Looking for the best sales cadence software to streamline your outreach and close more deals? We've curated a comprehensive list of the top 19 tools, complete with key features, pros, cons, pricing, and real user reviews. Whether you're a solo sales rep or managing a large team, this guide will help you find the perfect solution to automate personalized campaigns, track engagement, and scale your pipeline.
From AI-powered platforms to all-in-one CRMs, we cover the most effective sales cadence software for businesses of all sizes. Dive in to discover which tool fits your needs and budget.
Bardeen is a powerful browser extension that automates repetitive tasks, speeds up workflows, and helps you get through time-consuming activities faster. With its ability to control any browser tab and run 24/7 in the cloud, Bardeen is an excellent choice for sales cadence automation. Sign up for free and see how it can transform your sales process.
Bardeen offers several features that make it stand out as a sales cadence automation tool:
Bardeen has an overall rating of 4.5 out of 5 on Capterra, with users praising its ease of use and practical automations. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
On G2, Bardeen has a rating of 4.9 out of 5 stars, with users highlighting its time-saving benefits and powerful features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
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Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond.
Outreach simplifies and automates prospecting workflows to generate high-quality pipeline that converts. Proven templates, snippets, tasks, and account-based workflows generate responses and help reps engage with prospects throughout their buying journey.
On G2, Outreach has 4.3 out of 5 stars from over 3,400 reviews. Users praise its automation capabilities, ease of use, and ability to streamline prospecting efforts.
A Capterra review titled "Essential for our ABM efforts" highlighted Outreach's intuitive platform for sending bulk personalized emails to segmented groups. The user loved the simplicity of setting up sequences and tracking customer interactions.
A Reddit user shared their positive experience switching from SalesLoft to Outreach, citing Outreach's superior UX, machine learning capabilities, and collaboration features that united their team and fueled success.
Saleshandy is a powerful sales automation tool that helps businesses streamline their cold email outreach and lead generation efforts. With its focus on deliverability, personalization, and automation, Saleshandy enables sales teams to scale their outreach campaigns effectively. The tool offers a range of features such as email warm-up, sender rotation, advanced analytics, and integrations with popular CRMs, making it a comprehensive solution for sales teams looking to boost their productivity and revenue.
On G2, Saleshandy has an impressive average rating of 4.6 out of 5 stars from over 500 reviews. Users praise its automation capabilities, ease of use, and excellent customer support.
Similarly, on Capterra, Saleshandy boasts a 4.5 out of 5-star rating based on more than 100 reviews. Customers appreciate the tool's ability to streamline their cold email outreach and improve their email deliverability rates.
Salesloft is a revenue workflow platform that supports pipeline building, management, and forecasting. It offers a comprehensive approach to sales pipeline management and forecasting, enabling teams to establish and identify pipelines based on detailed prospect and customer data, transcribe and summarize user conversations using AI, and predict future sales outcomes with greater accuracy.
On Capterra, users praise Salesloft's "best in class sales engagement" and its comprehensive product suite. It earned an overall rating of 4.6 out of 5.
G2 reviews highlight Salesloft's ability to streamline sales processes and provide valuable analytics. It has 4.5 out of 5 stars from nearly 4,000 reviews.
On Reddit, users appreciate Salesloft's user-friendly interface compared to competitors. Several call it the "best tool" for sales teams doing cold outreach. The general consensus is that it's 100% worth the investment for teams looking to scale pipeline generation.
Yesware offers sales teams a one-stop solution for comprehensive sales outreach with features like personalized email campaigns, automated follow-ups, and data-driven analytics. As a popular alternative to Salesforce, Yesware provides an easy-to-use platform with advanced automation capabilities and robust reporting, making it an excellent choice for sales teams looking to streamline their outreach efforts.
Yesware's key features focus on automating and personalizing sales outreach:
On G2, Yesware has an average rating of 4.4 out of 5 stars from over 800 reviews. Users praise its email tracking, templating, and CRM integration capabilities for improving sales productivity.
Capterra reviewers give Yesware an overall rating of 4.5, highlighting how it helps them work smarter by automating outreach and identifying engaged prospects. Some note minor UX issues.
Reddit users find Yesware valuable for scaling personalized email campaigns when used responsibly. However, some express concerns about deliverability and the risk of emails landing in spam if daily sending limits are exceeded.
