSpot, with many recommending it as a robust all-in-one solution for small businesses. However, some users caution that the pricing can be steep, especially as contact lists grow and more advanced features are needed.

3. Salesforce

Salesforce is a comprehensive customer relationship management (CRM) platform that offers a wide range of features to help small businesses manage their sales processes effectively. With its AI-powered tools like Sales Cloud Einstein, Salesforce enables sales teams to prioritize leads, predict outcomes, and make data-driven decisions.

Key Features

Salesforce offers a robust set of features that make it an excellent choice for small businesses looking to streamline their sales processes:

• Lead, account, contact, and opportunity management
• Forecast management and predictive AI for accurate sales projections
• Lead and opportunity scoring to prioritize high-value prospects
• Einstein activity capture to automatically log emails and calendar events

Popular Use Cases

• Managing and tracking sales activities across the entire customer lifecycle
• Automating repetitive tasks to improve sales team efficiency
• Leveraging AI-powered insights to make data-driven decisions and close more deals

Pros

• Comprehensive feature set that covers all aspects of sales management
• Powerful AI capabilities for predictive analytics and personalized engagement
• Extensive app ecosystem and customization options

Cons

• Higher pricing compared to some other small business CRM solutions
• Steeper learning curve due to the platform's complexity and feature depth
• Additional costs for certain advanced features and integrations

Pricing

• Essentials: $25 per user/month (billed annually)
• Professional: $75 per user/month (billed annually)
• Enterprise: $150 per user/month (billed annually)
• Unlimited: $300 per user/month (billed annually)

Reviews

On G2, Salesforce has an average rating of 4.5 out of 5 stars from 1,980 reviews. Users praise its comprehensive feature set, customization options, and powerful AI capabilities.

Capterra reviewers give Salesforce an overall rating of 4.0, highlighting its versatility, customization options, and reporting features. Some users note the learning curve and occasional performance issues.

Reddit sentiment is generally positive, with users appreciating Salesforce's ability to streamline sales processes and provide valuable insights. Some users mention the platform's complexity and the importance of proper implementation for optimal results.

4. Zendesk

Zendesk is a comprehensive customer service solution that helps businesses of all sizes deliver exceptional support experiences. With its robust feature set and user-friendly interface, Zendesk has become a go-to choice for small businesses looking to streamline their sales processes and improve customer satisfaction.

Key Features

Zendesk offers a wide range of features that make it an excellent fit for small business sales teams:

• Omnichannel support for seamless customer interactions across email, chat, voice, and social media
• Customizable ticketing system to efficiently manage and track customer inquiries
• AI-powered automation and self-service options to reduce agent workload and improve response times
• Robust reporting and analytics to gain valuable insights into team performance and customer needs

Popular Use Cases

• Centralizing customer interactions and data for a comprehensive view of each prospect or client
• Automating repetitive tasks and workflows to save time and focus on high-value activities
• Leveraging AI and self-service options to deflect tickets and provide faster resolutions

Pros

• Intuitive interface and ease of use, making it simple for small businesses to get started
• Extensive customization options to tailor the platform to unique sales processes and needs
• Seamless integrations with popular business tools like Salesforce, Mailchimp, and Slack

Cons

• Higher pricing compared to some other small business sales software options
• Steeper learning curve for advanced features and customization
• Occasional challenges with customer support responsiveness and resolution times

Pricing

• Suite Team: $49/agent/month billed annually ($59 billed monthly)
• Suite Growth: $79/agent/month billed annually ($99 billed monthly)
• Suite Professional: $99/agent/month billed annually ($125 billed monthly)
• Free trial available

Reviews

On G2, Zendesk has an average rating of 4.2 out of 5 stars from 485 reviews for its Zendesk Sell product. Users praise its automation capabilities, customization options, and ease of use for streamlining sales processes.

Capterra reviewers give Zendesk an overall rating of 4.0, highlighting its user-friendly interface and helpful features for managing leads and deals. Some users note challenges with pricing and customer support.

