Finding the right tools to power your outbound sales process can be a game-changer for your business. That's why we've compiled this comprehensive guide to the 19 best outbound sales tools available. Whether you're looking to automate your prospecting with AI, streamline your email outreach, or gain deeper insights into your sales conversations, you'll find a solution on this list.
We've sorted each tool by its key features, pros and cons, and real user reviews to give you a complete picture of what each platform offers. From AI-powered sales intelligence to robust CRM integrations, these tools cover the full spectrum of capabilities that modern sales teams need to succeed.
By leveraging the right combination of these outbound sales tools, you can scale your efforts, engage more effectively with prospects, and ultimately drive more revenue for your business. Let's dive in and explore the best options on the market today.
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Here are some of the key features that make Bardeen a top choice for outbound sales automation:
Bardeen has earned rave reviews from users on both Capterra and G2. On Capterra, Bardeen has an overall rating of 4.5 out of 5, with high marks for ease of use, customer service, and value for money. One reviewer called it "one of the best no-code automation platforms."
Similarly, on G2, Bardeen boasts an impressive 4.9 out of 5 stars. Users praise its time-saving capabilities and powerful automation features. As one reviewer put it, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
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HubSpot Marketing Hub is a comprehensive marketing automation platform that helps businesses attract, engage, and delight customers. With its user-friendly interface and robust feature set, HubSpot Marketing Hub enables marketers to create personalized, multi-channel campaigns that drive conversions and revenue growth.
HubSpot Marketing Hub offers an array of features designed to optimize your marketing efforts:
On G2, HubSpot Marketing Hub has an average rating of 4.3 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set, ease of use, and seamless integration capabilities.
Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5, highlighting its email marketing, social media scheduling, and Salesforce integration as top features. Some noted the pricing model can become expensive as contact databases grow.
Feedback on Reddit indicates HubSpot provides excellent value for businesses that utilize its full platform capabilities. However, it may not be as cost-effective if only using limited features. The consensus is to consider your specific needs and compare plans before committing.
ZoomInfo Sales is a powerful sales intelligence platform that provides an extensive database of company and contact information. With advanced search filters, analytics, and automation features, ZoomInfo helps sales teams identify ideal prospects, gather valuable insights, and accelerate their sales cycles.
These features make ZoomInfo an essential tool for sales teams looking to streamline their prospecting efforts and connect with key decision-makers.
On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Users praise its large database, friendly customer support, and ability to find the right contacts for prospecting.
Capterra reviewers give ZoomInfo an overall rating of 4.5 out of 5, highlighting its time-saving benefits and powerful search capabilities. Some users note occasional data inaccuracies and a learning curve for the platform.
Reddit sentiment is generally positive, with users appreciating ZoomInfo's extensive contact information, particularly for larger companies. However, some mention that the company data can be inconsistent for smaller businesses.
Pipedrive is a comprehensive sales CRM and pipeline management software that helps sales teams manage leads, track deals, and automate their sales process. It stands out for its user-friendly interface, customizable pipelines, and robust feature set that caters to the needs of small to medium-sized businesses.
Pipedrive's key features for sales teams include:
On Capterra, Pipedrive has an overall rating of 4.0 out of 5. Users praise its efficiency, simplicity, and ease of use. Some cons noted include occasional sync issues and limited bulk editing capabilities.
G2 reviewers give Pipedrive an average 4.3 out of 5 star rating. Positive reviews highlight the intuitive interface, workflow automations, and responsive customer support. Criticisms include the inability to modify bulk contact fields easily.
Reddit sentiment is generally favorable, with users finding Pipedrive an effective CRM for managing a client base and appreciating features like the visual pipelines. Some express that while not as robust as HubSpot, it provides good value for growing teams.
Lusha is a powerful sales intelligence platform that provides accurate B2B contact and company data, making it an excellent tool for outbound sales teams. With Lusha, sales professionals can quickly find decision-makers, enrich their CRM data, and connect with prospects directly from the platform.
Lusha offers a range of features that make it a valuable tool for outbound sales:
On G2, Lusha has an average rating of 4.3 out of 5 stars from over 1,400 reviews. Many users praise its data accuracy, time-saving benefits, and seamless CRM integration.
Capterra reviewers give Lusha an overall score of 4.0, highlighting how it empowers sales teams to find decision-makers quickly. A few noted minor UX issues and occasional outdated data.
