
Discover the top 11 sales reporting tools for 2024.
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We've curated a list of the 11 best sales reporting tools to help you make an informed decision. In this comprehensive guide, you'll find each tool sorted by key features, pros, cons, pricing, and authentic customer reviews from sites like G2 and Capterra.
Whether you're looking for AI-powered insights, visual pipeline management, or extensive CRM integration, there's a tool here to fit your team's needs. We'll walk you through the strengths and weaknesses of each platform so you can find the best sales reporting tool and automate your sales process.
Bardeen is an AI-powered automation platform that helps sales teams automate repetitive tasks, making it a top choice for sales reporting. With its ability to connect with 100+ apps and websites, Bardeen lets you turn complex workflows into a single click, so you can focus on closing deals and solving customer problems.

Bardeen's key features make it a powerful tool for sales reporting automation:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automation capabilities. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
Reddit users who have tried Bardeen for sales automation appreciate its user-friendliness and extensive integration options, with one user commenting, "I use it to scrape data from websites to Notion, like Quora and Twitter. One more thing that helps me is searching one question on multiple sites with one click."

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HubSpot Marketing Hub is a comprehensive marketing software that helps businesses attract, engage, and delight customers. With its user-friendly interface and robust feature set, HubSpot Marketing Hub enables teams to efficiently manage their marketing efforts and drive measurable results.

HubSpot Marketing Hub offers a wide array of features designed to streamline your marketing processes:
G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars, praising its user-friendly interface, robust feature set, and exceptional customer support. Many appreciate how it streamlines their marketing efforts and drives tangible results.
On Capterra, HubSpot Marketing Hub has an overall rating of 4.5 out of 5 based on 3,000+ reviews. Users highlight the platform's ease of use, powerful automation capabilities, and seamless integration with their sales and service tools.
Across various review platforms, customers consistently commend HubSpot Marketing Hub for its comprehensive features and ability to centralize their marketing efforts. While some note the learning curve and pricing as potential drawbacks, the majority of users find significant value in the platform's capabilities and support.
Pipedrive is an AI-powered CRM platform designed to help sales teams streamline their processes, track deals, and close more sales. It offers a range of features including lead management, deal tracking, email integration, and sales forecasting. Pipedrive's AI-driven insights and automations make it a popular choice for businesses looking to optimize their sales efforts and drive growth.

Pipedrive's key features focus on deal tracking, sales automation, and performance insights:
On G2, Pipedrive has an average rating of 4.3 out of 5 stars from over 1,800 reviews. Users praise its ease of use, visual pipeline, and helpful automations. Some note limitations in customization and reporting.
Capterra reviewers give Pipedrive an overall rating of 4.5, highlighting the platform's simplicity, mobile apps, and ability to streamline sales processes. A few mention the initial learning curve.
Salesforce is a comprehensive CRM platform that offers AI-powered sales tools to enhance sales performance and drive revenue growth. Its predictive analytics capabilities make it stand out among other sales reporting tools, as it can analyze historical data to identify patterns and trends that help sales teams prioritize their efforts and close more deals.

Salesforce's AI-driven features are closely aligned with the needs of sales teams looking for advanced reporting and analytics:
On G2, users praise Salesforce's comprehensive feature set and powerful customization options, giving it an average rating of 4.5 out of 5 stars. Many cite its predictive analytics and forecasting capabilities as key benefits.
Capterra reviewers appreciate how Salesforce "revolutionized the way sales teams operate" with its AI-powered insights and automation. However, some note that the extensive features can be overwhelming for new users.
A sampling of feedback on Reddit indicates Salesforce is invaluable for managing sales activities and data continuity when properly implemented. Users suggest its value depends on correct setup and integration.
Zendesk is a comprehensive customer service solution that offers sales reporting tools as part of its suite. Zendesk's reporting and analytics features provide valuable insights into sales performance, making it a popular choice for businesses looking to optimize their sales processes.