Across Reddit, users generally find Zendesk to be a powerful tool for customer service and support. However, some question its suitability for pure sales use cases compared to more specialized CRM platforms. Reviewers recommend carefully evaluating features and pricing to ensure it aligns with specific business needs and budgets.

5. Pipedrive

Pipedrive is a popular sales CRM and pipeline management software that helps small businesses streamline their sales processes. It offers an intuitive interface, customizable pipelines, and powerful automation features that make it easy to track deals, manage contacts, and close more sales.

Key Features

Pipedrive's key features for small businesses include:

• Visual deal pipeline for tracking sales progress
• Email integration and tracking
• Customizable dashboards and reports
• Mobile app for sales on the go

Popular Use Cases

• Managing sales activities and customer interactions in one place
• Automating follow-ups and reminders to nurture leads
• Forecasting revenue and analyzing sales performance

Pros

• User-friendly interface that's easy to learn and use
• Highly customizable to fit unique sales processes
• Robust mobile app for accessing data and features anywhere

Cons

• Limited customization options for reports compared to some alternatives
• Integrations with third-party tools can be complex to set up

Pricing

• Essential plan: $12.50/user/month billed annually (about $14 USD)
• Advanced plan: $24.90/user/month billed annually (about $29 USD)
• Professional plan: $49.90/user/month billed annually (about $59 USD)
• 14-day free trial available

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 out of 5 based on 1,898 reviews. Users praise its efficiency, simplicity, and easy implementation. Some note minor limitations with reporting and bulk editing.

G2 reviewers give Pipedrive 4.3 out of 5 stars. Positive reviews highlight the intuitive interface, customization options, and helpful email features. A few users mention wanting more flexibility in automation logic.

Pipedrive has made me a salesperson with good habits. And without a doubt I am much more organized than before.

According to comments on Reddit, Pipedrive is seen as an affordable, effective choice for small sales teams. Users find it significantly improves organization and visibility into deals. The general consensus is that Pipedrive delivers good value for managing client relationships at its price point.

6. Insightly

Insightly is included in this list of best sales software for small business because it offers lead qualification, task management, and marketing automation features that are well-suited for small teams. Insightly's customizable reports and mobile access make it easy to track key sales metrics on the go, while its integrations with Gmail and Google Workspaces streamline workflow.

Key Features

These features are important for small businesses looking to efficiently manage their sales pipeline:

• Automatically capture and store lead and customer data
• Create and assign tasks to team members to move deals forward
• Set up targeted email campaigns to nurture leads
• Generate custom reports to track sales performance

Popular Use Cases

• Centralizing customer information in one database
• Collaborating on sales tasks and projects as a team
• Identifying relationships between contacts to uncover opportunities

Pros

• Integrates with Gmail for seamless email management
• Mobile app provides access to CRM data from anywhere
• Customizable reports provide flexibility in tracking key metrics

Cons

• Limited advanced analytics compared to specialized platforms
• Connecting related records can be unintuitive at first
• Replying to emails within Insightly lacks some functionality

Reviews

On G2, Insightly has an average rating of 4.2 out of 5 stars from 897 reviews. Many users praise its automation capabilities, Gmail integration, and customization options as major benefits.

Capterra reviewers give Insightly an overall rating of 4.0, highlighting its user-friendliness and helpful features for managing client relationships. Some noted a learning curve and minor UX frustrations.

Reddit users generally find Insightly to be an effective CRM when used with discipline. They appreciate features like email integration and custom pipelines. The consensus is that while it requires an initial time investment to set up, it provides good value for small businesses.

Pricing

• Plus: $29 per user/month
• Professional: $49 per user/month
• Enterprise: $99 per user/month
• Save 20% with annual billing
• Free 14-day trial available

7. Kaspr

Kaspr is an all-in-one LinkedIn prospecting tool designed for individual contributors, SDRs, and recruiters looking to automate parts of their sales outreach on the platform. With its easy-to-use Chrome extension, Kaspr retrieves contact information from LinkedIn, Sales Navigator, and Recruiter Lite, making it an ideal choice for teams primarily focused on prospecting through LinkedIn.

