Use B2B tools to speed up and automate sales tasks.
By the way, we're Bardeen, we build a free AI Agent for doing repetitive tasks.
If you need to automate prospecting, lead generation, and email outreach, check out Bardeen's AI Agent for sales. It helps you focus on closing deals.
Searching for the best B2B sales tools to supercharge your sales process and close more deals? Look no further. We've compiled a curated list of the top 19 sales tools on the market, complete with key features, pros, cons, and real user reviews.
Whether you're looking to automate prospecting, streamline lead management, or gain deeper insights into your sales pipeline, you'll find the perfect tool for your needs. Our comprehensive guide covers a range of solutions from CRMs and sales intelligence software to LinkedIn automation and AI-powered assistants. Each tool has been thoroughly researched and evaluated based on its effectiveness, ease of use, and value for B2B sales teams.
We've also included pricing information and direct quotes from verified user reviews on trusted platforms like G2 and Capterra. By the end of this article, you'll have a clear understanding of the best sales tools available and how they can help you optimize your sales efforts. Let's dive in and explore these game-changing solutions for B2B sales success.
Bardeen is a powerful browser extension that automates repetitive tasks, speeds up workflows, and makes time-consuming activities more efficient. With native integrations for almost all popular apps, Bardeen offers endless possibilities for automating workflows.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
Ready to automate your workflows and maximize sales productivity? Sign up to Bardeen's free plan and experience the power of AI sales automation firsthand.
On G2, Bardeen has an impressive average rating of 4.9 out of 5 stars from 32 reviews, with 96% of users awarding it 5 stars. Reviewers praise its time-saving automation capabilities and user-friendly interface.
Capterra users give Bardeen an overall rating of 4.5, highlighting its ease of use, excellent customer service, and value for money. They appreciate how it simplifies complex workflows.
Across Reddit, users discuss Bardeen's powerful features, particularly its web scraping and Notion integration. They find it an effective tool for automating tasks, though some note the learning curve for advanced use cases.
Bardeen's Chrome extension is a must-have for anyone looking to automate their workflows and boost productivity. Download and install the extension to start a 14-day free trial of premium features and experience the power of AI-driven automation for yourself.
HubSpot Marketing Hub is an all-in-one inbound marketing software that helps businesses attract, engage, and delight customers. It offers a comprehensive suite of tools for lead generation, marketing automation, analytics, and more. HubSpot's user-friendly interface and seamless integration capabilities make it a top choice for businesses looking to streamline their marketing efforts and drive growth.
G2 users rate HubSpot Marketing Hub 4.4 out of 5 stars, praising its user-friendly interface, powerful automation, and seamless integration. Some noted a learning curve for advanced features.
On Capterra, reviewers give HubSpot an overall rating of 4.5, highlighting its robust feature set and ability to align sales and marketing. A few mentioned setup time as a potential drawback.
Reddit sentiment is generally positive, with users appreciating HubSpot's comprehensive toolkit and scalability. However, some caution that maximizing its value requires commitment to learning and using all relevant features.
Gong.io is a leading revenue intelligence platform that captures and analyzes customer interactions across calls, web conferencing, emails, and more. By providing deep insights into sales conversations and deal health, Gong empowers sales teams to identify winning strategies and drive revenue growth.
Gong.io offers several standout features that make it a top choice for B2B sales teams:
On G2, Gong has an impressive 4.7 out of 5 star rating from over 5,750 reviews. Users praise its ability to provide visibility into sales conversations and deals to improve rep performance.
A Capterra reviewer highlights Gong's AI call summaries and Salesforce integration as standout features, giving it an overall 5 out of 5 rating. However, they note occasional glitches with the Outlook plugin.
Sentiment on Reddit is mostly positive, with users finding Gong valuable for streamlining forecasting and capturing key call insights. Some feel it is pricey for smaller teams and express concerns over its long-term viability against potential competitors.
Lusha is a powerful B2B contact and company database that helps sales teams reach the right decision makers faster. With accurate data, advanced search filters, and seamless integrations, Lusha enables users to build targeted prospect lists and engage with them effectively.
On G2, Lusha has an average rating of 4.3 out of 5 stars from over 1,400 reviews. Users praise the tool's ability to find accurate contact information quickly, saving significant time on prospecting.
Capterra reviewers give Lusha an overall rating of 4.5 out of 5, highlighting the seamless integration with HubSpot and LinkedIn. Some noted that data accuracy can vary for certain contacts.