These features enable sales teams to monitor performance, identify trends, and make data-driven decisions to improve sales outcomes.
On G2, Zendesk Sell has an average rating of 4.2 out of 5 stars from 485 reviews. Users praise its ability to centralize customer interactions and provide a 360-degree view of the customer.
Capterra reviewers give Zendesk an overall rating of 4.0, with many citing its ease of use and helpful automation features. However, some users note that the learning curve can be steep for advanced features.
Reddit sentiment is mixed, with some users finding Zendesk more suitable for IT helpdesk environments than sales. Others appreciate its customization options and integration capabilities when properly implemented. The general consensus is that Zendesk can be a powerful tool for sales teams, but may require significant setup and customization to meet specific needs.
Keap is an all-in-one CRM and sales and marketing automation platform designed to help small businesses grow. With Keap, you can easily capture, organize, and nurture leads to increase sales. The platform offers a range of features to automate repetitive tasks, manage your sales pipeline, and streamline client communication.

Keap's automation tools enable you to automate processes like lead capture, follow-up emails, and appointment scheduling. These features are designed to save time and ensure consistent, personalized communication with prospects and customers.
On G2, Keap has an average rating of 4.2 out of 5 stars from over 1,500 reviews. Many users praise its automation capabilities and all-in-one functionality, though some note a learning curve.
Capterra reviewers give Keap an overall rating of 4.0, highlighting its robust feature set for the price. However, some mention that setup can be complex for beginners.
Feedback on Reddit suggests that while powerful, Keap may be overkill for very small businesses. Users advise carefully evaluating your needs and comparing alternatives before committing to the platform.
LeadSquared is a cutting-edge CRM that helps businesses drive sales efficiency at scale with zero lead leakage. This no-code platform offers powerful features like intelligent lead management, sales tracking, workflow automation, mobile CRM, and complete dashboards and reports, making it an all-in-one solution for sales teams.

LeadSquared offers a range of features designed to boost sales productivity and efficiency:
On Capterra, LeadSquared has an overall rating of 4.0 out of 5. Positive reviews praise the platform's depth for lead management and extensive reporting. However, some users note a steep learning curve and occasional performance issues.
G2 reviews give LeadSquared an average of 4.4 out of 5 stars. Customers highlight the benefits for sales productivity and lead nurturing. A few mention the complex interface takes time to learn.
Feedback on Reddit is mixed. While some users find it effective for real estate and other industries, others call out the high price, sluggish speed, and lack of key features compared to alternatives. Positive sentiment notes its lead management, automation, and reporting capabilities.
Zoho is a comprehensive cloud-based 360° customer relationship management tool that caters to the business needs of mid-scale businesses to large-scale enterprises. It offers a wide range of features, including contact management, sales funnels, pipeline management, workflow automation, an AI-powered conversational assistant, task management, marketing campaign management, sales forecasting, customer support, inventory management, reporting, analytics, and seamless integration with over 500 popular business apps in a single system.

Zoho's AI-powered features are well-suited for sales reporting, enabling teams to:
On Capterra, Zoho CRM has an overall rating of 4.0 out of 5 based on over 2,600 reviews. Users praise its customization options, user-friendly interface, and integration capabilities. Some note occasional customer support challenges and a learning curve for advanced features.
G2 reviews show similar sentiments, with Zoho CRM earning 4.1 out of 5 stars. Reviewers highlight benefits like centralizing customer information, automation, and customization. A few mention the mobile app and learning curve as areas for improvement.
On Reddit, users discuss Zoho as a solid all-in-one business management platform, particularly for its breadth of features and cost-effectiveness compared to alternatives. They recommend thoroughly understanding business processes first to map the system accordingly. Some advise hiring a Zoho developer for complex customizations.
EngageBay is a powerful all-in-one marketing, sales, and support CRM platform designed to help businesses streamline their customer acquisition, engagement, and retention processes. It offers a wide range of features including inbound marketing, lead nurturing, and sales automation, making it a popular choice for businesses looking to unify their customer-facing teams and operations.