While Kaspr excels at automating LinkedIn outreach and data extraction, it lacks a dedicated platform for building prospect lists, which may be a drawback for some users.

Key Features

• LinkedIn automation workflows to streamline repetitive tasks
• Prospect data extraction from various LinkedIn sources, such as lists, groups, and events
• Team collaboration and lead management features for efficient teamwork and tracking
• Compliance with GDPR and CCPA regulations, ensuring data privacy

Popular Use Cases

• Automating personalized LinkedIn outreach and follow-up messages
• Extracting contact data from LinkedIn Sales Navigator and Recruiter Lite lists
• Managing leads and collaborating with team members within the Kaspr dashboard

Pros

• User-friendly Chrome extension for seamless LinkedIn prospecting
• Comprehensive data extraction from various LinkedIn sources
• GDPR and CCPA compliant, ensuring data privacy and security

Cons

• Lacks a dedicated platform for building prospect lists
• Primarily focused on LinkedIn, limiting its use for other prospecting channels

Pricing

• Free plan available with limited credits and features
• Paid plans start at $49 per user per month
• Custom pricing available for enterprise-level requirements

Reviews

On G2, a verified user in International Trade and Development praised Kaspr's accuracy and convenience, stating, "The data that I can get from Kaspr are accurate, but the back end to track my progress and the tools available are very convenient and friendly to use." They also mentioned that Kaspr helps them "get sales lead contact and increase contact % and first meeting %."

Another G2 reviewer, Daria R., appreciated Kaspr's user-friendly experience and reliable data but noted some limitations in retrieving data for smaller companies and recent job changes. She also mentioned that LinkedIn flagged her activities as suspicious after activating the Kaspr plugin, raising concerns about its compatibility with LinkedIn's policies.

8. Lusha

Lusha is a powerful B2B contact and company database that helps sales teams find accurate leads and reach decision-makers faster. With advanced search filters, data enrichment, and buyer intent data, Lusha enables sales reps to build highly targeted prospect lists and close more deals.

Key Features

Lusha offers several standout features that make it an excellent choice for small business sales teams:

• Accurate contact data including direct phone numbers and verified emails
• Buyer intent data to prioritize prospects actively looking for solutions
• Automated data enrichment to fill in missing info and keep CRMs up-to-date
• Job change alerts to identify new opportunities and decision-makers

Popular Use Cases

• Building targeted prospecting lists based on specific criteria like title or industry
• Enriching Salesforce records with fresh contact and company data at scale
• Identifying companies showing buying intent signals for products/services

Pros

• High data accuracy and direct dials help reach decision-makers
• Intent data and job change alerts surface timely sales opportunities
• Integrates with popular CRMs and tools for seamless workflows

Cons

• Pricing can be high for certain usage levels compared to alternatives
• Some users report outdated contact info for a small portion of records
• Deletion request process could be more responsive based on reviews

Reviews

On G2, Lusha has an average rating of 4.3 out of 5 stars from over 1,400 reviews. Many praise its data accuracy, time-saving features, and how it enables reps to reach more decision-makers.

Capterra reviewers give Lusha an overall score of 4.0, highlighting the ability to quickly find key contacts. A few mention pricing as a potential drawback depending on use case.

Sentiment on Reddit is mixed. Some users appreciate Lusha's B2B data for prospecting but others critique its privacy practices around consent and data collection. The company has faced some GDPR complaints.

Pricing

• Starts at $29/month for a basic plan with limited credits
• Professional plans range from $74-$99/month per user
• Enterprise pricing available for larger teams and high-volume usage
• All plans include a free 5-day trial

9. EngageBay

EngageBay is an all-in-one marketing, sales, and support CRM designed to help small businesses acquire, engage, nurture web visitors and convert them into happy customers. It offers a comprehensive suite of tools including contact management, deal tracking, sales automation, and appointment scheduling to build stronger customer relationships.

