
Discover the top tools for enriching your HubSpot data.
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Are you looking to supercharge your HubSpot data and take your sales and marketing efforts to the next level? Look no further! In this comprehensive guide, we've curated a list of the 14 best tools for HubSpot data enrichment.
From industry leaders to emerging solutions, we'll explore the key features, pros, cons, and customer reviews of each tool, empowering you to make an informed decision for your business. Whether you're a small startup or a large enterprise, this resource will help you identify the perfect data enrichment solution to automate sales prospecting, enhance your targeting, and drive better results.
Let's dive in and discover the tools that will transform your HubSpot data!
Bardeen is a popular no-code automation platform that enables users to automate repetitive tasks across various web apps. With its user-friendly interface and powerful features, Bardeen has become a go-to tool for individuals and teams looking to save time and boost productivity.

Bardeen offers a range of powerful features:
On G2, Bardeen has an impressive average rating of 4.9 out of 5 stars from 32 reviews. Users praise its ease of use, time-saving capabilities, and affordable pricing for individual users.
Capterra reviewers give Bardeen an overall rating of 4.5, highlighting its straightforward interface, powerful features, and excellent customer support. Some users note that while it's great for individuals, it may not be as well-suited for large enterprises.
Reddit users generally have positive things to say about Bardeen, with many praising its Notion integration and web scraping capabilities. Some users caution against using it for LinkedIn automation to avoid account bans, while others question the long-term value of its credit-based pricing model for high-volume users.

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HubSpot Marketing Hub is a popular all-in-one marketing software that helps businesses attract, engage, and delight customers. It offers a comprehensive suite of tools for lead generation, email marketing, social media management, and analytics, making it an ideal choice for businesses looking to streamline their marketing efforts and drive growth.

HubSpot Marketing Hub offers several key features:
On G2, HubSpot Marketing Hub has an average rating of 4.4 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set, ease of use, and ability to streamline marketing efforts.
Capterra reviewers give HubSpot Marketing Hub high marks for its seamless integration of sales and marketing functions, intuitive automation capabilities, and centralized dashboard. The overall rating is 4.6 out of 5.
Discussions on Reddit suggest that while HubSpot can be a powerful tool for startups, it's essential to fully utilize its features to justify the cost. Many recommend exploring more affordable alternatives if not leveraging HubSpot's full capabilities.
Verse.ai is a popular AI-powered sales engagement platform that helps businesses automate and optimize their sales outreach. With Verse.ai, sales teams can easily enrich their HubSpot data, ensuring they have accurate and up-to-date information about their leads and prospects.
Clearbit is a popular data enrichment tool that helps sales and marketing teams instantly append over 100 data points to their leads and contacts. By providing real-time context on companies and employees, Clearbit enables users to score leads, personalize outreach, and convert opportunities faster.

On G2, Clearbit has an average rating of 4.4 out of 5 stars from 623 reviews. Many users praise its ease of use, high data accuracy, and ability to streamline lead generation workflows.
Capterra reviewers highlight Clearbit's time-saving benefits and effectiveness for sales prospecting. A few mention minor data quality issues, but overall satisfaction is high.
Discussions on Reddit suggest Clearbit is a top choice for enriching inbound leads. Users appreciate the webhook integration and granular targeting options, though some compare it to alternatives like ZoomInfo and DiscoverOrg.
Reverse Contact is a popular data enrichment tool that helps businesses gather comprehensive contact and company information from just an email address. With its real-time data gathering and integration capabilities, Reverse Contact has become a go-to solution for many HubSpot users looking to enhance their lead data.