Salesforce is the world's leading customer relationship management (CRM) platform, offering a comprehensive suite of tools for sales, service, marketing, commerce, and more. Salesforce's AI-powered features, such as Einstein AI, help sales teams optimize their processes, prioritize leads, and make data-driven decisions.
Salesforce's AI capabilities are closely tied to the sales process, enabling teams to:
On G2, Salesforce has an average rating of 4.5 out of 5 stars from nearly 2,000 reviews. Users praise its comprehensive feature set, customization options, and the power of Einstein AI.
Capterra reviewers give Salesforce an overall rating of 4.0, highlighting its versatility and ability to streamline sales processes. Some note the initial complexity and learning curve as potential drawbacks.
Reddit discussions around Salesforce acknowledge its position as a top CRM, with many users finding value in its automation, reporting, and AI capabilities. However, some express concerns about cost and complexity for smaller businesses.
Salesloft is a revenue workflow platform that supports pipeline building, management, and forecasting. It is included in this list of best outbound sales tools because of its AI capabilities to transcribe and summarize user conversations, offering valuable insights for sales reps. Salesloft also provides robust sales forecasting software, enabling teams to predict future sales outcomes with greater accuracy.
These features make Salesloft a powerful tool for outbound sales teams:
On G2, Salesloft has an average rating of 4.5 out of 5 stars from nearly 4,000 reviews. 73% of users rated it 5 stars.
Capterra reviewers also give Salesloft strong marks, with many praising its automation, analytics, and ease of use. Some noted minor UX issues.
Reddit sentiment is largely positive, with users finding Salesloft an effective tool for outbound sales when used responsibly. Key benefits mentioned include the automations, integration with Salesforce, and strong customer support. Some noted it can be laggy at times in Chrome.
Ocean.io is a useful tool for B2B companies conducting outbound sales prospecting. Its AI-powered look-alike search helps identify potential customers that match your target audience by analyzing current and former clients' websites.
Ocean.io's advanced features help narrow down the most relevant prospects, such as:
On G2, users praise Ocean.io's ability to find similar customers and save time prospecting, giving it an average 3.8 out of 5 stars.
Capterra reviews are mixed, with some noting the look-alike search doesn't always work as expected. But others find it an effective tool for account-based marketing. It has an overall rating of 4.0.
Reddit users recommend Ocean.io for discovering companies similar to existing clients. They find the filters more useful than other tools for account-based prospecting. However, some note the high price and that the data is better for company info than contact details.
BuiltWith is a powerful lead generation and sales intelligence tool that helps businesses identify potential customers based on the technologies they use on their websites. By providing detailed insights into a company's tech stack, BuiltWith enables sales teams to personalize their outreach and improve conversion rates.
BuiltWith offers a range of features that make it an essential tool for outbound sales teams:
On G2, BuiltWith has an average rating of 4.3 out of 5 stars from 57 reviews. Users praise its accuracy, powerful lead generation capabilities, and ability to provide valuable insights for personalized outreach.
Capterra reviewers appreciate BuiltWith's ease of integration with other tools and its effectiveness for lead generation, although some note that pricing could be more competitive.
Reddit users highlight BuiltWith's comprehensive data coverage and the challenges competitors face in replicating its offering due to the extensive web crawling and data mapping required.
Aircall is a VoIP phone system designed for sales teams that rely heavily on phone calls as part of their sales process. It provides a dialer functionality with local numbers available for over 100 countries, allowing users to make calls from anywhere.
The Call Whispering feature enables sales leaders to listen in on calls and offer real-time support, which can significantly improve call outcomes. Aircall also offers automations such as automatically adding numbers from any webpage and post-call workflows to reduce manual tasks and streamline the calling process.
On G2, Aircall has 4.3 out of 5 stars from over 1,000 reviews. Users praise its ease of use, helpful automation features, and customer support.
Capterra reviewers give Aircall an overall rating of 4.0, highlighting benefits like easy setup, intuitive interface, and time savings. Some note minor UX issues and occasional poor call quality.
A sampling of reviews on Reddit shows users find Aircall effective for sales teams when a reliable internet connection is available. They appreciate the call recording, ability to share recordings, and mobile app. The consensus is it provides good value for phone-based sales.
Seamless.ai is a real-time B2B data provider that offers verified emails, cell phone numbers, and sales insights to help sales teams find, connect, and close their next big deal. With an extensive database of over 1.7 billion contacts and 150 million company profiles, Seamless.ai is a popular choice for business development teams looking to automate list building and streamline their sales processes.