Key Features

EngageBay's key features make it a strong contender among sales software for small business:

• 360-degree customer view for complete visibility
• Automated sales workflows to eliminate lead leakage
• Customizable pipelines and mobile CRM for flexibility
• Insightful reports on team performance and revenue targets

Popular Use Cases

• Organizing all customer interactions and details in one place
• Automating follow-ups and tasks to boost sales productivity
• Getting a complete grasp of sales processes with powerful reporting

Pros

• Offers a wide range of features at an affordable price
• Easy to set up and learn with helpful customer support
• Improves efficiency by combining marketing, sales, and support

Cons

• Can be overwhelming at first due to the number of features
• Lacks some direct integrations with third-party tools
• Reporting customization options are limited

Pricing

• Free plan available for up to 250 contacts
• Paid plans start at $12.74/user/month billed annually
• 20-40% discounts for annual subscriptions

Reviews

On Capterra, EngageBay has an overall rating of 4.0 out of 5. Users praise its value for money, range of features, and ease of use. Some noted a learning curve and occasional performance issues.

G2 reviewers give EngageBay 4.6 out of 5 stars. They highlight benefits like the simple UI, extensive capabilities, and responsive support. A few mentioned limitations with email threading and integrations.

EngageBay is frequently recommended on Reddit as an affordable alternative to HubSpot with a robust feature set. Users appreciate the all-in-one platform for sales and marketing needs, though some feel they may outgrow certain functions like support ticketing.

10. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps small businesses find and close more deals. With over 275M contacts and 73M companies in its B2B database, Apollo.io provides accurate and robust data for prospecting. Its engagement suite enables teams to scale outbound activity effectively, while the intelligence engine offers recommendations and analytics to help close deals.

Key Features

Apollo.io offers several key features that make it a strong sales software for small businesses:

• Comprehensive B2B database with accurate contact and company data
• Engagement tools to automate and personalize outbound campaigns
• AI-powered recommendations and analytics to improve sales performance
• Seamless integrations with popular CRMs and sales tools

Popular Use Cases

• Prospecting and finding decision-makers at target accounts
• Enriching and cleansing CRM data for more effective outreach
• Automating personalized email and LinkedIn outreach at scale

Pros

• Combines data, engagement, and intelligence in one platform
• More affordable than some competitors like ZoomInfo
• User-friendly interface and easy to get started

Cons

• Some users report data quality issues with incorrect or outdated information
• Occasional bugs and glitches in the software
• Limited customization options compared to other sales engagement tools

Reviews

On G2, Apollo.io has an average rating of 4.8 out of 5 stars from over 7,000 reviews. Many users praise its comprehensive feature set, affordability, and ease of use.

Capterra reviewers give Apollo.io an overall rating of 4.7 out of 5, highlighting its helpful prospecting data and time-saving automation. Some note minor UX issues and data inaccuracies.

On Reddit, users generally find Apollo.io to be a good value for the price. While data quality can be hit or miss, most say it's still better than many alternatives. Users recommend verifying Apollo.io data with other tools before sending.

Pricing

• Free plan: $0/month for basic features and limited credits
• Basic plan: $49/user/month for expanded credits and filters
• Professional plan: $99/user/month for advanced features like intent data
• Annual discounts of 20% available

11. Magical

Magical is a productivity app that automates repetitive tasks as you work, without requiring APIs or integrations. With just a browser extension and a simple keystroke, Magical helps automate mundane tasks like messaging, data entry, sourcing, and prospecting workflows. It's designed for non-technical users, offering no-build task automations that work across any app.

Key Features

Magical has a few key features that make it stand out:

• Automate messages, data entry, and research tasks with a simple keystroke
• Personalize and expand messages at scale using text expansion templates
• Scrape and enrich data from any website to fill spreadsheets or databases
• Share productivity hacks and message templates with your team

Popular Use Cases

• Personalizing outreach messages on any site like LinkedIn or email
• Automating data entry and form filling on internal tools and databases
• Enriching spreadsheets with data scraped from prospect websites

Pros

• Works on any website or app without complex setup
• Saves significant time by automating repetitive tasks
• AI-powered features like contextual quick replies and message generation

Cons

• Browser extension may automatically open at times
• Has a learning curve to set up more advanced workflows
• Free trial is limited to discover all the benefits

Pricing

• Core plan is $6.50/month (about $78/year)
• 30-day money back guarantee
• Free trial available

Reviews

On G2, Magical has an average rating of 4.8 out of 5 stars from 68 reviews. Users praise its time-saving automation capabilities for scraping lead lists and autofilling data. Some noted minor UX issues like the plugin opening automatically at times.

