19 Best Outbound Sales Tools: Top Choices for 2024

Raz Popescu
Raz Popescu
LAST UPDATED
September 5, 2024
TL;DR

Finding the right tools to power your outbound sales process can be a game-changer for your business. That's why we've compiled this comprehensive guide to the 19 best outbound sales tools available. Whether you're looking to automate your prospecting with AI, streamline your email outreach, or gain deeper insights into your sales conversations, you'll find a solution on this list.

We've sorted each tool by its key features, pros and cons, and real user reviews to give you a complete picture of what each platform offers. From AI-powered sales intelligence to robust CRM integrations, these tools cover the full spectrum of capabilities that modern sales teams need to succeed.

By leveraging the right combination of these outbound sales tools, you can scale your efforts, engage more effectively with prospects, and ultimately drive more revenue for your business. Let's dive in and explore the best options on the market today.

1. Bardeen

Looking for a powerful tool to automate your outbound sales process? Look no further than Bardeen, the #1 AI automation extension for Chrome. With its ability to run automations 24/7 in the cloud and integrate with 100+ apps, Bardeen is a game-changer for sales teams. Download the Bardeen Chrome extension for free and start automating your sales workflows today.

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Key Features

Here are some of the key features that make Bardeen a top choice for outbound sales automation:

Popular Use Cases

Pros

Cons

  • Some advanced features require a paid plan
  • Steeper learning curve compared to simpler automation tools
  • Limited to the Chrome browser (for now)

Reviews

Bardeen has earned rave reviews from users on both Capterra and G2. On Capterra, Bardeen has an overall rating of 4.5 out of 5, with high marks for ease of use, customer service, and value for money. One reviewer called it "one of the best no-code automation platforms."

Similarly, on G2, Bardeen boasts an impressive 4.9 out of 5 stars. Users praise its time-saving capabilities and powerful automation features. As one reviewer put it, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

Pricing

  • Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
  • Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
  • Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
  • Enterprise plan: Custom pricing for larger teams with more specific needs

Ready to take your outbound sales to the next level? Sign up for Bardeen's 14-day free trial of premium features and see the power of AI automation for yourself.

2. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing automation platform that helps businesses attract, engage, and delight customers. With its user-friendly interface and robust feature set, HubSpot Marketing Hub enables marketers to create personalized, multi-channel campaigns that drive conversions and revenue growth.

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Key Features

HubSpot Marketing Hub offers an array of features designed to optimize your marketing efforts:

  • AI-powered lead generation and email personalization
  • Omni-channel marketing automation for seamless customer journeys
  • Robust analytics and reporting to measure ROI
  • Seamless integration with HubSpot CRM and other tools

Popular Use Cases

  • Creating targeted email campaigns to nurture leads and drive conversions
  • Building landing pages and forms to capture lead information
  • Automating social media posting and monitoring brand mentions

Pros

  • All-in-one platform that integrates with sales and service tools
  • Intuitive interface that is easy to learn and use
  • Extensive knowledge base and customer support resources

Cons

  • Higher price point compared to some competitors
  • Reporting can have a learning curve for advanced insights
  • Some features are only available at higher subscription tiers

Reviews

On G2, HubSpot Marketing Hub has an average rating of 4.3 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set, ease of use, and seamless integration capabilities.

Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5, highlighting its email marketing, social media scheduling, and Salesforce integration as top features. Some noted the pricing model can become expensive as contact databases grow.

Feedback on Reddit indicates HubSpot provides excellent value for businesses that utilize its full platform capabilities. However, it may not be as cost-effective if only using limited features. The consensus is to consider your specific needs and compare plans before committing.

Pricing

  • Starter: Starts at $23/month for 1,000 marketing contacts
  • Professional: Starts at $890/month for 2,000 marketing contacts
  • Enterprise: Starts at $3,200/month for 10,000 marketing contacts
  • Free tools available with limited features

3. ZoomInfo Sales

ZoomInfo Sales is a powerful sales intelligence platform that provides an extensive database of company and contact information. With advanced search filters, analytics, and automation features, ZoomInfo helps sales teams identify ideal prospects, gather valuable insights, and accelerate their sales cycles.

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Key Features

  • Access to a vast database with over 150 million contacts and 50 million companies
  • Advanced search filters to find decision-makers based on job title, industry, location, and more
  • Buyer intent data to identify prospects actively researching solutions
  • Integration with popular CRMs and sales automation tools

These features make ZoomInfo an essential tool for sales teams looking to streamline their prospecting efforts and connect with key decision-makers.

