Here are 18 best CRM software for sales reps.
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Sales intelligence is a powerful tool for driving revenue growth in today's highly competitive market. By collecting, analyzing, and applying data from various sources, businesses can gain valuable insights into their target audience, identify high-value prospects, and tailor their sales strategies to maximize conversions.
AI-powered sales automation platforms like Bardeen are revolutionizing the way companies approach sales prospecting, lead generation, and outreach, allowing them to streamline processes and improve efficiency without the need for coding.
Bardeen is a top choice for CRM software among sales reps due to its versatility in automating repetitive tasks, speeding up workflows, and saving time on otherwise time-consuming activities. With its ability to integrate with almost all popular apps, Bardeen offers endless possibilities for workflow automation, making it a valuable tool for sales teams looking to improve efficiency. Why not sign up for free and see how Bardeen can benefit your sales process?
Bardeen offers several key features that make it a valuable CRM software for sales reps:
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit as some other CRM tools, Bardeen has generally positive sentiment among users who have tried it for automation and web scraping. They appreciate its user-friendliness and extensive integration options.
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
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Pipedrive is a popular CRM software for sales reps due to its user-friendly interface, customizable pipelines, and robust reporting capabilities. It offers a wide range of features designed to help sales teams manage their leads, track their activities, and close more deals efficiently.
Pipedrive's key features for sales reps include:
On Capterra, Pipedrive has an overall rating of 4.5 out of 5 based on 1,898 reviews. Users praise its ease of use, visual pipeline, and ability to streamline sales processes. Some cons noted include occasional bugs and a desire for more customization options.
G2 reviewers give Pipedrive 4.3 out of 5 stars. Many highlight the benefits of email integration, activity management, and the mobile app. A few mention the learning curve and wish for more granular reporting.
"Pipedrive is the best tool I've ever found! From email tracking to workflow automations and game-changing integrations, Pipedrive has plenty of features that help us go beyond our sales targets." - Nirmal Gyanwali, Managing Director at Nirmal Web Studio
Salesforce is a leading customer relationship management (CRM) platform that offers a comprehensive suite of AI-powered tools to enhance sales processes. Its predictive analytics capabilities, powered by machine learning algorithms, enable sales teams to identify patterns, trends, and opportunities in their data. Salesforce's AI-driven features, such as predictive lead scoring, opportunity insights, and next best action recommendations, empower sales professionals to prioritize their efforts and maximize revenue potential.
Salesforce's key features for sales teams include:
On Capterra, users praise Salesforce's customization options and trackability, with one reviewer stating: "Salesforce stands out as the top-notch choice for customization and trackability. We're able to configure fields and gather data as per specific workflows, and even automate tasks for smoother operations."
G2 reviewers highlight the platform's comprehensive feature set and AI capabilities. One user notes: "Salesforce prioritises their security and compliance which provides robust security features to encrypt the data to protect sensitive data and ensure regulatory compliance."
On Reddit, users discuss Salesforce's value for managing sales activities and data continuity. One commenter shares: "Salesforce have helped our businesses to meet customer requirements holistically. Majorly Starting from Sales Cloud, entire sales process Management of any businesses and automating any approval process, automated tasks, personalized emails, Opportunity Management, Contracts and Orders Management. All these features have actually benefited our business to provide personalized solution to our customers."
HubSpot's CRM is a comprehensive automation software that helps businesses attract, engage, and delight customers. Its inclusion in this list of best CRM software for sales reps is well-deserved, as it offers a seamless integration with HubSpot's CRM, enabling sales and marketing teams to work together efficiently. The platform's intuitive interface and robust feature set make it a top choice for businesses looking to streamline their marketing efforts and drive growth.
HubSpot Marketing Hub offers an array of features designed to support the entire customer journey:
G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars, praising its user-friendly interface, seamless integration, and comprehensive feature set. They highlight the platform's ability to streamline marketing processes and drive tangible results.
On Capterra, HubSpot Marketing Hub has an overall rating of 4.5 out of 5. Users appreciate the platform's email marketing capabilities, social media scheduling, and valuable consultation services. Some users note the pricing model and analytics as areas for improvement.
Reddit users discuss HubSpot Marketing Hub's powerful automation features and its ability to integrate sales and marketing functions. They recommend the platform for businesses looking for a robust, all-in-one solution, but also mention the importance of fully utilizing the tool's capabilities to justify the cost.
Insightly is an analytical CRM platform with native integrations to Gmail and Google Workspaces. The primary use cases include lead qualification, task management, and marketing automation.