On Capterra, reviewers give Magical an overall score of 4.0, highlighting how it speeds up customized email writing and data entry. The learning curve for advanced features was mentioned as a potential drawback.

Reddit users find Magical effective for prospecting when used responsibly to automate LinkedIn lead scraping and personalized messaging. The consensus is it provides good value as a free browser extension for sales teams.

12. Zapier

Zapier is a versatile automation platform that integrates with over 3,000 apps, making it an essential tool for small businesses looking to streamline their sales processes. By connecting various apps and automating repetitive tasks, Zapier saves valuable time and ensures consistent communication with leads and customers.

Key Features

Zapier's key features make it a valuable tool for sales automation in small businesses:

• Integrates with over 3,000 apps to connect your entire sales stack
• Automates repetitive tasks like data entry, follow-ups, and lead management
• Offers a user-friendly interface for creating custom workflows without coding
• Provides real-time updates and notifications for seamless collaboration

Popular Use Cases

• Automatically adding new leads from web forms to your CRM
• Triggering personalized follow-up emails based on lead actions
• Notifying sales reps of important lead activities in real-time

Pros

• Saves significant time by automating manual tasks
• Ensures consistent communication with leads and customers
• Offers a wide range of integrations to fit any sales stack

Cons

• Higher-tier plans can be costly for businesses with extensive automation needs
• Setting up complex multi-step workflows may require a learning curve
• Occasional delays in task execution due to high usage

Reviews

On G2, users praise Zapier's ability to streamline workflows and integrate seamlessly with essential applications. They highlight the tool's reliability and flexibility in creating comprehensive solutions. However, some users note that the pricing can become expensive as automation needs grow.

Capterra reviewers appreciate Zapier's ease of use and its role in increasing productivity by automating repetitive tasks. They mention the wide range of integrations as a key benefit. A few users point out that setting up complex workflows can require more effort and time.

Zapier users on Reddit discuss the platform's value in automating tasks and discovering early customers. They appreciate its ability to connect various tools and create efficient workflows. Some users compare Zapier to alternatives like Integromat and Automate.io in terms of pricing and features.

Pricing

• Free plan: 100 tasks per month, core features
• Starter plan: $19.99/month for 750 tasks and additional features
• Professional plan: $49/month for 2,000 tasks and advanced features
• Team plan: $299/month for 50,000 tasks and team collaboration tools

13. ActiveCampaign

ActiveCampaign is a powerful all-in-one marketing automation and CRM platform that helps small businesses streamline their sales and marketing processes. With its AI-powered automation features, ActiveCampaign enables sales teams to nurture leads, personalize interactions, and drive conversions more effectively.

Key Features

ActiveCampaign offers an impressive array of features that make it well-suited for small business sales teams:

• Intuitive email marketing tools with personalization and segmentation capabilities
• Powerful marketing automation with customizable workflows and triggers
• Built-in CRM for managing contacts, deals, and pipelines
• Predictive content and send time optimization for higher engagement

Popular Use Cases

• Automating lead nurturing campaigns with personalized email sequences
• Segmenting contacts based on behavior and preferences for targeted outreach
• Scoring leads and tracking deal progress within the CRM

Pros

• Robust automation and segmentation features
• Intuitive drag-and-drop email and workflow builders
• Affordable pricing plans for small businesses

Cons

• Reporting capabilities could be more advanced
• Steeper learning curve compared to simpler email marketing tools
• Limited third-party integrations on lower-tier plans

Reviews

On G2, ActiveCampaign has an impressive average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its automation capabilities, ease of use, and value for money.

