vs Mailchimp: Cold Outreach Tool Showdown 2024

Last Updated on
June 7, 2024
Jason Gong
App automation expert

This article compares and Mailchimp, focusing on their cold outreach capabilities, to help you choose the best tool for your needs. Although both platforms offer a broader range of features, we specifically evaluate them as cold outreach tools here. We aim to save you time on repetitive tasks, crucial for efficiency, by selecting the right tools, including Bardeen.

Campaign CreationMulti-channel, AI, templatesEmail focus, template variety
DeliverabilityBasic features, needs warming serviceHigh rates, no warming service
PersonalizationRich media, AI, variable insertionCustom fields, merge tags
AIComprehensive AI features, multichannelContent generation, lacks sequence planning
Native EnrichmentIntegrated buyer signals, data creditsNo native, requires third-party tools
Social AutomationEmail, LinkedIn, SMS, callsCross-posting, ad management
PricingPer-seat, tiered, annual billingMonthly billing, tiered, pricier premium

Campaign Creation - Tailoring Multi-Channel Outreach provides a more robust solution for multi-channel sequence creation tailored for sales engagement, offering versatility that is crucial for modern sales strategies.

__wf_reserved_inherit's sequence creation interface with options to add steps and preview.

Mailchimp, while an excellent tool for email marketing, primarily supports traditional email campaigns and lacks the advanced multi-channel and dynamic capabilities found in Its interface is user-friendly, particularly for those new to digital marketing.

Mailchimp's easy-to-use template selection for various email purposes.

For businesses prioritizing direct sales and needing sophisticated sequencing across multiple communication platforms, is the superior choice. In contrast, Mailchimp is suited for straightforward email marketing campaigns.

For those looking to further enhance their sales sequences, consider using Bardeen's automation capabilities to enrich lead data and personalize outreach effectively.

__wf_reserved_inherit's sequence creation interface with options to add steps and preview. offers an intuitive sequence creation process that allows users to engage prospects through multiple channels, including email, LinkedIn, SMS, and WhatsApp. The platform provides flexibility in creating sequences from templates, from scratch, or with the help of AI.

Key features of's sequence creation:

  • Multichannel engagement: Reach out to prospects via email, LinkedIn, SMS, and WhatsApp within a single sequence.
  • Flexible creation options: Start with a template, build from scratch, or leverage AI for sequence creation.
  • Conditional variables: Personalize sequences with dynamic variables based on prospect data.
  • Preview and testing: Review and test sequences before launching to ensure optimal performance.
  • Reporting and analytics: Track sequence performance with detailed reporting and analytics.
😐 "High open rates but low reply rates for sequences" - r/sales


Mailchimp offers a variety of email templates for different purposes, industries, and styles.

Mailchimp, originally an email marketing tool, provides an intuitive drag-and-drop interface for creating and formatting emails. While primarily used for marketing campaigns, some users have adapted it for cold outreach sequences.

Key features of Mailchimp's campaign creation:

  • Template variety: Mailchimp offers a wide range of pre-designed templates for various email purposes, industries, and styles.
  • Drag-and-drop editor: The user-friendly editor allows for easy customization and formatting of emails without requiring coding knowledge.
  • Branding options: Users can incorporate their own branding elements, such as logos and color schemes, to maintain a consistent brand identity across campaigns.
  • Mobile responsiveness: Mailchimp's templates are designed to be mobile-responsive, ensuring that emails display properly across different devices.

While Mailchimp may not have all the advanced features of dedicated sales engagement platforms, its simplicity and ease of use make it a popular choice for those new to email outreach or with limited technical expertise.

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Deliverability - Boosting Email Success Rates

In terms of deliverability features, Mailchimp has a strong reputation due to its compliance with best email practices, making it an excellent choice for sending emails to existing subscribers.

Mailchimp's email dashboard showing deliverability rates.

However, it lacks dedicated email warming services, which restricts its effectiveness for cold outreach campaigns. In contrast, provides basic settings for email deliverability such as rate limits and blacklisting but also lacks advanced features like email warming, making it necessary to use additional services for improving deliverability.

Both platforms support compliance with deliverability standards, but neither offers built-in email warming, which is crucial for anyone starting with cold outreach. To address this gap, supplementing with an external email warming service or using automation tools like Bardeen can significantly boost your email strategies.

Overall, Mailchimp's robust reputation makes it more favorable for campaigns targeted towards current contacts, whereas might require more external tools to reach similar deliverability metrics.

__wf_reserved_inherit's email safety settings for handling auto replies, bounces, and setting sending limits. provides some basic deliverability features to help you manage your email sending and avoid spam issues. While it doesn't have advanced capabilities like email warming or sending from multiple inboxes within a campaign, it does allow you to set up rate limits and maintain a blacklist of domains to exclude.

