Bardeen automates repetitive sales tasks, speeding up workflows.
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Save hours weekly by automating sales prospecting and other repetitive tasks.
Want to effectively identify and prioritize potential customers? Like the sound of seamless integration? Sales productivity tools could be the answer. AI sales productivity tools like Bardeen can automate lead generation, outreach or follow-ups, sales lead qualification, as well as perform tons of other time-consuming tasks in minutes.
By using sales productivity software to accelerate your prospecting process, you can focus your efforts on the most promising leads and drive business growth. Join us as we explore how to enhance sales performance with the top 19 sales productivity tools in 2025!
Sales productivity tools are programs and software designed to optimize sales by doing everything from automating tasks and enhancing communications to improving organization. If you work in business, chances are you’re already using tools to increase sales productivity.
That might include Customer Relationship Management (CRM) software like Salesforce or HubSpot. It could be automation tools such as Outreach or Salesloft to handle email follow-ups and scheduling. It could even cover collaboration tools, prospecting tools, analytics and reporting tools… you name it.
And Bardeen natively integrates with 100+ popular apps, offering custom-built automations or pre-built templates such as:
How does this playbook work?
This playbook will save LinkedIn profiles from the current LinkedIn Sales Navigator people list results page and generate a personalized message for each contact based on their recent LinkedIn posts.
How does this playbook work?
Prospecting on LinkedIn Sales Navigator is time-consuming. This playbook scrapes lead data from a search results page, splits the full names, and automatically creates new contacts in HubSpot.
How does this playbook work?
Manually creating Salesforce opps from emails is time-consuming. This playbook extracts key details from an open email, uses OpenAI to generate a summary, and auto-creates a linked contact and opp in Salesforce.
By reducing manual work and optimizing workflows, such sales productivity software helps sales teams close deals faster and more effectively. So if you’re looking for ways to cut costs and boost KPIs, you’ve come to the right place! Here's a quick summary of the tools we'll cover in this guide:
Without further ado, let’s get stuck into our list of the best sales productivity tools on the market right now—and how to enhance sales performance using them!
Bardeen is a top sales productivity software thanks to its AI-powered capabilities and seamless integration with popular apps. With Bardeen, you can automate repetitive tasks, speed up workflows, and get through time-consuming activities faster. Why not give it a try and install the Bardeen Chrome extension to start automating your sales processes today?
Bardeen offers a range of features to automate sales tasks:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automations. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for sales automation and web scraping. They appreciate its user-friendliness and extensive integration options.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
Ready to automate your workflows and maximize sales productivity? Sign up to Bardeen's free plan and experience the power of AI sales automation firsthand.
Salesforce is a leading CRM platform that offers a suite of AI-powered tools to help sales teams optimize their processes and drive revenue growth. With features like predictive lead scoring, opportunity insights, and next best action recommendations, Salesforce's Sales AI empowers sales professionals to make data-driven decisions and maximize their performance.
Salesforce's AI-driven features are designed to help sales teams work smarter and more efficiently. Some of the key features that make it a top choice for businesses include:
On G2, users praise Salesforce's comprehensive feature set and customization options, with an overall rating of 4.5 out of 5 stars. Many appreciate its ability to handle sophisticated sales operations, though some note the higher cost and learning curve compared to alternatives like HubSpot.
Capterra reviewers give Salesforce Sales Cloud an overall rating of 4.3, highlighting its lead and opportunity management, sales forecasting, and mobile accessibility. Some users mention that the extensive features can be overwhelming for new users.
On Reddit, users discuss the value of Salesforce depending on proper implementation. Many find it highly beneficial for managing sales activities and ensuring data continuity, while others note the complexity and costs involved. Alternative suggestions include Pipedrive for simplicity and Freshsales for lower-cost enterprise features.
Gong.io is a leading AI-driven revenue intelligence platform designed to enhance sales performance and drive revenue growth. Its ability to capture and analyze customer interactions across various communication channels, including phone calls, video meetings, and emails, provides deep insights into customer behavior, sales processes, and deal health.
Gong.io's key features are designed to provide a comprehensive understanding of customer interactions and sales performance:
On G2, Gong.io has an impressive average rating of 4.8 out of 5 stars from over 6,000 reviews. 88% of users rated it 5 stars, praising its impact on streamlining forecasting and enhancing business operations.
Capterra reviewers highlight Gong.io's core voice intelligence features, cross-functional call sharing, and AI-generated call follow-ups as key benefits. Some wished for more support in annual account-level forecasting.
Reddit sentiment is generally positive, with users finding Gong.io a great product for call recording, transcription, and AI summaries. However, some express concerns about the company's valuation and long-term viability given the competitive landscape and funding environment.