These features make Insightly relevant for sales reps:
On G2, Insightly CRM has an average rating of 4.2 out of 5 stars from 897 reviews. Many users praise its automation capabilities, customization, and Gmail integration as key benefits.
Capterra reviewers give Insightly an overall rating of 4.5, highlighting its ease of use and helpful task management. Some noted a learning curve and syncing delays as drawbacks.
Reddit users find Insightly effective for small businesses when customized to their workflows. The consensus is it provides good core CRM features but may lack advanced tools of pricier platforms.
Zoho is a comprehensive CRM software suite that offers a wide range of features to help sales reps manage their customer relationships and streamline their sales processes. With its AI-powered assistant Zia, Zoho CRM provides intelligent insights, predictions, and recommendations to optimize sales performance and drive revenue growth.
Zoho CRM's key features for sales reps include:
On Capterra, Zoho CRM has an overall rating of 4.0 out of 5 based on over 2,600 reviews. Users praise its customizability, integration options, and cost-effectiveness. Some note the learning curve and occasional support challenges.
G2 reviewers give Zoho CRM 4.1 out of 5 stars, highlighting its ease of use, automation capabilities, and feature set. A few mention the need to improve the mobile app.
On Reddit, users find Zoho One's app ecosystem robust for its price point. They like the customization but say it may not be cutting-edge for specialized needs. Setup takes effort but is worth it for integrated business management.
Sugar CRM is a platform that uses AI technology to deliver predictions even with limited or incomplete data. The primary use cases include interaction tracking, lead qualification, and performance metrics analysis.
On G2, Sugar CRM has an average rating of 4.3 out of 5 stars. Users praise its automation capabilities and customizability, though some note a learning curve.
Capterra reviewers give Sugar CRM an overall rating of 4.0. They highlight the wide feature set for CRM, but a few mention mobile app limitations.
Several Reddit users recommend Sugar CRM as a robust alternative to Salesforce or Zoho CRM. They appreciate the AI-powered insights but advise keeping the initial setup simple.
Freshworks is a popular CRM software among sales reps due to its AI-powered sales automation capabilities. Freddy AI, Freshworks' AI assistant, offers deal recommendations to avoid last-minute bottlenecks and automates mundane tasks like sending welcome emails, setting call reminders, and adding new deals to the CRM. These features make it an ideal choice for sales teams looking to close deals faster and more efficiently.
Freshworks offers several key features that make it well-suited for sales reps:
On Capterra, users praise Freshworks for being "packed full of features" even on the free plan. They appreciate the knowledge base, ticketing, chat, and AI bot capabilities. Freshworks has an overall rating of 4.0 on Capterra.
G2 reviewers highlight Freshworks' intuitive interface, time-saving automation, and seamless API integrations. One user notes it "addresses several key challenges" like organizing support tickets and automating processes. Freshworks earned 4.5 out of 5 stars on G2.
Across 7,326 reviews, Freshworks maintains a strong 4.5 out of 5 rating. 71% of reviews are 5 stars, with users consistently impressed by the feature set and usability for streamlining customer service and sales.
Zendesk is a comprehensive customer service solution that offers a range of features to help sales reps manage their customer interactions more efficiently. With its robust ticketing system, omnichannel support, and AI-powered automation, Zendesk streamlines the sales process and enables reps to deliver exceptional customer experiences.
On G2, Zendesk has an average rating of 4.2 out of 5 stars based on 485 reviews for its sales CRM product, Zendesk Sell. Users praise its user-friendly interface, automation capabilities, and seamless integration with other Zendesk products.
Capterra reviewers give Zendesk an overall rating of 4.0, highlighting its ease of use, customer service features, and value for money. Some users note that the mobile app could be improved and that reaching customer support can sometimes be challenging.
Reddit sentiment indicates that while Zendesk is a powerful tool, it may be better suited for IT helpdesk environments rather than pure sales use cases. Users appreciate features like the help center and automations but feel that Zendesk Sell may be a better fit for sales teams compared to the core Zendesk Support product.
GrowMeOrganic is an all-in-one sales prospecting and automation platform that helps sales reps find verified B2B contact details, send hyper-personalized cold emails, and automate follow-ups. With access to a database of over 575 million professional contacts, GrowMeOrganic enables users to quickly identify and reach out to their ideal prospects.
