Bardeen App connector

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HubSpot with Jira

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How to integrate HubSpot with Jira?

We're Bardeen, we build an AI Agent that does your repetitive work tasks. Companies like Deel and Casafari, use Bardeen connect apps like HubSpot and Jira together to save time and increase productivity.

Integrating HubSpot and Jira can save your team hours each week by automating data syncing between the two platforms. In fact, companies using this integration have reported a 20% increase in productivity. Want to learn how to set it up step-by-step and discover advanced use cases? You're in the right place!

This guide covers both the classic manual setup process and introduces how to use AI tools like Bardeen to automate repetitive integration tasks. By the end, you'll be a HubSpot-Jira integration pro, ready to supercharge your team's efficiency. Let's dive in!

Setting Up the HubSpot-Jira Integration: Step-by-Step Guide

Integrating HubSpot with Jira allows you to seamlessly create and update Jira issues directly from HubSpot ticket records. This integration streamlines your workflow and keeps your team in sync. Before getting started, ensure you have the necessary prerequisites in both HubSpot and Jira.

1. Check Prerequisites in HubSpot and Jira

To set up the HubSpot-Jira integration, you need to be a super admin or have App Marketplace permissions in your HubSpot account. Additionally, you must have a Jira Cloud account, as the integration does not sync with Jira instances running on customer-owned servers.

2. Enable the Integration from the HubSpot App Marketplace

Navigate to the HubSpot App Marketplace and search for the Jira integration. Click "Install app" and review the required permissions before accepting. Keep in mind that uninstalling the app or switching the integration user will delete all ticket and issue associations in your account.

3. Configure Additional Settings in Jira

After enabling the integration, you may need to configure additional settings in Jira to ensure a smooth setup. This could include granting the necessary permissions to the integration user or setting up custom fields to map data between HubSpot and Jira.

4. Troubleshoot Common Integration Issues

If the integration fails to establish, there are several common troubleshooting steps you can take:

  • Double-check that you have the necessary permissions in both HubSpot and Jira
  • Ensure that you are using a Jira Cloud account
  • Verify that the integration user has the required access in Jira
  • Check for any conflicting custom fields or settings in Jira

By following these steps and ensuring that all prerequisites are met, you can successfully set up the HubSpot-Jira integration and start streamlining your workflow. If you need more automation, consider automating sales prospecting tasks using tools like Bardeen.

In the next section of this guide, we will explore how to sync HubSpot and Jira data, allowing you to effortlessly create and update Jira issues from within HubSpot ticket records.

Syncing HubSpot and Jira Data: What You Need to Know

Integrating HubSpot with Jira allows for seamless data synchronization between the two platforms. This enables teams to work more efficiently by eliminating manual data entry and ensuring that information is always up-to-date. Understanding what data objects can be synced, how to customize field mappings, and being aware of any limitations is crucial for a successful integration.

1. HubSpot and Jira Data Objects Available for Sync

The HubSpot-Jira integration allows you to sync various data objects between the two platforms, including:

  • HubSpot tickets and Jira issues
  • HubSpot contacts and Jira users
  • HubSpot companies and Jira organizations
By syncing these data objects, you can ensure that your teams have access to the most current information, regardless of which platform they are working in. For instance, you can also connect Google Sheets to further enhance your workflow.

2. Real-World Use Cases for Sales, Marketing, and Support Teams

The ability to sync data between HubSpot and Jira provides numerous benefits for different teams within your organization. For example:

  • Sales teams can create Jira issues from HubSpot deals, keeping the development team informed of new feature requests or product enhancements.
  • Marketing teams can sync campaign data from HubSpot to Jira, allowing them to track the progress of marketing-related tasks and projects.
  • Support teams can create Jira issues directly from HubSpot tickets, ensuring that customer concerns are addressed promptly and efficiently.

3. Customizing Field Mappings for Seamless Data Flow

To ensure that data flows seamlessly between HubSpot and Jira, it's essential to customize the field mappings between the two platforms. This allows you to specify which fields in HubSpot correspond to specific fields in Jira, ensuring that data is accurately transferred and maintained.

For example, you may want to map the "Priority" field in HubSpot tickets to the "Priority" field in Jira issues, ensuring that the urgency of each item is properly communicated between the two systems.

4. Overcoming Data Sync Limitations

While the HubSpot-Jira integration is robust, there are some limitations to be aware of. For instance, certain custom fields may not be available for syncing, or there may be restrictions on the amount of data that can be transferred between the platforms.

To work around these limitations, consider using third-party tools or custom integrations to bridge any gaps in functionality. Additionally, be sure to regularly review and update your integration settings to ensure that data is being synced accurately and efficiently.