While most reviews are positive, a few users on Reddit and G2 have expressed concerns about data privacy and the tool's compliance with GDPR. However, Lusha maintains they are fully GDPR and CCPA compliant with regular third-party audits.
Apollo.io is an all-in-one sales intelligence and engagement platform that helps sales teams prospect, engage, and drive more revenue. With a database of over 275M contacts and 73M companies, Apollo.io provides accurate and comprehensive data for B2B sales prospecting.
On G2, Apollo.io has an average rating of 4.8 out of 5 stars from over 7,000 reviews. Users praise the platform's comprehensive data, ease of use, and effectiveness for outbound prospecting.
Capterra reviewers give Apollo.io an overall rating of 4.6, highlighting the time-saving benefits of the all-in-one platform and the quality of the contact data. Some noted minor issues with email verification accuracy.
On Reddit, users generally have positive sentiments about Apollo.io, noting its affordability compared to alternatives like ZoomInfo. They appreciate features like the Chrome extension for LinkedIn prospecting. Some mention that while not perfect, the data quality is solid for the price point.
Cognism is a top choice for B2B sales teams looking for premium sales intelligence. With a focus on data quality and compliance, Cognism provides accurate contact and company information, including phone-verified mobile numbers, to help sales reps connect with key decision-makers and have more live conversations.
On G2, Cognism has an average rating of 4.6 out of 5 stars from 692 reviews. Users praise the quality of contact data, ease of use, and helpful customer support.
Capterra reviewers give Cognism an overall rating of 4.0, highlighting the accuracy of data for EMEA and the benefits of the Chrome extension. Some noted minor UX issues.
Reddit users find Cognism provides strong coverage and data quality for the EU market compared to alternatives. They recommend it for B2B prospecting, particularly in EMEA, when high-quality contact data is a priority.
LeadSquared is a cutting-edge CRM that helps enterprises drive sales efficiency at scale with zero lead leakage. As an all-inclusive, no-code solution for sales teams, LeadSquared provides powerful features like intelligent lead management and distribution, sales tracking, marketing and workflow automation, and complete dashboards and reports.
LeadSquared offers:
On G2, LeadSquared has an average rating of 4.4 out of 5 stars from 225 reviews, with 70% of users giving it 5 stars.
Capterra reviews praise LeadSquared's depth of features for lead management and the insightful reports it provides. A few noted the UI could be improved and there is a learning curve. Overall, reviewers find it a very useful tool for sales teams to achieve their targets.
Feedback on Reddit is mixed. Positive comments appreciate LeadSquared's efficient lead organization and automation. Critics find it expensive and slow. The consensus is it provides a solid CRM option, but there may be alternatives that provide more value for the price.
Copy.ai is an AI-powered copywriting platform that helps sales teams generate high-quality, engaging content in seconds. With its ability to create personalized emails, catchy subject lines, and compelling sales copy, Copy.ai is a valuable addition to any B2B sales toolkit.
On Capterra, Copy.ai has an overall rating of 4.0 out of 5. Users praise its ease of use, time-saving benefits, and helpful content generation. Some note occasional awkward phrasing in AI outputs.
G2 reviews give Copy.ai 4.7 out of 5 stars. Customers appreciate the high-quality content, customization options, and ability to overcome creative hurdles. A few mention the learning curve and need for human oversight.
Positive sentiment on Reddit highlights Copy.ai as a go-to tool for digital marketers. Users find it valuable for ideation and creating first drafts faster. The main critique is the importance of fact-checking AI-generated copy.
Salesloop is a cloud-based LinkedIn automation tool designed to help sales teams and individuals automate their outreach and lead generation efforts. It's an excellent choice for B2B sales teams looking for a safe and effective way to scale their LinkedIn prospecting.
On G2, users praise Salesloop's ability to find and engage interested prospects. A verified user in insurance called it a "solid platform" for sourcing leads, noting "the benefits outweigh costs."
Another reviewer on G2 shared that Salesloop helped boost sales, but mentioned the pricing stays the same with "no surprises."
Feedback on Reddit suggests Salesloop is seen as one of the safer LinkedIn automation options since it's cloud-based. Users also highlight the 14-day free trial to evaluate the tool.