The Cold Email Generator from Close is a valuable addition to this list of the best productivity software. It's a free AI-powered tool that helps you create effective cold email drafts quickly, ensuring consistency and scalability in your sales outreach efforts.
Close's Cold Email Generator is a practical tool for sales teams looking to improve their email outreach efficiency. By leveraging AI technology, it enables users to create compelling email drafts in seconds, which can then be refined using the team's unique understanding of their target audience and value proposition.
It comes with features such as:
On G2, Close.com boasts an average rating of 4.7 out of 5 stars from over 1,150 reviews. Users frequently commend its intuitive interface, integrated communication tools, and automation features that enhance sales productivity. However, some users have mentioned limitations in feature customization and occasional call issues.
Capterra reviewers echo similar sentiments, with Close.com receiving an overall rating of 4.7 out of 5 stars. Users appreciate the unified platform that consolidates communication and information for each account, making navigation efficient. One user highlighted, "Kept all communication and information for a given account/lead visible on one page. Made it very easy to navigate and get an idea of everything surrounding a given lead quickly."
ZoomInfo Sales is a powerful sales intelligence platform that provides an extensive database of company and contact information. With advanced search filters, analytics, and automated sales tasks, ZoomInfo helps sales teams identify ideal prospects, gather valuable insights, and accelerate their sales cycles.
These features enable sales teams to efficiently find and engage with high-value prospects.
On G2, ZoomInfo Sales has an average rating of 4.5 out of 5 stars from over 8,500 reviews. Users praise the tool's comprehensive database, helpful prospecting features, and time-saving automation capabilities. However, some note occasional data inaccuracies and a steeper learning curve.
Discussions on Reddit highlight ZoomInfo's strengths for sales teams in mid-market and enterprise companies, with users finding value in the contact data and prospecting tools. However, some question its cost-effectiveness for very small businesses or niche industries.
UserGems is a sales intelligence platform that helps businesses identify and leverage their existing customer data to drive sales and marketing efforts. By tracking job changes of past customers and users, UserGems enables sales teams to prioritize outreach efforts on warm, familiar leads rather than solely relying on cold outreach.
UserGems offers several features that make it an effective tool for sales productivity:
On G2, UserGems has received praise for being the "BEST tool for prospecting", with users highlighting its ability to provide up-to-date contact information and seamlessly integrate with CRMs. Reviewers note that UserGems saves them hours of prospecting time and allows them to quickly reach out to champions who join new companies.
Reddit users have discussed UserGems as a valuable tool for retargeting and finding leads based on an existing user base. They appreciate its unique approach of tracking job changes rather than relying on a static database.
HubSpot Marketing Hub is a comprehensive marketing automation platform that helps businesses attract, engage, and delight customers. With its powerful features and seamless integration with HubSpot's CRM, Sales, and Service Hubs, it enables marketers to create personalized experiences across the entire customer journey.
HubSpot Marketing Hub offers a wide range of features to streamline and optimize your marketing efforts:
On G2, HubSpot Marketing Hub has an impressive rating of 4.4 out of 5 stars from over 12,000 reviews. Users praise its user-friendly interface, powerful automation capabilities, and seamless integration with other HubSpot products.
Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5 out of 5, highlighting its comprehensive feature set, excellent customer support, and ability to streamline marketing processes. Some users note the higher pricing and initial learning curve as potential drawbacks.
Reddit discussions generally reflect positive sentiment towards HubSpot Marketing Hub, with users appreciating its all-in-one functionality and ability to align marketing and sales efforts. However, some express concerns about the cost and complexity for smaller businesses.
Drift is a pioneering AI sales tool that helps businesses engage website visitors and facilitate real-time conversations. With Drift, sales teams can improve lead generation, qualification, and customer engagement through its intelligent chatbot and live chat features.
Drift's key features enable sales teams to provide instant support, convert more leads, and personalize the customer experience at scale.
On G2, Drift has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Users praise its ability to engage visitors, qualify leads, and integrate with their tech stack.
Capterra reviewers give Drift high marks for reliability and efficiency as a "sensational marketing automation solution." However, some note the high price point as a potential drawback.
Reddit sentiment is mixed, with some users finding Drift valuable for grabbing meetings and others experiencing issues with spam or preferring alternatives like Intercom. The consensus is that Drift can be effective with the right setup and audience, but testing is recommended.
DocuSign is a game-changer for sales teams, streamlining the document signing process and eliminating the need for physical paperwork. With its secure, cloud-based electronic signature solution, DocuSign simplifies the management of contracts and agreements, making it an essential tool for boosting sales productivity.