Popular Use Cases

  • Building targeted prospect lists for outbound sales campaigns
  • Enriching existing lead and contact data in CRMs
  • Identifying companies showing intent to purchase solutions similar to yours

Pros

  • Extensive and regularly updated database of contacts and companies
  • Powerful search and filtering capabilities to find ideal prospects
  • Seamless integration with popular sales and marketing tools

Cons

  • Higher pricing compared to some competitors
  • Occasional inaccuracies in contact data, especially for smaller companies
  • User interface can be overwhelming for new users

Reviews

On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Users praise its large database, friendly customer support, and ability to find the right contacts for prospecting.

Capterra reviewers give ZoomInfo an overall rating of 4.5 out of 5, highlighting its time-saving benefits and powerful search capabilities. Some users note occasional data inaccuracies and a learning curve for the platform.

Reddit sentiment is generally positive, with users appreciating ZoomInfo's extensive contact information, particularly for larger companies. However, some mention that the company data can be inconsistent for smaller businesses.

Pricing

  • Pricing starts at $14,995 per year for the Professional plan
  • Advanced and Elite plans are available at $24,995 and $39,995 per year, respectively
  • Custom enterprise pricing is also available
  • All plans require an annual contract

4. Pipedrive

Pipedrive is a comprehensive sales CRM and pipeline management software that helps sales teams manage leads, track deals, and automate their sales process. It stands out for its user-friendly interface, customizable pipelines, and robust feature set that caters to the needs of small to medium-sized businesses.

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Key Features

Pipedrive's key features for sales teams include:

  • Visual deal pipeline for tracking sales progress
  • Customizable pipelines and sales stages
  • Email integration and tracking
  • AI-powered sales assistant for insights and suggestions

Popular Use Cases

  • Managing sales activities and communications in one place
  • Automating follow-ups and reminders
  • Forecasting revenue and sales performance

Pros

  • Intuitive and easy to use interface
  • Customizable to match unique sales processes
  • Extensive integration options with 400+ apps

Cons

  • Limited customization for reporting dashboards
  • Higher pricing compared to some competitors

Pricing

  • Essential: $12.50 per user/month billed annually (~$14 USD)
  • Advanced: $24.90 per user/month billed annually (~$29 USD)
  • Professional: $49.90 per user/month billed annually (~$59 USD)
  • Enterprise: $99 per user/month billed annually
  • Free 14-day trial available

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 out of 5. Users praise its efficiency, simplicity, and ease of use. Some cons noted include occasional sync issues and limited bulk editing capabilities.

G2 reviewers give Pipedrive an average 4.3 out of 5 star rating. Positive reviews highlight the intuitive interface, workflow automations, and responsive customer support. Criticisms include the inability to modify bulk contact fields easily.

Reddit sentiment is generally favorable, with users finding Pipedrive an effective CRM for managing a client base and appreciating features like the visual pipelines. Some express that while not as robust as HubSpot, it provides good value for growing teams.

5. Lusha

Lusha is a powerful sales intelligence platform that provides accurate B2B contact and company data, making it an excellent tool for outbound sales teams. With Lusha, sales professionals can quickly find decision-makers, enrich their CRM data, and connect with prospects directly from the platform.

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Key Features

Lusha offers a range of features that make it a valuable tool for outbound sales:

  • Find direct contact details for decision-makers
  • Enrich CRM data with accurate and up-to-date information
  • Use intent data to prioritize leads most likely to buy
  • Create targeted prospect lists using advanced filters

Popular Use Cases

  • Prospecting and lead generation for outbound sales teams
  • Enriching Salesforce and other CRM data for better lead qualification
  • Identifying key decision-makers at target accounts

Pros

  • High data accuracy compared to other sales intelligence tools
  • Easy to use browser extension for prospecting on the go
  • Integrates with popular CRMs and sales tools

Cons

  • Some users report outdated contact information at times
  • Pricing can be high for certain use cases
  • Prospect location not always pulled when finding contacts on LinkedIn

Reviews

On G2, Lusha has an average rating of 4.3 out of 5 stars from over 1,400 reviews. Many users praise its data accuracy, time-saving benefits, and seamless CRM integration.

Capterra reviewers give Lusha an overall score of 4.0, highlighting how it empowers sales teams to find decision-makers quickly. A few noted minor UX issues and occasional outdated data.

