14 Top HubSpot Data Enrichment Tools for 2024

Are you looking to supercharge your HubSpot data and take your sales and marketing efforts to the next level? Look no further! In this comprehensive guide, we've curated a list of the 14 best tools for HubSpot data enrichment.

From industry leaders to emerging solutions, we'll explore the key features, pros, cons, and customer reviews of each tool, empowering you to make an informed decision for your business. Whether you're a small startup or a large enterprise, this resource will help you identify the perfect data enrichment solution to automate sales prospecting, enhance your targeting, and drive better results.

Let's dive in and discover the tools that will transform your HubSpot data!

1. Bardeen

Bardeen is a popular no-code automation platform that enables users to automate repetitive tasks across various web apps. With its user-friendly interface and powerful features, Bardeen has become a go-to tool for individuals and teams looking to save time and boost productivity.

Key Features

Bardeen offers a range of powerful features:

• Automate tasks across multiple web apps
• Scrape data from websites and import it directly into web apps
• Integrate with popular apps like Notion, Slack, and HubSpot
• Build custom workflows using natural language commands

Popular Use Cases

• Automate data entry and lead enrichment in HubSpot
• Scrape prospect data from LinkedIn and add it to a spreadsheet
• Create personalized outreach campaigns by integrating with Apollo.io and Slack

Pros

• Intuitive interface makes it easy to build automations without coding
• Powerful web scraping capabilities
• Integrates with a wide range of popular apps

Cons

• Some users report occasional inaccuracies when scraping data
• Pricing can be steep for individuals or small teams with high-volume needs

Reviews

On G2, Bardeen has an impressive average rating of 4.9 out of 5 stars from 32 reviews. Users praise its ease of use, time-saving capabilities, and affordable pricing for individual users.

Capterra reviewers give Bardeen an overall rating of 4.5, highlighting its straightforward interface, powerful features, and excellent customer support. Some users note that while it's great for individuals, it may not be as well-suited for large enterprises.

Reddit users generally have positive things to say about Bardeen, with many praising its Notion integration and web scraping capabilities. Some users caution against using it for LinkedIn automation to avoid account bans, while others question the long-term value of its credit-based pricing model for high-volume users.

Pricing

• Free plan for individuals with unlimited non-premium actions
• Professional plan at $10/month with 500 credits for premium actions
• Business plan at $15/user/month with 500 credits and team features
• Enterprise plan with custom pricing and features

2. HubSpot Marketing Hub

HubSpot Marketing Hub is a popular all-in-one marketing software that helps businesses attract, engage, and delight customers. It offers a comprehensive suite of tools for lead generation, email marketing, social media management, and analytics, making it an ideal choice for businesses looking to streamline their marketing efforts and drive growth.

Key Features

HubSpot Marketing Hub offers several key features:

• Marketing automation for personalized, timely communications
• Email marketing with customizable templates and A/B testing
• Social media management and monitoring
• Analytics and reporting for data-driven decision making

Popular Use Cases

• Generating and nurturing leads through targeted campaigns
• Creating and optimizing landing pages for conversions
• Analyzing marketing performance and ROI

Pros

• Seamless integration of marketing channels and tools
• User-friendly interface suitable for marketers of all levels
• Robust lead generation and nurturing capabilities

Cons

• Initial learning curve due to extensive features
• Pricing model based on contacts can become expensive
• Some analytics features can be complex to set up

Reviews

On G2, HubSpot Marketing Hub has an average rating of 4.4 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set, ease of use, and ability to streamline marketing efforts.

Capterra reviewers give HubSpot Marketing Hub high marks for its seamless integration of sales and marketing functions, intuitive automation capabilities, and centralized dashboard. The overall rating is 4.6 out of 5.

Discussions on Reddit suggest that while HubSpot can be a powerful tool for startups, it's essential to fully utilize its features to justify the cost. Many recommend exploring more affordable alternatives if not leveraging HubSpot's full capabilities.

Pricing

• Starter plan starts at $45/month for 1,000 marketing contacts
• Professional plan starts at $800/month for 2,000 marketing contacts
• Enterprise plan starts at $3,200/month for 10,000 marketing contacts
• Free tools available for basic features with limitations

3. Verse.ai

Verse.ai is a popular AI-powered sales engagement platform that helps businesses automate and optimize their sales outreach. With Verse.ai, sales teams can easily enrich their HubSpot data, ensuring they have accurate and up-to-date information about their leads and prospects.