Reverse Contact offers several key features that make it stand out:
On G2, Reverse Contact has an impressive average rating of 4.6 out of 5 stars from 100 reviews. Users praise its promptness, ease of use, and ability to save time when enriching large lists of contacts.
One reviewer noted, "It is solving the problems in 3 ways: 1. Clients or partners give you only list of people with names and emails. The linkedin profile is always missing. But for accuracy and identification, you need linkedin profile to assess. Reversecontact does this. 2. When you have list without linkedin profiles, you are NOT ABLE to do prospecting activities like outreach, targeting, email blasts for cold emails etc. 3. HUGE time is saved if your list is big enough."
Leadspace is a popular B2B Customer Data Platform that enables companies to increase their pipeline and drive faster growth through effective, personalized engagement across all channels. With its extensive B2B data engine, sophisticated AI, and proprietary graph of B2B personas, Leadspace helps go-to-market teams optimize their data for better inbound marketing, outbound targeting, and ABM efforts.
On G2, Leadspace has an average rating of 4.3 out of 5 stars from 108 reviews, with 64 users giving it 5 stars. Reviewers praise the platform's data accuracy, Salesforce integration, and ability to identify new opportunities through predictive analytics.
Capterra users highlight Leadspace's efficiency and reliability as a sales enablement solution. One reviewer noted, "The capabilities of Leadspace are exceptional," while another called it "an amazing software" they do not dislike at all.
On Reddit, users recommend Leadspace for its AI-powered predictive analytics that help find and engage with ideal customer profiles. They suggest it as a top choice among other B2B lead generation services.
Datanyze is a popular data enrichment tool that helps sales and marketing professionals find and connect with B2B prospects. With its intuitive Chrome extension and comprehensive dashboard, Datanyze makes it easy to gather actionable contact information, including email addresses, direct dial, and mobile numbers, directly from LinkedIn profiles and company websites.

On G2, Datanyze has an average rating of 4.2 out of 5 stars from 444 reviews. Many users praise the tool's ability to find direct phone numbers and its seamless integration with sales workflows. However, some reviewers express frustration with lackluster customer support.
Capterra reviews echo similar sentiments, with users appreciating the ease of finding contact details but occasionally encountering data accuracy issues. One reviewer noted, "Accuracy of contact details can be improved a bit. It is very good but then at times we struggle with reaching to right persona."
LeadGenius is a popular lead enrichment and data management solution that helps B2B sales and marketing teams identify ideal prospects and engage them effectively. With its unique combination of machine learning and human researchers, LeadGenius delivers high-quality, custom-sourced data tailored to specific business needs.
On G2, LeadGenius has an average rating of 4.3 out of 5 stars from 14 reviews. Users praise its ability to efficiently manage marketing leads and generate sales through quality data.
Capterra reviewers highlight LeadGenius' ease of use and effectiveness in generating leads. One user noted, "It made us reduce our marketing team and control extra expenses by efficiently managing our marketing leads in one place."
Salesloop is a popular sales automation tool that enables users to automate their LinkedIn outreach, with plans to expand to email and Twitter automation in the future. With Salesloop, users can quickly uncover interested prospects and save hours of manual research, making it an attractive choice for businesses of all sizes looking to streamline their sales process.
On G2, Salesloop has an average rating of 3.5 out of 5 stars from 3 reviews. Users praise the platform's ability to target leads directly and boost sales, but some note that pricing can be a bit high.
ZoomInfo Sales is a popular sales intelligence platform that provides an extensive database of company and contact information. With advanced search filters and analytics, it helps sales teams identify ideal prospects, gather valuable insights, and accelerate their sales cycles. ZoomInfo's accurate data and streamlined prospecting capabilities make it a go-to tool for many businesses looking to boost their sales efforts.

ZoomInfo Sales offers several standout features:
On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Many users praise its comprehensive database, time-saving prospecting features, and helpful customer support.
Capterra reviewers appreciate ZoomInfo's ability to find executive contact details but note that the high cost can be a barrier for some businesses. They give it an overall rating of 4.2.
Discussions on Reddit highlight ZoomInfo's strengths for sales teams at larger companies, particularly in the mid-market and enterprise segments. Users find the contact data generally reliable but mention occasional inaccuracies with job titles and company information.
Enricher is a powerful data enrichment tool that helps businesses unlock the full potential of their data. With its advanced technology and comprehensive data attributes, Enricher has become a popular choice for companies looking to gain deeper insights and make data-driven decisions.

Enricher offers several key features that make it stand out:
While Enricher is not yet listed on popular review sites like G2 and Capterra, the company claims impressive ratings on its website:
Trustpilot: 4.9 out of 5 stars
Glassdoor: 5 out of 5 stars
Capterra: 5 out of 5 stars
Demandbase is a popular account-based experience (ABX) platform that helps B2B companies identify, reach, and engage with their target accounts. With robust data, AI-powered insights, and cross-channel orchestration capabilities, Demandbase enables sales and marketing teams to deliver personalized experiences at scale, making it a top choice for HubSpot data enrichment.