Pricing

  • Pro plan: $49/user/month billed monthly or $36/user/month billed annually
  • Premium plan: $79/user/month billed monthly or $59/user/month billed annually
  • Free plan available with limited credits

6. Salesforce

Salesforce is the world's leading customer relationship management (CRM) platform, offering a comprehensive suite of tools for sales, service, marketing, commerce, and more. Salesforce's AI-powered features, such as Einstein AI, help sales teams optimize their processes, prioritize leads, and make data-driven decisions.

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Key Features

Salesforce's AI capabilities are closely tied to the sales process, enabling teams to:

  • Prioritize leads and opportunities based on likelihood to convert
  • Receive intelligent recommendations for next best actions
  • Automate repetitive tasks and data entry
  • Gain insights from customer interactions and sentiment analysis

Popular Use Cases

  • Lead scoring and prioritization
  • Opportunity insights and forecasting
  • Personalized customer engagement

Pros

  • Robust and customizable CRM platform
  • Advanced AI capabilities with Einstein
  • Extensive app ecosystem and integrations

Cons

  • Steeper learning curve compared to simpler CRM tools
  • Higher cost, especially for smaller businesses
  • Complexity may require dedicated admin resources

Reviews

On G2, Salesforce has an average rating of 4.5 out of 5 stars from nearly 2,000 reviews. Users praise its comprehensive feature set, customization options, and the power of Einstein AI.

Capterra reviewers give Salesforce an overall rating of 4.0, highlighting its versatility and ability to streamline sales processes. Some note the initial complexity and learning curve as potential drawbacks.

Reddit discussions around Salesforce acknowledge its position as a top CRM, with many users finding value in its automation, reporting, and AI capabilities. However, some express concerns about cost and complexity for smaller businesses.

Pricing

  • Starter Suite: $25 per user, per month, billed annually
  • Professional: $80 per user, per month, billed annually
  • Enterprise: $165 per user, per month, billed annually
  • Unlimited: $330 per user, per month, billed annually
  • Einstein 1 Sales: $500 per user, per month, billed annually

7. Salesloft

Salesloft is a revenue workflow platform that supports pipeline building, management, and forecasting. It is included in this list of best outbound sales tools because of its AI capabilities to transcribe and summarize user conversations, offering valuable insights for sales reps. Salesloft also provides robust sales forecasting software, enabling teams to predict future sales outcomes with greater accuracy.

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Key Features

These features make Salesloft a powerful tool for outbound sales teams:

  • Establish and identify pipelines based on detailed prospect and customer data
  • AI-powered conversation intelligence to transcribe and summarize user conversations
  • Robust sales forecasting to predict future sales outcomes
  • Manage and optimize sales workflows for efficiency and effectiveness

Popular Use Cases

  • Automating personalized outreach and follow-up messages to prospects
  • Gaining insights from sales conversations to coach reps
  • Accurately forecasting sales pipeline and revenue

Pros

  • Comprehensive approach to sales pipeline management and forecasting
  • Powerful AI capabilities for conversation intelligence
  • Integrates with various other sales tools for seamless workflows

Cons

  • Complexity in fully leveraging all the advanced features
  • May require additional training and support to maximize value
  • Higher price point compared to some other sales tools

Reviews

On G2, Salesloft has an average rating of 4.5 out of 5 stars from nearly 4,000 reviews. 73% of users rated it 5 stars.

Capterra reviewers also give Salesloft strong marks, with many praising its automation, analytics, and ease of use. Some noted minor UX issues.

Reddit sentiment is largely positive, with users finding Salesloft an effective tool for outbound sales when used responsibly. Key benefits mentioned include the automations, integration with Salesforce, and strong customer support. Some noted it can be laggy at times in Chrome.

Pricing

  • Annual contract required, pricing is per user per year
  • Ranges from $125 to $165 per user/month depending on package ($1500-$1980/year)
  • Lower end includes prospecting capabilities only
  • No minimum number of seats required

8. Ocean.io

Ocean.io is a useful tool for B2B companies conducting outbound sales prospecting. Its AI-powered look-alike search helps identify potential customers that match your target audience by analyzing current and former clients' websites.

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Ocean.io's advanced features help narrow down the most relevant prospects, such as:

  • Machine learning to improve lead accuracy
  • Advanced filters to refine search results
  • Pipeline management to track leads
  • Intent data to prioritize opportunities

Popular Use Cases

  • Building targeted account lists for ABM campaigns
  • Finding key decision-makers at target accounts
  • Identifying best-fit verticals and markets to expand into

Pros

  • Highly targeted leads through AI search
  • Integrates with CRMs for seamless prospecting
  • Fresh, global data updated daily

Cons

  • Pricing requires a custom quote
  • Look-alike search may not always find relevant results
  • Lacks some company data like parent/subsidiary details

Reviews

On G2, users praise Ocean.io's ability to find similar customers and save time prospecting, giving it an average 3.8 out of 5 stars.