Salesmate is an intuitive CRM platform offering a suite of sales automation tools to help teams close more deals efficiently. It stands out among the best sales cadence software due to its customizable modules, built-in productivity tools, and advanced analytics.
These automation capabilities help sales teams focus on selling while repetitive tasks run in the background.
On Capterra, Salesmate has an overall rating of 4.0 out of 5. Users praise its automation, intuitive platform, and responsive support. Some noted minor dashboard glitches.
G2 reviews show an average 4.6 out of 5 stars. Customers find it a good option for startups to automate and track sales processes. The learning curve was the main dislike.
Reddit users consider Salesmate a legitimate CRM with good Zapier integration. They advise testing it during the free trial to see if it fits your sales workflow before committing.
Koncert is an AI-powered sales engagement platform that enables sales teams to have more conversations and build pipeline through automation and intelligent insights. With over 12 years of experience in B2B sales dialer technology, Koncert offers four dialer options tailored to different sales workflows, helping reps optimize productivity and skyrocket conversations.
Koncert's key features are designed to enhance sales productivity and effectiveness:
On G2, Koncert has an impressive 4.7 out of 5-star rating based on 304 reviews. Users praise its ease of use, seamless integrations, and ability to drive a high volume of quality conversations. One reviewer noted, "Koncert has allowed us to have a ton of conversations throughout the day and week to beef up our meetings booked and funneling leads into our pipeline."
Koncert users on Reddit highlight its effectiveness compared to alternatives like RingCX, with one user stating, "Koncert is good, we moved to Salesfinity." The consensus is that Koncert is a reliable and mature platform for sales acceleration.
EngageBay is an all-in-one marketing, sales, and support CRM that helps businesses acquire, engage, and convert web visitors into happy customers. It offers a comprehensive suite of features at an affordable price, making it an attractive alternative to more expensive CRMs like HubSpot.
These features are designed to align your teams and provide excellent customer experiences throughout the entire lifecycle.
EngageBay has an average rating of 4.6 out of 5 stars on G2 based on 316 reviews. Many users praise its affordable pricing, ease of use, and robust feature set as a HubSpot alternative.
On Capterra, EngageBay has an overall rating of 4.5 out of 5. Reviewers highlight the time-saving benefits of its automation and integrated platform. A few note minor UX issues and limited reporting.
Feedback on Reddit suggests EngageBay offers good value for small businesses looking for an all-in-one CRM solution. Users appreciate features like the visual deal pipeline and email sequences.
VanillaSoft is a versatile sales engagement platform that streamlines lead management and outreach for sales teams. With its queue-based lead routing and intelligent automation capabilities, VanillaSoft enables sales reps to efficiently engage leads across multiple channels, resulting in improved productivity and revenue generation.
VanillaSoft offers several key features that make it an effective sales cadence software:
On G2, VanillaSoft has an average rating of 4.6 out of 5 stars from 490 reviews, with users praising its ease of use, automation features, and customer support.
Capterra reviewers give VanillaSoft an overall rating of 4.0, highlighting its user-friendly interface, customization options, and effectiveness in lead management.
TrustRadius users rate VanillaSoft 9.4 out of 10, appreciating its queue-based lead routing, auto-dialing capabilities, and positive impact on sales productivity.
Keap is an all-in-one CRM and sales & marketing automation platform designed to help small businesses grow. With Keap, you can easily capture, organize, track, and nurture leads to increase sales and revenue. The platform offers a range of powerful features, including automated follow-ups, sales pipeline management, and customizable campaigns, making it a comprehensive solution for businesses looking to streamline their sales processes.
Keap offers a suite of tools to automate and optimize your sales processes:
On G2, users praise Keap's automation capabilities and customization options, with one reviewer stating: "Keap CRM allows me to provide customized communication and follow up with all the different segments of my market." The platform has an average rating of 4.2 out of 5 stars from over 1,500 reviews.
Capterra reviewers appreciate Keap's all-in-one approach, with one user sharing: "We really like the ability to have contact and lead management, group texting, email marketing, and automations all housed under one software roof for an affordable price point." However, some users note the complexity and learning curve as potential drawbacks.