GrowMeOrganic offers several features that make it a valuable tool for sales prospecting:
On Capterra, GrowMeOrganic has an overall rating of 4.0. Positive reviews praise its LinkedIn automation and affordable pricing for unlimited credits. However, some users encountered technical glitches and a confusing interface.
G2 reviews are mixed, with an enthusiastic 5-star review calling it an "all in one cold outreach tool" while a 1-star review warns of inaccurate data and bounced emails. The user experience seems inconsistent.
Mentions on Reddit suggest GrowMeOrganic can be effective for LinkedIn outreach when used carefully, but may not stand out significantly from alternatives. Sentiment is cautiously optimistic but not universally positive.
Nutshell is an all-in-one CRM and email marketing platform designed specifically for B2B organizations. It stands out among CRM software for sales reps due to its ability to merge sales and marketing functions, providing a unified solution for managing customer relationships and driving growth. With Nutshell's sales analytics tools, sales teams can gain valuable insights into their performance, identify areas for improvement, and make data-driven decisions to optimize their sales processes.
Nutshell's key features for sales analytics include:
On Capterra, Nutshell has an overall rating of 4.0 out of 5. Users praise its ease of use, automation capabilities, and responsive customer support. One reviewer noted, "Nutshell has transformed our lead management."
G2 reviews highlight Nutshell's user-friendly interface and valuable features for small teams. It has an average rating of 4.3 out of 5 stars. A user shared, "Nutshell is hands down the most user-friendly CRM I've ever used."
On Reddit, users recommend Nutshell as a strong alternative to HubSpot and Zoho CRM for small businesses. They appreciate its affordability and ability to streamline sales and marketing processes.
Keap is an all-in-one CRM and sales automation platform designed to help small businesses grow. With robust features for managing contacts, automating follow-up, and streamlining sales processes, Keap is a powerful tool for sales teams looking to save time and close more deals.
Keap offers a range of tools to automate sales tasks and manage client relationships:
On Capterra, Keap has an overall rating of 4.0 out of 5. Users praise the all-in-one functionality and automation capabilities. Some cite a learning curve and occasional performance issues as drawbacks.
G2 reviewers give Keap 4.2 out of 5 stars. Positive reviews highlight the customization options and responsive support. Critics note that the UI and certain features feel outdated for the price.
Across Reddit, users recommend Keap as a robust tool for sales teams, especially those who need advanced automation. However, some suggest alternatives like HubSpot for businesses with simpler CRM needs and tighter budgets.
Close is an easy-to-use CRM designed for the way small businesses actually sell: fast, automated, and focused on customer relationships. Close brings email, calling, and SMS into one central platform, providing full visibility on every touchpoint with every lead.
Close's all-in-one platform and focus on automation help small sales teams work more efficiently and effectively, without cluttering their workflow.
On G2, Close has an average rating of 4.7 out of 5 stars from over 1,150 reviews. Users praise its intuitive interface, powerful automation, and responsive customer support.
Capterra reviewers give Close an overall rating of 4.7, highlighting the sales productivity benefits of the all-in-one platform. A few noted UX issues with the inbox interface for leads with many contacts.
On Reddit, users find Close to be a solid choice for small to midsize sales teams looking for an effective CRM with built-in communication tools. They note it may lack some customization of enterprise platforms, but offers good value for its target customer.
Agile CRM is a CRM solution with a heavy focus on customer service, catering primarily to call centers. Its analytics features make it an effective tool for managing sales teams and tracking performance.
These features are particularly relevant for sales teams focused on customer service and looking to optimize their processes.
On G2, users praise Agile CRM's ability to combine sales, marketing and service automation into a single platform. It has an average rating of 4.3 out of 5 stars.
Capterra reviewers give Agile CRM an overall rating of 4.0, highlighting its powerful features and user-friendliness. Some note occasional email delivery challenges.
A sampling of reviews on Reddit show users find Agile CRM to be feature-rich and cost-effective, though a few mention a learning curve and some performance issues. The consensus is it provides good value for small businesses.
LeadSquared is an all-in-one sales execution CRM and marketing automation platform that helps companies acquire, manage, and convert leads into paying customers. With powerful features like lead scoring, sales workflows, and performance tracking, LeadSquared is a great choice for sales teams looking to boost their productivity and close more deals.
LeadSquared offers several features that make it a top CRM for sales teams:
On Capterra, LeadSquared has an overall rating of 4.0 out of 5. Many users praise its lead management capabilities, but some note that the interface can become monotonous. One customer said "Every single feature in this software is useful no matter how big or small your business may be."