Capterra reviews are mixed, with some noting the look-alike search doesn't always work as expected. But others find it an effective tool for account-based marketing. It has an overall rating of 4.0.

Reddit users recommend Ocean.io for discovering companies similar to existing clients. They find the filters more useful than other tools for account-based prospecting. However, some note the high price and that the data is better for company info than contact details.

Pricing

  • Essential: Call for quote (1 seat)
  • Professional: Call for quote (up to 5 seats)
  • Advanced: Call for quote (up to 10 seats)
  • Free trial available

9. BuiltWith

BuiltWith is a powerful lead generation and sales intelligence tool that helps businesses identify potential customers based on the technologies they use on their websites. By providing detailed insights into a company's tech stack, BuiltWith enables sales teams to personalize their outreach and improve conversion rates.

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Key Features

BuiltWith offers a range of features that make it an essential tool for outbound sales teams:

  • Identify technologies used by over 673 million websites
  • Filter leads by location, traffic, industry, and more
  • Access historical data to track technology adoption trends
  • Integrate with popular CRM systems for seamless workflow

Popular Use Cases

  • Generating targeted lead lists based on technology usage
  • Personalizing sales outreach with relevant tech stack information
  • Analyzing competitors' technology adoption and market share

Pros

  • Extensive database covering over 105,000 web technologies
  • Detailed filtering options for highly targeted lead lists
  • Historical data enables tracking of technology trends over time

Cons

  • Higher pricing compared to some alternatives
  • Occasional inaccuracies in technology detection
  • Learning curve for effectively leveraging all features

Reviews

On G2, BuiltWith has an average rating of 4.3 out of 5 stars from 57 reviews. Users praise its accuracy, powerful lead generation capabilities, and ability to provide valuable insights for personalized outreach.

Capterra reviewers appreciate BuiltWith's ease of integration with other tools and its effectiveness for lead generation, although some note that pricing could be more competitive.

Reddit users highlight BuiltWith's comprehensive data coverage and the challenges competitors face in replicating its offering due to the extensive web crawling and data mapping required.

Pricing

  • Basic: $295/month for limited technology, keyword, and retail reports
  • Pro: $495/month for unlimited access to most features
  • Team: $995/month for unlimited enterprise access
  • Annual plans offer savings of up to 20%

10. Aircall

Aircall is a VoIP phone system designed for sales teams that rely heavily on phone calls as part of their sales process. It provides a dialer functionality with local numbers available for over 100 countries, allowing users to make calls from anywhere.

Key Features

The Call Whispering feature enables sales leaders to listen in on calls and offer real-time support, which can significantly improve call outcomes. Aircall also offers automations such as automatically adding numbers from any webpage and post-call workflows to reduce manual tasks and streamline the calling process.

  • Automatically saves call recordings to the CRM for tagging and analysis
  • Provides detailed analytics on call performance
  • Supports sales teams with real-time call monitoring and whispering

Popular Use Cases

  • Automating repetitive dialing tasks to increase call volume
  • Coaching sales reps during live calls to improve performance
  • Tracking and analyzing call metrics to optimize sales processes

Pros

  • Comprehensive support features to help sales teams improve calling efficiency
  • Integrates with popular CRMs for seamless data sync
  • Easy to set up and use without needing IT involvement

Cons

  • Call quality may be affected in areas with poor internet connectivity
  • Some users report occasional freezing and need to restart the app
  • Free trial period is too short to fully evaluate benefits

Pricing

  • Essentials plan starts at $30 per user per month
  • Professional plan starts at $50 per user per month
  • Annual billing provides 20% discount

Reviews

On G2, Aircall has 4.3 out of 5 stars from over 1,000 reviews. Users praise its ease of use, helpful automation features, and customer support.

Capterra reviewers give Aircall an overall rating of 4.0, highlighting benefits like easy setup, intuitive interface, and time savings. Some note minor UX issues and occasional poor call quality.

A sampling of reviews on Reddit shows users find Aircall effective for sales teams when a reliable internet connection is available. They appreciate the call recording, ability to share recordings, and mobile app. The consensus is it provides good value for phone-based sales.

