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For sales and prospecting teams, this integration can be a game-changer. With the ability to save LinkedIn profile & company to HubSpot as a new contact using this playbook or save Salesforce account to HubSpot as a new company using this playbook, they can easily manage and track leads, ensuring no potential client falls through the cracks. Furthermore, the integration can also help sales teams in planning their routes when visiting prospects or clients, thanks to Google Maps.
For marketing teams, the Google Maps and HubSpot integration can provide valuable insights into customer behavior, preferences, and trends. They can leverage Google Maps data to understand where their customers are located and tailor their marketing efforts accordingly. For instance, the playbook to Copy all HubSpot contacts to Google Sheets can be particularly useful for segmenting and targeting their customer base. This integration can help in creating more personalized and effective marketing campaigns, ultimately leading to better customer engagement and increased sales.
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