Seamless.ai's key features make it well-suited for business development teams:
While specific pricing is not disclosed, Seamless.ai offers usage-based plans:
On Capterra, users praise Seamless.ai's ability to find accurate contact data and the buyer intent feature. It has an overall rating of 4.0, with ease of use and features both scoring 4.1.
G2 reviews highlight Seamless.ai as a "game-changer" for lead generation. Users appreciate the time savings and ability to connect with the right prospects. It has 4.3 stars out of 5 on G2.
Sentiment on Reddit is mixed, with some users criticizing data quality and sales tactics, while others recommend it over alternatives like ZoomInfo and Lusha for specific use cases.
ZeroBounce is a powerful email validation and verification tool that helps businesses improve their email deliverability and maintain a clean email list. Its ability to identify invalid, inactive, and risky email addresses makes it a valuable addition to any outbound sales toolkit.
ZeroBounce offers several features that make it a reliable email validation tool for outbound sales:
On G2, ZeroBounce has a 4.6/5 star rating from over 450 reviews. Users praise the accuracy, speed, and helpful customer support. Some noted that the results are not always 100% accurate as claimed.
Capterra reviewers give ZeroBounce an overall rating of 4.6 out of 5, with high marks for ease of use (4.7), customer service (4.7), and value for money (4.5).
Reddit users consider ZeroBounce one of the more reliable and thorough email validation tools, especially for the price. They appreciate features like the email scoring and activity tracking. Some compare it favorably to competitors like NeverBounce.
Constant Contact is an all-in-one email marketing platform that helps businesses attract and nurture leads through professional email newsletters and marketing automation. With a drag-and-drop editor and customizable templates, users can create polished campaigns that drive engagement and sales. Constant Contact's reporting features provide valuable insights to optimize your email marketing strategy.
On Capterra, Constant Contact has an overall rating of 4.0 out of 5 from 15 reviews. Users praise its ease of use, helpful automation features, and value for lead generation. Some noted the higher pricing and initial learning curve as potential drawbacks.
G2 reviewers give Constant Contact an average 4.3 out of 5 star rating. Positive feedback highlights the platform's user-friendly tools, Facebook integration, and customer support. A few users mentioned cost and lack of advanced features as cons.
Sentiment on Reddit is mixed, with some users finding Constant Contact effective for ecommerce businesses and appreciating its automation. Others critique slow loading times, glitches, and difficulty unsubscribing from plans. Most agree it works well for basic email marketing needs.
ActiveCampaign combines email marketing, marketing automation, and CRM functionality. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications across email, social media, SMS, and more. This multichannel automation capability makes ActiveCampaign well-suited for businesses looking to increase customer engagement and conversions.
ActiveCampaign offers advanced features like email segmentation, lead scoring, and predictive sending that allow sales teams to personalize interactions and deliver dynamic content to leads.
On Capterra, ActiveCampaign has an overall rating of 4.0, with users praising its automation capabilities and time-saving benefits. Some noted minor UX issues and a learning curve.
G2 reviewers give ActiveCampaign high marks for its ability to organize contacts and create targeted email campaigns that lead to sales. It has an average 4.5 out of 5 star rating from over 13,000 reviews.
Reddit users find ActiveCampaign to be a robust and trustworthy system for email marketing automation, with responsive support. However, some criticized it as buggy with inconsistent support. Pricing and feature comparisons are made to alternatives like HubSpot.
Keap is an all-in-one CRM and sales and marketing automation platform designed to help small businesses grow. With robust features for managing contacts, automating follow-up, and streamlining sales processes, Keap is a powerful tool for outbound sales teams looking to save time and close more deals.
Keap's outbound sales features focus on automating communication, managing leads, and closing deals:
On Capterra, Keap has an overall rating of 4.0 out of 5. Users praise the automation features for saving time on follow-up and the all-in-one functionality. Some cite a learning curve and occasional performance issues.
G2 reviewers give Keap 4.2 out of 5 stars. Positive reviews highlight the customization options and ability to segment leads for targeted outreach. A few users note that some features feel disjointed or unfinished.
On Reddit, users appreciate Keap's automation capabilities for outbound sales, but some express frustration with pricing increases and a lack of new features for legacy users. Overall sentiment is mixed between those who find it an essential tool and those exploring alternatives.
Intercom is an AI-powered customer service platform that automates and reduces the support volume for customer-facing teams. It provides an AI chatbot, help desk centralization, and proactive support tools to deliver exceptional customer experiences while improving support efficiency.
These features enable teams to provide 24/7 conversational support, meet customers where they are, and empower agents with AI-enhanced tools for efficiency.