11. Seamless.ai

Seamless.ai is a real-time B2B data provider that offers verified emails, cell phone numbers, and sales insights to help sales teams find, connect, and close their next big deal. With an extensive database of over 1.7 billion contacts and 150 million company profiles, Seamless.ai is a popular choice for business development teams looking to automate list building and streamline their sales processes.

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Key Features

Seamless.ai's key features make it well-suited for business development teams:

  • Real-time search engine for finding B2B sales leads quickly
  • Advanced organization management capabilities to keep data organized
  • Buyer intent data to prioritize accounts that are ready to buy
  • Job change alerts to know when key contacts change roles

Popular Use Cases

  • Automating list building and prospecting to scale outreach
  • Enriching existing databases with fresh, accurate contact data
  • Identifying in-market buyers and engaging them at the right time

Pros

  • Extensive database with over 1.7 billion contacts
  • Helps generate high-quality B2B leads faster
  • Real-time data verification ensures accuracy

Cons

  • Pricing is not transparent on the website
  • Some users report occasional data inaccuracies
  • Limited customization options compared to other tools

Pricing

While specific pricing is not disclosed, Seamless.ai offers usage-based plans:

  • Free: 50 credits for email, data enrichment, and integrations
  • Basic: 250 credits per month for all product features
  • Pro: Daily credit refresh for access to all features
  • Enterprise: Custom credit packages and premium support

Reviews

On Capterra, users praise Seamless.ai's ability to find accurate contact data and the buyer intent feature. It has an overall rating of 4.0, with ease of use and features both scoring 4.1.

G2 reviews highlight Seamless.ai as a "game-changer" for lead generation. Users appreciate the time savings and ability to connect with the right prospects. It has 4.3 stars out of 5 on G2.

Sentiment on Reddit is mixed, with some users criticizing data quality and sales tactics, while others recommend it over alternatives like ZoomInfo and Lusha for specific use cases.

12. ZeroBounce

ZeroBounce is a powerful email validation and verification tool that helps businesses improve their email deliverability and maintain a clean email list. Its ability to identify invalid, inactive, and risky email addresses makes it a valuable addition to any outbound sales toolkit.

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Key Features

ZeroBounce offers several features that make it a reliable email validation tool for outbound sales:

  • Bulk email validation to check large lists and ensure they contain only valid, active addresses
  • Real-time API integration with signup forms to validate emails and prevent invalid ones from entering your CRM
  • Identification of your most active email subscribers for targeted outreach
  • Blacklist monitoring to protect your sender reputation, which is crucial for cold emailing

Popular Use Cases

  • Validating prospect lists before launching outbound email campaigns
  • Integrating with registration forms on landing pages to ensure lead quality
  • Regularly cleaning your email database to maintain good deliverability

Pros

  • Improves email deliverability by removing invalid and risky addresses
  • 99% accuracy guarantee provides peace of mind
  • 24/7 customer support via multiple channels

Cons

  • Can get pricey for large email lists that require ongoing validation
  • Doesn't provide as many direct integrations as some competitors

Pricing

  • Pay-as-you-go pricing starts at $16 for 2,000 credits ($0.008/email)
  • Monthly plans from $15/month for 2,000 credits to $799/month for 200,000 credits
  • 20% discount for annual billing
  • Free trial for 100 monthly email verifications

Reviews

On G2, ZeroBounce has a 4.6/5 star rating from over 450 reviews. Users praise the accuracy, speed, and helpful customer support. Some noted that the results are not always 100% accurate as claimed.

Capterra reviewers give ZeroBounce an overall rating of 4.6 out of 5, with high marks for ease of use (4.7), customer service (4.7), and value for money (4.5).

Reddit users consider ZeroBounce one of the more reliable and thorough email validation tools, especially for the price. They appreciate features like the email scoring and activity tracking. Some compare it favorably to competitors like NeverBounce.

13. Constant Contact

Constant Contact is an all-in-one email marketing platform that helps businesses attract and nurture leads through professional email newsletters and marketing automation. With a drag-and-drop editor and customizable templates, users can create polished campaigns that drive engagement and sales. Constant Contact's reporting features provide valuable insights to optimize your email marketing strategy.