  • Multiple inboxes: You can connect multiple inboxes to your account, but a campaign can only send from a single inbox at a time.
  • Rate limits: Set a delay in seconds before sending the first email in a sequence and a maximum number of emails allowed per day for each contact to avoid overwhelming inboxes.
  • Blacklists: Maintain a list of domains to exclude from your campaigns to comply with regulations or avoid problem recipients.
  • Auto reply handling: Customize how out-of-office replies, auto-replies, and bounces are handled in your inbox to keep things organized.

While these settings provide a foundation for deliverability, recommends supplementing with a dedicated email warming service to further improve your sending reputation and inbox placement. The platform's deliverability features are more basic compared to some other sales engagement tools.


MailChimp email dashboard showing deliverability rates over 30 days.

MailChimp focuses on email deliverability by adhering to best practices for sending emails, although it does not offer email warming services. This makes it better suited for engaging with existing subscribers rather than cold outreach.

  • Strong reputation for deliverability: MailChimp maintains high deliverability rates by ensuring compliance with email sending best practices.
  • Domain authentication: Users can verify and authenticate their sending domains to improve inbox placement and avoid spam filters.
  • Detailed analytics: The email dashboard provides insights into key metrics like open rates, click rates, and unsubscribe rates to monitor campaign performance.
  • Lack of email warming: MailChimp does not provide email warming services, which are important for gradually building a sender's reputation when conducting cold outreach.

While MailChimp excels at delivering emails to engaged subscribers, the absence of email warming features highlights its limitations for cold email campaigns. Marketers should consider this when choosing an email platform based on their specific outreach goals.

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Personalization - Tailoring Emails for Individual Leads provides a comprehensive suite for email personalization that may edge out Mailchimp when it comes to direct user interface innovations and AI integration.

__wf_reserved_inherit's email editor with AI personalization options stands out with its AI-enhanced features, allowing users to employ advanced tools like Jason AI and GPT-3 for crafting emails, alongside a rich media support system that includes the insertion of videos, images, and personalized links.

Mailchimp, on the other hand, offers robust customization through audience fields and merge tags, which is excellent for segment-based personalization but lacks the direct AI integration and multimedia support seen in

If your workflow requires high-level customization and the inclusion of rich media or AI-generated content, is likely the better choice. Additionally, for optimizing email tasks and integrating AI into your email personalization strategy, Bardeen's automation playbooks can significantly enhance your productivity.

__wf_reserved_inherit email editor with personalization options like inserting variables. offers a range of personalization options to customize emails for each lead. The email editor provides an intuitive interface to create engaging, personalized content that helps improve open and response rates.

Key personalization features:

  • Variable insertion: Easily insert personalization variables like {First Name}, {Company}, etc. using the { } syntax
  • Rich media support: Include links, images, videos, and meeting links to create interactive emails
  • Templates and AI assistance: Choose from pre-made templates for various scenarios or use AI (Jason AI and GPT-3) to generate or improve email content
  • Preview functionality: Quickly preview how the email will appear to the recipient before sending


Mailchimp's audience fields and merge tags for email personalization.

Mailchimp provides a robust set of personalization options to tailor email content for each lead in your audience. By leveraging audience fields and merge tags, you can create highly targeted and relevant email campaigns that resonate with your subscribers.

Key personalization features:

  • Audience fields: Manage the fields available to your audience's signup forms, such as email address, name, phone number, and birthday. These fields can be set as required or optional, and visible or hidden on signup forms.
  • Merge tags: Insert dynamic content into your emails using merge tags that correspond to your audience fields. For example, *|FNAME|* or *|MERGE0|* can be used to include the recipient's first name in the email content.
  • Default merge tag values: Set default values for merge tags to avoid blank spaces in case the corresponding field is empty for a particular subscriber.
  • Custom fields: Create additional fields to store more specific information about your subscribers, allowing for greater personalization based on their interests, preferences, or behavior.
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AI Capabilities - Automating and Personalizing Communication Strategies's Jason AI provides a more robust AI-powered feature set for email sequences than Mailchimp's AI tools, offering a significant edge for users needing comprehensive, automated multi-channel communication strategies.

Jason AI in can craft complete email sequences based on prompts.

Jason AI not only writes full email sequences, including follow-ups and social media suggestions, but also personalizes content based on the lead's data. This is a significant advantage over Mailchimp, which primarily offers AI for generating individual pieces of content like email paragraphs without integrated sequence planning.

For businesses looking to leverage advanced AI capabilities in their communication strategies,'s Jason AI is the superior choice. It allows for a more tailored approach by adjusting statements according to the specific needs and behaviors of each lead, enhancing customer engagement and potential conversion rates.

Additionally, Bardeen can complement these AI features by automating repetitive tasks and enhancing data utilization for even more personalized communication strategies.