Key Features

• AI-powered sales engagement automation
• Seamless integration with HubSpot CRM
• Real-time data enrichment and validation
• Intelligent lead scoring and prioritization

Popular Use Cases

• Enriching HubSpot lead data with accurate contact information
• Automating personalized sales outreach at scale
• Identifying and prioritizing high-value leads

Pros

• Saves time by automating repetitive sales tasks
• Improves data quality and accuracy in HubSpot
• Increases sales productivity and efficiency

Cons

• May require some setup and configuration
• Pricing can be higher compared to other tools
• Some users report occasional syncing issues with HubSpot

Pricing

• Pricing information not publicly available
• Contact Verse.ai for a custom quote based on your needs
• Free demo available upon request

4. Clearbit

Clearbit is a popular data enrichment tool that helps sales and marketing teams instantly append over 100 data points to their leads and contacts. By providing real-time context on companies and employees, Clearbit enables users to score leads, personalize outreach, and convert opportunities faster.

Key Features

• Enrich leads and accounts with 100+ data points in real-time
• Identify anonymous website visitors and sync to HubSpot
• Personalize outreach based on lead role, seniority, location, and more
• Integrate with go-to-market tools like CRMs and ad platforms

Popular Use Cases

• Shortening forms and increasing conversions by auto-filling known fields
• Scoring and routing leads to sales based on fit and intent data
• Refreshing contact and account data to keep CRM records up-to-date

Pros

• High accuracy and coverage of company and contact data
• Seamless integration with HubSpot and other marketing/sales tools
• Enables hyper-personalized outreach at scale

Cons

• Pricing can get expensive as database size and web traffic grows
• Limited control over which contacts get refreshed each month
• Occasional inaccuracies in contact data like email addresses

Reviews

On G2, Clearbit has an average rating of 4.4 out of 5 stars from 623 reviews. Many users praise its ease of use, high data accuracy, and ability to streamline lead generation workflows.

Capterra reviewers highlight Clearbit's time-saving benefits and effectiveness for sales prospecting. A few mention minor data quality issues, but overall satisfaction is high.

Discussions on Reddit suggest Clearbit is a top choice for enriching inbound leads. Users appreciate the webhook integration and granular targeting options, though some compare it to alternatives like ZoomInfo and DiscoverOrg.

Pricing

• Based on database size, web traffic, and contact creation volume
• Enrichment starts around $99/month; Prospector at $999/month
• Additional products like Advertising and Reveal also available
• Custom enterprise pricing for larger customers

5. Reverse Contact

Reverse Contact is a popular data enrichment tool that helps businesses gather comprehensive contact and company information from just an email address. With its real-time data gathering and integration capabilities, Reverse Contact has become a go-to solution for many HubSpot users looking to enhance their lead data.

Key Features

Reverse Contact offers several key features that make it stand out:

• Simple and fast CRM integration for seamless data enrichment
• Bulk file processing to enrich lists of email addresses quickly
• No-code integration with popular automation tools like Zapier and Make
• GDPR and CCPA compliant data gathering process

Popular Use Cases

• Enriching new leads, contacts, and accounts with detailed information
• Validating and deduplicating lead data to improve accuracy
• Prioritizing leads through lead scoring and market insights

Pros

• Provides accurate and up-to-date contact and company data
• Offers a browser extension for easy lead validation and enrichment
• Integrates seamlessly with HubSpot and other CRM systems

Cons

• Pricing can be on the higher end for smaller businesses
• Occasionally misses matches when converting personal email addresses
• Login process can be cumbersome even after verification

Reviews

On G2, Reverse Contact has an impressive average rating of 4.6 out of 5 stars from 100 reviews. Users praise its promptness, ease of use, and ability to save time when enriching large lists of contacts.