ZoomInfo Sales is a powerful sales intelligence tool that provides an extensive database of company and contact information. It offers advanced search filters and analytics to help you identify ideal prospects and gather valuable insights. With ZoomInfo Sales, you can streamline your prospecting efforts, nurture relationships, and accelerate your sales cycle.
ZoomInfo Sales offers several standout features:
On G2, ZoomInfo Sales has 4.4 out of 5 stars from over 8,400 reviews. Many users praise the depth of the contact database and powerful search capabilities.
Capterra reviews note that ZoomInfo Sales is extremely helpful for generating leads and finding contact information, giving it an overall rating of 4.0. However, some mention occasional data inaccuracies.
Feedback on Reddit indicates that ZoomInfo Sales is seen as the leading sales intelligence tool, despite some imperfect data. Users advise that it provides the most value for companies with over 100 employees. Pricing is a consideration, but the ROI can be justified for the time savings.
Salesforce is a comprehensive customer relationship management (CRM) platform that incorporates AI-powered features to enhance sales processes and drive revenue growth. As a leading B2B sales tool, Salesforce offers a wide range of capabilities that make it an essential solution for businesses looking to optimize their sales efforts.
On G2, Salesforce has an impressive overall rating of 4.5 out of 5 stars based on 1,980 reviews. Users praise its comprehensive feature set, customization options, and robust integration capabilities.
Capterra reviewers give Salesforce an overall rating of 4.4, highlighting its versatility, scalability, and ability to streamline sales processes. Some note the initial complexity and higher costs as potential drawbacks.
Across Reddit, users discuss Salesforce's value in managing sales activities, generating insights, and integrating with other tools. While some mention the learning curve and costs, the consensus is that Salesforce is a powerful solution for businesses willing to invest in a comprehensive sales platform.
Leadfeeder is a powerful lead generation software that identifies the companies visiting your website, even if they don't fill out any forms. By turning anonymous website traffic into actionable leads, Leadfeeder helps B2B sales teams focus their efforts on prospects who have already shown interest.
On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews. Many praise its ability to reveal quality leads and integrate with key tools.
Capterra users give Leadfeeder an overall rating of 4.0, highlighting the value of turning anonymous traffic into leads. A few note concerns about pricing and data accuracy.
Discussions on Reddit suggest Leadfeeder is an effective prospecting tool when used carefully. Users advise a targeted approach focused on engaged, high-value leads. Some warn against seeming "creepy" by over-using tracking data in outreach.
Lead411 is a comprehensive B2B data platform that offers unlimited access to verified company and contact information. It stands out among b2b sales tools for its extensive database of over 450 million contacts within 20 million companies worldwide, coupled with powerful search filters and intent data to help users identify the most promising leads.
On G2, users praise Lead411's browser extension and its ease of gathering prospect information, giving it an average rating of 4.5 out of 5 stars. They appreciate the tool's ability to find accurate contact data and identify companies in active buying cycles.
Capterra reviewers echo similar sentiments, noting Lead411's data quality and time-saving benefits. The platform has an overall rating of 4.0, with many users citing its value for lead generation campaigns and nonprofit research.
Discussions on Reddit highlight Lead411's comprehensive data compared to competitors like ZoomInfo and Seamless.ai. Users find the combination of contact data and intent insights particularly valuable for targeted outreach. Pricing is mentioned as a potential drawback, but most agree the quality justifies the cost.
DocuSign revolutionized how agreements and contracts are signed, making the process digital, secure, and efficient. It offers a cloud-based electronic signature solution that simplifies the signing and management of documents, eliminating the need for physical paperwork and manual processes.
On Capterra, DocuSign has an overall rating of 4.0 out of 5. Users praise its ability to greatly improve efficiency, particularly for managing contracts. They find it convenient, secure, and easy to use.
G2 reviewers give DocuSign high marks, with an average 4.5 out of 5 stars rating. Benefits frequently mentioned include time savings, seamless integrations, and the ability to accelerate deal closing. Some cons noted are the cost for small companies and occasional UI/UX quirks.
Reddit sentiment is generally positive, with users appreciating DocuSign's legally binding signatures and ease of use. However, many suggest that Adobe Sign and other alternatives offer similar functionality at lower price points, making DocuSign's cost hard to justify for some.
OutreachAI streamlines your LinkedIn outreach by automating personalized connection requests, messages, and other engagement actions. With its AI-powered capabilities, OutreachAI helps you find and connect with targeted leads, nurture relationships, and grow your revenue.