Capterra users give ActiveCampaign an overall rating of 4.6 out of 5, highlighting its powerful features, customization options, and responsive customer support.

ActiveCampaign also garners positive sentiment on Reddit, with users appreciating its ability to streamline email marketing and lead nurturing. They find it user-friendly and effective for small business needs, though some note a learning curve when first getting started.

Pricing

• Lite plan starts at $15/month for 1,000 contacts (about $9/month paid annually)
• Plus plan starts at $70/month for 1,000 contacts (about $49/month paid annually)
• Professional plan starts at $187/month for 1,000 contacts (about $149/month paid annually)
• Enterprise plan starts at $323/month for 1,000 contacts (about $259/month paid annually)
• All plans include a 14-day free trial

14. BIGContacts

BIGContacts is an easy-to-use CRM solution that helps small businesses efficiently manage their customer relationships and drive sales growth. Its intuitive interface and robust features make it an ideal choice for companies looking to streamline their sales processes without the complexity of enterprise-level CRM systems.

Key Features

BIGContacts offers several standout features that make it a top choice for small business sales teams:

• Advanced search filters to quickly find relevant sales data
• Pre-built report templates to generate insights effortlessly
• Visual sales pipeline to track opportunities and related information
• Automation for follow-ups and workflows to improve sales outcomes

Popular Use Cases

• Organizing and segmenting customer data for targeted outreach
• Automating personalized email campaigns to nurture leads
• Tracking sales rep performance and identifying coaching opportunities

Pros

• Ability to save custom reports for future use or export
• Highly customizable to adapt to unique business needs
• Intuitive interface that's easy for sales teams to adopt

Cons

• Lacks advanced AI-powered lead scoring capabilities
• Occasional speed issues reported by some users

Reviews

On Capterra, BIGContacts has an overall rating of 4.0 out of 5 based on 15 reviews. Users praise its automation capabilities, customization options, and ability to provide a comprehensive view of customer data.

G2 reviews highlight BIGContacts' visual pipeline management and ability to enhance sales rep efficiency. It has an average rating of 4.5 out of 5 stars.

Discussions on Reddit suggest that BIGContacts is a reliable option for small businesses seeking an uncomplicated yet feature-rich CRM. Its contact tagging, note-taking, and automated follow-up functionalities are frequently mentioned as key benefits.

Pricing

• Free plan for up to 100 contacts
• Monthly plan at $19.99/month per 1000 contacts (currently discounted to $9.99/month if purchased before August 16)
• Annual plan at $9.99/month per 1000 contacts, billed annually (currently discounted to $4.99/month if purchased before August 16)

15. Copper

Copper is a CRM platform built for Google Workspaces, designed specifically for small businesses. It provides sales analytics tools to manage sales pipelines, track interactions, and generate customizable reports.

Key Features

Copper's key features for sales analytics include:

• Sales pipeline management to visualize the sales process
• Interaction tracking to monitor customer communications
• Customizable reports to get insights tailored to specific needs
• Lead qualification to prioritize high-quality prospects

Popular Use Cases

• Tracking deals as they progress through visual pipelines
• Analyzing sales trends and preparing for market conditions
• Generating reports on sales metrics like revenue and activities

Pros

• Integrates seamlessly with Google Workspace apps
• Provides pipeline visibility to track deal progress
• Includes predictive analytics to forecast sales

Cons

• Limited scalability for very large enterprises
• Lacks email marketing tools on lower-priced plans
• Has a bit of a learning curve to fully utilize features

Pricing

• Starter plan: $23/user/month billed annually (about $29/month)
• Professional plan: $59/user/month billed annually (about $69/month)
• Business plan: $99/user/month billed annually (about $134/month)
• 14-day free trial available

Reviews

On G2, Copper has an average rating of 4.5 out of 5 stars from over 1,100 reviews. 74% of users rated it 5 stars.

Capterra reviewers give Copper an overall rating of 4.0. Positive reviews highlight its ease of use and time-saving automation. A few noted minor UX issues.