__wf_reserved_inherit's Jason AI writing assistant creates entire sequences based on a prompt.'s AI-powered writing assistant, Jason AI, enables users to generate entire email sequences with just a simple prompt. This ChatGPT-powered feature sets apart, providing comprehensive support for writing, editing, and translation in over 100 languages.

Key features of Jason AI:

  • Sequence generation: Creates complete email sequences, including initial emails and follow-ups, based on a user-provided prompt
  • Personalized openings: Generates 1-2 sentence personalized intro lines for emails using prospect data and AI
  • Multi-channel support: Suggests other channels like social media to reach out to prospects
  • Effortless editing: Allows users to easily modify generated content by highlighting specific sections and requesting Jason AI's assistance

By leveraging AI technology, simplifies the process of creating effective email campaigns while enabling users to maintain a high level of personalization at scale.


Mailchimp's AI-powered content generation for emails and social media posts.

Mailchimp offers AI-powered tools to help users create engaging content for their email campaigns and social media posts. The AI assistant can generate text based on a selected topic or theme, making it easier to craft compelling messages that resonate with the target audience.

Key features of Mailchimp's AI content generation:

  • Paragraph generation: The AI can write entire paragraphs based on the selected topic, saving time and effort in content creation.
  • Customizable content type: Users can choose the type of content they want the AI to generate, such as product descriptions, social media posts, or email copy.
  • Tone adjustment: The generated content can be tailored to match the desired tone and style, ensuring consistency with the brand's voice.
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Native Enrichment - Boosting Lead Information Quality provides a more robust solution for native data enrichment compared to Mailchimp, which relies on external tools for similar functionalities.

Reply's native data enrichment options for contact and account data.'s system directly integrates buyer signals and data from multiple sources, ensuring that users have access to enriched contact details like email addresses, phone numbers, department, and company address. This integration is seamless and involves no additional setups, unlike Mailchimp, which requires integrations with third-party tools to achieve similar results.

Moreover,'s use of data credits for each enrichment means users can manage their enrichment activities cost-effectively, ensuring they only use what they need without unnecessary expenditure.

If native enrichment is critical to your sales and marketing strategy, is the clear choice for its integrated capabilities and straightforward usage. Meanwhile, to enhance your productivity further, consider using Bardeen's automation solutions that can bridge gaps in Mailchimp's native capabilities, allowing you to automate data collection and enrichment processes easily.

Reply's native data enrichment options for contact and account data.

Reply's native data enrichment capabilities provide users with valuable insights and additional context for their leads and accounts. By leveraging buyer signals and data from various sources, Reply helps sales teams make more informed decisions and personalize their outreach.

  • Essential contact and account information: Reply's database includes key details such as email addresses, phone numbers, department, company address, and more. This data is regularly updated to maintain accuracy.
  • Flexible enrichment options: Users can choose between standard fields enrichment, which populates unoccupied default fields, or extended enrichment with custom fields. The latter allows for the creation of up to 24 unique custom fields.
  • Cost-effective data credits: Each contact or account enrichment consumes one data credit, providing a straightforward and affordable way to enhance lead data.

By utilizing Reply's native data enrichment features, sales teams can gain a more comprehensive understanding of their leads and tailor their engagement strategies accordingly, ultimately improving the effectiveness of their sales efforts.


Mailchimp, as a sales engagement tool, does not offer native enrichment capabilities for lead data. To gather additional information about leads, such as buyer signals from other sources, users need to rely on integrations with external tools.

While this may be seen as a limitation, it allows users to choose the best-suited enrichment tools for their specific needs and integrate them seamlessly with Mailchimp. However, the lack of built-in enrichment features may require additional setup and management of third-party integrations.

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Social Automation - Diversify Outreach and Enrich Leads offers a more comprehensive solution for social automation compared to Mailchimp, making it the superior choice for businesses looking to integrate social media deeply into their sales processes.

__wf_reserved_inherit's interface showing diverse communication options supports a variety of outreach methods including email, LinkedIn, SMS, and WhatsApp, allowing users to manage multiple channels from one platform. This versatility aids in creating more personalized and effective communication strategies. On the other hand, Mailchimp focuses primarily on cross-posting and ad management for social media, which limits its use to more general marketing efforts rather than targeted lead engagement and enrichment.

For teams needing to streamline their social media outreach and enrich leads directly through social interactions, provides significant benefits. Additionally, integrating Bardeen can further enhance this capability by automating tasks like extracting and utilizing data from social platforms for lead enrichment.

__wf_reserved_inherit supports a wide range of communication channels for outreach. offers a comprehensive set of communication channels for outreach, enabling users to engage prospects through multiple touchpoints. This multi-channel approach allows for more effective and personalized outreach campaigns.