One reviewer noted, "It is solving the problems in 3 ways: 1. Clients or partners give you only list of people with names and emails. The linkedin profile is always missing. But for accuracy and identification, you need linkedin profile to assess. Reversecontact does this. 2. When you have list without linkedin profiles, you are NOT ABLE to do prospecting activities like outreach, targeting, email blasts for cold emails etc. 3. HUGE time is saved if your list is big enough."

Pricing

• Basic plan: $99/month for 2,000 credits ($0.05 per credit)
• Growth plan: $299/month for 10,000 credits ($0.03 per credit)
• Business plan: $999/month for 100,000 credits ($0.01 per credit)
• All plans include credit rollover, API access, and integrations

6. Leadspace

Leadspace is a popular B2B Customer Data Platform that enables companies to increase their pipeline and drive faster growth through effective, personalized engagement across all channels. With its extensive B2B data engine, sophisticated AI, and proprietary graph of B2B personas, Leadspace helps go-to-market teams optimize their data for better inbound marketing, outbound targeting, and ABM efforts.

Key Features

• Unifies first and third-party data from over 30 sources
• Provides full account profiles with hierarchies, firmographics, technographics, intent data, and contacts
• Integrates directly with CRM, marketing automation, and other platforms
• Offers real-time lead-to-account matching and data enrichment

Popular Use Cases

• Enriching account and contact data in Salesforce for better prioritization and targeting
• Identifying high-potential prospects using predictive analytics
• Crafting personalized sales pitches based on comprehensive account insights

Pros

• Seamless integration with existing CRM systems streamlines data access and updates
• Predictive analytics helps prioritize high-potential prospects
• Real-time data updates ensure sales teams always have the most accurate information

Cons

• Limited customization options for individual user preferences
• Locating individual contacts can be challenging compared to finding company-level data
• Faster customer support response times would be appreciated

Reviews

On G2, Leadspace has an average rating of 4.3 out of 5 stars from 108 reviews, with 64 users giving it 5 stars. Reviewers praise the platform's data accuracy, Salesforce integration, and ability to identify new opportunities through predictive analytics.

Capterra users highlight Leadspace's efficiency and reliability as a sales enablement solution. One reviewer noted, "The capabilities of Leadspace are exceptional," while another called it "an amazing software" they do not dislike at all.

On Reddit, users recommend Leadspace for its AI-powered predictive analytics that help find and engage with ideal customer profiles. They suggest it as a top choice among other B2B lead generation services.

Pricing

• Pricing information is not publicly available
• Contact Leadspace sales team for a custom quote based on specific business needs

7. Datanyze

Datanyze is a popular data enrichment tool that helps sales and marketing professionals find and connect with B2B prospects. With its intuitive Chrome extension and comprehensive dashboard, Datanyze makes it easy to gather actionable contact information, including email addresses, direct dial, and mobile numbers, directly from LinkedIn profiles and company websites.

Key Features

• Capture data while browsing social media and websites
• Seamlessly manage and export contact lists
• Search and connect with prospects at scale
• Provide Datanyze access to your entire sales team

Popular Use Cases

• Enriching existing contact data in CRM and marketing automation systems
• Building targeted prospect lists for outreach campaigns
• Finding direct contact information for decision makers at target accounts

Pros

• Provides phone numbers where other tools fall short
• Integrates with popular CRM and marketing automation platforms
• Affordable pricing plans for various business needs

Cons

• Reported issues with customer support responsiveness
• Some inaccuracies in contact data, though refunds are offered
• Certain account management features can be buggy

Reviews

On G2, Datanyze has an average rating of 4.2 out of 5 stars from 444 reviews. Many users praise the tool's ability to find direct phone numbers and its seamless integration with sales workflows. However, some reviewers express frustration with lackluster customer support.

Capterra reviews echo similar sentiments, with users appreciating the ease of finding contact details but occasionally encountering data accuracy issues. One reviewer noted, "Accuracy of contact details can be improved a bit. It is very good but then at times we struggle with reaching to right persona."

Pricing

• Nyze Lite: Free 90-day trial with 10 credits per month
• Nyze Pro 1: $29/month ($21/month billed annually) for 960 credits per year
• Nyze Pro 2: $55/month ($39/month billed annually) for 1920 credits per year
• Pay-as-you-go pricing also available, ranging from $0.24 to $0.36 per credit

8. LeadGenius

LeadGenius is a popular lead enrichment and data management solution that helps B2B sales and marketing teams identify ideal prospects and engage them effectively. With its unique combination of machine learning and human researchers, LeadGenius delivers high-quality, custom-sourced data tailored to specific business needs.