Reddit and other review sites show users find Copper effective for small business sales pipelines when customized to their needs. The Google integration is a top selling point. Some feel the learning curve and pricing are drawbacks.

16. Nutshell

Nutshell is a CRM and email marketing platform designed for B2B organizations that combines sales and marketing features. It stands out as one of the best sales software for small business due to its focus on providing sales analytics tools, integrations with common business apps, and inclusion of both prospecting and forecasting capabilities.

Key Features

Nutshell offers several features that make it valuable for sales analytics in small businesses:

• Activity reports to track rep performance on a daily, weekly and monthly basis
• Ability to set goals and KPIs, request customized reports, and generate sales forecasts
• Centralized dashboard for monitoring activities, goals, and metrics
• Integration with a variety of common business apps to enhance functionality

Popular Use Cases

• Tracking sales activities and rep performance to identify coaching opportunities
• Generating sales forecasts to predict revenue and inform business decisions
• Customizing reports and dashboards to focus on most relevant metrics for the business

Pros

• Combines sales and marketing features in one platform
• Includes both prospecting and forecasting tools
• Integrates with many common business apps

Cons

• Some users find the process of adding team members confusing
• May have limited scalability for very large enterprises

Pricing

• Starter plan at $16 per user/month
• Pro plan at $42 per user/month
• Power AI plan at $52 per user/month
• Enterprise plan at $67 per user/month

Reviews

On Capterra, Nutshell has an overall rating of 4.0 out of 5. Reviewers praise its automation capabilities, time-saving benefits, and ability to provide a centralized place to track opportunities. Some note minor UX issues and a learning curve.

G2 reviews show users find Nutshell an easy to use and helpful tool for organizing their sales process. They appreciate features like drip campaigns and the ability to communicate as a team. The consensus is it provides good value for small businesses looking to improve their sales and marketing.

17. Nimble CRM

Nimble CRM is a solid choice for small businesses looking for sales analytics software. It offers predictive analysis, sales forecasting, and opportunity management features that can help you gain insights into your sales data and make informed decisions.

Key Features

Nimble CRM's sales analytics features include:

• Predictive analysis to forecast future sales trends
• Sales forecasting tools using past data
• Opportunity management to track potential deals
• Interaction tracking to monitor customer communications

Popular Use Cases

• Analyzing sales data to identify areas for improvement
• Forecasting revenue based on current pipeline
• Tracking interactions to ensure timely follow-up

Pros

• Unifies contacts from various business tools into one database
• Provides customized sales metrics and KPIs
• Automatically notifies users of impending tasks

Cons

• Limited customization options for advanced users

Reviews

On Capterra, Nimble CRM has an overall rating of 4.0 out of 5. Users praise its ease of use, automation features, and ability to improve work performance. A few note that pricing could be more affordable.

G2 reviews give Nimble CRM 4.5 out of 5 stars. Reviewers highlight the platform's ability to boost sales through social media integration and personalized outreach. Some mention initial setup can take time.

Pricing

• $29.90 per user/month when billed monthly
• $24.90 per user/month when billed annually (save 20%)
• 25,000 contact records and 2 GB storage per user
• 14-day free trial available

18. Freshworks

Freshworks is a powerful sales CRM software that leverages AI to help small businesses close deals faster. It's included in this list for its intuitive interface, advanced automation capabilities, and AI-powered insights that make it an ideal choice for growing sales teams.

Key Features

Freshworks' AI-powered features are designed to boost sales productivity:

• Freddy AI offers deal recommendations to avoid last-minute bottlenecks
• Automate tasks like sending emails, setting reminders, and customer onboarding
• AI insights for superior lead tracking and management

Popular Use Cases

• Streamlining sales processes and closing deals faster
• Automating repetitive tasks to free up sales reps' time
• Gaining actionable insights to prioritize high-value leads

Pros

• Intuitive interface that's easy for small sales teams to adopt
• Robust automation to eliminate manual effort
• AI-driven insights to focus on the right opportunities

Cons

• Some users report slow customer service response times
• Limitations with certain integrations and data exports

On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. Users praise its reliability, flexibility, and feature-rich platform.