On G2, DocuSign has received praise for its user-friendliness, versatile features, and seamless integrations. Users appreciate how it simplifies and speeds up document creation, sending, and tracking. However, some note the high cost for small companies and occasional mobile app issues.
Capterra reviewers highlight DocuSign's efficiency in streamlining workflows and its reliability for handling sensitive documents. The tool has greatly improved business processes, particularly in managing contracts and agreements. Minor cons mentioned include the learning curve and mobile app glitches.
Reddit users generally find DocuSign to be an effective tool, but many question its value compared to more affordable alternatives like Adobe Sign and Dropbox Sign. Some prefer these options due to their lower cost and inclusion in existing software subscriptions.
Highspot is a leading sales enablement platform that helps sales teams find, customize, and deliver engaging presentations and collateral. With Highspot, you can ensure your sales representatives have access to the most up-to-date and relevant content, making it a valuable tool for sales productivity.
Highspot offers:
These features help sales teams deliver impactful and personalized content to prospects efficiently.
On G2, Highspot has an average rating of 4.7 out of 5 stars from 1,159 reviews. Users praise its ease of use, content organization features, and the ability to equip sellers with relevant content.
Capterra reviewers give Highspot an overall rating of 4.6, highlighting its intuitive interface, content management capabilities, and positive impact on sales productivity. Some note the need for ongoing content maintenance.
ActiveCampaign is a multichannel marketing automation platform that combines email marketing, marketing automation, and CRM functionality. It enables sales teams to nurture and convert leads by providing insights, automating tasks, and delivering personalized communications across various channels like email, social media, and SMS. ActiveCampaign's advanced machine learning capabilities allow for the creation of personalized customer journeys and predicting the best times to reach out to prospects, significantly boosting conversion rates.
ActiveCampaign offers a wide array of features relevant for sales productivity:
On Capterra, ActiveCampaign has an overall rating of 4.6 out of 5 from over 1,200 reviews. Users praise its automation capabilities, ease of use, and responsive customer support. A few reviewers note that the learning curve can be steep initially.
G2 reviewers give ActiveCampaign an average score of 4.5 out of 5 stars. Positive feedback highlights the platform's ability to segment lists, personalize campaigns, and automate follow-ups. Some users mention occasional glitches and a complex setup process.
On Reddit, users recommend ActiveCampaign as a robust alternative to pricier options like HubSpot, noting its strong automation features. They suggest it works best for small to midsize businesses rather than enterprises.
Zendesk is a comprehensive customer service solution that streamlines support processes and improves the customer experience. With its robust features and integrations, Zendesk has earned a spot on this list of the best sales productivity software.
G2 users give Zendesk an average rating of 4.3 out of 5 stars, with many praising its automation capabilities, API, and smooth user experience. However, some note that the pricing can be high and onboarding has a learning curve.
On Capterra, Zendesk has an overall rating of 4.4. Reviewers highlight the time-saving benefits of features like live chat. A few mention that customer support responsiveness could be improved.
Feedback on Reddit suggests that while Zendesk works well for IT and customer service, some feel it may be better suited for simpler support models rather than complex B2B sales cycles. Users advise carefully evaluating the features and pricing to ensure it aligns with your specific sales needs.
Magical is a productivity app that speeds up repetitive tasks as you work - no APIs or integrations required. Just a browser extension. With a simple keystroke, Magical automates mundane tasks like messaging, data entry, sourcing, and prospecting workflows.
Magical learns from how you work and suggests automations. Or simply describe what you want to automate and Magical will build it for you. It puts the power of automation in the hands of non-technical users, offering no-build task automations that work across any app.
Magical offers several key features that make it a great sales productivity tool:
On G2, users praise Magical's time-saving benefits for tasks like scraping lead lists from LinkedIn and autofilling fields. It has an average rating of 4.8 out of 5 stars.
One reviewer notes: "Magical is a free tool and helps in scraping large sets of leads to Google Sheets" and that the "automation of drip campaigns and follow ups has helped my business out tremendously."
On Reddit, users recommend Magical as a "better alternative to OctopusCRM and Lemlist" for LinkedIn automation. They appreciate features like webhook integrations and the ability to personalize outreach at scale without sounding generic.
Leadfeeder is a powerful B2B lead generation tool that helps businesses identify and convert high-value leads from their website traffic. By integrating with Google Analytics, Leadfeeder reveals the companies visiting your site, providing valuable insights into their behavior and interests.
Leadfeeder offers several standout features that make it an excellent choice for B2B sales and marketing teams:
On G2, Leadfeeder has an impressive average rating of 4.3 out of 5 stars from 716 reviews. Users praise the tool's ability to identify high-quality leads and its seamless integration with other platforms.