Key Features

• 110+ insights on individuals and companies for effective engagement
• Custom-sourced data tailored to specific business needs
• Global contact and account intelligence, ensuring compliance with data regulations
• Consolidation of disjointed data solutions for better efficiency and ROI

Popular Use Cases

• Defining target attributes and incorporating sales and marketing data
• Curating custom data sets to pinpoint ideal customers
• Delivering high-quality data that integrates seamlessly into current workflows and systems

Pros

• Provides unique insights for a competitive edge
• Offers global data coverage while ensuring compliance
• Delivers custom data sets tailored to specific business needs

Cons

• Some leads may be outside of target audiences, making it difficult to convert them
• Remote operations can sometimes reduce work efficiency

Reviews

On G2, LeadGenius has an average rating of 4.3 out of 5 stars from 14 reviews. Users praise its ability to efficiently manage marketing leads and generate sales through quality data.

Capterra reviewers highlight LeadGenius' ease of use and effectiveness in generating leads. One user noted, "It made us reduce our marketing team and control extra expenses by efficiently managing our marketing leads in one place."

Pricing

• Pricing varies based on business size and requirements
• Starting price is $2,000 per month per user, according to Capterra
• Contact LeadGenius for a detailed quote tailored to your organization's needs

9. Salesloop

Salesloop is a popular sales automation tool that enables users to automate their LinkedIn outreach, with plans to expand to email and Twitter automation in the future. With Salesloop, users can quickly uncover interested prospects and save hours of manual research, making it an attractive choice for businesses of all sizes looking to streamline their sales process.

Key Features

• Automated LinkedIn connection requests, personalized message sequences, profile visits, and endorsements
• Customizable templates and sequences with dynamic placeholders for personalized messages
• Detailed performance metrics, campaign tracking, and ROI analysis
• Integration with popular CRM systems for centralized data management

Popular Use Cases

• Indiehackers with limited resources targeting their ideal customers efficiently
• SMBs (startups to scaleups) with a detailed understanding of their customers needing an easy way to identify and reach them
• Mid-market to enterprise sales teams targeting multiple stakeholders at a company

Pros

• Saves significant time by automating repetitive tasks and reducing manual research
• Enables hyper-targeted lead lists by overlaying multiple data sources
• Provides detailed analytics and insights for optimizing outreach strategies

Cons

• Pricing may be steep for some users, especially for solo plans
• Email and Twitter automation features are still in the planning stage

Reviews

On G2, Salesloop has an average rating of 3.5 out of 5 stars from 3 reviews. Users praise the platform's ability to target leads directly and boost sales, but some note that pricing can be a bit high.

Pricing

• Solo plan: $49 per user/month
• Team plan (minimum 3 users): $199 for 6 users/month ($39 per account)
• Managed Service: $2,000 per month for fully managed outreach

10. ZoomInfo Sales

ZoomInfo Sales is a popular sales intelligence platform that provides an extensive database of company and contact information. With advanced search filters and analytics, it helps sales teams identify ideal prospects, gather valuable insights, and accelerate their sales cycles. ZoomInfo's accurate data and streamlined prospecting capabilities make it a go-to tool for many businesses looking to boost their sales efforts.

Key Features

ZoomInfo Sales offers several standout features:

• Access to over 70M direct dial phone numbers and 174M verified email addresses
• Ability to identify prospects researching solutions like yours with buyer intent data
• Conversation intelligence to analyze customer interactions and forecast sales
• Automated sales cadences with a direct phone dialer and email tool

Popular Use Cases

• Building targeted prospect lists based on ideal customer profiles
• Enriching existing leads with accurate contact information
• Triggering automated outreach based on intent signals and website visits

Pros

• Extensive database with accurate contact information for decision-makers
• Advanced search filters to find best-fit prospects
• Integrates with popular CRMs and sales tools

Cons

• Pricing can be steep for smaller teams and businesses
• Some users report occasional data inaccuracies or missing information
• Learning curve to fully utilize all available features and capabilities

Reviews

On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Many users praise its comprehensive database, time-saving prospecting features, and helpful customer support.