Key features of's social automation:

  • Email outreach: Send personalized emails to prospects directly from the platform.
  • LinkedIn integration: Connect with prospects on LinkedIn and send messages through the platform.
  • SMS and WhatsApp: Reach out to prospects via text messages and WhatsApp for more immediate communication.
  • Calls and meetings: Schedule and track phone calls and meetings with prospects.
  • Manual options: Perform manual outreach tasks like sending individual emails or SMS messages as needed.

By offering a diverse range of communication channels, enables users to create multi-touch campaigns that can effectively nurture leads and drive conversions. The ability to automate various outreach tasks across different platforms streamlines the sales process and saves time for sales teams.


Mailchimp's social media automation features are primarily focused on cross-posting content and managing ads rather than lead enrichment. While Mailchimp offers integrations with various social media platforms, these integrations do not provide the ability to gather additional information about leads from their social media profiles.

Key aspects of Mailchimp's social media automation:

  • Cross-posting: Easily share content across multiple social media channels simultaneously
  • Ads management: Create, manage, and track social media ad campaigns within Mailchimp
  • Limited lead enrichment: Social media integrations do not support gathering additional lead data from social profiles
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Pricing Flexibility - vs. Mailchimp's pricing is more flexible and scalable compared to Mailchimp, making it potentially more suited for growing businesses.

__wf_reserved_inherit offers four pricing tiers, including a free plan and three paid plans billed annually per user. offers a free plan and multiple paid plans that provide annual billing options per user, which can simplify budgeting for companies. Their top-tier plans, such as "Reply Unlimited" and specialized agency options, require interaction with a sales team to customize the service according to large-scale or unique business needs.

Mailchimp offers tiered pricing plans billed monthly, catering to various business sizes.

Mailchimp, on the other hand, provides monthly billing across various tiers, including a free trial and a free plan, which could be advantageous for small businesses or startups. However, their premium services are priced significantly higher and are mostly suited for large businesses or those needing extensive marketing tools and support.

If your business is looking for a cost-effective solution with the potential to scale up easily, consider using Bardeen alongside your email platform to automate tasks and improve productivity without the need for complex integrations or high costs. uses a per-seat pricing model, with four distinct tiers to accommodate various business needs. The plans are billed annually, with prices ranging from $0 for the Free plan to $139 per user per month for the Ultimate plan.

  • Free plan: Includes basic features like an AI sequence generator, 200 data search credits, and unlimited data export to CSV. It's suitable for individuals or small teams just starting with email outreach.
  • Starter plan ($49/user/month): Adds email automation, 1 mailbox per user, 5,000 data search credits, and 50 AI credits. It also includes email warm-up via for free.
  • Professional plan ($89/user/month): The most popular tier, it offers multichannel automation, 5 mailboxes per user, 10,000 data search credits, and 300 AI credits. Additional features include email and professional network tracking, task flows, a meeting scheduler, and advanced reports.
  • Ultimate plan ($139/user/month): The top-tier plan includes premium support services, 15 mailboxes per user, 30,000 data search credits, and 1,000 AI credits. It also offers a dedicated CSM, priority support, deliverability service, SSO, and SOC II compliance reporting.

All paid plans come with a 14-day free trial. For the "Agency" tab and "Reply Unlimited" options, interested users need to contact the sales team for custom pricing and features.


Mailchimp offers a range of pricing plans to suit different business needs, from small startups to large enterprises. The plans are billed monthly, with the option to save by paying annually.

Key aspects of Mailchimp's pricing:

  • Free plan: Includes basic features for businesses just getting started, with up to 1,000 email sends per month.
  • Essentials plan: At $13/month, this plan offers essential features like A/B testing and scheduling for up to 5,000 email sends.
  • Standard plan: For $20/month, you get additional features such as optimization tools and enhanced automations, with up to 6,000 email sends.
  • Premium plan: The top-tier plan at $350/month includes dedicated onboarding, unlimited contacts, and priority support for teams.
  • Pay as you go: Mailchimp also offers a flexible "pay as you go" option, where you only pay for what you use if you exceed your plan's contact or email send limits.
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The Verdict: Which is Best for Multi-Channel Sales Engagement? and Mailchimp cater to different needs in the sales engagement arena. excels with its robust multi-channel capabilities, making it ideal for sales teams needing comprehensive outreach across email, social media, and more. Its advanced features like AI-driven sequence creation and detailed analytics provide a versatile platform for dynamic sales strategies.

Mailchimp, while simpler, shines in its user-friendly design and email campaign management, making it a great option for those primarily focused on email marketing without the need for complex multi-channel strategies.

If your priority is a sophisticated, multi-touchpoint strategy, is the superior choice. For straightforward email marketing campaigns with an easy setup, Mailchimp will serve you well.

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