Drift is a pioneering AI sales tool that helps businesses engage website visitors and facilitate real-time conversations. With Drift's AI-powered chatbots and live chat functionality, sales teams can provide instant support, qualify leads, and convert inquiries into sales opportunities more efficiently.
These features enable sales teams to deliver personalized experiences, engage prospects at their highest point of interest, and streamline lead management.
On G2, Drift has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Users praise its automation capabilities, ease of use, and customer engagement features.
Capterra reviewers give Drift an overall rating of 4.5, highlighting its reliability, efficiency, and ability to generate more conversations with prospects.
In reviews on sites like TrustRadius, users note that Drift is an effective tool for transforming website visitors into customers when used as part of a comprehensive conversational marketing strategy. However, some mention that the learning curve and pricing could be potential drawbacks for smaller teams.
Kaspr is an all-in-one prospecting software designed for individual contributors, SDRs, and recruiters looking to automate parts of their sales outreach on LinkedIn. With its Chrome extension, Kaspr retrieves contact info from LinkedIn, Sales Navigator, and Recruiter Lite, making it an ideal choice for teams primarily focused on prospecting within the LinkedIn ecosystem.
Kaspr's focus on LinkedIn automation saves time and increases efficiency, although building prospect lists through a dedicated platform is not available.
On G2, users praise Kaspr for its user-friendly experience, accurate data, and time-saving benefits. One reviewer mentioned, "Kaspr's data quality and quantity is much higher, especially for telephone numbers," compared to competitors. They appreciate the ability to use the Kaspr API for quick, automated searches.
However, some users noted limitations in retrieving data for smaller companies and recent job changes. They also mentioned that LinkedIn flagged their activities as suspicious after activating the Kaspr plugin, raising concerns about compatibility with LinkedIn's policies.
Lemlist is an all-in-one sales engagement platform that enables users to find buyer-ready prospects, personalize outreach at scale, and generate more customers through multichannel campaigns. With advanced features like AI-powered email writing, custom landing pages, and LinkedIn automation, Lemlist stands out as a powerful tool for sales cadence management.
Lemlist offers several standout features that make it an effective sales cadence software:
On G2, Lemlist has an average rating of 4.4 out of 5 stars from 244 reviews. Many users praise its personalization capabilities, multichannel automation, and ability to generate high reply rates.
However, some reviewers on Capterra mention a steep learning curve and occasional technical issues. One user notes, "Lemlist, in theory, is great. I have a whole list of reasons I stopped using it. The interface was most definitely one of them."
Reddit sentiment is mixed, with some users finding Lemlist powerful but complex, while others prefer simpler alternatives. As one Redditor states, "Lemlist just reviewed the interface in January 2021, were you using the app before that date? Also, what do you find hard to use?"
HubSpot is an all-in-one CRM platform that offers a comprehensive suite of marketing, sales, and customer service tools. Its Marketing Hub is a standout solution for businesses looking to attract, engage, and delight customers through inbound marketing strategies.
HubSpot Marketing Hub offers a range of features designed to help businesses execute effective inbound marketing campaigns:
On G2, HubSpot Marketing Hub has an average rating of 4.4 out of 5 stars from over 11,000 reviews. Many users praise its user-friendly interface, powerful automation capabilities, and seamless integration with other tools.
Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5, highlighting its email marketing, social media scheduling, and Salesforce integration features. Some note the learning curve and pricing model as potential drawbacks.
In a Reddit thread discussing CRM options for startups, users mention HubSpot's extensive functionality but caution that setup takes effort and the pricing can become expensive as contact lists grow. Overall sentiment is mostly positive, with HubSpot seen as a robust all-in-one solution if utilized fully.
Freshworks is a popular sales CRM software that helps businesses close deals faster and more efficiently. It is an AI-powered platform that offers a range of features designed to streamline sales processes and improve team productivity. Freshworks stands out as a top sales cadence software due to its intelligent insights, automation capabilities, and user-friendly interface.
Freshworks offers several key features that make it an effective sales cadence software:
On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. Many users praise its automation features, ease of use, and value for growing businesses.
Capterra reviewers give Freshworks an overall rating of 4.0, highlighting the benefits of its ticketing system and intuitive interface. Some note minor UX issues and a slight learning curve.