On G2, Intercom has an average rating of 4.5 out of 5 stars from over 3,000 reviews. Users praise its useful AI, HIPAA compliance, and ability to resolve basic queries without human intervention.
Capterra reviews highlight Intercom's ease of use, effective dynamic customer interactions, and valuable tools for boosting engagement. Some noted the AI chatbot could fail to assign chats at times.
Feedback on Reddit suggests Intercom works best when fully adopted into key processes, though pricing and certain feature limitations drew criticism. Overall, it's seen as a solid platform with some room for improvement.
Saleshandy is a powerful all-in-one cold email outreach and sales engagement platform designed to streamline and automate sales processes. It offers a suite of features including email personalization, automated follow-ups, A/B testing, advanced analytics, and integrations with popular CRMs. Saleshandy's user-friendly interface and comprehensive functionality make it an ideal choice for businesses looking to scale their outbound sales efforts efficiently.
Saleshandy offers several key features that make it stand out as a top outbound sales tool:
On G2, Saleshandy has an average rating of 4.6 out of 5 stars from over 500 reviews. Users praise its email automation, personalization options, and customer support.
Saleshandy earned 4.5 out of 5 stars on Capterra based on 100+ reviews. Customers appreciate the ease of use, scalability for outbound campaigns, and robust feature set for the price.
Discussions on Reddit highlight Saleshandy as a strong Lemlist alternative, with users valuing the unlimited email account connections and cost-effective pricing for growing sales teams. The tool is frequently recommended for its balance of functionality and affordability compared to other options.
Apollo.io is an all-in-one sales intelligence and engagement platform that helps sellers and marketers prospect, engage, and drive more revenue. With over 275M contacts and 73M companies in its B2B database, Apollo.io provides accurate data for outbound sales teams to scale their efforts effectively.
Apollo.io offers a comprehensive set of features for outbound sales:
On G2, Apollo.io has an impressive 4.8 out of 5 stars rating based on over 7,000 reviews. Users praise its comprehensive feature set, ease of use, and time-saving benefits for sales teams.
Capterra reviewers give Apollo.io an overall rating of 4.6, highlighting the quality of its lead data and the effectiveness of its automated sequences. A few users noted minor UX issues or a desire for more granular reporting.
Feedback on Reddit indicates that while not perfect, Apollo.io provides good value for its price point. Users appreciate the depth of its database and the ability to streamline outbound efforts, though some caution about the need to verify email accuracy.
Instantly is a comprehensive email marketing tool and B2B lead finder designed to simplify cold outreach and prospecting. It provides users with tools to build email sequences, personalize campaigns, and find new leads, making it a popular choice for businesses looking to generate leads at scale.
These features make Instantly a powerful tool for lead generation and outreach:
On G2, users praise Instantly's clean UI, helpful learning resources, and powerful features. One reviewer noted, "All of the resources both through the subscription and available for free on YouTube are informative and useful. At a high level, the platform is incredibly intuitive." They also appreciate the responsive customer support, despite some delays in response times.
Another Instantly user on G2 shared, "Instantly has become indispensable for my affiliate marketing business. Their lead generation, email tracking, warming, and deliverability tools have significantly boosted my efficiency and results."
Feedback on Reddit suggests Instantly is a cost-effective solution for lead generation, particularly for small companies looking to scale. However, some users note limitations in analytics and campaign management compared to more expensive alternatives. Overall, sentiment leans positive, with Instantly seen as a solid tool for cold email outreach when used responsibly.
Choosing the best outbound sales tools for your business depends on your specific needs, team size, budget, and the features you prioritize most. When evaluating tools, consider factors such as automation capabilities, data accuracy, integrations with your existing tech stack, ease of use, and customer support.
Among the top outbound sales tools featured in this article, Bardeen, HubSpot Marketing Hub, and ZoomInfo Sales stand out for their comprehensive feature sets and ability to streamline sales processes.
If you're looking for a powerful, AI-driven automation tool, we highly recommend giving Bardeen a try. With its extensive library of pre-built playbooks, no-code workflow builder, and seamless integrations, Bardeen can help you save time and boost your outbound sales results. Install the Bardeen Chrome extension today and take advantage of the 14-day free trial of premium features to experience the full power of AI automation for your sales workflows.
No matter which tool you choose, investing in the right outbound sales software can make a significant impact on your team's efficiency, productivity, and ultimately, your bottom line. Start exploring these top-rated tools and find the perfect fit for your business.
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