G2 users give LeadSquared 4.4 out of 5 stars. Positive reviews highlight how it helps sales reps stay productive. However, some feel the learning curve is steep for its more advanced features.
Feedback on Reddit is mixed. While some users find it cost-effective for real estate and other industries, others feel it can be slow and expensive for their needs.
Nimble CRM is included in this list of the best CRM software for sales reps due to its ability to unify contacts from various business tools into a single comprehensive database. It provides predictive analysis, sales forecasting, and opportunity management features that make it an effective solution for sales analytics.
On Capterra, Nimble CRM has an overall rating of 4.0 out of 5. Users praise its ability to capture potential clients and distribute tasks to improve team performance. One reviewer noted "Everything has been perfect, my experience has been one of good performance, improvement of my work and better ideas of capturing new clients."
G2 reviewers give Nimble an average 4.5 out of 5 stars. They highlight its ease of use, ability to quickly find prospects, and group messaging features. One user shared "Nimble is extremely easy to use and concentrates on your contacts, communications, and calendars. This is 90% of what salespeople should be focused on!"
On Reddit, users recommend Nimble as a strong personal CRM option. One comment stated "Have a look at Nimble CRM. Nice because it has a great interface and connects to social media and you can save people's info directly from LinkedIn and other sites using a Chrome extension."
OnePageCRM is a simple and efficient CRM tool that focuses on "next action sales", helping users manage leads from various sources like Gmail, social media, and business networking sites. With its unique approach and straightforward interface, OnePageCRM is an excellent choice for small businesses looking to streamline their sales processes and stay on top of their lead generation efforts.
OnePageCRM offers a range of features designed to help small businesses manage their sales effectively:
On G2, OnePageCRM has an average rating of 4.6 out of 5 stars from 162 reviews. Users praise its ease of use, unique design, and exceptional customer support.
Capterra reviewers give OnePageCRM an overall rating of 4.0, highlighting its usefulness in increasing sales and attracting new customers. Some users note minor usability issues and a learning curve for new salespeople.
Reddit and TrustRadius discussions suggest that OnePageCRM is a good fit for small businesses and solopreneurs looking for a simple, action-oriented CRM solution. Users appreciate its affordability and recommend it as an alternative to more complex CRM tools.
Salesmate is a CRM offering automated workflows designed to help sales reps easily view and track their pipelines. With Salesmate's automation features, sales teams can eliminate manual data entry, manage leads effectively, and streamline their sales processes. Its intuitive interface and customization options make it a great choice for sales reps looking to boost their productivity and close more deals.
These key features make Salesmate a valuable tool for sales reps:
On Capterra, Salesmate has an overall rating of 4.0 out of 5. Reviewers praise the platform's ease of use, helpful automation features, and exceptional customer support. Some noted minor UX issues and a learning curve for advanced functionality.
G2 users give Salesmate an average rating of 4.6 out of 5 stars. They highlight benefits like the ability to customize fields for different pipelines and the seamless integration with third-party tools. A few mentioned wanting more influence over the product roadmap.
In the CRM subreddit, users find Salesmate to be a legitimate option for sales teams, with particular value for its Zapier integration capabilities. They recommend evaluating Salesmate's feature set against your team's specific needs and priorities.
When selecting the best CRM software for sales reps, it's crucial to consider factors such as automation capabilities, customization options, user-friendliness, integrations, and pricing. Among the top 18 CRM tools reviewed, Bardeen, Pipedrive, and Salesforce stand out as the most popular and highly recommended options.
Bardeen offers versatile automation features that go beyond just CRM, integrating with over 100 apps to streamline workflows and save time. Its AI-powered capabilities, like the free web scraper and OpenAI integration, make it a top choice for sales teams looking to boost efficiency. Start your 14-day free trial of Bardeen's premium features to experience the benefits firsthand.
Pipedrive is known for its user-friendly interface, customizable pipelines, and robust reporting. Its intuitive design and extensive marketplace of third-party integrations make it a popular choice among sales reps.
Salesforce, a leading CRM platform, offers a comprehensive suite of AI-powered tools to enhance sales processes. Its predictive analytics capabilities and personalized engagement recommendations help sales teams prioritize efforts and maximize revenue potential.
To find the best fit for your sales team, evaluate your specific needs and priorities against the features and pricing of these top CRM tools. Don't hesitate to take advantage of free trials or demo sessions to get hands-on experience before making a decision. By investing in the right CRM software, you can empower your sales reps to work more efficiently, close more deals, and ultimately drive business growth.
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