Capterra reviewers give Freshworks' Freshdesk an overall rating of 4.0, highlighting its user-friendly interface, automation, and time-saving benefits. A few note the learning curve and desire for more built-in features.

Reddit sentiment is mixed, with some users experiencing issues with the AI chatbot or finding the pricing high for the features. However, others recommend it over alternatives like Zoho for its cost-effectiveness and breadth of functionality for small businesses.

Pricing

• Growth plan starts at $15/user/month billed annually (about $18/user/month billed monthly)
• Pro plan at $39/user/month billed annually (about $47/user/month billed monthly)
• Enterprise plan at $59/user/month billed annually (about $72/user/month billed monthly)
• Free 21-day trial available

19. Zoho

Zoho is a comprehensive cloud software suite that offers a wide range of business applications, including an AI-powered sales assistant called Zoho Zia. Zoho's suite of tools is designed to cater to the needs of businesses of all sizes, from small businesses to large enterprises. With its extensive feature set, affordability, and ease of use, Zoho has become a popular choice for sales teams looking to streamline their processes and boost productivity.

Key Features

Zoho's AI-powered sales assistant, Zia, offers several key features that make it a valuable tool for sales teams:

• Generates business emails and social media posts to help sales reps create engaging content quickly and easily
• Predicts which deals are most likely to close, allowing sales teams to prioritize their efforts
• Triages responses based on the sentiment and intent detected in customer emails, ensuring timely and appropriate follow-up

Popular Use Cases

• Streamlining lead management and prioritization with AI-powered insights
• Automating repetitive tasks like email and social media post creation
• Improving customer communication with sentiment analysis and intent detection

Pros

• Feature-rich platform with extensive customization options
• Real-time detection of anomalies in sales trends and activities

Cons

• Limited customization compared to some other AI sales tools
• Initial learning curve for users new to the platform

Pricing

• Free trial: 15 days
• Free plan available for small businesses
• Standard: $18/user/month billed monthly or $12/user/month billed annually (about $14-$22 USD)
• Professional: $30/user/month billed monthly or $20/user/month billed annually (about $24-$36 USD)
• Enterprise: $45/user/month billed monthly or $35/user/month billed annually (about $42-$54 USD)
• Ultimate: $55/user/month billed monthly or $45/user/month billed annually (about $54-$66 USD)

Reviews

On Capterra, users praise Zoho CRM's customization options, user-friendly interface, and seamless integration with other applications. One reviewer notes that "Zoho CRM offers a lot of customization options allowing business to tailor it based on needs." However, some users mention that advanced features can be challenging to implement without technical expertise.

G2 reviews highlight Zoho's ease of use, responsive customer support, and the benefits of having centralized customer information. A user shares that "Zoho CRM excels in usability, support, and integration, making it a powerful tool for managing customer relationships despite minor learning and mobile app issues."

Reddit users discuss Zoho One, the all-in-one suite that includes Zoho CRM. Many find it to be a cost-effective solution for small businesses, with one user stating, "For us it just became cost effective to get the whole suite instead of modules piecemeal as we wanted features beyond the crm where we started." While most users have positive experiences, some mention occasional glitches and the need for technical expertise for complex customizations.

Conclusions

When choosing the best sales software for your small business, it's important to consider factors like ease of use, automation capabilities, integration options, and pricing. Look for tools that streamline your sales processes, save time, and provide valuable insights to help you close more deals.

Among the top choices mentioned in this article, Bardeen, HubSpot, and Salesforce stand out as popular and effective solutions. Bardeen, in particular, offers a powerful browser extension that automates repetitive tasks and integrates with over 100 apps, making it an excellent choice for small businesses looking to work smarter.

To experience the benefits of AI-driven sales automation firsthand, why not download and install Bardeen's Chrome extension? You can sign up for free and even start a 14-day free trial of premium features to see how Bardeen can transform your sales process.

Don't wait to take your small business sales to the next level. Choose one of these top-rated sales software solutions and start streamlining your processes today!