OutreachAI offers several key features for effective LinkedIn prospecting:
ActiveCampaign combines email marketing, marketing automation, and CRM functionality. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications. ActiveCampaign offers features such as email segmentation, lead scoring, predictive sending, and behavioral analytics.
G2 users give ActiveCampaign an average rating of 4.5 out of 5 stars across 13,222 reviews. Many praise its ease of use, automation capabilities, and ability to organize contacts.
On Capterra, reviewers highlight ActiveCampaign's wide range of features and benefits for businesses of all sizes. However, some note occasional bugginess and slow support response times, giving it an overall rating of 4.0.
Reddit sentiment is generally positive, with users appreciating ActiveCampaign's automation, segmentation, and CRM integration. They find it robust and trustworthy for clients of all sizes. The main criticisms are around pricing increases and preference for HubSpot's reporting.
Octopus CRM is an effective LinkedIn automation tool for B2B sales teams looking to streamline their lead generation and outreach efforts. With its user-friendly interface and powerful features, Octopus CRM enables users to automate repetitive tasks, personalize campaigns, and manage leads efficiently.
On G2, Octopus CRM has an average rating of 4.5 out of 5 stars. Users praise its ease of use for beginners and effectiveness at generating leads quickly. Some note that adding better message templates could further improve acceptance rates.
Capterra reviewers give Octopus CRM an overall score of 4.0, highlighting its automation capabilities and affordable pricing. However, a few mention issues with the interface being basic and occasional slow loading times.
Feedback on Reddit suggests Octopus CRM is a viable, cost-effective option for LinkedIn automation, with users recommending it as an alternative to pricier tools like Dux-Soup. The consensus is that it provides good functionality for the price point, though some feel other tools offer more advanced features.
EngageBay is an all-in-one marketing, sales, and support CRM software that helps companies acquire, engage, and convert web visitors into customers. It offers a comprehensive suite of tools to automate lead generation, nurturing, and customer support processes, making it an ideal solution for B2B sales teams looking to streamline their efforts.
EngageBay has an average rating of 4.6 out of 5 stars on G2 based on 316 reviews. 81% of users rated it 5 stars, praising its user-friendliness and comprehensive feature set for the price.
On Capterra, reviewers give EngageBay an overall score of 4.0, highlighting the platform's ease of use, helpful automation tools, and attentive customer service. Some noted minor UX issues and a desire for more native integrations.
Feedback on Reddit suggests EngageBay is a robust Hubspot alternative at a fraction of the cost. Users appreciate the all-in-one capabilities for marketing, sales, and support. The consensus is it provides excellent value for growing companies.
Pipedrive is a top-rated CRM and pipeline management tool that helps B2B sales teams streamline their sales process and close more deals. With AI-powered features like lead scoring, intelligent chatbots, and automated workflows, Pipedrive makes it easy to manage leads, track conversations, and optimize your sales funnel.
On Capterra, Pipedrive has an overall rating of 4.5 out of 5 based on 1,898 reviews. Users praise its ease of use, visual pipelines, and helpful automations. Some noted minor UX issues.
G2 reviewers give Pipedrive 4.3 out of 5 stars. Positive reviews highlight the intuitive interface, customization options, and responsive customer support. A few users mentioned occasional syncing glitches.
Choosing the right B2B sales tool depends on your specific needs, budget, and the size of your sales team. Consider factors like the features offered, ease of use, integrations with existing tools, and customer support.
Among the 19 tools reviewed, Bardeen, HubSpot Marketing Hub, and Gong.io stand out as the most popular options. Bardeen's AI-powered automation capabilities and extensive library of pre-built playbooks make it a top choice for streamlining workflows. Experience the power of AI-driven automation by starting a 14-day free trial of Bardeen's premium features.
HubSpot Marketing Hub offers a comprehensive suite of tools for lead generation, marketing automation, and analytics, making it ideal for businesses looking to align their marketing and sales efforts. Gong.io provides valuable insights into customer interactions and deal health, empowering sales teams to optimize their strategies.
To get started with one of these top B2B sales tools, sign up for a free trial or take advantage of free plans to evaluate the features and benefits firsthand. By leveraging the right tools, you can streamline your sales processes, improve productivity, and ultimately drive more revenue for your business.
SOC 2 Type II, GDPR and CASA Tier 2 and 3 certified — so you can automate with confidence at any scale.