By understanding the data objects available for sync, customizing field mappings, and being aware of any limitations, you can make the most of the HubSpot-Jira integration and streamline your team's workflow. For more advanced automation, you can automate sales prospecting with AI tools.

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Now that you have a solid grasp of syncing HubSpot and Jira data, let's explore how to optimize your integration for maximum productivity and efficiency in the next section.

Maximizing the Benefits of Your HubSpot-Jira Integration

Integrating HubSpot and Jira offers numerous opportunities to optimize workflows, customize the integration to meet specific needs, and leverage data for reporting and analytics. By following best practices and being aware of common pitfalls, teams can maximize productivity and efficiency while avoiding potential issues that may hinder the success of the integration.

1. Optimizing HubSpot-Jira Workflows for Peak Efficiency

To get the most out of your HubSpot-Jira integration, it's crucial to optimize your workflows. Start by identifying repetitive tasks that can be automated, such as creating Jira issues from HubSpot tickets or updating HubSpot contact records based on Jira user activity.

For example, a software company can set up a workflow that automatically creates a Jira issue when a HubSpot ticket is marked as "High Priority," ensuring that critical customer concerns are promptly addressed by the development team.

2. Customizing the Integration to Fit Your Team's Needs

Every organization has unique requirements, and the HubSpot-Jira integration can be customized to meet those specific needs. Take advantage of custom fields, issue types, and workflows to tailor the integration to your team's processes.

For instance, a marketing agency can create custom issue types in Jira, such as "Content Request" or "Design Task," and map them to corresponding deal stages in HubSpot. This allows for seamless collaboration between marketing and creative teams, ensuring that projects are completed efficiently.

3. Leveraging Integration Data for Reporting and Analytics

The HubSpot-Jira integration provides a wealth of data that can be used for reporting and analytics. By analyzing this data, teams can gain valuable insights into their processes, identify areas for improvement, and make data-driven decisions.

For example, a sales manager can use the integration data to track the average time it takes for a Jira issue to be resolved after being created from a HubSpot deal. This information can help identify bottlenecks in the sales process and guide process improvements.

4. Adhering to Best Practices and Avoiding Common Pitfalls

To ensure a successful HubSpot-Jira integration, it's essential to follow best practices and be aware of common pitfalls. Some key best practices include regularly reviewing and updating integration settings, providing adequate training for team members, and establishing clear communication channels between teams.

Common pitfalls to avoid include overcomplicating workflows, neglecting to test and monitor the integration regularly, and failing to secure buy-in from all stakeholders.

By optimizing workflows, customizing the integration, leveraging data for reporting and analytics, and following best practices, you can unlock the full potential of your HubSpot-Jira integration. So, pat yourself on the back for making it this far in the guide – your dedication to mastering this integration is about to pay off!


Integrating HubSpot and Jira is crucial for aligning sales, marketing, and development teams, fostering collaboration, and driving business growth.

Throughout this guide, you discovered:

  • How to set up the HubSpot-Jira integration, including prerequisites, enabling the integration, and troubleshooting common issues
  • The process of syncing HubSpot and Jira data, including data objects, use cases, field mappings, and limitations
  • Tips for getting the most out of your HubSpot-Jira integration, such as optimizing workflows, customizing the integration, and leveraging data for reporting and analytics

Don't let your teams suffer from disjointed workflows and miscommunication – master the HubSpot-Jira integration today, or risk falling behind your more integrated competitors! Use tools like automate sales prospecting to stay ahead.

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Learn more about the apps

Available actions & triggers

When HubSpot Deal is created
Delete HubSpot Product
Create HubSpot Contact
Delete ticket record
Find Jira issue
When Jira issue is added
Delete a task in HubSpot
When status of Jira issue changes
Get HubSpot Product
Create Jira issue

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How can I create a new Jira issue from a HubSpot ticket?

You can easily create a new Jira issue from a HubSpot ticket using Simply set up a playbook that triggers the creation of a Jira issue whenever a new HubSpot ticket is added. This ensures that your development and support teams are always in sync.

Can I copy Jira issues to HubSpot?

Yes, you can copy Jira issues to HubSpot using This integration allows you to keep your customer service and development teams aligned by ensuring that all relevant information is shared between Jira and HubSpot.

What are some examples of automations I can set up with HubSpot and Jira?

With, you can set up various automations like creating a new Jira issue from a HubSpot ticket, copying Jira issues to Google Sheets, or exporting LinkedIn company profiles to HubSpot. These automations help streamline your workflow and save time.

How much does it cost to use Bardeen for HubSpot and Jira integrations?

Bardeen offers a free plan that includes unlimited non-premium automations. For more advanced features and premium automations, you can upgrade to the paid plan, which costs $20/month. This gives you full access to premium integrations and the ability to run automations on the cloud 24/7.