Across various review platforms, users consistently mention that Freshworks helps streamline customer support, automate processes, and provide valuable insights. While some point out areas for improvement, the general consensus is that Freshworks is a strong choice for businesses seeking to enhance their sales and support operations.
Snov.io is an all-in-one platform that helps sales teams automate lead generation, email outreach, and customer management. It's a popular choice for businesses looking to streamline their sales workflows and boost productivity.
Snov.io offers a range of tools to optimize your sales cadence:
On G2, Snov.io has an average rating of 4.6 out of 5 stars from 414 reviews. Users praise its comprehensive toolset, LinkedIn integration, and responsive customer support.
Capterra reviewers give Snov.io an overall score of 4.6, highlighting the platform's ease of use, reliable results, and time-saving automation features. Some note minor UX issues and occasional inaccuracies with email finding.
Feedback on Reddit suggests Snov.io compares favorably to alternatives like Lemlist for email outreach. However, some users report issues with email bounce rates when using the email finder. Overall sentiment is generally positive, with Snov.io seen as a solid choice for sales engagement and acceleration.
Klenty is a sales engagement platform that helps sales teams automate and personalize cold email outreach. It offers features like multi-channel campaigns, AI-powered writing assistance, and CRM integrations that make it a strong contender among the best sales cadence software.
Klenty offers several key features that are important for sales cadence software:
On Capterra, users praise Klenty's automation capabilities and multi-channel approach. It has an overall rating of 4.0, with ease of use, features, and customer service all scoring over 4.0.
G2 reviews highlight Klenty's ability to engage more leads and increase outbound revenue. Responsive customer support is another strength. It has an average rating of 4.6 out of 5 stars.
Discussions on Reddit suggest that Klenty is seen as an affordable yet powerful alternative to tools like Outreach for startups and small businesses. The general sentiment is positive in terms of its email automation and CRM integration capabilities.
Smartlead.ai is a modern cold email software that uses AI to optimize email deliverability and help warm up email accounts. Its primary use cases include improving sender reputation and enhancing email engagement to ensure cold outreach campaigns reach the main inbox of recipients.
On G2, Smartlead has an average rating of 4.8 out of 5 stars from 197 reviews. Users praise the unlimited emails, centralized inbox, AI optimization and email warmup features for significantly improving results.
Capterra reviewers highlight Smartlead's ease of use for sending campaigns and the helpful technical aspects like mass uploading mailboxes. The main cons noted are challenges with aggregate data views and occasional UI quirks.
Discussions on Reddit suggest Smartlead has a strong email warmup pool and is a top contender among cold email tools. Users find the depth of campaign management and overall functionality unmatched, even if the UI has room for improvement.
Autoklose is an outreach automation platform designed to help sales and marketing teams engage prospects at scale. It combines email automation, personalization, and a built-in B2B database to streamline outreach campaigns across the sales funnel.
Autoklose offers these key features to support sales cadence campaigns:
On G2, Autoklose has an average rating of 4.6 out of 5 stars. Reviewers praise its automation capabilities, personalization options, and time-saving benefits. A few mention the email editor and pricing as areas for improvement.
Capterra users give Autoklose an overall rating of 4.0. Many highlight how it streamlines their sales process and engages prospects at scale. Some note minor UX issues and a slight learning curve.
Feedback on Reddit suggests Autoklose is an effective alternative to other outreach tools. Users find it user-friendly and valuable for generating leads, though a few feel the pricing is a bit high for the features.
When choosing the best sales cadence software for your needs, consider factors such as automation capabilities, personalization options, multi-channel support, AI-powered features, and integrations with your existing tools. It's also important to evaluate pricing, user reviews, and the learning curve associated with each platform.
Among the 19 sales cadence software options reviewed, Bardeen, Outreach, and Saleshandy stand out as the most popular and versatile tools. Bardeen, in particular, offers a powerful browser extension that automates repetitive tasks, speeds up workflows, and leverages AI to generate personalized emails and enhance scraped data. To experience Bardeen's capabilities firsthand, download and install the Chrome extension, sign up for free, and take advantage of the 14-day free trial of premium features.
Ultimately, the best sales cadence software for your team will depend on your specific requirements, budget, and sales process. By evaluating your options and testing out the most promising tools, you can find the perfect solution to streamline your outreach efforts, boost productivity, and drive more revenue.
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