Capterra reviewers appreciate ZoomInfo's ability to find executive contact details but note that the high cost can be a barrier for some businesses. They give it an overall rating of 4.2.

Discussions on Reddit highlight ZoomInfo's strengths for sales teams at larger companies, particularly in the mid-market and enterprise segments. Users find the contact data generally reliable but mention occasional inaccuracies with job titles and company information.

Pricing

• Pricing starts at around $14,995 per year for the Professional plan
• Advanced and Elite plans are available at higher price points
• Requires an annual contract, with some flexibility for quarterly payments
• Custom pricing is available for larger teams and enterprises

11. Enricher

Enricher is a powerful data enrichment tool that helps businesses unlock the full potential of their data. With its advanced technology and comprehensive data attributes, Enricher has become a popular choice for companies looking to gain deeper insights and make data-driven decisions.

Key Features

Enricher offers several key features that make it stand out:

• Access to over 2.5 billion profiles with 26 data attributes
• Auto-enrichment integrations with popular CRMs like Salesforce and HubSpot
• AI-powered data enrichment for deep insights and personalized marketing
• Data verification and lead builder capabilities

Popular Use Cases

• Enriching customer data in CRMs for better segmentation and targeting
• Generating actionable insights to drive business growth and decision-making
• Personalizing marketing strategies based on enriched data for higher ROI

Pros

• Modern, user-friendly interface
• Handles large amounts of data efficiently
• Integrates with popular tools like Salesforce, HubSpot, Airtable, and Zapier

Cons

• Fewer integrations compared to some competitors
• Pricing can be costly for small businesses

Reviews

While Enricher is not yet listed on popular review sites like G2 and Capterra, the company claims impressive ratings on its website:

Trustpilot: 4.9 out of 5 stars
Glassdoor: 5 out of 5 stars
Capterra: 5 out of 5 stars

Pricing

• Basic plan: $279/month for 10,000 credits and 1 user
• Pro plan: $879/month for 50,000 credits and 3 users
• Enterprise plan: Custom pricing for unlimited credits and users

12. Demandbase

Demandbase is a popular account-based experience (ABX) platform that helps B2B companies identify, reach, and engage with their target accounts. With robust data, AI-powered insights, and cross-channel orchestration capabilities, Demandbase enables sales and marketing teams to deliver personalized experiences at scale, making it a top choice for HubSpot data enrichment.

Key Features

Demandbase offers several key features:

• Account identification and targeting
• Personalized advertising and website experiences
• Sales intelligence and intent data
• Orchestration across channels and systems

Popular Use Cases

• Enriching HubSpot data with account and contact information
• Aligning sales and marketing efforts with shared account insights
• Delivering targeted advertising and personalized web experiences

Pros

• Comprehensive ABX platform for both sales and marketing
• High-quality data and intent signals for better targeting
• Seamless integration with HubSpot and other systems

Cons

• Steep learning curve due to feature-rich platform
• Higher cost compared to some other data enrichment tools

Reviews

On G2, Demandbase has an average rating of 4.3 out of 5 stars from over 1,500 reviews. Users praise its comprehensive feature set, data quality, and customer support, with one reviewer calling it "the backbone to all of my ABM programs."

Capterra reviewers highlight Demandbase's ease of use, reporting capabilities, and integration with other systems. One user notes, "Demandbase has allowed me to build a full attribution, prioritisation and campaign structure, using company identification and scoring model to help move prospects down the funnel."

Pricing

• Pricing information is not publicly available
• Plans are customized based on specific business needs
• Pricing tiers include Professional, Enterprise, Elite, and Self-Serve options

13. We-Connect

We-Connect is a powerful LinkedIn automation tool that helps businesses and professionals streamline their outreach efforts and generate leads more efficiently. With its user-friendly interface and robust features, We-Connect has become a popular choice for those looking to maximize their LinkedIn presence and drive business growth.

One standout feature of We-Connect is its ability to automate personalized messages and follow-ups, allowing users to engage with prospects at scale while maintaining a human touch. This targeted approach can lead to higher response rates and more meaningful connections.