Capterra reviewers give Leadfeeder an overall rating of 4.2, highlighting its ease of use and effectiveness in generating valuable leads. However, some users note occasional inaccuracies in lead identification.
Across Reddit and other forums, users generally find Leadfeeder to be a powerful tool for B2B lead generation when used strategically. Many appreciate its ability to reveal hidden opportunities and provide valuable insights into prospect behavior.
Growbots is an all-in-one outbound sales platform that combines lead generation, email automation, and intelligent follow-ups. With Growbots, you can access a database of over 180 million contacts and send personalized email campaigns at scale. Its advanced algorithms optimize email timing and frequency to increase engagement and response rates.
On G2, Growbots has an average rating of 4.5 out of 5 stars from 137 reviews. Users praise its automation capabilities and the quality of the contact database.
Capterra reviewers give Growbots 4.7 out of 5 stars based on 44 reviews. They highlight the time savings from automated personalized outreach and the helpful customer support.
CloudTalk is a popular cloud-based phone system designed for sales and customer service teams. Its robust features and AI-powered analytics make it a standout choice among the best sales productivity tools. CloudTalk streamlines communication processes, enabling teams to handle inbound and outbound calls efficiently from anywhere.
CloudTalk offers a range of powerful features that make it an essential tool for sales teams:
On G2, CloudTalk has an average rating of 4.4 out of 5 stars from 1,280 reviews. Users praise its user-friendly interface, robust feature set, and reliable call quality.
Capterra reviewers give CloudTalk an overall rating of 4.4, highlighting its ease of use, helpful customer support, and time-saving automation capabilities. Some noted occasional audio issues but overall recommend the tool.
Pipedrive is a sales-focused CRM tool that helps teams of all sizes streamline their customer interactions. With 100,000+ paying customers spanning 179 countries, Pipedrive's simple yet powerful design prioritizes usability, ensuring nothing falls through the cracks. This allows your team to spend less time filing and more time selling.
On Capterra, reviewers give Pipedrive an overall rating of 4.5, praising its efficiency gains and simplicity. Some noted occasional UX quirks with automated profile visits.
G2 users rate Pipedrive 4.3 out of 5 stars. They find the tool intuitive with helpful reporting, though bulk field editing options are limited.
A Reddit thread highlights Pipedrive's affordability and fit for managing client bases effectively as a CRM. Users appreciate the visual pipeline and customization options.
Freshworks is a comprehensive customer engagement platform that offers a range of products, including Freshsales, an AI-powered CRM designed to help sales teams close deals faster. With its intuitive interface and advanced features, Freshworks has earned its place among the top sales productivity tools.
These features make Freshworks a valuable tool for sales teams looking to streamline their processes and boost productivity.
On Capterra, users praise Freshworks for its "excellent customer service software" and appreciate the free plan for up to 10 agents. They highlight the ease of setup, feature-rich platform, and excellent documentation. However, some users mention the need to upgrade for additional features and occasional workarounds for certain integrations.
G2 reviewers give Freshworks an average rating of 4.5 out of 5 stars, with many users finding it a reliable and flexible ITSM tool. They appreciate the plethora of features, ease of use, and the ability to create workflows. Some users note minor frustrations and the need for additional support staff training.
Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond. For sales teams looking to streamline their processes and boost productivity, Outreach is a top choice among the best sales productivity tools.
Outreach's key features make it a standout tool for sales productivity:
On G2, Outreach has an average rating of 4.3 out of 5 stars from over 3,400 reviews. Users praise its automation features, Gmail integration, and ability to streamline prospecting.
Capterra reviewers give Outreach high marks for being a "great prospecting tool with many features" that helps sales reps stay organized and consistent. It earned an overall rating of 4.4.
Sentiment on Reddit is mostly positive, with users finding Outreach valuable for targeted outreach when used responsibly. Some call it a "turbo button" for prospecting. A few complaints around occasional bugginess and the learning curve.
With so many excellent tools to increase sales productivity available, choosing the right ones for your business can be overwhelming. Consider your team's specific needs, such as automation, lead generation, or sales enablement, and evaluate tools based on their features, integrations, pricing, and user reviews.
Among the top choices, Bardeen stands out for its AI-powered capabilities and seamless integration with popular apps. Salesforce is a robust CRM platform with AI-driven features for sales optimization, while Gong.io offers valuable insights into customer interactions and sales performance.
To enhance sales performance and boost sales productivity, we recommend trying out one or more of these tools. Get started with Bardeen today by downloading the Chrome extension and signing up for a free account. You can also take advantage of the free plan to explore the full potential of AI-driven sales automation.
Don't miss out on the opportunity to revolutionize your sales approach and achieve better results. Choose the best sales productivity tools for your team and start optimizing your processes today.
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