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Key Features

  • Automated email sequences to nurture leads and boost sales
  • Seamless integration with lead generation tools for immediate outreach
  • Real-time tracking to monitor email performance and optimize campaigns
  • Simple contact management for efficient lead organization

Popular Use Cases

  • Building and segmenting email lists for targeted campaigns
  • Sending automated welcome series to new subscribers
  • Creating drip campaigns to guide leads through the sales funnel

Pros

  • User-friendly interface for easy campaign creation
  • High email deliverability rates
  • Integrates with popular ecommerce platforms and CRMs

Cons

  • Pricing can be high for small businesses
  • Initial learning curve for those new to email marketing
  • Limited advanced automation features compared to some alternatives

Pricing

  • Starts at $20/month for Email plan (500 contacts)
  • $45/month for Email Plus plan (500 contacts)
  • Pricing scales based on number of contacts
  • 60-day free trial available

Reviews

On Capterra, Constant Contact has an overall rating of 4.0 out of 5 from 15 reviews. Users praise its ease of use, helpful automation features, and value for lead generation. Some noted the higher pricing and initial learning curve as potential drawbacks.

G2 reviewers give Constant Contact an average 4.3 out of 5 star rating. Positive feedback highlights the platform's user-friendly tools, Facebook integration, and customer support. A few users mentioned cost and lack of advanced features as cons.

Sentiment on Reddit is mixed, with some users finding Constant Contact effective for ecommerce businesses and appreciating its automation. Others critique slow loading times, glitches, and difficulty unsubscribing from plans. Most agree it works well for basic email marketing needs.

14. ActiveCampaign

ActiveCampaign combines email marketing, marketing automation, and CRM functionality. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications across email, social media, SMS, and more. This multichannel automation capability makes ActiveCampaign well-suited for businesses looking to increase customer engagement and conversions.

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Key Features

ActiveCampaign offers advanced features like email segmentation, lead scoring, and predictive sending that allow sales teams to personalize interactions and deliver dynamic content to leads.

  • Analytics and reporting
  • AI content generation
  • Access to more than 850 automation recipes
  • Marketing, email, and SMS automation

Popular Use Cases

  • Automating personalized outreach and follow-up messages across multiple channels
  • Managing leads and tracking campaign performance
  • Generating and enriching leads with AI-powered tools

Pros

  • Access to more than 870 integrations
  • Access to more than 150 email templates
  • Powerful automation and machine learning capabilities

Cons

  • Lite plan offers few integrations
  • Limited free trial
  • Can be complex for new users

Pricing

  • Email and Marketing plans start at $39/month
  • CRM and Sales Engagement plans start at $19/month
  • Marketing Automation and CRM bundle plans start at $93/month for 5 users
  • Enterprise plans with custom pricing available

Reviews

On Capterra, ActiveCampaign has an overall rating of 4.0, with users praising its automation capabilities and time-saving benefits. Some noted minor UX issues and a learning curve.

G2 reviewers give ActiveCampaign high marks for its ability to organize contacts and create targeted email campaigns that lead to sales. It has an average 4.5 out of 5 star rating from over 13,000 reviews.

Reddit users find ActiveCampaign to be a robust and trustworthy system for email marketing automation, with responsive support. However, some criticized it as buggy with inconsistent support. Pricing and feature comparisons are made to alternatives like HubSpot.

15. Keap

Keap is an all-in-one CRM and sales and marketing automation platform designed to help small businesses grow. With robust features for managing contacts, automating follow-up, and streamlining sales processes, Keap is a powerful tool for outbound sales teams looking to save time and close more deals.

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Key Features

Keap's outbound sales features focus on automating communication, managing leads, and closing deals:

  • Automate personalized email and text follow-up based on lead behavior
  • Manage your sales pipeline and get alerts for key actions
  • Send quotes and invoices, accept payments, and convert won deals to orders
  • Integrate with 1000s of apps like Quickbooks and Shopify via Zapier

Popular Use Cases

  • Capturing and organizing new leads from multiple sources automatically
  • Sending targeted email nurture sequences to move leads through the sales funnel
  • Managing sales rep activity and pipeline to identify top performers and areas for coaching

Pros

  • Robust CRM for contact management and segmentation
  • Powerful yet easy-to-use visual campaign builder for sales automation
  • Invoicing and payment features to get paid faster

Cons

  • Pricing can get expensive for larger teams and contact databases
  • Reporting is limited compared to some other CRM and sales platforms
  • Onboarding and setup requires time to learn the system

Pricing

  • Starts at $129/month for 1 user and 1500 contacts (billed annually)
  • Includes a 14-day free trial
  • Additional users are $29/month
  • Discounts available for annual billing

Reviews

On Capterra, Keap has an overall rating of 4.0 out of 5. Users praise the automation features for saving time on follow-up and the all-in-one functionality. Some cite a learning curve and occasional performance issues.