Demandbase offers several key features:
On G2, Demandbase has an average rating of 4.3 out of 5 stars from over 1,500 reviews. Users praise its comprehensive feature set, data quality, and customer support, with one reviewer calling it "the backbone to all of my ABM programs."
Capterra reviewers highlight Demandbase's ease of use, reporting capabilities, and integration with other systems. One user notes, "Demandbase has allowed me to build a full attribution, prioritisation and campaign structure, using company identification and scoring model to help move prospects down the funnel."
We-Connect is a powerful LinkedIn automation tool that helps businesses and professionals streamline their outreach efforts and generate leads more efficiently. With its user-friendly interface and robust features, We-Connect has become a popular choice for those looking to maximize their LinkedIn presence and drive business growth.
One standout feature of We-Connect is its ability to automate personalized messages and follow-ups, allowing users to engage with prospects at scale while maintaining a human touch. This targeted approach can lead to higher response rates and more meaningful connections.

We-Connect offers a range of features to enhance your LinkedIn outreach:
On G2, We-Connect has an average rating of 4.6 out of 5 stars from 77 reviews. Users praise its ease of use, powerful automation features, and ability to protect LinkedIn accounts while running campaigns.
Capterra reviewers give We-Connect high marks for its user-friendly interface, smooth performance, and helpful customer support. They appreciate the time-saving benefits and the tool's ability to generate leads consistently.
Salesforce is a leading customer relationship management (CRM) platform that empowers sales teams to streamline processes, improve efficiency, and drive growth. With its comprehensive feature set and advanced analytics, Salesforce has become a popular choice for businesses looking to optimize their sales operations and enhance customer relationships.

G2 users give Salesforce an average rating of 4.5 out of 5 stars based on 1,980 reviews. Many praise its comprehensive feature set and customization capabilities, while some note the learning curve and cost as potential drawbacks.
On Capterra, reviewers highlight Salesforce's versatility and ability to scale with business needs. They appreciate the platform's customization options and reporting features. However, some users mention the complexity and occasional performance issues as areas for improvement.
Reddit discussions reveal mixed sentiments about Salesforce. Proponents value its powerful features and integrations, while critics cite high costs and complexity. Alternative suggestions include Pipedrive and Freshsales for simpler, more cost-effective solutions.
In this article, we reviewed 14 of the most popular HubSpot data enrichment tools. When choosing the best tool for your needs, consider factors such as the size of your business, your budget, the specific features you require, and the ease of integration with your existing systems.
Among the tools mentioned, Bardeen and HubSpot Marketing Hub stand out as the most popular choices. Bardeen offers a user-friendly, no-code automation platform with powerful web scraping capabilities and integrations with popular apps. HubSpot Marketing Hub provides a comprehensive all-in-one marketing solution with robust lead generation and nurturing features.
To get started with HubSpot data enrichment, we recommend signing up for Bardeen's free plan, which offers individuals unlimited non-premium actions. This will allow you to experience the benefits of automating repetitive tasks and importing data directly into your web apps. As your needs grow, you can easily upgrade to a paid plan to access premium features and integrations.
By leveraging these powerful data enrichment tools, you can optimize your sales and marketing efforts, improve lead quality, and ultimately drive business growth. Start exploring the possibilities today and take your HubSpot data to the next level.


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Bardeen is an automation and workflow platform designed to help GTM teams eliminate manual tasks and streamline processes. It connects and integrates with your favorite tools, enabling you to automate repetitive workflows, manage data across systems, and enhance collaboration.
Bardeen acts as a bridge to enhance and automate workflows. It can reduce your reliance on tools focused on data entry and CRM updating, lead generation and outreach, reporting and analytics, and communication and follow-ups.
Bardeen is ideal for GTM teams across various roles including Sales (SDRs, AEs), Customer Success (CSMs), Revenue Operations, Sales Engineering, and Sales Leadership.
Bardeen integrates broadly with CRMs, communication platforms, lead generation tools, project and task management tools, and customer success tools. These integrations connect workflows and ensure data flows smoothly across systems.
Bardeen supports a wide variety of use cases across different teams, such as:
Sales: Automating lead discovery, enrichment and outreach sequences. Tracking account activity and nurturing target accounts.
Customer Success: Preparing for customer meetings, analyzing engagement metrics, and managing renewals.
Revenue Operations: Monitoring lead status, ensuring data accuracy, and generating detailed activity summaries.
Sales Leadership: Creating competitive analysis reports, monitoring pipeline health, and generating daily/weekly team performance summaries.