Key Features

We-Connect offers a range of features to enhance your LinkedIn outreach:

• Automate connection requests, messages, and profile visits
• Create personalized drip campaigns with smart sequences
• Manage multiple client campaigns from a single dashboard
• Integrate with CRM and third-party apps via API and Zapier

Popular Use Cases

• Generating leads and booking demos on autopilot
• Building targeted lists and nurturing leads with personalized campaigns
• Automating follow-ups and managing leads in one dashboard

Pros

• Intuitive interface and easy setup
• Robust personalization and automation features
• Competitive pricing and 14-day free trial

Cons

• Some users report initial confusion navigating the options
• Occasional delays in customer support responses
• Limited number of simultaneous campaigns on lower-tier plans

Reviews

On G2, We-Connect has an average rating of 4.6 out of 5 stars from 77 reviews. Users praise its ease of use, powerful automation features, and ability to protect LinkedIn accounts while running campaigns.

Capterra reviewers give We-Connect high marks for its user-friendly interface, smooth performance, and helpful customer support. They appreciate the time-saving benefits and the tool's ability to generate leads consistently.

Pricing

• Starter (LinkedIn only): $69/seat per month
• Professional (LinkedIn + Email): $79/seat per month
• Enterprise: Custom pricing for 10+ seats
• 14-day free trial available (no credit card required)

14. Salesforce

Salesforce is a leading customer relationship management (CRM) platform that empowers sales teams to streamline processes, improve efficiency, and drive growth. With its comprehensive feature set and advanced analytics, Salesforce has become a popular choice for businesses looking to optimize their sales operations and enhance customer relationships.

Key Features

• Lead, account, contact, and opportunity management
• Forecast management and predictive AI
• Lead and opportunity scoring
• Einstein activity capture

Popular Use Cases

• Managing sophisticated sales operations
• Streamlining lead and opportunity tracking
• Leveraging AI-powered insights for decision-making

Pros

• Extensive customization options
• Robust reporting and analytics
• Seamless integration with other tools

Cons

• Steep learning curve for new users
• Higher cost compared to some alternatives
• Occasional performance issues with large datasets

Reviews

G2 users give Salesforce an average rating of 4.5 out of 5 stars based on 1,980 reviews. Many praise its comprehensive feature set and customization capabilities, while some note the learning curve and cost as potential drawbacks.

On Capterra, reviewers highlight Salesforce's versatility and ability to scale with business needs. They appreciate the platform's customization options and reporting features. However, some users mention the complexity and occasional performance issues as areas for improvement.

Reddit discussions reveal mixed sentiments about Salesforce. Proponents value its powerful features and integrations, while critics cite high costs and complexity. Alternative suggestions include Pipedrive and Freshsales for simpler, more cost-effective solutions.

Pricing

• Enterprise plan: $165/user/month (billed annually)
• Unlimited plan: $330/user/month (billed annually)
• Einstein 1 Sales plan: $500/user/month (billed annually)
• Starter Suite for SMBs: $24/user/month (billed monthly or annually)

Conclusions

In this article, we reviewed 14 of the most popular HubSpot data enrichment tools. When choosing the best tool for your needs, consider factors such as the size of your business, your budget, the specific features you require, and the ease of integration with your existing systems.

Among the tools mentioned, Bardeen, HubSpot Marketing Hub, and Clearbit stand out as the most popular choices. Bardeen offers a user-friendly, no-code automation platform with powerful web scraping capabilities and integrations with popular apps. HubSpot Marketing Hub provides a comprehensive all-in-one marketing solution with robust lead generation and nurturing features. Clearbit enables users to enrich leads and accounts with over 100 data points in real-time, facilitating personalized outreach at scale.

To get started with HubSpot data enrichment, we recommend signing up for Bardeen's free plan, which offers individuals unlimited non-premium actions. This will allow you to experience the benefits of automating repetitive tasks and importing data directly into your web apps. As your needs grow, you can easily upgrade to a paid plan to access premium features and integrations.

By leveraging these powerful data enrichment tools, you can optimize your sales and marketing efforts, improve lead quality, and ultimately drive business growth. Start exploring the possibilities today and take your HubSpot data to the next level.