G2 reviewers give Keap 4.2 out of 5 stars. Positive reviews highlight the customization options and ability to segment leads for targeted outreach. A few users note that some features feel disjointed or unfinished.

On Reddit, users appreciate Keap's automation capabilities for outbound sales, but some express frustration with pricing increases and a lack of new features for legacy users. Overall sentiment is mixed between those who find it an essential tool and those exploring alternatives.

16. Intercom

Intercom is an AI-powered customer service platform that automates and reduces the support volume for customer-facing teams. It provides an AI chatbot, help desk centralization, and proactive support tools to deliver exceptional customer experiences while improving support efficiency.

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Key Features

  • AI-powered chatbot Fin resolves 50% of support volume instantly
  • Omnichannel messaging to engage customers across multiple platforms
  • Centralized customer inbox, help center, and tickets in one workspace
  • Data dashboard organizes customer interactions and provides actionable insights

These features enable teams to provide 24/7 conversational support, meet customers where they are, and empower agents with AI-enhanced tools for efficiency.

Popular Use Cases

  • Automating customer support with an intelligent chatbot
  • Streamlining support operations by unifying customer communications
  • Proactively addressing issues and reducing support volume

Pros

  • Significantly reduces support requests through automation
  • HIPAA compliant without massive costs
  • AI chatbot is quick and easy to set up

Cons

  • Usage-based pricing can be difficult to model future costs
  • Many features require paid upgrades, increasing overall cost
  • Setting up and customizing the AI for specific needs can be complex

Pricing

  • Essential plan: $39 per seat/month
  • Advanced plan: $99 per seat/month
  • Expert plan: $139 per seat/month
  • 14-day free trial available

Reviews

On G2, Intercom has an average rating of 4.5 out of 5 stars from over 3,000 reviews. Users praise its useful AI, HIPAA compliance, and ability to resolve basic queries without human intervention.

Capterra reviews highlight Intercom's ease of use, effective dynamic customer interactions, and valuable tools for boosting engagement. Some noted the AI chatbot could fail to assign chats at times.

Feedback on Reddit suggests Intercom works best when fully adopted into key processes, though pricing and certain feature limitations drew criticism. Overall, it's seen as a solid platform with some room for improvement.

17. Saleshandy

Saleshandy is a powerful all-in-one cold email outreach and sales engagement platform designed to streamline and automate sales processes. It offers a suite of features including email personalization, automated follow-ups, A/B testing, advanced analytics, and integrations with popular CRMs. Saleshandy's user-friendly interface and comprehensive functionality make it an ideal choice for businesses looking to scale their outbound sales efforts efficiently.

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Key Features

Saleshandy offers several key features that make it stand out as a top outbound sales tool:

  • Personalize cold emails at scale using merge fields, dynamic tags, and Spintax
  • Set up multi-stage email campaigns with automated follow-ups
  • Optimize email performance with A/Z variant testing
  • Gain insights with real-time email tracking and detailed analytics

Popular Use Cases

  • Automating personalized cold email outreach for lead generation
  • Nurturing prospects with timely follow-ups to boost reply rates
  • A/B testing email variations to identify top-performing templates

Pros

  • Robust email personalization and automation capabilities
  • Built-in email verification to maintain list hygiene
  • Advanced email deliverability features to land in primary inbox
  • Unlimited email account connections at no extra cost

Cons

  • No free plan, only a 7-day free trial
  • Focused primarily on email, lacks other channels like cold calling

Pricing

  • Plans start at $25/user per month for the Outreach Starter plan
  • 30% discount on annual billing
  • 7-day free trial available, no credit card required

Reviews

On G2, Saleshandy has an average rating of 4.6 out of 5 stars from over 500 reviews. Users praise its email automation, personalization options, and customer support.

Saleshandy earned 4.5 out of 5 stars on Capterra based on 100+ reviews. Customers appreciate the ease of use, scalability for outbound campaigns, and robust feature set for the price.

Discussions on Reddit highlight Saleshandy as a strong Lemlist alternative, with users valuing the unlimited email account connections and cost-effective pricing for growing sales teams. The tool is frequently recommended for its balance of functionality and affordability compared to other options.

18. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps sellers and marketers prospect, engage, and drive more revenue. With over 275M contacts and 73M companies in its B2B database, Apollo.io provides accurate data for outbound sales teams to scale their efforts effectively.