These features allow businesses to attract web visitors, capture and nurture leads, convert them into customers, and provide excellent support to boost retention and loyalty.
On G2, EngageBay has an average rating of 4.6 out of 5 stars from 316 reviews. Many users praise its affordability, ease of use, and breadth of features as a unified platform.
Capterra reviewers give EngageBay an overall rating of 4.0, highlighting the time savings from automation and helpful customer support. Some noted minor UX issues and a slight learning curve.
Positive sentiment on Reddit suggests EngageBay provides good value as an all-in-one solution for small businesses. Users find it offers the key features of HubSpot at a lower price point. The consensus is that it's a capable platform for companies wanting to unify their customer data and operations.
InsightSquared is a sales analytics platform that leverages artificial intelligence to deliver data-driven insights, performance analytics, and sales forecasting capabilities. It stands out in 2024 for its ability to uncover the true productivity and effectiveness of sales teams, providing visibility into how their actions impact overall performance.

InsightSquared's key features focus on providing actionable insights to drive sales performance:
On G2, InsightSquared has an average rating of 4.3 out of 5 stars. Users praise its ability to visualize Salesforce data, personalize dashboards, and provide an easy to understand view of sales analytics.
Capterra reviewers note InsightSquared is a "great tool for visualizing Salesforce data" that helps with accurate forecasting and staying on track with sales goals. The overall rating is 4.0.
Intercom is a comprehensive AI-first customer service solution designed to automate and reduce the support volume of customer-facing teams. It centralizes the customer inbox, help center, and tickets into one workspace, streamlining support operations. Intercom's AI-powered chatbot, Fin, provides conversational customer support, reducing the load on human agents.

These features enable Intercom to significantly reduce support request volume through automation, although setting up and customizing the AI chatbot for specific business needs may involve some complexity.
On G2, Intercom has an average rating of 4.5 out of 5 stars from over 3,000 reviews. Users praise its AI capabilities, ease of setup, and startup-friendly pricing.
Capterra reviewers highlight Intercom's effectiveness in customer-centric industries like SaaS and e-commerce. They appreciate its real-time communication and personalized interactions. Some wish certain features were available at lower price tiers.
Reddit sentiment is mostly positive, with users finding Intercom valuable for customer support when used responsibly. However, some criticize its complex pricing and missing features compared to alternatives like HelpScout.
When choosing the best sales reporting tool for your needs, consider factors like your team size, budget, desired features, and ease of use. Look for a platform that offers robust reporting capabilities, automation to save time, and integrations with your existing tools.
Among the top sales reporting tools in 2024, Bardeen, HubSpot Marketing Hub, and Pipedrive stand out for their powerful features and positive user reviews.
Bardeen's AI-powered automation and ability to connect with 100+ apps make it a top choice for streamlining sales workflows. Download and install Bardeen's Chrome extension, sign up for free, or start a 14-day free trial of premium features to experience its benefits firsthand.
HubSpot Marketing Hub offers a comprehensive suite of marketing and sales tools, while Pipedrive's visual pipeline and AI-powered insights help teams close more deals.
To optimize your sales reporting process and drive better results, try one of these top-rated tools today. With the right platform and a commitment to data-driven decision-making, you can take your sales performance to the next level.



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Bardeen is an automation and workflow platform designed to help GTM teams eliminate manual tasks and streamline processes. It connects and integrates with your favorite tools, enabling you to automate repetitive workflows, manage data across systems, and enhance collaboration.
Bardeen acts as a bridge to enhance and automate workflows. It can reduce your reliance on tools focused on data entry and CRM updating, lead generation and outreach, reporting and analytics, and communication and follow-ups.
Bardeen is ideal for GTM teams across various roles including Sales (SDRs, AEs), Customer Success (CSMs), Revenue Operations, Sales Engineering, and Sales Leadership.
Bardeen integrates broadly with CRMs, communication platforms, lead generation tools, project and task management tools, and customer success tools. These integrations connect workflows and ensure data flows smoothly across systems.
Bardeen supports a wide variety of use cases across different teams, such as:
Sales: Automating lead discovery, enrichment and outreach sequences. Tracking account activity and nurturing target accounts.
Customer Success: Preparing for customer meetings, analyzing engagement metrics, and managing renewals.
Revenue Operations: Monitoring lead status, ensuring data accuracy, and generating detailed activity summaries.
Sales Leadership: Creating competitive analysis reports, monitoring pipeline health, and generating daily/weekly team performance summaries.