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Key Features

Apollo.io offers a comprehensive set of features for outbound sales:

  • Robust contact and account search with advanced filters
  • AI-powered scores and signals to prioritize outreach
  • Automated sequences for email and LinkedIn outreach
  • Conversation intelligence to track and analyze sales calls

Popular Use Cases

  • Building targeted prospect lists for outbound campaigns
  • Enriching and cleansing CRM data for better sales intelligence
  • Automating personalized outreach across multiple channels

Pros

  • Extensive database with accurate contact and company data
  • All-in-one platform for prospecting, engagement, and analytics
  • Integrates with popular CRMs and sales tools

Cons

  • Some users report occasional issues with email verification accuracy
  • Higher price point compared to some other prospecting tools
  • Learning curve for utilizing all available features effectively

Reviews

On G2, Apollo.io has an impressive 4.8 out of 5 stars rating based on over 7,000 reviews. Users praise its comprehensive feature set, ease of use, and time-saving benefits for sales teams.

Capterra reviewers give Apollo.io an overall rating of 4.6, highlighting the quality of its lead data and the effectiveness of its automated sequences. A few users noted minor UX issues or a desire for more granular reporting.

Feedback on Reddit indicates that while not perfect, Apollo.io provides good value for its price point. Users appreciate the depth of its database and the ability to streamline outbound efforts, though some caution about the need to verify email accuracy.

Pricing

  • Free plan: $0/month with limited credits
  • Basic: $49/user/month (billed monthly) or $39/user/month (billed annually)
  • Professional: $99/user/month (billed monthly) or $79/user/month (billed annually)
  • Organization: $99/user/month (billed annually only) for 5+ users

19. Instantly

Instantly is a comprehensive email marketing tool and B2B lead finder designed to simplify cold outreach and prospecting. It provides users with tools to build email sequences, personalize campaigns, and find new leads, making it a popular choice for businesses looking to generate leads at scale.

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Key Features

These features make Instantly a powerful tool for lead generation and outreach:

  • AI-powered account warm-up to improve email deliverability
  • Advanced personalization and audience segmentation for targeted campaigns
  • Comprehensive reporting and analytics to track campaign performance
  • Lead prospecting tool to find fresh leads and grow email lists

Popular Use Cases

  • Automating email marketing campaigns and follow-up sequences
  • Enhancing email deliverability and avoiding spam filters
  • Finding and enriching B2B leads for targeted outreach

Pros

  • User-friendly interface for easy campaign setup and management
  • Scalable solution for businesses of all sizes
  • Robust personalization and segmentation capabilities

Cons

  • Higher-tier plans may be expensive for smaller businesses
  • Slight learning curve for advanced features and integrations

Pricing

  • Growth plan starts at $30/month
  • Hypergrowth plan at $77.60/month
  • Light Speed plan at $286.30/month
  • Enterprise plan with custom pricing

Reviews

On G2, users praise Instantly's clean UI, helpful learning resources, and powerful features. One reviewer noted, "All of the resources both through the subscription and available for free on YouTube are informative and useful. At a high level, the platform is incredibly intuitive." They also appreciate the responsive customer support, despite some delays in response times.

Another Instantly user on G2 shared, "Instantly has become indispensable for my affiliate marketing business. Their lead generation, email tracking, warming, and deliverability tools have significantly boosted my efficiency and results."

Feedback on Reddit suggests Instantly is a cost-effective solution for lead generation, particularly for small companies looking to scale. However, some users note limitations in analytics and campaign management compared to more expensive alternatives. Overall, sentiment leans positive, with Instantly seen as a solid tool for cold email outreach when used responsibly.

Conclusions

Choosing the best outbound sales tools for your business depends on your specific needs, team size, budget, and the features you prioritize most. When evaluating tools, consider factors such as automation capabilities, data accuracy, integrations with your existing tech stack, ease of use, and customer support.

Among the top outbound sales tools featured in this article, Bardeen, HubSpot Marketing Hub, and ZoomInfo Sales stand out for their comprehensive feature sets and ability to streamline sales processes.

If you're looking for a powerful, AI-driven automation tool, we highly recommend giving Bardeen a try. With its extensive library of pre-built playbooks, no-code workflow builder, and seamless integrations, Bardeen can help you save time and boost your outbound sales results. Install the Bardeen Chrome extension today and take advantage of the 14-day free trial of premium features to experience the full power of AI automation for your sales workflows.

No matter which tool you choose, investing in the right outbound sales software can make a significant impact on your team's efficiency, productivity, and ultimately, your bottom line. Start exploring these top-rated tools and find the perfect fit for your business.

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